After explaining everything, Pei Qian asked, "Have you remembered everything?" ”

Ma Yang nodded: "Don't worry, Brother Qian, I remember everything!" ”

Pei Qian was very satisfied, thinking that he was worthy of being an old horse, and he didn't even raise any objections to these requirements.

These requirements put forward by Pei Qian are obviously very unfavorable to the competition between Rabbittail Live and other live broadcast platforms.

The anchor comes and goes freely, and there is no time limit, which will objectively definitely turn the rabbit tail live broadcast into an excellent springboard.

In the live broadcast circle, it is the norm for anchors to change jobs, on the one hand, because the anchors' income is expanding too fast and their legal awareness is weak; On the other hand, it is also because the major live broadcast platforms are sparing no effort to poach each other.

Now most live broadcast platforms will lock up those big anchors with big contracts, although there are sky-high liquidated damages, but the fixed salary is also sky-high.

Rabbit Tail Live is a new live broadcast platform, and the official does not give a fixed salary, the audience is small, and the gift money will not be much, even if there are small anchors who become popular in Rabbit Tail Live Broadcast, they will soon be poached by big platforms with high salaries.

As long as there is a lack of influential anchors in the rabbittail live broadcast, the attraction to the audience will be very limited, and it will be difficult to become popular.

It is already an open secret that the data fraud of the live broadcast platform is already an open secret.

In fact, it is not just live broadcasting, data fraud is widespread in the Internet industry, and it has formed a de facto bad money to drive out good money.

Two apps of the same type, one with 1,000 real users and the other with 10,000 fake users, investors will definitely choose the latter.

Because they think that one or two thousand of these 10,000 fake users must be true, right? And the 1000 users of the former, who can prove that they are all true?

Therefore, when data fraud becomes an unspoken rule, then companies that do not falsify will also be considered fraudulent, and real data will become meaningless.

Many platforms often have hundreds of millions, billions of popularity, although everyone knows that it is very fake, but looking at this number, it will be much more lively than those live broadcast rooms with hundreds or thousands of real people.

And guilds, agreement gifts, rankings, robot barrages, etc., are all means of faking popularity, and these live broadcast platforms must do a full set of them.

And Pei Qian did the opposite, just to be the good money that was expelled by bad money.

When the time comes, everyone will see that there are only thousands or tens of thousands of people in the live broadcast room on the homepage of Rabbittail Live, and such a cool platform will still look at a hammer.

Dealing with sidekicks and bad lead live broadcasts strictly and seriously is also a way to reduce the heat, of course, there is also a little sense of social responsibility in it.

At present, the vast majority of live broadcasts are very vigilant against behaviors prohibited by law, but they turn a blind eye to many behaviors that rub the edge and stir up heat.

For example, a rich second-generation drove a luxury car to flirt with a girl on the street, and the girl deliberately wore a low-cut outfit to go drag racing, and the seat belt was tightened a little deeper when racing, and the girl shouted a few times because of the acceleration of the sports car...... It quickly attracts a lot of heat and attention.

Strictly speaking, this is certainly not illegal, but it will have a very bad value-oriented effect.

Pei Qian can't control what other live broadcast platforms do, but his own live broadcast platform must explicitly prohibit this.

In other words, Rabbittail Live is much stricter than other live broadcast platforms in terms of scale.

If these principles are implemented, Rabbittail Live will definitely be submerged in many live broadcast platforms.

Pei Qian's purpose is to let the rabbit tail live broadcast exist half-dead, and he has been paying high bandwidth fees to burn money.

At present, the expenditure structure of mainstream live broadcast platforms is about 30% of bandwidth costs, 30% of anchor shares/anchor signing fees, and 40% of other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.).

Pei Qian cut most of the anchor signing costs, marketing costs and copyright costs, although reducing expenses, but also eliminating the possibility of the platform exploding.

In this way, as long as you pay the bandwidth cost safely, you can make a pure loss.

If there are more than 2 million people online at the same time in the month, the amount of data to be transferred per second will be as high as nearly 300 GB, and the monthly overhead will be 40 million.

Of course, it is definitely impossible to have such a high number of people online at the same time in the early days of Rabbittail Live Broadcast, but in any case, even if the bandwidth is bought a little smaller, a lot of money will be burned every month, so that Pei Qian's burden is significantly reduced now.

Pei Qian had already investigated these contents in advance.

If you are someone who knows something about the live broadcast industry, you will definitely question Pei Qian's idea, or at least ask about it.

However, Lao Ma accepted it all without asking at all, which shows that Lao Ma either knows nothing about the live broadcast industry, or he just obeys his words and doesn't have any other ideas at all.

No matter how you look at it, the old horse is very reliable!

Pei Qian was very satisfied with Lao Ma's reaction: "Well, keep in mind the points I told you, and go and prepare well." When preparing the company, let He Desheng and Chen Yufeng help, you can go to other live broadcast platforms to dig a middle-level person in charge to come over, in short, I will solve the problem of money, you can do it freely! ”

Ma Yang immediately stood up with great interest: "No problem, Brother Qian, wrap it up on me!" ”

……

Ma Yang had just left when there was a knock on the door outside the office.

Pei Qian looked up and saw that it was Assistant Xin.

"Mr. Pei, Meng Chang has arrived."

Pei Qian frowned slightly: "It's just right, let him in, I'm looking for him." ”

After a while, Meng Chang knocked lightly on the door, and then pushed the door in.

However, the moment he saw Mr. Pei, Meng Chang couldn't help but "chuckle" in his heart, and he was a little weak.

Because Mr. Pei's face is not very good-looking, he seems to be a little unhappy!

When Meng Chang saw Mr. Pei, he always had an indescribable awe, as if his every move could not escape Mr. Pei's eyes, and he wanted to be clever but didn't dare.

But Meng Chang thought about it, this is my first day at work, even if Mr. Pei is angry, it should be angry with others, it has nothing to do with me, right?

However, before Meng Chang could speak, Pei Qian had already reached out and handed over a report: "Look at it yourself." ”

Meng Chang stretched out his hand to take it a little dazedly, and his face had already changed as soon as he saw the first page.

"This ...... This is the communication effect analysis of the propaganda program I did earlier? ”

"How is this possible?"

"The publicity effect is so good?!"

Meng Chang was completely stunned, he was so eloquent that he was silent for five minutes, unable to say a word.

This report is an analysis report on the communication effect of Tengda's entity industry publicity plan during the Spring Festival!

Before, Pei Qian originally wanted Meng Chang to officially start working after the Spring Festival, but just in time to spend money on surprise sales, he wanted to advertise physical industries such as fish takeaway, fish Internet café, headwind logistics, and sloth apartments.

Pei Qian thought for a while, since he had decided to let Meng Chang be in charge of advertising and marketing, why not take this opportunity to let him practice?

So Pei Qian assigned Meng Chang a task and asked him to first randomly publish a set of promotional posters related to the real industry.

After Meng Chang received this propaganda task, he immediately began to design.

The worse the publicity effect, the more achievements he gets, isn't it simple?

Meng Chang made a set of designs very carelessly, all the promotional posters are all in the same minimalist style, a solid background plus a logo or a picture of the store is done, all other information is omitted, and even those ordinary people who don't know these industries see this advertisement, and they can't judge what industry this is to promote.

After doing the errand, Meng Chang didn't pay attention to this matter anymore.

Because in his opinion, the publicity effect of this advertisement must be very poor, there is no key information, what effect can it have?

However, after carefully reading this communication effect analysis report, Meng Chang realized that he was wrong.

The effect of this propaganda plan is surprisingly good!

Meng Chang understands marketing very well, so the moment he saw this report, he reflected on his strategy and immediately understood what was going on.

"Oh no, I overlooked a crucial detail!"

"Mr. Pei just said that I should publish a set of promotional posters for Tengda's physical industry, but he didn't say what the scale of this publicity was!"

"I thought it was just a small area of publicity in Jingzhou or other individual cities, so I finalized this publicity plan."

"If it's just a small area of publicity, these simple posters will be very inconspicuous in the many colorful billboards. Those who can recognize it as Tengda Industry do not need to look at this advertisement to know; And those who don't pay attention to the Tengda industry will feel confused when they see this advertisement. ”

"But I didn't expect that Mr. Pei would put it on such a large scale!"

"Not only Jingzhou and Handong Province, but even several big cities such as the imperial capital and the magic capital have all done overwhelming publicity, and even in some prosperous neighborhoods, these advertisements are all piled together, forming a cluster effect!"

"If it's just a minimalist ad, it's quickly buried in all kinds of fancy ads; But if the whole street is this kind of minimalist advertising, it will immediately bring a strong visual impact to passers-by, leave a deep impression, and will highlight a strong confidence in the value of the brand......"

"But...... As far as I know, there are not so many real industries in many cities, right? Even if you don't even have a store, you insist on advertising? ”

"This ......"

Meng Changren was dizzy.

A small detail is not grasped well, which directly leads to a earth-shaking change in the publicity effect.

Originally, Meng Chang was full of confidence and felt that the effect of this propaganda plan would definitely be extremely different, but it turned out that it was not the case at all!

According to the previous agreement signed with Mr. Pei, a commission will be issued once a month, and the amount of commission will be determined based on the effect of all recent marketing and publicity activities.

Now that the publicity plan of Tengda's real industry is so successful, it will definitely greatly reduce the comprehensive evaluation, and this month's commission is afraid to be seriously affected!

Meng Chang was hit and didn't know what to say for a while.

He looked up at Mr. Pei, and then looked down at the analysis report in his hand.

It's strange, how do you feel that Mr. Pei is more angry than me?

It stands to reason that this publicity plan has achieved such a good publicity effect, and Mr. Pei's publicity funds have been earned, and there is no need to give me more commissions, shouldn't I be overjoyed and get carried away, right?