Saturday, November 12th.

Imperial capital, "Cold Face Girl" press conference.

In fact, it did not invite many audiences on a large scale, but only sent invitations to some closely related investment institutions and company owners.

Some other Internet companies always like to go to the largest venues as possible to hold development conferences, and they are eager to stuff tens of thousands of people.

And the reason why Meng Chang chose to hold a small press conference first was not because he was low-key, but simply because he felt that holding a large press conference now might not achieve the effect he wanted.

If the time is ripe, he will also win the kind of press conference for 10,000 people in a large venue.

After all, "entrepreneurs" like them with Internet thinking are pursuing as loud as possible no matter what they do.

The bigger the scale and the more people know about it, it will naturally have a marketing effect, bringing heat and traffic to the company and products.

It's just that at present, the awesome "cold-faced girl" is not suitable for blowing out on a large scale.

Because for Meng Chang, investors are relatively easy to fool, but ordinary people are difficult to fool.

Because investors will be keen on "Internet thinking" and all kinds of lofty coined words, ordinary people will only focus on the product itself.

It is easy to convince some investors that this is a cold roast with Internet thinking, but it is difficult to convince ordinary people.

Therefore, Meng Chang's plan is to persuade some investors to get the money, and after the first store of the cold noodle girl is opened, and then the heat on the Internet is stirred up through money-burning marketing, then it can be widely publicized to ordinary people.

Because the scale is relatively small, Meng Chang directly set this press conference in the conference hall of a luxury hotel in the imperial capital, and the audience was only about 100 seats.

Although the location is not much, the specifications are definitely full.

Whether it is the decoration of the site, the service of the personnel, the signs and gifts on the table, all of them are carefully prepared and costly.

And Meng Chang himself, like seeing He Desheng before, wears a "delicate and down-to-earth" style: casual suits, solid-color T-shirts, jeans, and sneakers, and the whole person looks mature and stable at the same time, but also lacks vitality.

At the entrance of the scene, Meng Chang smiled and chatted and laughed with the investors and company CEOs who came, guiding them to enter the press conference site and take their seats.

Although most of the people who came to this press conference completely crushed him in terms of value, Meng Chang did not have any stage fright or inferiority complex at all, and it was completely the host's mentality of welcoming guests.

"Mr. Li, Mr. Xue, please come inside."

Meng Chang saw Li Shi and Xue Zhebin arrive together, and hurriedly greeted him with a smile, although he didn't show it too obviously, but in terms of attitude, he was obviously a little eager.

The ability to watch people serve food is essential.

The people who came today were all carefully selected and invited by Meng Chang, and Meng Chang had also made full arguments and preparations for what the investment probability of these people was and whether they should spend more energy to fight.

He knows very well that although Mr. Li's Fuhui Capital is difficult to compare with some giant investment companies in terms of resources at its disposal, it is still very considerable for the "cold-faced girl" in the early stage.

As for Xue Zhebin, although he doesn't have many resources at his disposal, he can get a lot of resources from his father.

The most important thing is that these two are closely following Mr. Pei, and the probability of chasing is very high, so it is worth Meng Chang to spend a little more energy on them.

After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a man with a long face arriving.

Meng Chang hurriedly stepped forward: "Mr. He! The...... Could it be the legendary Mr. Ma? Please come in, please come in, I have reserved a special seat at the front for the two of you! ”

In fact, Meng Chang didn't expect Mr. Pei to come, so he just invited him like this.

In case Mr. Pei comes, won't he make a lot of money?

Although Mr. Pei didn't come now, he sent Mr. Ma, who was in charge of the investment department and was very mysterious, and Meng Chang felt that this was already a surprise.

So I specially arranged the position of P in the middle of the first row of the venue.

This is done for two main purposes.

The first is to express sincerity to Tengda, after all, the 2 million launched was given by Tengda; The second is to convey a message to the others present: I am not selling dog meat on the head of a sheep, Tengda really attaches great importance to my project!

Therefore, Meng Chang was the most enthusiastic about He Desheng and Ma Yang, and even personally led them to the first row of the venue, and after watching them sit down, he was concerned again and again, and then returned to the entrance of the venue to greet the others.

When they met for the first time, Meng Chang didn't understand Mr. Ma's pulse, and he didn't know what Mr. Ma's attitude was.

However, he also knew that caring was chaotic, and it was easy to overturn if he cared too much about Mr. Ma's feelings, so after seeing that Mr. Ma did not have a similar meaning to him, he was very amuseful to greet others and leave.

Ma Yang picked up the 10 yuan bottle of mineral water in front of him and drank two sips, wiping his mouth with his hands very ungracefully.

"What is my main mission today?" Ma Yang turned his head to look at He Desheng.

He Desheng said: "Mr. Ma, it's up to you." Mr. Pei just said that you would participate for him, and he didn't say anything else. It doesn't matter if you want to talk when you want to, if you don't talk if you don't. ”

"Oh." Ma Yang nodded and silently swiped his phone.

……

Soon, the time for the launch event came.

Because it is an invitation system, the list of people who come has been set in advance, and the seats are almost all full, and only a few bosses did not come temporarily because of the schedule.

The lights dimmed a bit, and after the countdown on the big screen, the promotional video for the press conference began.

The picture is a pure white background, Meng Chang appears in a sitting position, still wearing the solid-color T-shirt, confidently facing the camera, and saying the opening words of this promotional video in English.

"As we all know, China's catering culture has a long history and a long history."

"The emergence of the 'cold noodle girl' will open up a new trend of food and drink, and it is an opportunity to change the world."

After the simple opening remarks, the iconic logo of the cold-faced girl appeared on the big white screen.

This film was filmed and edited in the past two days, and because the time is very tight, there are not too many bells and whistles.

But it's just a white background + BGM, with Meng Chang's relaxed demeanor, confident body language and extremely standard fluent English, but there is an inexplicably tall feeling.

The few investors sitting in the back row who originally just wanted to come over to make soy sauce instantly became more solemn.

After all, doing PPT and speaking PPT is also the core competitiveness of Internet entrepreneurs.

People who can speak well and are full of confidence naturally give people a sense of trustworthiness.

Ma Yang's brows were furrowed, and his long face seemed to be stretched longer.

"There are no foreigners here, what English do you say?" Ma Yang was a little puzzled.

He Desheng whispered: "Now pay attention to international thinking and vision, fluent English is a plus in the eyes of many people. ”

Ma Yang pursed his lips, his first impression of this Meng Chang was not very good.

On the big screen, the video continues to play.

First of all, I will talk about the "essential difference" between the baked cold noodles made by the brand "Cold Noodle Girl" and other baked cold noodles, and introduce its breakthroughs in raw materials, standardized processes, sizes, methods, and tastes;

Then talk about the Internet thinking contained in the brand "Cold Noodle Girl": pay attention to user experience from the details, shorten the distance with users with more advanced marketing methods, and create a unique "cold noodle culture";

Finally, the follow-up expansion of the brand "Cold Noodle Girl" will not only be limited to a catering brand, but will expand into a lifestyle and concept, and ultimately create a new business model.

This video is less than 5 minutes in total, so these contents are very brief, but it can be seen that this should be a summary and summary of the content of the whole press conference.

The reason why it is placed at the forefront is to take the lead and let all the investors and bosses present have a clear understanding of the content of this press conference.

After watching this promotional video, everyone present had different expressions.

Some people watched it with relish and seriousness, some people looked a little confused, and some people frowned.

But no one dozed off.

Approve or disagree, at least everyone's attention is captivated.

Xue Zhebin was also a member of the frowning group, turned his head sideways and whispered to Li Shi: "Create a 'cold noodle culture'? 'Cold noodle business model'? Is it reliable? ”

Li Shi was noncommittal: "Let's listen to what he has to say later." ”

Meng Chang stepped onto the stage, smiling and chic.

His gaze swept across the room, and he naturally noticed the expressions of the investors.

This promo video did exactly what he wanted to achieve.

In so-called marketing, the first task is to get everyone to notice you. Even if you get some bad reputation, it's better than no reputation.

Although the content of this promotional video is very exaggerated, it maintains a relatively bottom-line restraint and will not seem too outrageous.

Coupled with the excellent production and Meng Chang's confident performance, it objectively played a role in subdividing the crowd.

Some people think that this film is made lofty, and they think that Meng Chang is very capable and exquisite; Others feel that it is too pompous, and some prospects are too far away, like a castle in the sky.

But it doesn't matter, because Meng Chang didn't plan to conquer everyone with a promotional video or a press conference.

The routines are all interlocking, and this is just the first small step.

Meng Chang looked around at the crowd and smiled slightly: "Maybe many people will feel a little confused after watching this promotional video. ”

"Some people may want to ask, isn't it just to make a baked cold noodle?"

"Isn't it nonsense that this thing still blows Internet thinking and business model for baked cold noodles?"

"Of course, I know that this concept will be difficult to accept at first glance, and it will be more subversive of our usual concepts."

"But I want to ask you a question here, if you hear an entrepreneur talk about a concept or model that everyone thinks is reliable, feasible, and absolutely successful, do you dare to vote?"

"If I were an investor, I wouldn't dare to invest."

"Because the business model that everyone thinks is reliable must be a model that many people have already tried, and the competition is extremely fierce. At this time, there is no point in entering as an entrepreneur. ”

"Therefore, the birth of a new business model must be accompanied by a lot of doubts."

"Please listen patiently to my lecture, and in the process, I will simply tell every step of the planning of the brand 'Cold Noodle Girl'."

"Even after I finish speaking, you don't have to invest in a hurry, you can observe first."

"Once every step of the way has been fulfilled and the business model is viable, you can decide whether to invest or not."