Chapter 493: To point out or not to point
Tuesday, April 19.
Outu Technology.
In the conference room, Changyou was excitedly telling the key employees of Outu Technology about the fruitful results achieved after the release of the OTTO E1 mobile phone.
Pei Qian was also present, but his face was not particularly good-looking.
Because he always felt as if he was being whipped......
Since the launch of the OTTO mobile phone became popular, this brand has become a very strange brand.
"Wonderful" here is a neutral word.
The disadvantages of this phone are obvious.
It is too heavy, and basically there is no independent technology, all of which are supply chain technology and manufacturer OEM, which can only be said to be relatively balanced and bucket in various parameters, and there is no eye-catching black technology.
The system, which includes mobile phones, is closer to the ecology of the original Eldraine, which is clean and refreshing for some people, but too simple and inconvenient for others.
However, the highlights of this phone are also outstanding, enough to make people remember after seeing it once.
Its brand recognition is very high, and the cool logo on the back has appeared on "Beautiful Tomorrow", as long as you take it out, many people will recognize that this is the mobile phone that sells more than 8000.
At the same time, Changyou's performance at the press conference has added a lot to this mobile phone, coupled with the various benefits and added value contained in the mobile phone, making it seem to have become a unique existence in this gear.
For many wealthy people who live in Jingzhou or are heavily dependent on other industries in Tengda, this mobile phone is currently an option that may not be affordable, but it is definitely irreplaceable.
So far, the sales of OTTO mobile phones have reached 160,000, which has ended the previous state of out-of-stock, completed the spot supply, and the sales are still growing slowly, but there will be no more sales explosion like before.
This achievement is undoubtedly in the category of others in the domestic market, and the sales volume of the new mobile phone of Hongcheng Technology, the company where Changyou was before, is almost this number.
The domestic market share is probably less than 0.5 percent.
But the magic is that Hongcheng Technology's mobile phone sold so much that it quickly went out of business; But Outu Technology's mobile phones sell these sales, and they live very well.
The same profit margin is not high, but the higher the price of the phone itself, the more money is made.
If you sell a thousand-yuan machine and maintain a 5% profit, you can only earn thirty or forty yuan by selling one, and you will earn three or four million by selling 100,000 units, which is not enough to plug the gap between the supply chain.
But there is still a 5% profit when sold to 8,000 yuan, and you will earn 400 yuan if you sell one, and you will earn 40 million yuan if you sell 100,000 units.
Therefore, even if Outu Technology returns all the profits of other industries, and only retains 5% of its profits, it still makes a lot of money!
In this way, a virtuous circle is formed.
Pei Qian never expected that this high price would in turn pit himself.
Of course, if you calm down, this sales volume is not completely unacceptable to Pei Qian.
After all, the mobile phone market is now a red sea, and the market share of those big brands will only get higher and higher, and the manufacturers ranked three or four will not have a good time, not to mention the manufacturers like Outu Technology, which are ranked outside the top ten.
It is already a miracle to be able to sell these hundreds of thousands of units.
And the most amazing thing is that although it is an "others" mobile phone, OTTO E1 is an Internet celebrity machine, and its popularity on the Internet is quite high, although most people will not pay for it.
Changyou is very proud.
After all, as a new brand, Outu Technology has taken the first step towards success, and due to the small demand, the supply problem has been solved, and there will definitely be people who will buy it one after another, which can make a long-term profit.
Pei Qian was a little depressed when he heard it, and coughed lightly: "Could it be that there is no problem with Outu's mobile phone now?" ”
Chang You immediately smiled and said: "Don't worry, Mr. Pei, I'll talk about it right away!" ”
In this regard, Chang You has been prepared for a long time.
He knows very well that Pei is always a person who doesn't like to listen to results and only likes to find problems, so he has already arranged it when preparing for this meeting, and after introducing the results, he will analyze the problems and determine the future development direction.
Pei Qian originally thought that his question could pour a basin of cold water on Chang You, but Chang You was prepared.
This made Pei Qian a little speechless, feeling that his employees seemed to be becoming more and more resistant, and it was becoming more and more difficult to subdue......
After introducing the results, Chang You began to talk about the shortcomings of mobile phones.
"One of the big problems with our mobile phones at the moment is stocking."
"Stocking up is a difficult problem for small manufacturers to solve, and in the final analysis, it's because of money. To stock up in large quantities, you have to give the supply chain enough money and at the same time put a lot of goods in the warehouse. ”
"Pressing goods is a very dangerous thing, a mobile phone sells for 2,000 yuan and earns 100 yuan, which means that you have to sell 20 mobile phones to earn back, which is a terrible number."
"However, the lack of stock will also bring a problem, that is, consumers' consumption impulses cannot be satisfied in the first time, and when they calm down because they are out of stock, they may buy other brands of mobile phones."
"This is a very difficult problem for a company of our size."
"In addition, our phone is far from polishing enough details, and as a high-end phone, these details are essential......"
“…… In short, our goal in the next stage should be to make steady progress, use the reputation and popularity that has been established, better integrate the supply chain, and strive to launch the improved E1 mobile phone upgrade in the second half of this year, and strive to ensure the spot supply at the beginning of the sale, to a higher level! ”
Pei Qian was silent.
He seems to have discovered a paradox.
In many cases, as soon as I guide myself, things will change inexplicably, and the project will eventually be profitable;
But if you don't guide and let it go, the project will still be profitable.
Take this time as an example, Chang You has set a steady and steady route for OTTO mobile phones, so does Pei Qian care or not?
After Chang You finished speaking, he subconsciously observed Mr. Pei's reaction.
However, Mr. Pei frowned slightly at this time and fell into deep thought.
Changyou couldn't help but be a little nervous.
What was Mr. Pei thinking?
Feel like I have a problem with my plan and are considering a better one?
No, Mr. Pei should have been far-sighted, and he would have had a better plan a long time ago, so he didn't start thinking about it until now.
Or, Pei always suddenly thought of something and decided to overturn the plan he had already thought of and take it to the next level?
What Mr. Pei is thinking about now is something two levels higher than me?
What could it be?
Forget it, I can't think about it, this is not the level I can reach, so I'd better wait patiently for Mr. Pei to think it through.
Changyou waited patiently.
Everyone else waited patiently.
Pei Qian struggled for two minutes, found that the venue was quiet, raised his head and looked around, only to find that everyone was looking at him with expectant eyes.
Pei Qian realized why the scene was so quiet, everyone was waiting for him to speak......
It's embarrassing now, so I have to say it if I don't say it.
You can't make everyone wait for a long time, and then say "I have no opinion" yourself, right?
I'm afraid it will trigger a deeper brain supplement.
Mr. Pei thought about it for so long, why did he say "no opinion"? Is there a better plan but not said? What kind of solution is it? What are the reasons for not speaking out?
Pei Qian thought about it, and everyone's brain supplement seemed to be more terrifying.
It's better to show them the wrong way, even if the end result is still to earn, but it is okay to earn less!
Thinking of this, Pei Qian said: "Don't make new mobile phones anymore, sell the existing stock casually, and don't continue marketing." ”
Chang You nodded: "Well, okay Mr. Pei." And then what? ”
Pei Qian: "......"
What do you mean, aren't you surprised at all now?
I finally showed a surprised expression and convinced me that my plan was very unreliable!
However, looking at the other people in the conference room, they all had serious expressions on their faces, waiting for Pei Qian's next words seriously.
Pei Qian sighed silently in his heart, so he had to continue.
"The next goal will be lengthened, stretched to 10 months to a year."
"Set up a software lab, make some useful apps, improve the mobile phone system, optimize the image algorithm and so on."
"We promised our customers before that we would launch two versions of the mobile phone system, which would support one-click switching, and now there is only a lite version and no feature-rich version."
"What has been promised must be fulfilled."
Chang You reminded in a whisper: "Mr. Pei, the feature-rich version is intended to be developed simultaneously with the new mobile phone, and I have talked about it before." ”
Pei Qian was stunned.
Have you talked about it?
Oh, it seems like it's been said.
But Pei Qian still looked serious: "R&D resources are limited, and we must concentrate on doing big things." It is also R&D, and the results of R&D are naturally very different depending on the investment. ”
"Don't think it's okay to just develop a feature-rich version of OTTO OS to fool consumers, you have to do it perfectly, understand?"
Chang You was a little ashamed, and hurriedly nodded: "Yes, Mr. Pei." ”
Pei Qian considered that after entering this cycle, another project could be postponed to the next cycle.
At present, Outu Technology seems to be a good choice.
For Pei Qian, the delayed project should have three characteristics at the same time: first, the current harm is huge; Second, the project itself must be able to invest a lot of resources and play a role in spending money in a surprise way; Third, the next cycle can be completed in time, or the product can be produced.
And the Outu mobile phone all meets.
Pei Qian emphasized that the establishment of a software laboratory, not a hardware laboratory, must be established.
Although the hardware lab seems to burn more money, it is easy to burn for half a day and then produce no results.
Because hardware is not easy to fool, what is made is okay, and if it doesn't work, it won't work, and there are no ambiguous options.
If there is no usable output before the settlement, wouldn't it be a dead calf?
The software laboratory can also burn a lot of money, and it is relatively easy to produce results, and it is unlikely that the card will be settled.
Even if it's just optimizing a version of the system, launching a good APP or optimizing the phone's image system algorithm, this is all a result, just find a way to make a profit, and you should be able to fool the past in the system.
Chang You carefully wrote down Mr. Pei's request and did not raise any questions.
OTTO E1 mobile phone from market positioning to brand marketing, all of which are handled by Mr. Pei, has completely convinced Changyou.
Now Changyou's principle is to do his best to complete Mr. Pei's requirements when Mr. Pei has a request, and then decide the direction by himself when Mr. Pei does not ask for it.
Changyou really thinks that Mr. Pei's goal is a bit too small, 10 months to a year, to optimize the mobile phone system, build a few APPs, and then study and study the image algorithm?
Kill chickens with a knife.
But since Mr. Pei asked for this, he didn't dare to take it lightly, after all, Mr. Pei's request has always been perfect.
Seeing that everyone was recording carefully, Pei Qian suddenly felt that life was a little lonely like snow.
I don't know how everyone will understand their words.
Hey, being misinterpreted is the fate of the expressor!
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