Li Shi returned to the conference room with some melancholy.

However, when he entered the conference room and saw the investors, he already had a sudden expression on his face.

Other investors all arrived one after another, and Chen Kangtuo and Hao Qiong were also present.

According to the current progress estimate, the Horror Hostel will be officially open at the beginning of next month, so the publicity plan for the Horror Hostel must also be finalized as soon as possible.

After all, a lot of preparation work is still needed before the publicity work is officially launched, and the production of various publicity materials also takes a certain amount of time.

The top seat of the conference table was empty, but Li Shi did not sit down, but sat in the first empty seat on the left hand side of the top position.

Obviously, that position was originally intended to be reserved for Mr. Pei.

Li Shi looked around at everyone and said, "Everyone, there is good news and bad news. ”

Everyone: "? ”

Li Shi explained: "The good news is that Mr. Pei was just hanging around the Palpitation Hostel, just deliberately avoiding us, which is enough to show that he still attaches great importance to this project." ”

"The bad news is...... He didn't want to participate in our discussions about propaganda work under the pretext that something was going on. ”

Everyone: "?? ”

Obviously, most of the investors were also confused by Mr. Pei's trick of dangling a shot.

Mr. Pei, if you don't come, you won't come, and I didn't expect you to come, but obviously you have already come, but you don't come to the meeting for two steps, what does this mean?

Seeing everyone's dazed reactions, Li Shi knocked on the table.

"You haven't figured out Mr. Pei's attitude yet?"

"How clear this attitude is!"

"Mr. Pei came to the Palpitation Hostel to check the progress, which shows that he still attaches great importance to this project, but he doesn't want to show it too obviously."

"The reason why we didn't come to this meeting is obviously to see what sincerity we can show in our propaganda work!"

"If we are full of sincerity, Mr. Pei will definitely express it in his eyes!"

The other investors thought about it carefully and showed abrupt expressions.

It seems to be so!

Mr. Pei had always behaved casually before, but everyone took the initiative to raise funds to build a shopping mall and give Mr. Pei half of the profits, and Mr. Pei instantly became serious and made a golden maze.

It seems that most of the publicity is the same, Mr. Pei is waiting for our performance!

Thinking of this, Mr. Pei's behavior became understandable.

Unifying his thoughts, Li Shi said: "Okay, if everyone has any propaganda methods, let's take them out openly and honestly, don't hide them." ”

The investors were quick to speak in turn.

"I'm thinking of buying some advertisements on buses and platforms in Jingzhou, and by the way, I will charter a special bus from a nearby bus stop to the Horror Hotel."

"I can go to major shopping malls and university campuses in Jingzhou and organize people to hand out leaflets, and young people should be more interested."

"I think about ...... Advertising online? However, the specific way to play has to be considered again, otherwise the effect may not be guaranteed. ”

"Doesn't Mr. Li know Mr. Wang, who reviews the whole country? It should be possible to have a preferential ticket purchase activity on the national review, right? ”

Everyone said a word, and soon, the propaganda plan had been spread to all corners of Jingzhou.

Everyone is used to this way of working.

After all, when it was determined at the beginning that they were responsible for the supporting industries, there was a rip-off, and they were forcibly twisted into a rope by Mr. Li.

Now everyone is a grasshopper on a rope, and each has invested a lot of money, if this project is yellow, it is impossible to talk about sudden death on the spot and queue up on the rooftop, but it will definitely bleed.

Li Shi nodded: "I'll go to Mr. Wang for the matter of national reviews." ”

"The question now ...... It seems that all the propaganda is concentrated in Jingzhou, and at most it is spread to Handong Province. ”

"Well, it can't be helped, and now if you want to publicize it nationwide, the steps are still a bit too big."

Everyone knows in their hearts that the main passenger flow of the Horror Hostel in the early stage still comes from the local area of Jingzhou, and at most it radiates to Handong Province.

It is unrealistic to want tourists from all over the country to come to Jingzhou for a trip just to go to the Palpitation Hostel to be frightened.

What's more, how much does it cost to advertise across the country?

Either you go to some large-scale variety shows or TV stations that are watched all over the country to advertise, or you spend a lot of money to push them in various cities, no matter how you think about it, this is very cost-effective.

So, for the time being, that's all it takes.

can only wait for the Horror Hostel to become a hit, become popular, and slowly spread its fame, and then go to the whole country to publicize it.

Li Shi looked at Chen Kangtuo: "Little Brother Chen, Mr. Pei is ...... over there"

Chen Kangtuo was a little helpless: "Mr. Li, you also know what Mr. Pei's personality is, and it is impossible for me to affect Mr. Pei's planning." ”

Li Shi nodded: "Yes, yes, I understand, I just said that everyone did their best." ”

Chen Kangtuo: "That's for sure. ”

Li Shi looked at the decided publicity plan, and still felt a little unsteady.

But with the current strength, it can only go so far.

……

A motion capture studio in Jingzhou.

Zhang Zuting is speaking to a group of motion capture actors in English.

Because these actors are all actors in "Beautiful Tomorrow", and they all know Zhang Zuting, they all listen very carefully.

Zhang Zuting did not dwell on the details of each scene, but talked about the overall performance idea.

"Based on my understanding of Mr. Pei, since he has decided to make the character face-painted, he must hope that everyone will use more exaggerated acting skills. That is, every subtle expression should be magnified as much as possible, and the performance should be more inclined to drama and stage plays. ”

"On the drama stage, because the audience is far away, they can't see some subtle expressions, and in order to enhance the stage performance, the performance must be exaggerated."

"The game can be seen as an interactive movie, in a sense interconnected. The use of facial characters and exaggerated performances can well strip away the player's sense of substitution, although it will not seem so real, but it will also strengthen the symbolism of the character and the story, and trigger the player's thinking ......"

"I gave everyone a page with the facial features of the characters, and everyone should figure out these characteristics and show them in an exaggerated way as much as possible......

The actors listened attentively and nodded their heads from time to time.

Before Zhang Zuting came, they didn't know what way to play the role, everyone had their own ideas, and the final performance would obviously be very chaotic and not meet Hu Xianbin's requirements.

But after Zhang Zuting's analysis and explanation, everyone has a deeper understanding of their roles, and the performance methods are also unified.

Hu Xianbin was overjoyed when he saw this, and hurriedly said: "Okay, let's work harder, let's reshoot the footage that we were not satisfied with before!" ”

"We must meet Mr. Pei's expectations!"

……

"Ahh

Pei Qian was lying on the sofa basking in the sun, and suddenly sneezed for no reason.

"This Mr. Li is talking ill of me behind my back......"

……

……

Thursday, June 23rd.

In a café near Handong University, He An's third lecture on "Ma Yang" officially began.

The publicity campaign for the Horror Hostel seems to have begun, and on the way to the café, Pei Qian has already seen the billboard of the Horror Hostel at a bus stop.

It's just that Pei Qian doesn't have any good options now, so he can only let it go, and pray that these publicity activities will not have a good publicity effect.

He An handed over today's teaching material to "Ma Yang", took a sip of coffee at the same time, and prepared to start speaking.

Pei Qian still had a humble and studious smile on his face, but his slightly trembling fingers had ruthlessly betrayed him.

Today, it seems that Tengda's case will not be talked about anymore!

At least in terms of the content of the textbook.

The title of the textbook is: "Successful Cases Explained Lesson 3: Restraint on Private Goods and Desire for Expression".

Just in case, Pei Qian flipped through the specific content of the textbook and found that the case in it was a successful game by He An himself a long time ago, called "Landlord Game".

If Pei Qian saw this name before, he might think of the three-player card game of "Twenty-seven cards can you second me", but after all, he had already done his homework and studied the successful games that He An had developed.

For Pei Qian, "Landlord Game" can find another familiar name in his memory: "Monopoly".

Although the name is different and the packaging is different, the gameplay is still the same.

Pei Qian couldn't help but look forward to this course a little.

He An said: "The main content of this course will not talk about Tengda's case. ”

"Because on this issue, Tengda's case has no learning value."

Pei Qian was a little surprised: "Huh? Mr. He, what do you mean by that? ”

He An smiled: "What I want to talk about today is the restraint of private goods and the desire to express. Whether it's a movie or a game, the reason why the exporters of every content become exporters is because they have a very strong desire to express themselves. ”

"And what they express is 'private goods' in the strict sense of the word, because these contents come from his own knowledge reserves, and they are not necessarily recognized by everyone."

"When most people agree, we say: his expression triggers empathy, exposes the truth, contains philosophy, and is thought-provoking."

"And when most people don't agree, we will say: his expression is entrained with private goods, resulting in wrong inducements, and his heart can be punished."

"However, if the creator does not 'entrain' private goods, then he is not a qualified creator, because the content he outputs will be thoughtless and empty."

"Therefore, if a creator wants to succeed, he must maintain restraint, and he can't carry too much or too little private goods; It can't be too extreme, it can't be too vulgar. ”

"As for why Tengda's case has no reference value......

"Because Tengda's games and movies have surpassed this stage, no matter how much private goods are carried, everyone will accept them. So don't learn. ”

Pei Qian: "......"

I don't know whether to be happy or hurt for a while.