Chapter 111: Special Video Commentary
The next day.
Pei Qian sent a document to Lu Mingming.
"Do it as it is."
Pei Qian was still very relieved about Lu Mingming's obedience.
Since the development of "Game Producer", Lu Mingliang has always faithfully implemented Pei Qian's requirements, and even Pei Qian asked him to dub, and he dubbed it.
Pei Qian was very satisfied with this characteristic of Lu Mingming.
Employees who don't mess around are good employees!
Lu Mingliang opened the document sent by Pei Qian, which mainly talked about three parts.
They are: which video authors to promote, the manuscript when promoting, and the cost of promotion.
It can be said that it is quite detailed.
Lu Mingliang browsed it from beginning to end.
"It's over, why can't I understand Mr. Pei's intentions at all!"
Lu Mingliang was a little flustered, in the past, he could still guess a little bit about Mr. Pei's intentions, but now, he doesn't understand it at all!
Every sentence on this manuscript is very clear, but when put together, why is it so difficult to understand?
First of all, which video authors to promote?
Lu Mingliang took a look, these video authors are varied, there are all kinds of fields, even the video authors in the beauty area!
However, these video authors are all the kind of types that are not angry, very famous, and none of them are there!
This is related to the game, and the most famous video author is "Qiao Laoshi" Qiao Liang, that is, the one who complained about "Lonely Desert Highway" before.
But Mr. Pei specially noted that this video can't be posted in "Garbage Game Spit", but should be posted in "This Month's New Game Recommendation".
On the face of it, this is a reasonable request.
Because "Spam Game Spit Complaint", which is full of garbage games, I am afraid that using this series of videos to advertise will have the opposite effect.
Therefore, Qiao Liang deliberately opened a column called "This Month's New Tour Recommendation" to use it for just a meal.
However, if you actually take a look at the popularity of these two series of videos, you will find a problem.
"This Month's New Game Recommendation", a series of videos dedicated to just meals, has less than one-tenth of the views of "Garbage Game Spitting"!
The popularity is so bad, even if it is advertised, what effect can it have?
Other video authors are even more outrageous, living area, beauty area, science and technology area...... How many real players can these messy videographers bring to the game "Game Maker", even if they do their best to advertise?
Advertising, pay attention to a conversion rate.
Most of the viewers who watch the video in the game area are players, and when they see a good game introduction, they may search for it to play, and if there is a person who plays it a hundred times, it is not bad;
But the audience in other sections, such as the beauty area, may be a group of girls who love makeup, even if they think this game is good, they basically won't search for it, even if it is played a million times? Only one out of 10,000 people plays the game, and that's stiff.
So, looking at the messy video authors on the list, Lu Mingliang was a little tired.
But what is more tiring is still to come.
Secondly, how to promote.
Generally speaking, these video writers have a distinct personal style when creating videos.
For example, some like to complain, some like to play memes, and some are good at adding plots, special effects, and so on.
Therefore, when Chafan Video comes to the door, it generally fully respects the creative wishes of the video author, and only provides the required materials and content, so that the video author can play freely.
Of course, as Party B, the video author will inevitably want to break his head and meet the requirements put forward by Party A's uncle one by one.
But in any case, you have to respect the creative autonomy of the video author, which is a win-win.
The document given by Mr. Pei is a general video commentary.
Whether it's a gaming area, a beauty area, a technology area, a digital area...... All video writers should follow the same narration to make videos!
That's it, that's all.
The key to this commentary, Lu Mingming's brain hurts, he has never seen this kind of commentary that is mixed with Chinese and English, and has requirements for tone and even ventriloquism......
For example:
"Wow, this is my exclusive moment, right?"
"It's really cool!"
"Hisss hiss...... (The sound of throwing your tongue and swallowing saliva)"
“awesome!”
"What a beautiful start to the game! I think it's worth it just for the opening screen...... Three thousand, right? ”
"OK, I'm trying to think of this as a normal running and don't glorify it too much...... Don't hold it too high. ”
"Wow Puppet×14 (Continuous)"
Etcetera.
After reading this commentary, Lu Mingliang fell into deep self-doubt.
My IQ ...... Is the regression so severe?
This video commentary, no matter how you look at it, is the ultimate insult to the video makers, right??
This mixed way of speaking in Chinese and English is already very underwhelming, and what is even more excessive is that there are even requirements for onomatopoeia, and even 14 "digging lotus" are required, and none of them can be missing???
Is this because the author of the video is not losing fans fast enough?
Finally, there is the quote.
There are different offers depending on the number of followers, but overall, these offers are very, very generous!
Even, Pei Qian also prepared an extra sum of money, which was specially used to increase the price!
Obviously, Pei Qian also expected that some video writers would reject this higher than the general quotation for various reasons (mainly for dignity or face).
It's okay if you refuse, I'll give you more money!
Of course, the addition is not unlimited, up to 2 times the original offer.
At this price, I am afraid it is difficult for these video authors to refuse, because Pei Qian is looking for some less popular video authors, these people have difficulty eating, and they are relatively less fond of feathers.
But for Tengda, this seems to be a lose-lose situation?
The author of the video must have been scolded as a dog by fans, and when the time came, he lost his fans and lost his reputation; Tengda spent a lot of money and lost money before it had the recommended effect......
This consequence is desperate to think about.
"Calm down."
"Mr. Pei must have a deep meaning in doing this."
"If you don't understand, don't make your own decisions, just implement it honestly."
Lu Mingliang had no choice but to go to major video websites and contact the video authors on Pei Qian's list one by one.
……
……
In a rental house in the imperial capital.
Qiao Liang looked depressed and was eating with a bowl of instant noodles.
It's a bowl, not a bucket.
Because I can't afford to eat instant noodles in buckets, I can only afford to buy bags.
Business has been sluggish lately!
It's not that he doesn't want to work hard, the key is that there are no good game materials recently, no fun games, and no outstanding sand sculpture games!
In short, there is no way to rub the heat, and there is no way to create the heat by yourself.
And there haven't been any advertisements for just a meal recently, which has made Qiao Liang's life difficult.
Even Qiao Liang is planning to change careers.
Look at what "Mr. Pei's Daily" has become popular!
Qiao Liang is simply envious of the separation of the quality wall, with so many plays, the Qia Fan advertisement will definitely be able to receive a soft hand, right?
Qiao Liang was eating instant noodles while boringly scrolling through the web page.
Suddenly, he found that someone had sent a private message in the background of Sweet Potato.com.
"Hello Qiao Laoshi, I am Lu Mingliang, the executive director of Tengda Games, and I want to talk to you about business cooperation, I don't know if it's convenient?"
Qiao Liang didn't look carefully at the content in front of him, and stared at the words "business cooperation" at a glance.
Is it convenient?
Of course it's convenient, it's so convenient!
I'm dying of hunger, just waiting for your meal!
Now Qiao Liang is completely in a state of hunger, as soon as he heard that there is food to eat, he instantly came to his senses.
sent each other's contact information, and added friends at the speed of light.
"I don't know how much money the other party will give."
"How much should I quote?" 1500? Wouldn't it be a bit high......"
Qiao Liang fell into reserve.
Unexpectedly, this buddy named Lu Mingliang spoke first.
"Qiao Laoshi, a video is 3,000 yuan, okay?"