Chapter 1022 The content of the mobile phone press conference
In the afternoon, Pei Qian came to Outu Technology and met Jiang Yuan, who was working overtime to prepare for the press conference.
Jiang Yuan is the only one in the huge company, because everyone else has already taken a holiday.
Looking at the empty workstations in the office area, Pei Qian was very satisfied with this.
On holidays, no one in Tengda Group must work overtime. Even if someone works overtime, it can only be the leader who works overtime.
What Pei Qian looks down on the most is the kind of behavior that the boss has to work overtime when he has something to do, and forcibly kidnaps all the employees of the company to work overtime. Because the boss often works overtime, but the employee does not necessarily have something, the boss requires the employee to work overtime with him, simply because he is unhappy with overtime, so he pulls the employee on his back.
Besides, what kind of money does the boss make? What kind of money do ordinary employees make?
The boss worked overtime for a month, without overtime pay, but earned a car; The employee worked overtime for a month without overtime pay, but helped the boss earn a car.
Therefore, within Tengda Group, Pei Qian is resolutely not going to promote this unhealthy trend, all departments have to work overtime, yes, but they must get overtime pay, and the heads of various departments have to work overtime, don't piggyback on employees.
Like now, only the head of the department works overtime, and only adds two hours, Pei Qian is completely tolerable.
Jiang Yuan's expression looked a little anxious, and when he saw that Mr. Pei arrived, he hurriedly stood up and said hello: "Mr. Pei." ”
Pei Qian sat down at the conference table and said with some concern: "Looking at your expression, it seems that you are a little nervous, there is no need, relax, isn't it just a press conference, it's not a big deal." Even if it's completely messed up, it's okay. ”
Jiang Yuan thought that Pei was always joking with himself, so he hurriedly said, "Then how can I do it!" It's a whole department's effort, and if I mess it up, I'm a sinner! ”
"In short, this is a prototype, this is the PPT of the press conference, you can see it."
Jiang Yuan said as he handed over the mobile phone and laptop on the table.
Pei Qian stretched out his hand to take it.
When he saw the prototype of the OTTOG1 mobile phone, he subconsciously gasped.
Wrong!
This mobile phone is full of science and technology!
When I saw the OTTOE1 mobile phone for the first time, Pei Qian did not have this feeling of surprise, because the E1 mobile phone has a forehead and a chin, although the appearance is quite beautiful, but it is not far from the mobile phones on the market at that time, and it is too bulky because of the large battery, so I don't feel particularly amazing at first sight.
But this time the G1 phone is completely different.
Although the size is still on the large side, because of the use of full-screen technology, the forehead and chin are very narrow, only a little wider than the bezels on both sides, and the camera is not visible from the front, so it gives people a very shocking impression.
Especially this chin, which really shocked Pei Qian.
Because Pei Qian also knows a little bit about this technology, the traditional packaging scheme of mobile phone screen is called COG packaging, with high yield, low cost, and easy mass production, but the disadvantage is that the chin is relatively large, so many manufacturers will choose to put the physical fingerprint module on the chin of the mobile phone.
The advanced packaging solution is called COF packaging, which can reduce the upper and lower bezels and greatly improve the screen-to-body ratio of the mobile phone, but it still cannot achieve 100% full screen.
The technology that can really remove the chin is called COP packaging, according to some digital technology media, Pineapple's latest generation of flagship mobile phones uses this technology, which can compress the four bezels of the mobile phone to the extreme, and the chin is as wide as the bezel.
But now it's only May, according to the law of pineapple mobile phones releasing new phones, every year is autumn, around October, new mobile phones will be released, which means that this kind of mobile phone with COP packaging will not appear in the next few months.
The OTTOG1 mobile phone is obviously also COP's packaging process, but in terms of senses, its chin is not as small as the Apple X in Pei Qian's memory, but this sensory difference should not exceed one or two millimeters, so the front looks still shocking.
It was supposed to be a very bulky mobile phone, but because of the high appearance of the full screen, it gave people a very domineering feeling.
The first impression that this mobile phone left on Pei Qian was very bad.
However, the two physical buttons that resemble shoulder buttons next to them have a certain width and are slightly protruding. It is precisely because of the existence of these two physical buttons,G1Mobile phone can not be made into a curved screen with narrowing on both sides,It will be slightly worse in grip,Although it increases recognition,But it is obviously incompatible with the current mainstream mobile phone structure。
The pop-up camera is on the upper part of the long side on the left side, a very moth position, which Pei Qian personally finalized at that time, because the mobile phone that made the pop-up camera here seems to have never been seen, which can greatly increase the probability of failure.
This made Pei Qian's heart a little more steady, obviously, this is the same as he expected before, it is a mobile phone that has gone off the rails, and it uses too much new technology, so the cost must be very high, it is impossible to stock up a lot, and the design concept that is too advanced may not make mainstream consumer groups buy it.
Pei Qian played with his mobile phone a little and asked, "How much is the price going to be set?" ”
Jiang Yuan didn't answer directly, but hesitated slightly: "Uh...... Mr. Pei, I also want to report this matter to you. The cost of the phone was a little bit more than expected, so ......"
Pei Qian interrupted him: "You just say the pricing." ”
Jiang Yuan: "According to the E1's pricing at the time, the starting price of this mobile phone is set at ...... 9899。 ”
"Mr. Pei, we have worked very hard to compress the starting price to less than 10,000 yuan, and there is a higher storage version, priced at 9999, and a special customized version, 10199."
"The price is indeed a bit high, but this is also a consideration after adding Tengda's various benefits. If we only sell bare metal, our price can be reduced to less than 7,000 or even lower......"
Pei Qian couldn't help but be ecstatic, and raised his hand: "No, this price is very suitable, it's not high at all, it's just right!" ”
As soon as he heard this pricing, Pei Qian knew that this mobile phone was mostly stable!
Who would spend so much money on a miscellaneous phone?
Previously, the OTTOE1 phone was priced at 8199, but that was when the full set of Tengda benefits was included.
G1 mobile phones also give a full set of benefits, but the price is not a little bit higher than E1 mobile phones, but a full 1700 yuan.
Because the G1 mobile phone uses more new technology, the cost is naturally higher.
Based on 8,000 yuan and 10,000 yuan, the increase of 1700 yuan is not much, but if you take out this number alone, 1700 yuan can already buy some low-end mobile phones of big brands.
Moreover, at present, domestic mobile phones, even Shenhua's flagship level are far from reaching the 10,000 yuan level.
If you don't add Tengda's various benefits, OTTOG1 mobile phones can push the price to more than 6,000 yuan, which is about the same price as the flagship mobile phones of Shenhua and other brands.
However, according to the estimation of Outu Technology, the benefits attached to the mobile phone are actually close to 3,000 yuan, and the longer you use it, the more valuable it is. Therefore, under the premise of giving these benefits, it is impossible to reduce the price of mobile phones, and it means that the wool subsidy of other departments is in the mobile phone department, which is not good.
Pei Qian said: "This pricing is no problem, don't worry, let's talk about the press conference." ”
"I'll take a look at the content of the PPT first."
Pei Qian flipped through the PPT of the mobile press conference page by page on his laptop.
In all fairness, this PPT is doing pretty well. Like the press conference of other brands of mobile phones, the parameters and new functions of the mobile phone were introduced in detail, and the promotional video was also filmed.
After a quick glance at the PPT of the press conference, Pei Qian fell silent.
Something is wrong, something is wrong.
This PPT is made, I want to buy it a little, but what should I do!
I have to say,G1Mobile phone does use a lot of new technologies,So PPT just introduces these new technologies has taken up a lot of space,Plus the unique shape of the mobile phone、Very impactful full-screen design,Just a regular introduction,It's already quite attractive。
Whether the mobile phone is practical or not is something that customers can only experience after they get started with it, but there are not many new technologies with gimmicks or not, but they can be seen directly at the press conference.
So this definitely doesn't work, because the production of mobile phones is not high, in case the press conference deceives some customers, and it is sold out in seconds like last time, creating a "very sought-after" feeling for customers, isn't it very bad?
Pei Qian coughed lightly: "PPT is okay, but ......"
"Why didn't you continue the style of the previous PPT?"
Pei Qian felt that the previous E1 mobile phone press conference was popular, mainly because Chang You's eloquence was too good, and the press conference was talked about as stand-up comedy, and the content of the press conference itself was no problem.
It is still better to list all the shortcomings of the mobile phone, and to dissuade customers in advance than to talk about a lot of advantages at the press conference.
Jiang Yuan hurriedly said, "No, Mr. Pei." The content of the previous PPT was created for Chang Quan, and he had to be eloquent like Chang to be able to play it. ”
"My eloquence is not good, and I may have stage fright when I go on stage, so I think that the whole press conference should be held peacefully, and it may be very embarrassing to forcibly learn from Chang Zong."
Pei Qian shook his head: "There's no need to deny yourself so quickly." ”
"When you encounter a problem, don't think about whether you can do it yourself, but think about what you need to succeed."
"Is it appropriate for such a mobile phone that embodies new technologies and is full of innovative spirit to be paired with a stable and unremarkable press conference? It's not appropriate. ”
Jiang Yuan hesitated: "This ......"
Pei Qian continued: "So, you change it as I say. ”
"Now the structure of the PPT is basically divided into three parts, the first part is to introduce the continuous update and iteration of the mobile phone operating system and AEEIS artificial intelligence in this year, emphasizing that we have fulfilled the commitment made at the previous press conference; The second part is to introduce the new technology adopted by the mobile phone, and blow the appearance and various parameters of the mobile phone; The third part is to announce the price, configuration, and release date of the phone, and compare it with the E1 phone and other brand flagships. ”
"But in my opinion, a lot of the information in this is invalid and a waste of everyone's time."
"That's it, the first part of the self-boasting doesn't need to be done, we've been updating the ottoos system, old users know it, and this is what we should do, there's no need to blow ;"
"The second part blows the appearance and parameters of the mobile phone,This part can't be removed,But the length is inevitably too long,In my opinion,The appearance and parameters of the mobile phone are just a page of PPT to say;"
"Although we have used some new technologies, these new technologies are also full of various defects, how can this part be mentioned in one sentence? It must be written in great detail, the more detailed the better, and it cannot mislead our consumers; ”
"The third part is also a bit procrastinating, I think the horizontal comparison link can be removed, we just do our best, why bother to step on other mobile phone manufacturers? This kind of similar side-by-side comparison table is nothing more than a long and short attack, and it is not interesting, just announce the price and release date. ”
"Well, that's pretty much it."
Jiangyuan people are a little dizzy.
Mr. Pei slashed left and right, and the content of the entire press conference was almost cut in half!
And the most important thing is that the parts that are cut are all about the good parts of the mobile phone, but the part that introduces the shortcomings of the new technology of the mobile phone should be written and emphasized repeatedly.
What kind of routine is this?
The advantages of the mobile phone were all condensed into one page before, creating the famous scene of Chang Zong's "all in one breath", but the problem is that Jiang Yuan knows very well that he doesn't have Chang Zong's mouth, and this scene can't be reproduced at all?