Saturday, September 3rd.

Tengda's new game "STRUGGLE" is officially launched!

Magic City.

He An, who had just finished handling the company's affairs, returned home and was ready to rest.

Last Friday, I was going to Jingzhou to continue to give lectures to Mr. Ma, but there were some small problems with He An's own Mengguo game, which needed to be dealt with, and it was not finished until yesterday.

Therefore, the lecture to Mr. Ma was naturally postponed to next Friday.

Although it was caused by an emergency, He An felt that this time seemed to be good.

Because today, Tengda's new game "STRUGGLE" is released!

For this game, He Anke is full of expectations.

After all, the several stand-alone games that Mr. Pei has done before can be regarded as the benchmark of domestic stand-alone games, especially in terms of ideology and depth, which have reached a very high level.

And this time, He An, like all other players, is also full of expectations for this game called "STRUGGLE", which is mostly a large-scale action-adventure theme.

He An happened to be still worried, what should he tell Mr. Ma in this last class.

The content mentioned before is basically a high-level summary and summary of He An's decades of game production experience, which is full of dry goods.

From the idea of a game, to production, to marketing and publicity, all aspects of it have been discussed.

But it is precisely because the content is highly condensed and all dry goods, so if you don't take out some dry goods in this last class, you will feel that it is a little less interesting.

It just so happens that Tengda has provided a new case here!

He An pondered, there is still a week left before he goes to give a lecture to Mr. Ma, and this week should be enough to get through Tengda's new game.

Maybe you can get some inspiration from this game, or stimulate some of your dusty memories, and then squeeze out a little dry goods as teaching content?

Just as the company's affairs were dealt with, He An was ready to play a game and relax.

Turn on your computer and open the official platform.

Sure enough, the most eye-catching recommendation position on the homepage of the official platform is a large promotional page that reads, "Tengda's new game "STRUGGLE" is released! ”

It's just that there are only these art words on this leaflet, and there are no promotional posters.

It's kind of weird.

Because there will be posters on the general game promotional page, putting the beautiful scenes and characters in the game can improve the first impression of players and attract players to enter.

"Mr. Pei is really capricious, but after all, it is Mr. Pei."

He An didn't care and clicked in.

If it were other game producers, this kind of conventional publicity plan still had to be adhered to, but Mr. Pei didn't need it, anyway, even if it was just a small word on the inconspicuous page "Tengda New Game", players would definitely go in and read it frantically.

Coming to the game's details page, He An suddenly realized that something was wrong.

Because on this page, there is a text introduction and pictures of the game!

Game Description:

The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the cycle of fate.

There are also a lot of promotional images for the game, which are very beautiful and have an impressive art style, but the only problem is ...... The scenes and characters on the picture seem to be very different from what I expected!

In the modern urban background, many foreigners wear clothes that can be seen everywhere in real life, such as suits, T-shirts, and sweatshirts.

He Anren was a little confused.

What about a good big action-adventure game?

Yes, there are some action-adventure games that are modern, but those often take place on mysterious islands, lost ruins, and the setting can't be a modern urban setting!

Judging from the picture of the promotional image, it doesn't match the action-adventure game!

Even more confusing is the Chinese name of the slogan and the game.

"The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the cycle of fate"?

This sentence is inevitably too sad!

Yes, in a sense, this sentence is true, reality is helpless many times, and it is not subject to human will.

However, that doesn't mean that this kind of fatalism should be promoted!

Life does often make people unsatisfactory, but we still have to work hard to live our own lives, because there is no option to "give up" or "quit" in life, and the struggle is not to live better than others, but to live better than our past selves.

Moreover, the Chinese name of "Struggle" is different from the original English name "STRUGGLE", and the meaning is instantly different!

The word STRUGGLE has many meanings, and everyone used to think that it was an action-adventure game, so they subconsciously interpreted STRUGGLE as a meaning of struggle, wrestling, and the like.

But now the Chinese name is "Struggle", which is equivalent to directly dissolving all the imagination of previous players, hammering the final word, and making the game a realistic theme!

At the beginning, before he entered the game, He An was stunned by Mr. Pei's comical operation.

By this point, the smarter players have already realized that they seem to have been deceived by the propaganda.

"Mr. Pei made a realistic theme, and then he was afraid that everyone would not come to play, so he made a false propaganda?"

"No, I can't."

"This can't deceive players, it won't help sales but will be counterproductive, and it will only hit your reputation and cause greater losses."

He An was puzzled.

At this time, he suddenly realized something, and turned out the information of Tengda when he was promoting the game before.

I looked at the promotional materials, and then at the game description.

I watched it three times.

He An was at a loss.

Mr. Pei...... There is no false propaganda, all that is told is the truth. ”

"This is deliberately misleading at best."

"Is this some new routine?"

He An found that the content written on the game data did exactly match the content of the game itself!

The main reason for the misunderstanding is that "all motion capture". Everyone subconsciously thinks that since they have spent a lot of money on action collection, it must be an action-adventure game!

As a result, it turned out to be a realistic theme.

Neurotic! What kind of action is used to collect realistic themes, and the money is burned more?

If it were someone else, then He An would definitely be so angry that he would scold, thinking that this was false propaganda.

He An said in his previous lecture to Mr. Ma that game marketing is an important part of the success of a game, and if the game's promotion method is misaligned with the game itself, it will be a devastating blow to the stand-alone game.

The result?

Mr. Pei's promotion of this new game is misplaced! And it's quite outrageously wrong!

He An was confused and confused. Mr. Pei made a mistake that seemed to him to be low-level, but it only made him feel even more incredible.

Who is Mr. Pei?

Marketing genius!

For each game, you can find the best way to promote it, and you know how to create buzz among players.

Well, this is definitely a special marketing model as well!

It's just that why it's special has to be known after playing the game.

He An was about to buy the game and found a second place that made people confused.

The dual-protagonist mode was actually purchased separately?

After clicking the buy button, an introduction page pops up, with the rich version on one side and the poor people version on the other.

The original painting on the rich version shows a business elite in a suit and leather shoes, shaking a red wine glass and looking down on the city by the floor-to-ceiling window on the top floor of a skyscraper, which seems to have a domineering attitude that dominates the world and is under control.

Introduction: Born in a rich family, your struggle will be extremely smooth, but the reason why fate is impermanent is that everyone is equal in the face of death. If you are wealthy, it is not recommended to buy, you will feel bored.

Price: 19 (original price 29)

The original painting on the poor man's edition shows a poorman in shabby clothes, empty-handed, looking up at the towering skyscrapers on the street with endless traffic of vehicles, with a hint of envy in his back.

Introduction: Born in a poor family, your struggle will be full of pain, struggle and helplessness, you firmly believe that struggle can change fate, but fate is not intended to be changed by you. It doesn't matter if you are poor or rich, it is not advisable to buy because you will only gain some meaningless negative energy.

Price: 79 (original price 99)

The buy buttons on both sides are separate, apparently the poor or rich version can be purchased separately, and there is no "buy all" option.

He An didn't care, didn't he just click the mouse one more time?

I bought the rich man's version first, and then I went to buy the poor man's version.

However, when clicking on the Poor Man's Buy button, a pop-up pop-up pops up on the page.

"There is no second chance in life, and if you want to experience both lives, you can't get a discount. The price of all purchases is the original price, and the total price is 29+99=128, are you sure? ”

He An carefully examined the long list of words, his mouth slightly open, and his face was full of shock and question marks.

What do you mean?

Doing something?

This pricing method really makes a well-informed veteran producer like He An feel unheard of!

The other dual-protagonist modes are all done in the game, and you can choose which one to play after entering the game.

It's good here, just split it into two parts and sell it!

Not only that, but it is also priced separately, selling 19 on one side and 79 on the other, and the price difference is a full four times!

But will the Poor Man's Edition really have four times more gameplay than the Rich Man's Edition? Obviously impossible!

The most outrageous thing is that if you buy both versions, you can't enjoy any discounts, and it costs 128, which is six times more expensive than the rich version that can be bought for only 20 yuan!

In He An's view, this pricing strategy is also very outrageous, 19 yuan is obviously too cheap, and 128 is expensive, if you compromise it, a copy is sold for about 98, isn't it just right?

Isn't this current pricing strategy forcing players to only buy the rich version?

Moreover, this introductory language is cruel enough.

The rich, on their part, seem to be hinting at some bad endings, and it is not recommended for the rich to buy them.

On the poor side, it is directly said that it is impossible to change the fate, which is also a bad ending, and it is not recommended for the poor and the rich to buy?

Isn't that just saying, don't buy it?

Outrageous!

He An decisively pressed the payment.

Expensive, how? Am I the one who is short of this 128 dollars?

I'll sell it at the same price, I'll be happy to do it!

I've got to see what good stuff you've hidden in the Poor Man's Edition!

He An guessed that since it is a dual protagonist and a dual version, there must be some connection between the two versions. Maybe some easter eggs and hidden endings have to be bought in two versions together to trigger?

The more He An thought about it, the more he felt that this routine must be as he guessed.

If there really isn't any connection between the two versions, something is wrong.

Because there are not many players who buy a game without brains when they see it, most players will still be affected by online evaluations.

If the first batch of players buys two versions and doesn't find any easter eggs or hidden endings, they will definitely be scolded, and the players behind them will not do such stupid things again.

He An felt that Mr. Pei would definitely not make such a low-level mistake, so he was even more determined to speculate that there would definitely be a hidden ending when the two copies were bought together.

So far, before entering the game, He An realized that two of the four theories he talked about before had been overturned.

Choosing the right marketing approach for your game content? No.

Choose a game genre with a high market share? No.

If it were another game producer, He An wouldn't even have to enter the game to assert that the game was going to end, because the start had already deviated, how could he reach the finish line?

But if it is Mr. Pei, then He An feels that he still has to finish the game before he can draw conclusions.

Perhaps, Mr. Pei can overturn all traditional theories and give himself an unimaginable surprise?

He An first entered the rich version.

……

After a short black screen, a male voice spoke lightly in English.

It doesn't seem to be a narration, but more like the man talking to himself.

"My father, who loved to look for wisdom in the distant East."

Soon after I became sensible, he repeatedly taught me two sayings from the Far East: poor ** plan, rich conscience. And, Cang Liao knows etiquette, food and clothing and knows honor and disgrace. ”

"My father said that in the original language, these two sentences were very neat, concise, and philosophical."

"But when it comes to translated English, I can't feel it at all."

"He told me that this society is full of the law of the jungle, and we are people on the top, but because of this, there are countless people who are staring at us, wanting to see us fall and die without a place to be buried."

"My father said, don't trust the poor, never."

"It seems that in my father's eyes, we, and the poor at the bottom, have become two species."

"I don't agree with that."

"Of course, I won't argue with my father, because I know that I almost didn't come into this world because of a madman, but fell from the roof of a skyscraper with my mother."

"My father said, that's the poor."

"But that's just a lunatic, I insist."

After the black screen and subtitles, the game screen appears.

The over-the-shoulder angle is the same as that of a regular triple-A masterpiece, and it can be seen that this seems to be a Western police officer in uniform, and his rank is not low.

The place where he is now is in the interior of a mall, just empty, and it seems that everyone has been evacuated.

In the distance, several police officers were waving anxiously to him.

A few lines appear on the wall as a guideline: "As a hostage expert, 'negotiate' with hostage-taking criminals." ”

He An didn't see any criminals at all, he turned his perspective, and it seemed that he could only go to the open window where the police officers were.

The officers waved anxiously.

So, He An manipulated the police officer and walked over.

The officers began to quickly tie the officer's safety rope, change him into absorbent climbing gloves and climbing boots, and then moved out of the window.

"That pregnant woman is dangerous, the hijacker is emotional, and once our sniper shoots, there is a risk that the hijacker will fall down with the pregnant woman. Sheriff Henry, please! ”

Ho Ann controlled Henry to climb out of the window, using absorbent climbing gloves and climbing boots all the way up the glass curtain wall of the building.

As he climbed, new mission instructions appeared on the glass wall at intervals.

"Hostage experts arrive at the scene."

"Hostage experts are ready."

"Hostage experts are ready to start 'negotiations.'"

And the higher you climb, the more you can hear the shouting coming from overhead.

"Don't come here, or I'll jump!"

"Help, help......"

"Please don't be nervous, we are here to negotiate, and we can agree to your conditions......"

The frantic roar of the criminals, the crying pleas of the hostages, and the words of the police to comfort the criminals with loudspeakers are all mixed together, making people feel inexplicably anxious.

And shortly after the hint that "the hostage expert is ready to start 'negotiations'", Henry also reached the very top, quietly coming below the criminals.

I saw the criminal standing on the edge of the building with a long dinner knife in his hand, resting it on the neck of a pregnant woman.

The criminal seems to be aware of the sniper, but he holds a knife in his right hand and strangles the pregnant woman's neck with his left hand, and will fall from the roof of the building if he is shot.

Henry quietly walked directly below the criminal, left the climbing glove in his right hand on the curtain wall, and then pulled out his gun and aimed it at the back of the criminal's head.

"Bang!"

A gunshot rang out, the criminal's head burst into blood, and in the screams of the hostages, the two people were shaky!

"Hostage expert 'negotiations' concluded."

Henry stretched out his strong right hand and held the pregnant woman steadily, while the body of the criminal fell towards the bottom of the building.

At the moment of the fall, Henry saw his face.

The despair, panic, and madness before his death still remained on his face, and many emotions were mixed together, making him look hideous.

After a pause like a movie's slow motion, the camera follows the corpse as it falls, falls, falls......

Finally, in the moment before landing, everything came to an abrupt halt and the screen went black again.

"My mother was frightened, so I came into the world two weeks early."

"Some friends say I was born with a golden spoon in my mouth."

"Some of my friends say I was born at their end."

"I never deny that. Because for people like us, neither suffering nor struggle can be a topic of conversation with others. ”

"There are very few people who will recognize the struggle of being born at the finish line."