Back at the company, Meng Chang sat down at his workstation, took a little sip of water, and rested for a while, and began to consider the publicity plan of "smart fitness drying rack".

This month, Tengda has a total of two relatively new products, one is the G1 mobile phone, and the other is this smart fitness drying rack, and the former's publicity plan has been canceled.

In other words, Meng Chang didn't do anything this month, and he also got a basic salary; Make a publicity plan for the smart fitness drying rack, and in the worst case, you will also get a basic salary.

In this case, Meng Chang has no pressure, because even if he fails, there is nothing to lose.

"But then again, this product is really quite a moth, and it looks like I have a chance this time!"

After seeing the real thing of the smart fitness drying rack and experiencing it in person, Meng Chang suddenly felt that this publicity plan was very promising.

Because this product is really not a serious product.

As an entrepreneur, Meng Chang is obviously also well versed in the work process of the product manager, for such a product, it must first determine the target group it is aimed at, determine its unique advantages compared with competing products, and then according to the characteristics of the product, formulate the corresponding publicity plan.

Of course, for Meng Chang, in order to achieve the worst effect of the publicity plan, the advantages of the product should be avoided as much as possible, and the shortcomings of the product should be hinted at more.

Meng Chang created a new document and began to analyze.

"What is the biggest advantage of this product?"

"First of all, it can be linked to the game, and the characters in the game can be developed through fitness training. What's more, it also has a built-in AI module for some simple communication. ”

"These are all advantages over traditional fitness equipment, so they must not be mentioned in the publicity."

"Secondly, its training program is relatively comprehensive, the core muscles of the whole body can basically be trained, and there are games as teaching, it is very simple to get started, home delivery, assembly and even moving, and there is also a very perfect after-sales service."

"Well, these are also its unique advantages, so it must not be mentioned in the propaganda."

"Finally, it has another advantage that is not an advantage, that is, it takes into account the function of drying clothes."

"There are plenty of spaces above to hang clothes when this gym equipment is not in use. Although it occupies a space, if it is used to dry clothes, this space can still be barely used. ”

"Although other fitness equipment will also be used to hang clothes and dry sheets, it is inconvenient to use, and there is no special design on the equipment to hang clothes."

"Well, so I should start with that and hype it up in the promo!"

Meng Chang quickly found an excellent publicity direction: ignoring the two biggest advantages of the smart fitness drying rack, never mentioning it in the promotional video, and putting all the space on the most nonsensical and marginal functions of this device.

"Then it's the style of the promo."

"If you want to emphasize the function of the product to 'dry clothes', whether the style is serious or witty, it will eventually become a nonsensical and funny style."

"But as long as everyone laughs after reading it and doesn't have the urge to buy, then it's no problem."

"We have to find a star for this promotional video."

"Hmm...... Who to look for? ”

Meng Chang fell into deep thought.

If you follow the normal way of thinking, you must be looking for a popular young actor, whether male or female, it must be the kind with a good figure.

Fitness equipment, find a good figure endorsement to be convincing. It's like looking for a spokesperson for a shampoo advertisement, and no one is looking for a bald star, right?

But Meng Chang didn't want to engage in positive publicity, he wanted to make this thing as unsellable as possible.

Therefore, Meng Chang immediately made a decision and found a star with a bad figure!

But if you think about it carefully, this kind of star is really hard to find.

Because most celebrities attach great importance to body management, if you want to find a star with a bloated figure, you have to find the kind of "gold medal dragon suit" and "special actor", and the number of such actors is relatively rare.

What's more, this kind of people who don't rely on their appearance and figure to mix in the film industry are often real powerful actors, and their acting skills are so good that they are also dangerous.

It's best to find a supporting role with a bloated figure and low popularity.

Meng Chang thought about it for a long time, and suddenly his eyes lit up, and he thought of a candidate.

Lin Jiaqiang!

This name is very unfamiliar to many people, but everyone knows one thing as long as it is mentioned: he is one of Zhang Zuting's close friends.

As an out-of-fashion actor, Zhang Zuting had several good brothers in supporting roles when he was filming movies, such as Ah Jian, Ah Xiong, and Jia Qiang, all of whom were good friends of Zhang Zuting.

After these people gradually became obsolete, except for Zhang Zuting, who could also receive some movies with the handsome image of a middle-aged uncle, the other supporting roles were mixed up more miserably, and some even fell to perform when the real estate opened.

Among them, Lin Jiaqiang is the most miserable, because he couldn't receive the play and fell into a contract dispute with the brokerage company, so his life was embarrassed, and he could only rely on Zhang Zuting and other friends to get by.

Mr. Pei asked them to shoot a set of advertisements for "Bloody War Song Power Enhanced Version", "I am a fried pig's trotter, and if I am a brother, come to gnaw me" also became a golden sentence on the Internet at that time, and then these buddies also filmed advertisements, and were nicknamed "Five Tiger Generals of "Bloody War Song" by netizens.

It is said that the price offered by Mr. Pei at that time should be quite high, and it should be able to greatly improve the living conditions of these people.

The more Meng Chang thought about it, the more he felt that this buddy was very reliable.

Because Lin Jiaqiang is a big fat man who weighs more than 200 pounds, and he walks with wheezing, asking him to shoot an advertisement for this fitness equipment is too much in line with Meng Chang's requirements!

Thinking of this, Meng Chang immediately arranged for his subordinates to contact him.

There is no shortage of publicity funds on Tengda's side, and Lin Jiaqiang is very short of money, coupled with Zhang Zuting's relationship, people will definitely be able to invite him.

After finalizing the starring role of the promotional film, Meng Chang suddenly had a spring of thoughts, and the general outline of the entire promotional film appeared in his mind.

He immediately quickly typed on the keyboard and wrote it out in the document.

……

The video begins with a narration.

"Strong pecs."

"Strong latissimus dorsi."

"Eight clearly visible abs."

"A biceps full of strength."

"They symbolize the exuberant hormones of men, and they are the dream that every man pursues!"

At the same time, Lin Jiaqiang appears in the camera, following the narrator, showing the fat on his chest, back, abdomen, and arms.

Of course, he will wear a loose sports vest to prevent this ad from being too spicy to the eyes.

"But most people don't have developed muscles, only fat that can't be driven away no matter what."

After putting on a few poses, Lin Jiaqiang stopped a little helplessly and pinched the meat on his belly.

"Is there a fitness device that allows you to have these handsome muscles at home without leaving home?"

"Absolutely!"

A fully automatic fitness drying rack appeared in the picture, and Lin Jiaqiang looked at it with a very happy and expectant expression.

"The Smart Fitness Drying Rack supports up to 350 pounds of weight—a weight you'll never need. Because you're probably going to try it once or twice and then find out that you actually hate fitness. ”

As soon as the camera turned, Lin Jiaqiang was exercising with the smart fitness drying rack, but soon he lost interest and stood up from it with his tongue out.

"But if you think it's going to eat dust, you're very wrong."

"This latest device will not only allow you to exercise at home, but it will also bring you what you really want – a place to dry your clothes!"

As soon as the camera turned, Lin Jiaqiang held a bunch of freshly washed clothes, put them on the seat of the smart fitness drying rack, and then picked up the hanger and hung them one by one on the crossbar above the smart fitness drying rack.

"The smart fitness drying rack is tailored for the drying needs of urban white-collar workers, it can dry up to more than ten pieces of clothes at the same time, and it is also equipped with an automatic blowing function to speed up the drying of clothes!"

The smart fitness drying rack was already full of clothes, the ribbon at the air outlet floated up, and the clothes were all bathed in the breeze, Lin Jiaqiang felt the breeze and showed a satisfied smile.

"And you don't have to worry about it taking up too much space, the seats are very user-friendly and foldable, so you can get a piece of your own laundry space as long as you fold them up."

"There's also a glass holder on top of it that holds beer or wine, and the hidden design allows you to use it for an occasional drink. Of course, you can also use it to fill a water bottle or energy drink when you are back to training, although I know that will never happen. ”

Lin Jiaqiang took out a can of beer from the smart fitness drying rack, raised his head and took a few sips, and gave a thumbs up.

"For every customer who ordered, we will also give away a free set of sportswear, which is so comfortable that it can be worn as pajamas."

"With such a feature-rich smart fitness drying rack, what are you waiting for? Hurry up and order now! ”

……

After writing the general outline of the promotional video, Meng Chang watched it again and nodded with great satisfaction.

Well, very good!

If this advertisement is broadcast, no one will come to buy it, right?

This advertisement first gave the audience a very bad psychological hint through Lin Jiaqiang's image, and then revealed the fact that "even if you buy home fitness equipment, you will dry clothes intelligently, and you will never use it".

In short, it is completely contrary to the purchase desire of the target user!

Not only that, but this advertisement does not reflect the game "Fitness Wars" that matches the smart fitness drying rack at all, nor does it mention the intelligent system on it, and it is even more vague and brushed off for its fitness function.

The more Meng Chang thought about it, the more he felt perfect.

As long as this promotional video is filmed and released, combined with the original sand sculpture product positioning of the smart fitness drying rack, customers will definitely laugh it off, right?

Of course, there will definitely be people who will buy it out of curiosity, but this thing is very expensive, and secondly, it takes up a special space, and there will not be many people who buy it.

As long as the publicity does not have the desired effect at that time, and the smart fitness drying rack has not sold much, won't this commission be stable?

The more Meng Chang thought about it, the more optimistic he became, and suddenly burst out with passion for work again!