After Meng Chang's opening remarks, many investors who were originally frowning and felt unreliable eased their attitudes a lot.

Everyone began to listen attentively.

Meng Chang was very relaxed, without any pressure at all, and began to talk about the business model of "cold face girl".

The overall content of the story is similar to what he said when he met He Desheng, but many details are more detailed.

Because when I met Kaga Victorious before, time was limited, so I could only compress everything into less than half an hour.

But now that it is a press conference, the time is definitely not enough to produce results, so Meng Chang extended the time to nearly 2 hours.

All the content is divided into three main parts.

The first part is to demonstrate the huge market demand for "baked cold noodles" and the changes that "cold noodles girl" will bring to the baked cold noodles and even the fast food industry.

In terms of the current situation of the market, there are still those points, mainly because baked cold noodles are unhygienic, difficult to ensure taste, and single pattern, and the current Internet + catering is a huge outlet.

At this stage, the task of "Cold Noodle Girl" is to create a brand concept that can be linked to the traditional food of "baked cold noodles" through product and marketing, that is, everyone will subconsciously associate "cold noodle girl" with "cold noodle girl" when they hear "baked cold noodles".

In the second part, after the establishment of the brand "Cold Noodle Girl", it has expanded around this brand concept and developed a variety of Chinese fast food business models.

Focusing on the brand and concept of "cold noodle girl", it produces peripheral fast food products, such as wraps, meat buns, food pairings, porridge, cold noodles and so on.

These products will complement the signature dish of "Grilled Cold Noodles", and gradually evolve the perception of "Cold Noodles Girl" in customers' minds from a simple grilled cold noodles brand to a fast food brand.

In the third part, after the "cold noodle girl" gained a firm foothold in the fast food industry, she took this opportunity to embrace the Internet ecology and break down the barriers between online and offline, catering and the Internet, and users and platforms, which is the so-called "multi-dimensional fusion".

Because the "cold-faced girl" represents a way of life and Internet thinking, users will naturally accept this "multi-dimensional fusion" model.

For example, it can be used in industries such as central kitchens, takeaway and food delivery, food reviews, etc., and continuously expand the concept and moat of the brand of "Cold Noodle Girl" through content accumulation.

In the process of explaining, Meng Chang explained some more abstract concepts in an easy-to-understand manner, and also quoted the famous words of many Internet bigwigs, which made many investors present nod frequently.

As for some places that may be controversial, Meng Chang explained in advance, directly blocking the way that others wanted to question.

"Some people may ask, 'Cold Noodle Girl' just makes baked cold noodles, does it make sense that you take marketing and brand building so seriously that you even plan to spend a lot of money on it? Is it hype? ”

"I want to ask you a rhetorical question: we all know that 'product is king', so who knows what the exact definition of 'product' is?"

"Some people think that marketing and product are completely opposite poles, and if you do marketing, you can't make products anymore. I think this perception is narrow. ”

"A product is actually the sum of objects and concepts."

"Just like when we buy a pineapple phone, what we buy is both a physical object and a concept. If it has no concept, then its value will shrink by at least a third. ”

"Therefore, the reason why our Internet companies attach so much importance to marketing is not because we want to hype and shoddy, but because if we want to create a business model with a moat, we must balance the relationship between 'physical object' and 'concept', which is called making a good product."

"We combined the brand of 'Cold Noodle Girl' with the traditional snack of grilled cold noodles, and deeply bound it, so we created a moat, and when customers want to eat grilled cold noodles in the future, their first reaction is to come and eat the grilled cold noodles of 'Cold Noodle Girl'. This kind of marketing certainly makes sense, how can it be hype? ”

"Hype is to chase heat and traffic desperately, and there is no plan for how to use this heat and traffic after it comes; And our marketing is to create a brand concept, which is part of our products. ”

"Some people may also ask, grilled cold noodles are a snack, even if it is delicious, at most it is eaten once a week, how can it be eaten as a meal?"

"In fact, 'Cold Noodle Girl' definitely discourages customers from eating grilled cold noodles as rice. Because it is neither nutritious nor healthy, and it is not in line with the eating habits of most people. ”

"The grilled cold noodles of 'Cold Noodle Girl' are actually just a signboard, a concept, and a star item, not the only one."

"In the first stage, we will not only have various flavors of grilled cold noodles, but also side dishes such as side dishes, porridge, cold noodles, desserts and so on. In the second phase, we aim to build a Chinese fast food brand, including wraps, braised rice, etc., which are all part of our menu. ”

"So, why do I keep emphasizing the concept of 'baked cold noodles'? Because 'baked cold noodles' is the entry point for us to break the game. ”

"If we come up and shout to make Chinese fast food, it will definitely die an ugly death, because there are too many competitors in Chinese fast food, and we don't have a memory point that all consumers can quickly remember."

"The concept of 'baked cold noodles' can greatly reduce the difficulty and memory cost of consumers' recognition of the brand of 'cold noodles girl'."

"Our emphasis on 'grilled cold noodles' means that our direct competitors are not those Chinese restaurant brands, but the unnamed and unhygienic roadside stalls that grill cold noodles. This is to give full play to our comparative advantage. ”

"The primary goal is customer acquisition. Make differentiation and characteristics first, so that customers know and remember, and then enrich the layout and consider in a more long-term direction. ”

"Some people may want to ask, what is the difference between 'cold noodle girl' and fish takeaway? It is also a product of Tengda, will there be a conflict? ”

"My answer is that the 'cold noodle girl' will focus on 'fast food', while the fish takeaway should strictly be a 'set meal' or a 'light meal'. Just like steak pizza and fried chicken burgers, they are different and do not interfere with each other. ”

"'Cold Noodle Girl' and Fish Takeaway, and even most of the catering models on the market, do not constitute direct competition, we belong to dislocation competition, each to grab their own target users."

"There may still be people who want to ask, what do you say about 'multi-dimensional fusion', you make baked cold noodles? You haven't even made the first store of baking cold noodles yet, so you think that various industries will be linked in the future, isn't it too ambitious? ”

"I want to say that those who do not seek the overall situation are not enough to seek a corner; Those who do not seek the general trend are not enough to seek a moment. As Internet entrepreneurs, we have a long-term vision that is a very scarce but necessary ability. ”

"If my goal is just to make a random cold noodle and open a few branches and make millions of dollars a month, then why should I hold a launch event and find a way to get so much financing?"

"If I am a person who is a little rich, what return can everyone get for investing in me?"

"The so-called lofty ambition actually means that there is no down-to-earth, everything is in the air. Straight from the foundation, jumped to the top, with a huge fault in between. ”

"But the model I planned for the 'cold-faced girl' is clear in the three-step process, and at each step, I clearly talk about the goal, the means, and the final result to be achieved, and there is no fault line in between."

"Of course, there are some details that are trade secrets, I can't go into too much detail, they must be kept confidential, which is a necessary condition to ensure the success of the business."

"Again, I didn't expect everyone to decide to pay immediately after reading this PPT."

"You can pay close attention to the dynamics of the 'Cold Noodle Girl' brand, wait for me to open my first store, complete my first marketing event, make a profit in the first month, and open my second store...... When you see that my goals have been accomplished one by one, you will naturally understand that what I said is serious. ”

"Then if you have any questions next, you can ask me as many questions as you like, as long as it is not too detailed to involve some secrets, I will know everything."

Meng Chang motioned to the staff to get ready to hand over the microphones that had already been prepared to the investors in the audience.

After nearly two hours of presentation, many investors have developed a strong interest in this brand.

Whether this brand will be successful or not, no one can guarantee. But at least, from the whole presentation, the model is quite interesting, so whether it is questioned in favor or against, these investors are very interested.

In the face of the alleviating or acute questions thrown one by one, Meng Chang did not panic at all, and talked eloquently.

Offstage, Xue Zhebin looked confused.

He tilted his head towards Li Shi and whispered: "Mr. Li, I think what he said is very reasonable, and I can't help but want to invest some money to buy some original shares to play." If it does, the rate of return is amazing. ”

Li Shi was silent for a moment: "There is no way to be sure just by listening to these, the risk is very high, it is better to take another look." ”

"Smart investors can't have a gambler's mentality. Thinking about a project to get super high returns is often deceived completely. The wisdom of investing is not only to see opportunities, but also to know how to avoid risks. ”

Xue Zhebin said: "Hey, investment is really a technical job. If only someone could invent a lie detector and tell at a glance if they were lying. Investment will not be scammed. ”

Li Shi smiled: "It's useless to have a lie detector. Some people are all serious when they say something, but they can't really do it, you still fail if you invest money; Some people may not think about it so much, but in the end, they succeed because of chance, which is also possible. ”

"Moreover, investment is inherently high-risk, and investors are defrauded of money, are they miserable? Of course it's miserable. But investors are not a vulnerable group, and this is a murderous gladiatorial arena. ”

"Are investors innocent? Of course not. Investing is supposed to be a long-term thing, but many investors are short-sighted, and their only purpose is to obtain more immediate benefits. ”

"Investors have a lot of money in their hands, but most investors don't put their money where they need it most, but instead rush to the so-called 'outlet', burning money, stirring up heat, cutting leeks, destroying the environment, and finally only a piece of chicken feathers is left."

"I was like that a few years ago, but now, my mindset has started to change."

"Therefore, you must not complain about making investments. When you encounter a project with a high rate of return, it is your discerning eye; If you meet a liar, it's because you're too shallow. ”

"From an objective point of view, it is true that investors will be deceived when they encounter scammers; But when investors encounter an inexperienced and unwary entrepreneur, they will not be kind, but will do everything they can to eat him up. ”

"Shopping malls are like battlefields, neither morality nor human feelings, and it is normal to fight to the death within the scope of the law."

Xue Zhebin asked again: "Then, Mr. Li, what is the probability of success of the business model of 'cold noodle girl'?" ”

Li Shi thought for a moment and said: "But if you only evaluate Meng Chang, I want to say that he is a marketing genius and a speech genius, as for whether he is a business genius or a fraud genius......

"It's hard to tell now, but it depends on what happens after his first store opens."

"Judging from his current answers to investors, he is obviously well-prepared and fluent, and there are no flaws at all."

"I'm afraid I can't ask a reason just by asking questions."

Xue Zhebin looked at He Desheng and Ma Yang, who were sitting in the front row: "This Mr. Ma, will he ask questions?" ”

Li Shi couldn't help but smile: "I don't think so." ”

Others think that Mr. Ma is very mysterious and that he is very likely to be a hidden investment genius.

But Li Shi doesn't think so.

Because Li Shi had dealt with Ma Yang many times before when he was in the Internet café, and once fooled Ma Yang so much that he couldn't find the north, how many catties and taels did he have for Ma Yang, and he was completely clear.

Ma Yang is very powerful, that's because there is Mr. Pei's guidance behind him!

Li Shi knew in his heart that Ma Yang was a tool man under Mr. Pei, and the reason why he was able to achieve such a critical position was simply because he was obedient enough and absolutely loyal to Mr. Pei.

If you want to talk about his intelligence and ability, Li Shi feels that it is a world of difference from Mr. Pei, and he is at the level of an ordinary person, or even a little lower.

And who is Meng Chang? Whether he is a true genius or a big liar, his IQ is definitely the top handful of people.

Ma Yang went to ask Meng Chang?

Anyone with a little self-knowledge should not do this.