Pei Qian's brain was running fast, and the professional knowledge about game design that he had learned before came in handy at this time.

The secret of making money in krypton gold games is to first use the game itself to trick players in for free, so that players can form stickiness to the game, and then slowly force the liver and krypton through some means, so that those who have money can hold a money field, and those who have no money can hold a personal field, and finally turn the game into a cash cow.

All krypton games basically can't get out of this core: players want to get a complete and best game experience, either time, money, or both.

Therefore, for Krypton games, it is not possible to generalize all players into the same genre.

Krypton has kryptonite gameplay, no krypton gold has no krypton gold gameplay, those local tyrants who spend tens of thousands of dollars at every turn want krypton to penetrate the ceiling of the game, and those middle-level players who are careful and only charge dozens or hundreds of yuan, and those pure free players who don't charge a penny no matter how you tempt me, they have never been the same game group.

Therefore, for game manufacturers, they have to be regarded as three types of people, each with different strategies.

The secret of making money in krypton gold games is: let free players run relatively comfortably, induce middle-level players to spend as much money as possible, and let local tyrant players have a sense of accomplishment.

There will be a lot of time-consuming gameplay in the game, and to some extent, free players can get some tokens and even relatively good returns as long as they spend enough time, so that they can stick with their strong liver even if they don't charge money.

Of course, the things from the liver of free players will never be more fragrant than the things from the local tyrant Krypton, otherwise the game will become the world of the studio.

These free players can produce results, they will feel that this game is still more conscientious, and then they will continue to play, whether they are friends with local tyrants in the game, or they are beaten by local tyrants as sandbags, in short, it has become a game experience for local tyrant players.

For middle-level players, game companies know that this group of people has oil and water, but they don't have much oil and water, and their consumption is relatively rational. This group of people is often a combination of liver krypton, and some ways to play liver are more cost-effective, that is, liver; Krypton is more cost-effective, then Krypton.

Therefore, game companies will regularly carry out discounts and promotions, and local tyrants originally spent the original price to buy good things, and make a gift package discount or lottery, in order to promote these middle-level players to continue to consume.

Although they are middle-level players, each person spends dozens or 100 yuan more per month, which is also an income that cannot be ignored for game companies.

Finally, there are the local tyrant players, although this group of people accounts for less than 1% of the player base, but they occupy the majority of the revenue of game companies. Serving local tyrant players well is the mission of most game companies.

If you want to satisfy the local tyrant players, the depth of the game's krypton must be deep enough, if the local tyrant smashes through tens of thousands of yuan, then soon the local tyrants will lose interest.

Gaming companies are constantly introducing better characters, weapons, and equipment, and constantly upgrading the items they have spent money on.

And those equipment that are eliminated can be sold to mid-level players at a discount.

If a local tyrant wants to remain the strongest, he must continue to spend money.

But fortunately, the local tyrants are very rich, and they are often not bad for these money. Most of the local tyrants who are willing to spend tens of thousands of yuan on the game don't mind spending tens of thousands more.

As a result, the whole game forms a perfect closed loop, where free-to-play players, mid-level players, and local tyrant players all have their own ways to play, and they all get their own fun from the game.

Game companies can also continue to take money from everyone, and everyone is happy.

Those krypton games that make money and make soft hands are basically such a routine.

If you want to make less money, you have to jump out of this routine.

Of course, "Ghost General" can be regarded as jumping out of this routine, but it is a bit overkill and has embarked on another evil path.

"Ghost General" only has a threshold consumption and lifetime card to buy the game, which is actually equivalent to turning the mobile game of krypton gold card drawing into a buyout system.

The buyout system itself is nothing unusual, but it is very maverick in a crowd of mobile games, so it stands out.

The reason for this is that "Ghost General" actually does not distinguish between these three different types of players very well, and proposes a solution that is particularly friendly to most player groups, which is really cost-effective, so it achieves the effect of "small profits but quick turnover".

Of course, the key lies in the limitations of the system.

Pei Qian can't directly set the game as "completely free", but to make it theoretically profitable, so if there is no in-app purchase, the buyout threshold must be set a little higher; If you want to enter for free without a threshold, you have to go deeper into the pit of in-app purchases.

This undoubtedly greatly increases the difficulty of losing money.

Pei Qian feels that in order to avoid the tragedy of "Ghost General" from happening again, we must pay attention to two points this time.

First of all, you can't make a buyout threshold, you have to say that it's free, you have to be really free, and you have to let ordinary players play all the content without spending a penny. In this way, all those who can prostitute in vain are in vain, and there is no such thing as "small profits but quick turnover".

Secondly, while the pit of in-app purchase is relatively deep, try to dispel the consumption of players as much as possible.

The reason why other games like to do lottery so much is actually to use the randomness of the lottery to deceive players, making players pay far more money than their actual value for some rare heroes and rare props.

If you want to curb the consumption of players**, the lottery system also needs to make a fuss.

Pei Qian quickly had an idea and said to Chang You: "The in-app purchase consumption of "Fitness Wars" is not only a mall, but also a lottery. ”

"All the goods are clearly marked in the mall, and at the same time, the corresponding probability is determined according to the rarity in the lottery system, so that players can choose freely."

"The cost performance of the lottery is about 0.8, which means that players spend 100 yuan to draw the lottery, and on average they can only draw about 80 yuan of things."

"Of course, for some European emperors, it definitely does not meet this expectation."

"When players deposit to get the token lottery, the backend will record the amount of each deposit of the player, the results of the lottery and the total value of these prizes. Every day from 0:00 to 24:00 is a cycle, if the player is not satisfied with the lottery results in this cycle, he can directly apply for a refund through the refund button, and the system will automatically deduct the prize and refund it, but the price is that the player can not make any recharge in the next three days. ”

"In addition, all items in the game can be obtained with game tokens."

"The way to get in-game tokens is to do a fitness workout every day, and the number of calories burned is the number of tokens earned. The more calories you consume each day, the more tokens you get. ”

"These tokens can be exchanged for all the items in the game, but they can't be used for raffles."

Pei Qian's design is all to suppress the consumption of players as much as possible.

Depending on the system's requirements, the game's consumption pattern must match the game's input. To put it simply, Pei Qian can't directly set this game as completely free, and there must be a moderate amount of in-app purchases. If there is no in-app purchase, then a relatively high buyout price must be set.

And the bitter fruit of the buyout fee of krypton gold games, Pei Qian has already tasted it during the "Ghost General" period.

Therefore, Pei Qian wants to persuade players enough on the premise that the pool of in-app purchase fees is deep enough!

Comparatively speaking, the mall is definitely more cost-effective than the lottery.

The reason why many krypton gold games put rare characters and props into the lottery is because the lottery is a bottomless pit, and when the shipping probability is relatively low, the value paid by the local tyrants in order to obtain a specific character has actually far exceeded its actual value.

Of course, many game companies will make the lottery look worthwhile, and the props drawn by the lottery are more than the direct purchase if they are actually worth it, but the problem is that the lottery will attach a lot of garbage props that are actually useless, so it is still the player who suffers.

Pei Qian's routine is to join the lottery system to make the theoretical consumption limit of the game higher, and then the game can be set as free. But this lottery system is completely different from the lottery system of other games, and it is definitely not a cost-effective lottery system.

This lottery system lottery is very cost-effective, and it will publicize the props and value of the lottery to players. The key is that if players are not satisfied, they can also regret it, refund it, and give players a cooling-off period of time, and they cannot recharge within three days.

In this way, everyone has no interest in the lottery, and the local tyrant will only spend a few hundred yuan to buy the props he is interested in; Even if middle-level players spend money to draw a lottery, they will not regret it until they are satisfied, and they will be refunded at any time if they are not satisfied, so it doesn't cost much; Not to mention free players, they must have been liver, and they will definitely not spend a penny to buy props by burning calories.

All three groups of players won't cost a lot of money, how perfect!

Pei Qian admired himself a little, it was a genius plan!

Chang You nodded frequently while recording carefully.

He doesn't particularly understand these ways of kryptonite games, but seeing that Mr. Pei looks like he is strategizing and everything is under control, he obviously still has to believe Mr. Pei unconditionally.

Anyway, no matter how complex the system is designed by Mr. Pei, it will definitely succeed, as long as he shouts 666 on the sidelines!

After deciding on the charging model of the game, Pei Qian looked at Meng Chang, who was still exercising: "How about the publicity plan?" A bit of an eyebrow? ”

Meng Chang got down from the smart fitness drying rack, and fine beads of sweat were already oozing from his forehead: "There are a little eyebrows!" ”

He didn't dare to say that he didn't have eyebrows, what if Mr. Pei let him continue to practice after saying it?

I feel that Mr. Pei can do this kind of "torture to extract confessions".

"Okay, then I'll get here today, call it a day!" Pei Qian was satisfied and left with Meng Chang.