Tuesday, November 8th.

Meng Chang came to the office building of Dream Venture Capital and tidied up his appearance a little.

The weather was a little cold, and Meng Chang was wearing a well-fitting casual suit with a solid-color T-shirt underneath, jeans and sneakers on the lower body.

There is no shirt or tie, and the most business thing on the whole body is just a watch, and this watch is not a very expensive mechanical watch, which is simple to the extreme.

The hair is carefully trimmed and the mustache is well groomed, so it doesn't look too old or frivolous.

Meng Chang is very satisfied with his current image.

All this, of course, has been carefully prepared.

The wave of mobile Internet is rising rapidly, and the impact of Internet thinking on entrepreneurs is not only in terms of thought, but also in terms of appearance.

Now the big guy who really has Internet thinking is no longer the kind of suit and leather shoes, all of them are basically solid-color T-shirts and jeans, and the hairstyles are basically board inches and round inches, how neat and tidy.

In the eyes of investors, you are a raunchy senior industry insider with rich Internet experience, and in the eyes of users and melon-eating people, you are a down-to-earth CEO.

Of course, the so-called down-to-earth and unkempt is just an illusion that has been carefully created, in fact, the price of this board haircut may be more expensive than a complete set of washing, cutting, blowing and perming, and it is more frequent than some beautiful girls.

Generally speaking, there should not be a mustache in the standard set of round inches, T-shirts, jeans, and sneakers, because the mustache may give investors an old-fashioned and conservative impression, which is not enough Internet thinking.

But Meng Chang can't help it, he is relatively young, he is naturally tender, if he doesn't have these two mustaches, he is similar to a college student or even a high school student, it is difficult to make investors trust.

If Meng Chang can replace these two mustaches with a few deeper wrinkles on his face, especially the crow's feet at the corners of his eyes and the nasolabial folds around his mouth, then this image will be killed, but unfortunately it can't be replaced.

can only trim the mustache carefully to make up for the shortcomings of "not old enough" in his image.

In short, grooming is the detail that affects the other person's first impression.

And the first impression of the other party often means that this flickering, oh no, can the investment be successful.

For today's interview, Meng Chang is full of confidence and expectation.

I have long heard that Mr. Pei founded Dream Venture Capital to help others achieve their dreams.

And for Meng Chang, dreaming of this thing is really too much.

He firmly believes in his heart that as long as he can have an interview with Mr. Pei, in just ten minutes, he can definitely move Mr. Pei to invest in himself!

After looking at his watch, it was almost time, and Meng Chang walked towards Dream Ventures with high spirits.

……

In the conference room of Dream Ventures.

He Desheng sat on the sofa, drinking tea while watching Meng Chang explain PPT.

I have to say that He Desheng's first impression of Meng Chang was quite good.

The person is handsome, dignified, neatly dressed, and looks energetic, like a person who can make a career.

These two mustaches are a bit strange at first sight, but after seeing them too much, they get used to it, and they become some kind of personality mark.

Moreover, in the past, many people came to invest, some with resumes, some with investment intent letters, and some with product samples, but it is indeed rare to bring PPT alone.

Explain to the PPT, the effect is definitely the best.

Moreover, Meng Chang's PPT is definitely at the top level, neither fancy, frivolous, nor old-fashioned, making people feel conservative, all kinds of elements, color blocks, layouts, charts, etc. are all done just right, one more point is messy, and one less point is simple.

Even He Desheng felt that even if Meng Chang made PPT for some Internet companies full-time, he could casually get a monthly salary of tens of thousands of yuan.

Moreover, Meng Chang's eloquence is very good, the speed of speech is moderate, the speech is fluent, and the grasp of rhythm and content is very perfect.

He Desheng felt that just watching Meng Chang talk eloquently made people feel very comfortable.

In the first half of this PPT, Meng Chang is mainly introducing his personal experience.

Some people say that investment is about investing in enterprises and concepts, but it is also about investing in people.

Whether a company can succeed or not depends on whether the company's boss has the ability.

Meng Chang naturally knows this, so the first half of the PPT is mainly focused on self-introduction.

This year, 29-year-old Meng Chang went to study abroad after graduating from university, and they are all very good at the kind of prestigious schools.

He has the experience of working in a first-line Internet company at home and abroad, and is also a marketing-related department such as the user experience department and the marketing department, although it is difficult to say how many achievements are his, but this resume is indeed impeccable.

Moreover, many of the people he worked with before have become the top management of Internet companies, although it seems useless at first glance, but this undoubtedly implies that he has deep network resources.

In short, this paragraph mainly emphasizes that "I am a capable and reliable person".

Soon, the first half of the PPT was finished.

Meng Chang looked at He Desheng opposite with a smile: "Mr. He, do you have anything you want to ask?" ”

Although he was smiling, he was still a little nervous.

He was really afraid that He Desheng would ask him about some details in his resume, such as how he got into a prestigious school, how he studied abroad, how he got into these big Internet companies, and why he left.

If these questions are discussed in detail, then there may be some more embarrassing scenes.

He Desheng took a sip of tea: "No, go on." ”

Meng Chang couldn't help but raise the corners of his mouth slightly.

Sure enough, I won't ask questions.

This is the best situation that Meng Chang predicted before.

Meng Chang wasn't sure, did He Desheng really not see the moisture in his academic qualifications and work experience, or did he pretend not to see it?

Meng Chang felt that most of them were the former.

However, this is good news, because it shows that Mr. He, like many other investors, only cares about the truth and the result, and does not care about the specific process.

Even if there is a little bit of opportunism in this, investors will not mind, because this proves that Meng Chang has a flexible brain and is good at finding solutions.

He Desheng did have a little doubt about Meng Chang's resume, and did not get to the bottom of it.

But the reason for this is not what Meng Chang thought.

In fact, He Desheng not only didn't care about how Meng Chang got this resume, but even the resume itself.

Because He Desheng has seen Mr. Pei's way of investment, even Mr. Pei, a "great inventor" like Zhang Yu, dared to vote, and he successfully invested, which made He Desheng realize that Mr. Pei didn't care about such a virtual thing as academic qualifications.

Since Mr. Pei doesn't care, of course he doesn't need to care.

He Desheng's task now is not to help Pei invest in the investment, but to help Pei always review.

As long as it's compliant, you won't ask more.

And Meng Chang still thought that he had conquered He Desheng, and he was still complacent.

Next, I entered the second half of the PPT, which is the project that Meng Chang wants to do this time.

Meng Chang felt that as long as this paragraph could be explained to Mr. He's satisfaction, then Mr. He would definitely report to Mr. Pei, and he would tell Mr. Pei about it again, maybe he would be able to directly get an investment of tens of millions on the spot!

When the time comes, go to other investors to chase the investment, wouldn't it be easy for the company's market value to exceed 100 million?

Meng Chang continued.

"Mr. He, the name of my entrepreneurial project is - cold noodle girl!"

PPT appeared on the "cold face girl" brand LOGO, boxy like a seal form, although it is a traditional character, but it is not a small seal or block letters, but a more beautiful flower font, and a beautiful pattern as an embellishment.

Just like Meng Chang, he is neither too fancy, nor too old-fashioned, and his first impression is very good.

Meng Chang continued: "To summarize briefly, cold noodle girl, is committed to building an Internet baked cold noodle brand! ”

How did this concept come about? In fact, it comes from my thinking about the Internet business model over the years. ”

"A very important part of Internet thinking is cross-border thinking. When two seemingly unrelated things are linked, unprecedented business opportunities will burst out, and this ability is lacking in most people. ”

"I used to work in the marketing department, and my immediate boss at that time, that is, the president of the marketing department, was a big bull who emphasized 'cross-border thinking', he was originally a well-known host, and later became the president of the creative brand and the president of the marketing department, all of which made brilliant achievements."

"Therefore, in the Internet era, entrepreneurs must also be discoverers of new business models and all-rounders who have the courage to cross borders!"

"My experience in the marketing department has allowed me to see a lot of 'cross-border success' cases, especially the Internet + catering model, which is definitely a very hot outlet at the moment!"

"Why combine the internet with baked cold noodles? Next, I made a detailed analysis of the current market environment and prospects. ”

"First of all, the current domestic catering market is facing a severe test, except for a few high-end restaurants, the vast majority of them are mourning; On the contrary, mass catering has gradually moved to the front of the stage and become the mainstream. Fast food and snack brands are ushering in an unprecedented period of opportunity. ”

"We all know that it is difficult to make a catering giant in high-end catering."

"Because high-end catering has too strict requirements for chefs, ingredients and details in all aspects, it is impossible to produce on a large scale in batches, and its high price naturally dissuades most consumers who are shy of money."

"For this point, Tengda Group, which owns two brands of nameless restaurant and fish takeaway, should know better than me."

"Therefore, consumers are more inclined to those 'small but beautiful' catering brands, for which they are willing to bear a certain premium."

"For catering companies, the way to pursue more profits is to open branches, and the premise of opening branches is to have formulas and mass production."

"This is the status quo of the domestic catering market."