After listening to Bao Xu's words, Lu Mingming's heart was excited and heavy.

He was excited because he felt that he was participating in a great cause, making a great game with historical significance and being able to leave a strong mark in the history of the development of the domestic game industry!

And heavily, because he is more worried about the future of this game.

Can such a game that is not kitsch and does not please players be a commercial success?

If you are not careful, you may face the double failure of business and word of mouth, which is too risky to try!

"I didn't expect Mr. Pei to make such a life-and-death decision while talking and laughing!"

"If this game loses, it will be millions of wastes, and you will have to be infamy!"

"If it were me, I might be so worried that I wouldn't even be able to sleep, okay?"

"But Mr. Pei is calm as usual, and he is really a person who does big things!"

With great reverence, Lu Mingliang prepared to return to his workstation to continue testing the game.

"By the way, how are you going to promote this game?" Bao Xu suddenly thought of this question.

It's not that I'm worried that "Game Producer" is cold, it's mainly curiosity!

This time, what kind of ingenious way will Mr. Pei use to promote his game?

It's really exciting!

Lu Mingliang was stunned for a moment: "Uh...... I haven't asked about this yet, I'll ask. ”

……

……

Pei Qian's office.

Lu Mingliang secretly observed Mr. Pei's expression.

I really didn't see the nervousness!

Is life and death put on the line?

Or are you confident and confident?

Either way, it's admirable!

Pei Qian was thinking.

Lu Mingliang came to ask for instructions on how "Game Producer" should be promoted.

Originally, Pei Qian didn't think too much about it, and thought it would be better not to promote it at all.

But now that I think about it, I feel that this idea is very wrong!

We must look at the problem from the perspective of development, and we can't carve a boat to seek a sword!

Before the production of the two games "Lonely Desert Highway" and "Ghost General", Tengda was still a small company with a small name, and if you want to lose money, it is a good way not to advertise.

But now it's different!

With the two games "Ghost General" and "Sea Fortress" famous, even if Pei Qian doesn't take the initiative to promote "Game Producer", players will definitely find out.

It's impossible to hide it!

Case......

So why not just spread the word?

And spend a little more!

But how to publicize it, this matter has to be carefully considered.

What if you follow the usual publicity method and stir up the popularity of the game?

Therefore, the best choice should be to spend the money without any publicity effect.

Even to have a negative publicity effect, that is the best.

At present, there are only a few publicity options available.

Buy recommendations, buy advertisements, and find endorsements......

Pei Qian will definitely not do this.

The possibility of making money is too high in these ways of publicity!

These are very traditional ways of publicity, and although the conversion rate is high and low, it is still very easy to catch people's attention considering that "Game Producer" has a particularly distinctive art style.

It's like a lot of pit dad page tours, buy a web psoriasis ad, with completely stolen video material, such as "I keep taking a bath, where is the greasy sister"......

Or ask for an endorsement, spend a lot of money to find a celebrity to say the line "I'm a scumbag, my brother will come to cut me", although it costs a lot of money, but the influence of this kind of sand sculpture advertising is also wide.

Or even just raising kun? It's just a simple picture, a simple cutout, and a shoddy splicing, as long as the traffic of the website is large enough, it can also divert a large number of players!

In case this sand sculpture advertisement becomes popular, Pei Qian has no place to cry.

You can't take that risk.

Therefore, Pei Qian does not plan to use a similar method, and the possibility of making money is too high.

He thought about it for a moment and said, "Let's go to the video website and find the video author to promote." ”

"Video author?"

Lu Mingliang was stunned for a moment.

He hadn't expected it.

Mainly, compared with other promotion methods, the video author Chafan promotion is basically the promotion with the lowest price and the worst effect, which is not quite like the grade that Pei will consider.

It's 2010, and many well-known video writers, such as Qiao Liang, are still in a state of hunger and fullness.

Like Huang Sibo's "Mr. Pei's Daily", they have accumulated millions of views, but all they can receive are some very garbage chafan advertisements, and no one cares about "high-end customized videos" at all.

It can't be said that everyone doesn't know the goods, the key is that the current video advertising effect is really not up to it.

If you really have money, go to the video site and buy ads directly for accurate placement.

Players click on a game video, and an ad is played at the beginning, maybe a large number of people click in to watch it, isn't this much better than looking for a video author?

Therefore, Lu Mingliang didn't react for a while.

But then he realized: "I understand! Mr. Pei, do you mean to find directors Huang Sibo and Zhu Xiaoce to customize a special promotional video for our game, and use the popularity of "Mr. Pei's Daily" to promote "Game Producer", right? ”

Pei Qian: "??? ”

When did I say that I was going to find Huang Sibo and Zhu Xiaoce!

Don't misinterpret me!

I will never ask Zhu Xiaoce to customize the video, absolutely not!

Because it's so cost-effective.

Feihuang Studio is a wholly-owned subsidiary of Tengda, if Pei Qian gives them 100,000 yuan to customize an advertising video for "Game Producer", then the 100,000 yuan will become the profit of Feihuang Studio, and part of the funds will still go back to Tengda!

The left pocket turns to the right pocket, which is equivalent to a super discounted price, so how can it work?

Moreover, Zhu Xiaoce is a ghost director, and the themes of "Game Producer" and "Mr. Pei's Daily" are so close, if there is a hit, wouldn't it be one corpse and two lives?

At that time, "Mr. Pei's Daily" will also be popular, and "Game Producer" will also be popular, and Pei Qian will vomit blood on the spot!

Thinking of this, Pei Qian shook his head.

"Don't look for Huang Sibo. Now the short video of "Mr. Pei's Daily" is still in the critical period of accumulating word-of-mouth, and the game's advertisements can't affect their word-of-mouth and disrupt their plans because of short-sightedness. ”

"Yes." Lu Ming nodded brightly, secretly saying that he still lacked a global vision.

Mr. Pei is right, the most important thing in Feihuang Studio is to accumulate popularity, and it is not advisable to eat too much.

In particular, the relationship between the two companies is too close, and suspicion must be avoided.

"That'...... Why don't I contact the more famous video creators in the market with more fans? Lu Mingliang asked.

Pei Qian thought about it.

"Well, I'll give you a list tomorrow, a press release, and a quote, and you can do it all."

Lu Ming nodded brightly: "Okay, Mr. Pei." ”

Hey, sure enough, Mr. Pei still doesn't believe in my ability, I do everything myself, I have to continue to work hard!

Lu Mingliang couldn't help but feel a little ashamed.