Meng Chang continued: "Secondly, with the rapid development of the mobile Internet, platforms such as Weibo, review websites, and chat software have become new marketing platforms for catering enterprises, and the rapid development of takeaway software and group buying industry has provided a boost for catering enterprises to take off. ”

"One of the biggest advantages of the Internet era is that a successful business model can be quickly spread and replicated, so that everyone can know it as quickly as possible, and spread it to the whole country!"

"In the past, many excellent F&B brands could only slowly expand city by city, and neither capital nor popularity was enough to support the rapid replication of successful business models."

"But in the age of the internet, all of this has become possible!"

"Combining these two points, it is not difficult for us to find that once a popular catering brand becomes a standardized, mass-produced, and high-quality Internet celebrity brand, it can be spread to the whole country at a very fast speed and obtain huge benefits and rich returns!"

"The best part is that 'food is the sky', and people have to eat as long as they live, so once a catering brand is widely recognized by consumers, its long-term value will only get higher and higher!"

Speaking of this, Meng Chang observed He Desheng's expression a little.

He Desheng listened very carefully and nodded frequently.

Obviously, this set of theories is quite correct, if in an ideal situation, catering + Internet does have huge business opportunities, such as the takeaway and review industry that a lot of capital is now working on, that is, the catering + Internet model.

But the question is, can something like baked cold noodles develop into a chain brand and gain the trust of consumers?

Meng Chang had obviously expected this a long time ago, and he immediately turned to the PPT on the next page.

"After looking forward to the huge prospects and market potential of the 'cold face girl', I will explain the next content in two aspects."

"They are: the problems and opportunities in the baked cold noodle industry, and the details of the implementation of the brand 'cold noodle girl'."

"Grilled cold noodles sound like a very difficult food to be elegant, and it is also a food that has no threshold. Roadside stalls, three or five dollars a piece, never appear in high-end restaurants. ”

"However, the food of grilled cold noodles has a unique charm, from billionaires to ordinary people, everyone loves to eat it."

On the PPT, it is a picture of a rich man queuing up to buy baked cold noodles being captured, and at the same time, there are also screenshots of some sports stars or entertainment stars posting on Weibo to praise the deliciousness of baked cold noodles.

A casual search of these contents on the Internet will find a lot of them.

"According to the statistics of shopping websites, only on shopping websites, more than 10 million copies of baked cold noodles were sold throughout the year, and the sales volume of online celebrity foods such as snail noodles, spicy noodles, and self-heating hot pot ranked among the top three."

"What's more, there are many small vendors whose raw materials do not come from shopping websites."

"This is enough to see that although grilled cold noodles seem difficult to get into the elegant hall, there is a very large demand in China. You don't really need data to do this, you can feel it just by feeling it on a daily basis. ”

"In crowded areas such as night markets, you can always see stalls grilling cold noodles, and there are often queues. The small vendors selling grilled cold noodles can be said to have made a fortune quietly, and tens of thousands of monthly incomes abound. ”

"Of course, this data is not completely true, after all, there are all kinds of hidden costs to be removed, but in any case, it has huge profit margins."

However, there are also many problems and hidden dangers in the current baked cold noodle industry, which can be summarized simply: not formal enough, and there are many health hazards; Not refined enough, poor brand image; Not complex enough, the product has few patterns. ”

"Many of the raw materials for baking cold noodles are produced in small workshops, and the production conditions are already poor, and there are hidden health hazards; Vendors at roadside stalls are not hygienic and use low-quality oils, which can lead to various contaminations during the washing and serving of ingredients. ”

"So, like many other roadside foods, baked cold noodles are actually very unhygienic, and it is possible that the dust on the roadside is the least harmful substance in it except for the edible part."

"In addition, different vendors have different techniques for baking cold noodles, and it is difficult to achieve elegance in terms of taste and shape. It is not possible to standardize production and ensure the lower limit of taste, nor can it be able to innovate and develop new flavors and styles. ”

"If there is no Internet thinking, then the baked cold noodle industry will forever stop at the stage of roadside stalls, how can we talk about development?"

"The goal of 'Cold Noodle Girl' is to integrate the long-existing grilled cold noodle market and create a national food and beverage brand with super high visibility!"

"In short, we want to use new thinking and new ways to create a new style of fast food that belongs to the Chinese people, and we must use good raw materials and new processes to reproduce the traditional taste."

"As for the brand 'Cold Noodle Girl', how will it redefine the baked cold noodle industry?"

"Next, allow me to explain them to you."

Meng Chang paused slightly and took a sip of water.

At the same time, he quietly observed He Desheng's expression, and He Desheng was deep in thought.

For the above content, Meng Chang himself is very clear, but it is actually a bit nonsense.

After all, it is actually difficult to reverse the notion that "baked cold noodles are junk food from street stalls" because it is deeply ingrained in the minds of ordinary people.

However, Meng Chang's goal was not to reverse this concept.

Sometimes, marketing in the Internet age is inherently unreasonable. Pancake fruits, cold skin, and meat buns can all be made into Internet celebrity brands, so why can't you bake cold noodles?

What's more, foods like ramen and sushi can have the god of ramen and sushi, so why can't there be a "god of grilled cold noodles"?

Many times, facts don't matter, stereotypes don't matter, but how you make others believe it.

Meng Chang has been preparing for two or three months in order to prepare this whole set of plans and this PPT, but he has not come up with it before.

Because he has never found a very suitable investor.

Sometimes, whether a cake can be painted well or not does not depend entirely on the person who painted the cake, but also on the occasion of the cake painting and the audience waiting to eat the cake.

If it were an ordinary investor, he would definitely blast Meng Chang out as a liar.

Although he is indeed a liar and has never denied it in his heart, it is unacceptable to be bombed out because it will affect his reputation.

In Meng Chang's opinion, his plan can only be used once, so as to hit it with one blow.

If you find some chaotic investors, and these people don't invest, you and the project's coercion will be all over, and the pie will be exposed before it is drawn, isn't this the end of the calf?

In fact, it is better to fool some rich people, such as big company executives, celebrities, rich people, etc., because these people will be more likely to believe in some lofty concepts and terms.

However, the premise of all this is that Meng Chang himself must have a dazzling enough aura so that these bigwigs can ignore the unreasonableness of this project.

Where does this aura come from?

It is obviously not enough to just graduate from a prestigious school and have senior marketing experience in a major Internet company.

"Pei's total investment" is a good aura, although it is not omnipotent, but at least it can bluff many people.

Once you have the blessing of this aura, many unreasonable places will naturally be ignored, fooling investors, and attracting a huge influx of funds.

And once he gets the money, Meng Chang can start marketing, using overwhelming advertisements and various specious concepts to guide the eyes of the melon-eating masses and turn them into leeks.

Then, open a tall store, create profits through traffic, raise valuations, trigger more capital chasing, and wait for enough leeks to be harvested, and then pat your ass and leave, leaving a lot of chicken feathers.

In short, this routine is perfect, provided that you have to pass the first level first.

If you can't even get Tengda's investment, then this series of routines behind it is naturally impossible to talk about.

So, Meng Chang took a sip of tea to moisten his throat, and then prepared to start his most wonderful performance.

I said so much before, but in fact, it is all foreshadowing, and it is reasonable to forcibly pull out five or six percent for the brand of "cold noodle girl".

But people will always believe what they want to believe, so much IQ tax can be established, and it depends on the reasonableness of these five or six percent. The key is whether the latter paragraph can cover up all those seemingly unreasonable places.

Various details of the brand "Cold Face Girl" appeared on the PPT.

"The brand concept of 'cold noodle girl' is more popularly speaking, which is to create a baked cold noodle brand with a sense of quality and petty bourgeoisie."

"The name itself gives an anthropomorphic hint, her avatar seems to be cold and gentle at the same time, and the brand's logo is traditional and youthful, just like our products are popular and sophisticated."

"For the branding, I have set a three-step goal."

"The first step is to open a 'cold noodle girl' flagship store in the bustling business district of the imperial capital."

"In this store, we will comprehensively show all customers the difference between this brand and other roadside stalls in terms of recipes, raw materials, tableware, dining environment, etc."

"First of all, we spent a lot of money on the recipe and taste of the 'cold noodle girl', from the selection of raw materials and various seasonings for cold noodles, to the dosage of various ingredients, to the heat and time in actual production, all of them must be standardized to ensure the taste of each roasted cold noodle."

"At the same time, we also need to fully develop multiple flavors of grilled cold noodles, not only to distinguish between sweet, spicy, sweet and sour flavors, but also to make more content and patterns for grilled cold noodles."

"Of course, for the richness and diversity of the store's dishes, we will also make a variety of traditional cold noodles, side dishes or fruit drinks."