He An continued: "Of course, including what I want to say, there are also private goods, I hope you can understand, Mr. Ma." ”

"Because there is no such thing as an absolutely objective and fair expression, after any kind of thing has been artistically processed, it will be affected by the subconscious of the 'processor'."

"It's just that the private goods I want to bring next are my personal vision for the development of the domestic game industry, Mr. Ma, it is best for you to agree with nature, and it doesn't matter if you don't agree."

Seeing that He An's expression was obviously serious, Pei Qian also temporarily put the painful emotions behind him and listened carefully.

"What I'm going to talk about today can be divided into two parts."

"In the first part, I will talk about my successful experience in making "Landlord Game", and demonstrate how to maintain restraint while carrying the right 'private goods'."

"In the second part, I will briefly talk about my views on the current development prospects of the game industry, or rather, an initiative."

Pei Qian nodded.

He could clearly feel that He An today seemed to be different from the previous two classes.

In the first two classes, He An was a simple "observer" image, as an industry insider, carefully analyzing successful cases and interpreting successful elements.

But today's He An seems to have a kind of light of preaching and solving doubts, which is reminiscent of those old gentlemen who are worried about the country and the people.

I don't know if it's a delusion.

He An sorted out his thoughts and said, "First of all, let me talk about "Landlord Game". ”

"Actually, the gameplay of this game is not my originality, it comes from a board game in my enlightenment period, and the earliest origin can be traced back to a political economist named Henry......"

Pei Qian has a very vague impression of this story, but it is not systematic at all, and his understanding is not deep. After He An's narration, it gradually became clear.

The political economist named Henry came from a poor background, worked as a sailor, a gold digger, and a printer, and came into contact with countless people from the lower classes who were poorer than him.

In the mid-19th century, the rapid rise of the United States at a speed that was visible to the naked eye, but this also led to an unprecedented increase in the gap between the rich and the poor in society, and Henry realized that the accumulation of countless wealth did not bring prosperity to the poor, but rather widened the gap between them and the rich, and the income of the top 1% of the rich exceeded the income of the other 50% of the common people combined.

Henry began to think about the cause of this huge inequality, and eventually wrote a theoretical book, Progress and Poverty, revealing that the root cause of all this was the land privatization system in the United States.

At the beginning of the twentieth century, a female journalist named Elizabeth inherited Henry's ideas and decided to make a board game to test George's theories, and over time, the rules of the board game were gradually perfected.

And this is the prototype of "Landlord Game" produced by He An.

He An took a sip of coffee and continued: "In the process of making the computer game of "Landlord Game", I added a lot of interesting gameplay in order to make the game more interesting. For example, a variety of prop cards have been added, special events have been added, a perfect stock system, a character voice system, a lotto lottery mechanism, etc., and different maps have been added, and the painting style has been carefully polished......

"And these designs are all about making the game fun enough and getting loved by players."

"Obviously, there is a private thing in this game, which is my identification with Henry's thoughts."

"A lot of people interpret the game, looking for elements that are confirmed in reality, such as: the poor are poorer, the rich are richer; Buying land emphasizes the first-mover advantage, and the sooner you get richer; Lot is king; Pay attention to internal information when trading stocks; Be aware of unexpected events during the investment process; The essence of war is the redistribution of resources; Those who do not have a starting capital are not eligible for admission ......"

"Most of these interpretations were already in mind when I first designed the game; A small part of it was something I had a vague understanding of when designing the game; There are only a very small part of it, which I don't have a clear sense of, but it is naturally formed in the process of making the game and with the continuous improvement of the rules of the game. ”

"Obviously, I carried a lot of personal goods in this game, but this game did not cause players to be disgusted, but they agreed with it very much, and this is a success story."

"In a nutshell, there are three principles to be followed when carrying bootlegged goods:"

"First, convey positive value."

"Second, it's fun."

"Third, bury it at a moderate depth."

"Whether it is a game or other cultural products, the quality of itself must be achieved, and in layman's terms, the game must be 'fun', otherwise it will not be a qualified game, it will not be welcomed by players, and the private goods you carry will not affect others."

"Bury it in a moderate depth so as not to cause disgust."

"Some players will just have a very rudimentary, superficial idea of what you're trying to say, and the main fun is in the gameplay itself."

"Some players have a better understanding and will associate the content of these games on their own."

"There are also players who dig deep into the details of the game, who fully understand what you are carrying, and even over-interpret your thoughts in rare cases......"

"The appropriate depth of burial is to make these three different players play comfortably."

"Of course, what I'm talking about is theoretical in nature, and when it comes to practice, you need to make a decision based on the actual situation. Don't feel useless, the gaming industry, including the vast majority of cultural industries, does not have a quantifiable standard of success. ”

"If there is such a quantifiable success criterion, a quick fix, then everyone can make a successful game."

"It's these theories that are really valuable, and understanding them is tantamount to finding the right direction, which is the first step to success."

Pei Qian nodded, and it could be seen that these contents were all dry goods in He An's theoretical reserves.

Although it doesn't seem to be much operable for Pei Qian, this theory itself is valuable.

Just like many instrumental disciplines, they can't change your life simply and directly, but they can increase wisdom and subtly change your life.

He An took a sip of coffee and continued with some emotion: "The next thing is my opinion on the current game industry. ”

"This only represents my personal family words, Mr. Ma, you listen to it, if you don't agree, it doesn't matter."

"I think that although the domestic game market is becoming more and more prosperous, it is becoming more and more empty. Kryptonite games that sell hatred can indeed bring players a feeling of happiness and revenge, but does it convey any positive value? No. ”

"Of course, I'm not saying that all games should be educational, which is a wrong view. Games are entertainment products, and there's no problem with that their number one goal is entertainment. ”

However, that doesn't mean that the game itself should be empty and meaningless. A game that sells hatred, plays with probability, and plays on the sidelines may be a commercial success, but it will never become a classic game and will not be able to earn the true respect of players. ”

"It's true that we emphasize that the goal of games is entertainment, but we shouldn't laugh at producers who express something to players through games, they are also essential."

"It's a pity that in the current market environment, there are fewer and fewer such game producers."

"Everyone likes to fight and kill, like big scenes, like beautiful faces and hot bodies, and the competition of game companies is like a dish with more and more seasonings, constantly raising the taste threshold for players and diners, so that those chefs who stick to their original taste have no way out."

"So, I also considered retiring, because I knew very well that in this market environment, even if I made another 'landlord game', it would not be successful."

"That's why I've always had such a high regard for Tengda games. Tengda Games' Pei is always one of the few producers in China who dares and is good at carrying private goods in the game, and these games are always thought-provoking. ”

"Mr. Ma, if you can become an excellent game producer in the future, I also hope that you are a person who knows how to carry the right private goods in the game in an appropriate amount and restraint."

"Of course, don't forget to carefully wrap this kind of private goods in a beautiful, easy-to-accept shell, if you spread the naked truth directly in front of the player, it is absolutely unacceptable."

Pei Qian listened silently, with mixed feelings.

can hear a sense of sadness in the twilight of a hero from He An's speech. I can feel how high-spirited and fame and fortune he is when he does the successful games of "Landlord Game", and now in the face of such a market environment, choosing to retire seems to be free and easy, but it is also mixed with some helplessness.

But the good news is that Pei Qian feels that he must be able to lose money this time!

Is there any private goods in "Struggle"?

Anyway, regardless of whether there is entrainment or not, Qiao Laoshi will definitely be able to interpret the private goods.

And this game is exactly what Ho Ann said, spreading the naked truth directly in front of the player, which is a big taboo!

According to He An's theory, private goods should be buried at a moderate depth, and the more you dig, the more you dig it, and bury a lot of dry goods in the shallow layer, which will dissuade most of the passerby players who just want to taste it, which is the reason for the failure of the game!

He An looked at the time: "Okay, that's all for today's lesson." ”

"I hope today's lesson will be helpful to you."

"Also, don't put the naked truth in front of the player, it's counterproductive."

He An was afraid that "Ma Yang" would knowingly commit a crime, so he emphasized it again in the end.

Pei Qian nodded: "Okay, Teacher He, borrow your auspicious words!" ”

()

The whole book