Monday, March 12th.

Pei Qian came to the rabbit tail live broadcast and had a meeting with Ma Yang and Chen Yufeng.

So far, the rabbit tail live broadcast has been officially launched for two weeks, and Pei Qian has been paying attention to the rabbit tail live broadcast.

Today, Chen Yufeng called, saying that he had something to report. But in fact, even if Chen Yufeng didn't call, Pei Qian would take the initiative to come.

Because he found that things seemed to be getting a little out of control!

Even if the GPL starts to broadcast live on Rabbittail, if it is regular live content, it will not be much different from other live broadcast platforms. But I never expected that Chen Yufeng didn't know when he secretly arranged a small program for data analysis, and the rabbit tail live broadcast immediately became a paradise for "professional audiences"!

In addition, the live broadcast popularity of the ICL league is also booming and getting higher and higher, Pei Qian feels a little unable to sit still.

He needs to get some background data from Chen Yufeng, so that he can judge the current situation of Rabbittail Live and make the next decision.

Lao Ma is still very happy, anyway, in his opinion, the data of the rabbit tail live broadcast is continuing to improve, and that is enough.

Chen Yufeng released the data changes since the start of the rabbit tail live broadcast on the projection screen, and explained at the same time.

It can be clearly seen that on the day of last Saturday, the number of online people and online time of Rabbittail Live have increased explosively, and on the bar chart, Saturday's data is simply unbeatable, straight to the sky!

"Mr. Pei, Mr. Ma, and Rabbit Tail Live have been developing rapidly since they were launched, and all data have grown rapidly."

"Although most of the data of other live broadcast platforms is confidential, and we have no direct comparison, it can be inferred from third-party data such as search index and online discussion that Rabbittail Live has undoubtedly ranked among the top ten live broadcast platforms in China in terms of peak popularity by virtue of the two major leagues. And in the two professional fields of professional knowledge and games, the popularity can even rush to the top five! ”

Chen Yufeng's face was full of pride, as the direct person in charge of the rabbit tail live broadcast, of course, he had a share of credit for achieving such results.

But for Pei Qian, the situation is quite grim.

Although the words "top ten" and "top five" do not seem so dangerous, the market share of the live broadcast platform at this stage is not the same as the situation in Pei Qian's memory seven or eight years later!

Seven or eight years later, the competition of major live broadcast platforms has come to an end, and there are only two or three industry giants left in the entire live broadcast industry, and these industry giants are still seeking mergers under the operation of capital.

At that time, the so-called top ten and top five are actually completely incomparable with the two or three live broadcast platforms at the head, and the difference between ants and elephants is in size.

But in the current situation, the competition among the top live broadcast platforms is still in the white-hot stage, and the top five live broadcast platforms have not opened an obvious gap at all, and they all have different capital support behind them, and they are all developing well.

How the final cake in the entire live broadcast field will be distributed is still full of suspense.

In this case, the gap between Rabbittail Live and other top-ranked live broadcast platforms is not a world of difference.

As a live broadcast platform that has only been officially launched for two weeks, achieving such popularity and attention can be described as a "miracle".

If Rabbittail Live is open for financing, it is estimated that major investment institutions will be able to break the threshold and rush to send money.

Pei Qian saw this prospect and felt more and more dangerous!

Chen Yufeng continued: "Of course, there are also many shortcomings in the rabbit tail live broadcast. For example, the live broadcast in the professional field is looking for some young scholars and lecturers, although their live broadcast time is fixed, but the duration is not long enough, and the live broadcast content of professional knowledge, although the audience is stable, it is difficult to have hot popularity; ”

"At present, most of the popularity is concentrated in the two leagues of GPL and ICL, and the anchors in other fields are basically using love to generate electricity, and there is basically no stickiness to the platform;"

"At present, we still have too little exclusive content, only the ICL League, which means that the popularity of the platform fluctuates greatly, and there are many viewers when there are GPL and ICL games, but after the game, all the heat will dissipate......"

Pei Qian's face was a little clearer.

Well, I'll just say, it can't be all bad news, there's no good news, right?

It seems that the crux of Rabbittail Live is still in the two leagues of ICL and GPL.

There are many viewers in these two leagues, so naturally they all focus on the rabbit tail live broadcast, and they have to find a way.

Chen Yufeng continued: "Mr. Pei, Mr. Ma, the next step is the future development direction of Rabbit Tail Live, and you two need to come up with an idea together." ”

"My thinking is that the current popularity of the GPL league has been solidified, and it will not make a big difference whether to push it or not. And the live broadcast of knowledge is also in a hurry, whether it is the popularity of the anchor or the professional video content, it must be accumulated slowly. ”

"So if you want to go further, you still have to fall on the ICL league."

"Judging from the situation this week, the ICL league has started very smoothly, especially with the opening match of the ICL league, which has brought a lot of heat to our platform!"

"Longyu Group, on its part, is also sparing no effort to promote the ICL League. How to continue to hype up the popularity of rabbit tail live broadcast around the ICL league should be the key to the rapid growth of our active audience! ”

"From the current point of view, we can choose two paths: one is to continue to insist on exclusive broadcasting and eat all the popularity of the ICL league at home; The other is to distribute the broadcast rights of ICL, on the one hand, you can recover part of the funds, and on the other hand, you can also use other platforms to promote the ICL league. It's just that if we choose the latter, we will definitely not be able to monopolize all the popularity of the ICL league, and the happiest should be Longyu Group. ”

Hearing this, Pei Qian's eyes couldn't help but light up.

Distribution of rebroadcast rights?

Can you still play like this?

The popularity of the ICL league did make Pei Qian a little frightened, especially knowing that the finger company and Longyu Group would have to spend a lot of effort to promote the ICL league in the future, which was even more dangerous.

Although Pei Qian hopes that the ICL league will become popular and put pressure on GOG, so that he can naturally spend more money on GOG, but if even the rabbit tail live broadcast is also popular, it is still a little unbeautiful after all.

For Pei Qian, the best result was that the ICL league became popular, but it did not bring enough heat to the rabbit tail live broadcast.

And now, distribution rights seem to offer such a possibility!

Selling the broadcast rights to other live broadcast platforms, although it makes some money in the short term, the ICL league is no longer an exclusive broadcast, and the popularity will definitely be diverted by other platforms, and the popularity of Rabbittail Live will decline. At the same time, other platforms will definitely help the ICL league to promote it when they get the broadcast rights, and with the joint efforts of the finger company and Longyu Group, it will definitely create more heat than the solo broadcast, and the ICL league can also be praised......

Sounds like a great choice!

Pei Qian thought for a moment: "If it is distributed, will there be a live broadcast platform to buy it?" What is the attitude of the finger company and the Longyu Group? ”

Chen Yufeng nodded: "Of course there is, the heads of ZZ Live, Crooked Live and Wolf Tooth Live are all interested in buying, and Longyu Group can get more platforms to broadcast the ICL League, and it must be even more unwanted." ”

Pei Qian couldn't help frowning slightly.

So many platforms to grab it.

That doesn't look like it's going to sell at a bargain? I'm afraid I'm going to make a small profit.

But if you can spread the heat a little, it doesn't seem like a big deal to make a small profit.

Continue to retain the exclusive broadcast right, and if the current momentum continues, what if the ICL league gradually becomes popular, and all the popularity is eaten exclusively by Rabbittail Live, and then it is out of control?

Thinking of this, Pei Qian immediately said: "Then distribute the broadcast rights!" ”

Chen Yufeng was stunned for a moment: "Mr. Pei, is it really selling?" This is the only competitive exclusive content currently available for Rabbittail Live! ”

Hearing Chen Yufeng say this, Pei Qian's attitude became more resolute: "Sell!" ”

Chen Yufeng turned his head and looked at Ma Yang, does that mean Mr. Ma, you also have an opinion?

Ma Yang's big face showed a serious expression of thought, and then asked, "If you sell it...... How much can you earn? ”

Chen Yufeng was stunned: "Uh...... If it is calculated according to 12 million per family, it is 48 million to sell to four, and we spent 35 million to buy Dubo, and we can earn about 13 million......"

Ma Yang was pleasantly surprised: "How can you earn so much?" That's going to sell! ”

"The key is that after the sale, our platform can continue to broadcast the ICL League, isn't this more than 10 million pure earning?"

Chen Yufeng: "......"

Yes, Mr. Ma is not on the same channel as normal people's thinking at all.

Indeed, now it seems that regardless of whether the broadcast rights are distributed or not, Rabbittail Live has already been earned.

But this kind of earning is based on Mr. Pei's wise decision-making!

Rabbittail Live and Longyu Group worked hard together to take the risk to push the ICL league up, which can be regarded as the cost paid!

Now the distribution of broadcast rights, although it makes money, but also gives up the opportunity to eat alone in the future; If you don't take this money and insist on broadcasting exclusively, you may earn more in the future.

But looking at Mr. Ma's situation, it is estimated that it is difficult to explain it clearly to him.

Chen Yufeng can't help it, Mr. Pei and Mr. Ma have the same opinion, even if this matter is finalized, he has to sell it if he doesn't want to.

"Okay, Mr. Pei, then I'll go and talk to Zhao Xuming, and then contact several other live broadcast platforms to distribute the broadcast rights of ICL." Chen Yufeng said.

Pei Qian was still a little uneasy, and added: "Remember the matter of distribution and broadcast rights, money is not the first thing, understand?" ”

Chen Yufeng was stunned for a moment: "Huh? Mr. Pei, what is the first place? ”

Pei Qian: "Uh...... Camaraderie! Sincerity! In short, something other than money. ”

Chen Yufeng frowned slightly, thinking about everything.

Pei Qian didn't dare to say it too clearly, so he could only stop at the point and let Chen Yufeng realize it himself.

I just hope that the distribution of this broadcast right will allow Chen Yufeng to provide a friendly price to various live broadcast platforms, and it would be good not to sell too high and make too much money.