After the meeting, Chen Yufeng was full of doubts, while looking for Zhao Xuming's phone number in the mobile phone address book, while figuring out the true meaning of Mr. Pei's words.

What puzzled him was that Mr. Pei said that money is not the first, friendship and sincerity are the first.

What is friendship and sincerity?

All live broadcast platforms are competitors, and they don't have any friendship with each other, what friendship and sincerity can there be?

If you sell the broadcast rights cheaply, I am afraid that not only will you not gain friendship, but you will also be ridiculed by other live broadcast platforms in private for being stupid and naïve.

Therefore, Mr. Pei's intention is definitely not to sell the broadcast rights cheaply.

The so-called friendship and sincerity should be put in the first place, which means that the friendship and sincerity of the other party to the rabbit tail live broadcast should be put in the first place.

And the friendship and sincerity of the other party depends on the performance of the other party.

And Mr. Pei specially emphasized that the focus is not on money, but on things other than money.

What are these things?

Chen Yufeng couldn't think of it, not to mention that even if he thought of it, it was not easy to say it directly, it seemed a bit like blackmail.

But it doesn't matter, the vice presidents of various live broadcast platforms can give full play to their subjective initiative and take the initiative to put it forward, and Chen Yufeng can consider and consider it according to the conditions put forward by everyone.

Thinking of this, Chen Yufeng had a rough idea in his heart, and immediately dialed Zhao Xuming's phone.

"Hello? Mr. Chen, is there anything wrong? On the other end of the phone, Zhao Xuming's voice was very enthusiastic.

After all, Rabbittail Live and the ICL league are still in the honeymoon period, and the previous cooperation was more pleasant. Although most of the popularity was earned by the rabbit tail live broadcast, Zhao Xuming's side was also earned, so his attitude was still very positive.

Chen Yufeng relayed Mr. Pei's words, that is, he intended to distribute the broadcast rights of the ICL League.

Strictly speaking, after buying the exclusive broadcast rights of the ICL League, Rabbittail Live can be distributed at will without violating the current contract, and there is no need to seek the opinions of the finger company and Longyu Group.

But it must be said.

On the one hand, it is out of politeness, and on the other hand, it will be more convenient to come forward with Zhao Xuming to contact the heads of all live broadcast platforms.

Zhao Xuming's voice instantly raised a few octaves: "Really? ”

There was a bit of surprise and disbelief.

What does Bae always think, how could he choose to sell the broadcast rights of the ICL league at this juncture?

Now the ICL league is thriving and getting hotter and hotter!

In fact, for the finger company and Longyu Group, it must be better to distribute the broadcast rights. Although this distribution of broadcast rights, the income has nothing to do with them at all, but after all, the popularity is different.

There is no doubt that there will be more viewers, higher popularity, and greater publicity on multiple platforms.

In other words, this matter must be beneficial to Zhao Xuming and the finger company.

On the contrary, for Rabbittail Live Broadcast, distribution means no longer broadcasting exclusively, and while making money, it also gives up the opportunity to drain traffic and bring more heat to Rabbittail Live Broadcast, which looks a bit short-sighted and does not look like what Mr. Pei did.

If Chen Yufeng hadn't mentioned this, Zhao Xuming himself would definitely not mention it, and he wouldn't be bored.

But since Chen Yufeng took the initiative to mention it, and it was what Mr. Pei meant, of course it was unbelievable!

Zhao Xuming said: "That's it, Mr. Chen, I'll make an appointment with the heads of several live broadcast platforms, and tomorrow we will go to the magic capital to have a meal and meet and talk in detail, how about it?" ”

Chen Yufeng knew that such a big matter would definitely not be finalized directly online, and he would definitely have to meet, so he agreed.

Moreover, Chen Yufeng also took this opportunity to give some hints to the heads of various live broadcast platforms, so that they could think about how they should show their "friendship" and "sincerity" in advance.

……

……

Tuesday, March 13th.

Modu, the headquarters of Longyu Group.

"Yo, Mr. Chen, please please inside!"

"Mr. Zhu is here? Come in. ”

"Mr. Peng, Mr. Liu, come and come, they are already in the conference room."

Zhao Xuming was full of spring breeze and hospitalized.

He certainly had reason to rejoice.

The vice presidents of these live broadcast platforms were too expensive to buy the broadcast rights of the ICL league for seven or eight million, and they called these people one by one, but they repeatedly refused and were unwilling to buy them.

Now, why don't these people come to the magic capital obediently and buy back the broadcast rights of the ICL League?

Of course, this distribution of broadcast rights, Longyu Group will not make a penny, but it is still the same sentence, there is no money, but there is popularity, so Zhao Xuming is definitely not a loss.

Although the vice presidents of these live broadcast platforms were a little embarrassed, they were still full of smiles.

Business, although there was a little friction before, but since Mr. Pei is willing to sell the broadcast rights of the ICL league and share the heat with everyone, it is of course a good thing.

Soon, everyone sat down in the conference room, ready to get down to business.

Chen Yufeng had actually called these people yesterday to communicate briefly, and everyone knew about this matter, so after a brief introduction by Chen Yufeng and Zhao Xuming, they quickly got to the point.

Chen Yufeng looked around at the vice presidents of the live broadcast platforms who were present today, there were some familiar faces, and some unknown ones.

A total of seven or eight people came today, but in the end, there may be only three or five platforms that can really make a deal. But this does not prevent other platforms from coming over to join in the fun.

Chen Yufeng said: "Everyone, this time for the distribution of ICL league broadcast rights, Mr. Pei said that money is secondary, and the key depends on your sincerity. What did you think about? ”

The vice presidents of several live broadcast platforms looked at each other, in fact, everyone already had an idea in their hearts, but they were not sure who would speak first.

In the end, it was Liu Liang of ZZ Live who spoke first.

"Mr. Chen, Mr. Pei's sincerity, of course, is easy to say. Money is definitely one thing, we decided to give 12 million and buy the broadcast rights of the ICL league. ”

"In addition, there are several good streamers who play GOG and ioi on our platform, and they are also given to Mr. Pei during the contract period! The salary will be paid by us, and the 2-year contract period will be 1 million. ”

Peng Bin, who was crooked live broadcast, said: "We have 10 million on our side, and we have also made a live broadcast program at present, and the viewing popularity of each episode is good, and you can give away the broadcast rights for free." Of course, we also have a few good streamers......"

Zhu Yan of Wolf Tooth Live said: "We have a mobile game event with good popularity, which is broadcast exclusively, although the popularity is not high, but it is still worth a little money." In addition, we will bid 11 million. ”

Another live broadcast platform said: "I'm sorry Mr. Chen, our cash flow has been a little tight recently, and we can take out up to 8 million." But...... We happened to have a dispute with a big anchor recently, and we have already hidden him, just so we can push the boat down the river and send it to Rabbit Tail Live Broadcast, and take the three-year contract with him to pay, about 5 million, people go to your side for live broadcast, and we will pay the salary here, do you think it's okay? ”

The bids of several live broadcast platforms are different, but counting the included content, the value is basically around 13 million.

After receiving Chen Yufeng's call yesterday, these vice presidents were thinking, what does Mr. Pei mean?

Money is not the first place, it must be that Mr. Pei needs to give Rabbit Tail more live broadcast content!

Anyone can see that the current live broadcast content of Rabbittail Live is still relatively single, there is basically no reliable big anchor, and the popularity of the website depends on the two leagues of GPL and ICL, and once the game is over, the popularity of the website can drop by more than half.

Since there is a lack of content, Mr. Pei's attitude is very clear.

The money can be as long as a part, but each live broadcast platform has to hand over some live content in exchange for the broadcast rights of the ICL League!

These vice presidents pondered for a while, and Mr. Pei has repeatedly emphasized the key word "sincerity", so this money must not be less.

How calculating Mr. Pei is, if the price is too low, Mr. Pei will be angry and not sell it directly?

After all, now Pei is always firmly seated in Diaoyutai, and the broadcast rights of the ICL league can be sold, not sold, only one, or sold many companies.

The reason why Mr. Pei didn't make it clear was obviously to see the sincerity of each live broadcast platform, and the platform without sincerity would definitely be remembered by Mr. Pei.

Considering the current high popularity of the ICL league, 13 million is a high but more sincere price.

Although this money is inflated, after all, Longyu Group and Rabbittail Live have invested a lot of resources and taken risks in order to promote the ICL League, and these platforms can only be regarded as picking fruits, and it is reasonable to pay some premiums.

As for the live broadcast content that comes with money in addition to the money, there are obviously only two kinds.

The first is to have exclusive broadcast rights for events and programs, and give the broadcast rights to Rabbittail Live Broadcast, which can discount a certain amount of money; The other is the anchor, who does not deal with the platform, just take this opportunity to pack and send away.

For example, one of the live broadcast platforms is in conflict with one of its own big anchors.

The platform has repeatedly hinted that the anchor asks the audience for gifts and hits the list, but the anchor refuses five times or three times, and signed a big contract but can't give the website enough profits, and the vice president of the platform has already seen him unpleasantly. I just took this opportunity to discount this contract and offset part of the money from the sale of the broadcast rights of the ICL league.

Although the salary of this anchor is still paid by this platform, after all, it is quite appropriate to get rid of a non-profitable anchor in exchange for the live broadcast rights of the ICL League.

To the surprise of both Zhao Xuming and Chen Yufeng, there were five live broadcast platforms bidding this time!

The main reason for this is this special payment method.

You don't have to take out 13 million directly, but you can only take out seven or eight million, and the rest can be discounted with other content resources of the platform, and some exclusive content will be distributed to Rabbittail Live for broadcast rights in exchange for the broadcast rights of the ICL League, and these platforms feel that they are not at a loss.

Therefore, some live broadcast platforms with relatively tight cash flow have also moved their minds.

The broadcast rights of the ICL league this time are different from before.

No one was sure if it could be hot, so everyone hesitated, and the shot was not very decisive; Now seeing that Mr. Pei is taking the lead and the ICL league is getting better and better, several big live broadcast platforms are all rushing to it......

Naturally, other live broadcast platforms can't sit still!

It's like the same product, if there is not a single customer around, most passers-by will not take a second look; But if it's full of people, it's definitely for everyone to take a look!

Therefore, the vice presidents of these platforms bid one after another, and then looked at Chen Yufeng with expectant eyes.

Although these exclusive broadcast resources, anchors, and rabbit tail live broadcasts should be lacking, in fact, they are more or less "forcible to make up".

It's really hard to say whether Chen Yufeng and Mr. Pei are willing to take it, so these vice presidents are a little apprehensive.

Chen Yufeng listened carefully to what everyone said and nodded slightly.

He can feel that these platforms have the meaning of forcibly making up, for example, one of the platforms sends a big anchor who is having a conflict, while the other platform discounts a relatively unpopular sports game, and another platform simply packages more than 20 signed anchors with not very good results......

But apparently, these platforms also know in their hearts that this is forcibly making up, so the overall valuation has been lowered.

Chen Yufeng now feels like he is in a large second-hand market, surrounded by all kinds of things that can not be used, surrounded by a group of people who are very diligent in selling.

Chen Yufeng thought about it, although these things were forcibly made, they were indeed missing from the rabbit tail live broadcast, and it was okay to accept them all.

The content of the live broadcast, whether it is useful or not, no one will be too little.

But even so, you have to knock on these platforms a few times in your words, and you can't be regarded as a wronged leader.

Thinking of this, Chen Yufeng straightened his face slightly, coughed lightly and said: "Although the valuation of these things you gave is indeed okay, but whether they are worth these money, everyone should know in their hearts, right?" ”

Several vice presidents couldn't help but change their faces, and their hearts were a little empty.

The main thing is that they are a little bit of a loser, and if they insist on quibbling, there is a high probability that the talks will collapse.

No one dared to talk to Mr. Pei about the collapse, because no one knew what Mr. Pei would do after the collapse of the talk......

But to say more? Everyone is really reluctant.

You can't just smash the pot and sell iron for the broadcast rights of an ICL league, right? Sold the big anchor who was in charge of his own house? I can't!

When Zhao Xuming saw this situation, he secretly said that it was not good.

Although he was sour to see that the ICL league broadcast rights could be sold for so much money, he was also the one who most hoped that this distribution would be successful.

After all, if you distribute one more platform, the ICL league will be more popular!

Zhao Xuming hurriedly played a round: "Everyone, don't be impatient. ”

"Actually, I have seen everyone's sincerity, but Mr. Chen does have a small loss here."

"I have a proposal, what do you think? Rabbittail live broadcast here, broadcast ICL League, three minutes faster than other platforms. In this way, everyone has no substantial losses, and Mr. Chen can go back and explain to Mr. Pei, how about it? ”

The vice presidents of the live broadcast platform looked at each other, then nodded and said, "Yes!" ”

The live stream is three minutes slow, which is not a big problem, and the impact is minimal. Most of the viewers on this platform will not run to the rabbittail live broadcast because they are three minutes too slow.

For the rabbit tail live broadcast, these three minutes can indeed attract some viewers, which is a small addition to this distribution.

Chen Yufeng nodded: "Mr. Zhao's proposal is good, in this case, there will be no problem with the rabbit tail live broadcast, let's finalize the details again, and then sign the contract, right?" ”