1023 Pros or Disadvantages?
Seeing Jiang Yuan's confused eyes, Pei Qian felt right.
If Jiang Yuan's eyes suddenly lit up and he suddenly realized, then something big would happen.
As long as the confused eyes like this continue to be maintained, it is difficult to say how the mobile phone sales will be, but the press conference is mostly cold.
Pei Qian didn't plan to give Jiang Yuan a chance to get more "success codes" from himself, so he stood up decisively: "Okay, the content of the press conference has been set, and you can get off work happily!" ”
Jiang Yuan hurriedly said, "Uh...... Mr. Pei, the overtime time I applied for was two hours, and only an hour had passed, which was too fast, so I would stay and think about it. ”
Pei Qian was a little unhappy: "Overtime hours are not important, what matters is how much work is done." ”
"It's not time yet, but the work is done, so why stay here? Today is May Day, hurry up and go back to rest! ”
"Overtime pay is still the same as before, and not a penny will be less."
Jiang Yuan excused himself again: "No, Mr. Pei, I still have to do it again, I promise to leave as soon as the two hours arrive!" ”
Pei Qian saw that he was so resolute, and it was not easy for him to rush out directly, after all, it was two hours at that time.
Thinking of this, Pei Qian compromised: "Okay, then you should be conscious, and you will go home as soon as the time is up." ”
He was just about to leave, when Jiang Yuan suddenly asked, "Mr. Pei, wait a minute, I have one last question!" ”
"Pros and cons of mobile phones...... Is it the advantages that come first, or the disadvantages that come first? ”
Pei Qian was stunned for a moment.
Good guy, I'm leaving, and you still don't forget to play my words?
He subconsciously wanted to say "the good comes first", but suddenly realized that something was wrong.
The previous E1 mobile phone, it was the advantages first, and it turned out to be a big deal!
Pei Qian recalled carefully, at that time, the E1 mobile phone press conference was to talk about the price link first, and then Chang You told the advantages of the mobile phone in a paragraph, and finally said the disadvantages of the mobile phone.
As a result, the front is so exciting, and the audience all ignores the shortcomings of mobile phones.
So, the same mistake must never be made again!
Pei Qian immediately said: "The shortcomings are ahead!" And the price link must not be announced as soon as it comes up, just like other press conferences, put it at the end! ”
Jiang Yuan's mouth opened slightly, obviously this was not the answer he was expecting.
If Mr. Pei said that "the advantages are in the front", then he can also analyze and analyze the previous E1 mobile phone conference and draw a little inspiration.
But Mr. Pei said that "the shortcomings are in the front", which means that all the experience of the previous press conference has been overturned!
Pei Qian smiled slightly, want to trick me? You're still a little too tender!
Looking at Jiang Yuan's confused expression, Pei Qian was in a good mood and left proudly.
Seeing the back of Mr. Pei leaving, Jiang Yuan frowned and began to think hard about what Mr. Pei said before.
Can't figure it out!
No matter how you think about it, it doesn't make sense at all.
After thinking and meditating for a while, he still had no clue, so he could only start to change the PPT.
After making a copy of the original PPT, Jiang Yuan began to delete and modify the content of the PPT according to Mr. Pei's requirements, removing the ones that should be removed, merging those that should be merged, and reserving enough pages for the expansion.
After spending ten minutes briefly tossing and turning, Jiang Yuan roughly changed the large frame of the PPT, and nearly half of the original dozens of pages of PPT were directly cut off.
I previously introduced the evolution of OTTO OS in this year, and it was all cut; A large introduction to the application of AEEIS artificial intelligence technology in mobile phones, as well as AEEIS intelligent bar lifting machine, also all cut; On the contrary, it is the shortcomings of mobile phones, and the immature places of new technologies in the application, all of which need to be written about.
Looking at the whole PPT, the advantages of the mobile phone have all been condensed into one page, and the disadvantages are at least a dozen pages.
Jiang Yuan was depressed.
In fact, the PPT of the previous E1 mobile phone at the press conference was almost the same structure, but the two mobile phones are actually very different.
Because the E1 mobile phone is a traditional mobile phone, the advantages are real, such as excellent configuration, long battery life, very good supporting services, and so on.
As long as these advantages are listed, consumers can feel them very intuitively.
After that, the disadvantages of the E1 mobile phone are introduced, because the advantages are so prominent that the shortcomings seem harmless, so the audience can accept them.
But the G1 phone is completely different.
It is a phone that makes use of a lot of new technologies, and it can be said that the practicality is not very good, but it is very exploratory.
Unlike the E1 phone, the advantages of the G1 phone are not easy to perceive, but the disadvantages are real.
For example, for most people, the full-screen technology is nothing more than a slightly larger screen, and the appearance is much higher, but the perception will not be particularly strong.
The problem caused by full-screen technology is that the pop-up camera occupies more of the internal space of the mobile phone, and the mobile phone becomes larger, the heat dissipation becomes poorer, the water and dust resistance becomes poorer, and the call quality will also decrease.
And these will be really related to the customer experience.
Therefore, if the G1 mobile phone does this again, customers will not feel that these shortcomings are harmless, but will feel that these shortcomings are enough to overturn all the previous advantages.
What's more, the previous press conference put the price link at the beginning, if the same drama happens again this year, not only will it not have the effect of last year, but it may backfire and cause consumer disgust.
Because last year's press conference was equivalent to a whole job, and the whole work can't be done twice in a row, it will be too outdated and become a rotten job.
Therefore, no matter what Jiang Yuan thinks, he feels that the content of this press conference is wrong.
"What's wrong?"
Looking at Mr. Pei's confident appearance, he is obviously confident. But why can't I get Mr. Pei's thoughts......"
"Calm down, you must not be in a hurry at this time, and you must slowly analyze Mr. Pei's intentions."
“……”
"Mr. Pei said that the shortcomings of mobile phones should be talked about in front."
"And the price link should not be put at the front, but at the end like other mobile phones."
"Could it be that Mr. Pei means to be as mediocre as other mobile phone conferences? Impossible, Mr. Pei just told me before that this is a mobile phone full of innovative spirit, and the press conference should also be full of innovative spirit! ”
"Do you mean...... The shortcomings are the key to the first? ”
"Repeatedly talking about the shortcomings of various new technologies, even taking up most of the space of the entire press conference, until the end, the advantages are brushed aside, and then the price link is ......"
"I see!"
Jiang Yuan watched the PPT twice after adjusting the order, and suddenly his eyes lit up and he realized what Mr. Pei meant!
"What is the result of talking about the shortcomings of these new technologies first, and talking about them in detail and repeatedly? It will make the audience think that the research and development of this mobile phone is very difficult, these new technologies are not very practical, and the cost is very high, most of them only have technology, no products, or only concept machines, and cannot be mass-produced. ”
"But in fact, these technologies can be mass-produced, and other mobile phone manufacturers are also trying to use them, but they are not as bold as us, they only try to use a small part of these technologies, and we are directly piling them all up."
"Therefore, I should not call this conference a mobile phone conference, but a 'new technology exchange and sharing meeting'!"
"In this way, the audience will not think that I am here to sell mobile phones, nor will they have any expectations for this, they will only think that these are some very cutting-edge and immature technologies in the mobile phone industry, and most of them have no prototypes."
"But in the end, there will be a price link on the screen, which makes them instantly realize that in fact, so many difficult technologies can be mass-produced and are on sale!"
"As a result, this kind of surprise will completely dilute the impression left by the shortcomings of the previous mobile phone, because it is an exploratory concept phone, so the customer's tolerance for it will be greatly improved."
"At the same time, because of this sense of surprise, customers will not feel that the price is particularly expensive."
"In other words, the same product, introduced in different ways and angles, will produce completely different effects!"
"This should be the effect that Mr. Pei wants to achieve!"
Jiang Yuan suddenly had an epiphany, everything before was right!
He looked at his watch, and from Mr. Pei to the present, exactly two hours had passed, and the quota was just right.
"Perfect!"
"After the holiday, let people change the PPT, seize the time to prepare for the press conference, and we must not disappoint Mr. Pei!"