Thursday, April 12th.

The office area of Feihuang Studio.

Some employees are editing the documentary of "The Stalls", while the employees who were previously responsible for "Mission and Choice" have entered the state of herding sheep at this time, in addition to playing games and watching movies every day, they are swiping the web page, waiting for the official release of "Mission and Choice".

The staff in charge of the editing of "Stalls" all seem to be full of energy, because the series has been very successful so far, and the popularity of each issue on the Elle Island website is growing, and the ratings are also very high.

The cold noodle girl tried to launch a few new meals, and after the promotion of "Stalls", although the current reputation of the cold noodle girl has not been completely reversed, it has been greatly improved compared to the previous state of falling into the bottom.

The only problem is that it is really easy to get hungry when editing this film, and when you are hungry, you want to eat, and the company's snacks are available in unlimited quantities, and several editors have gained several pounds.

After Huang Sibo found out about this problem, he asked them to increase the amount of exercise in the managed gym, and the coaches were all their own people, and the extra practice was something that Huang Sibo said in a word, and it was miserable for these editors to practice.

The employees of the "Mission and Choice" project are not in such a good mental state, and they are all very depressed.

Even playing games and watching movies is not fragrant.

As for why this is the case......

Because these people are rummaging through the Internet every day to find news about "Mission and Choice", but they can't wait left or right, and they see that it will be released this weekend, but so far there has not been much rumor on the Internet, and there is no heat for discussion at all, which is outrageous!

Originally, when filming "Mission and Choice", everyone was very excited.

This movie is a big investment, a big production, the script set by Mr. Pei himself, the original production team of "A Better Tomorrow", Lu Zhiyao gave the most perfect acting skills in the film......

What's more, this movie is still linked to a new game that Tengda has been developing for more than half a year.

It should not be an exaggeration to say that "Mission and Choice" is the most important project of the entire Tengda Group in 2011-2012.

All employees feel that it is a great honor to be involved in this project.

As a result, when the movie was about to be released, everyone suddenly realized that something was wrong.

First of all, the release date was raised, and a good May Day prime time was not needed, so I had to pick a weekend that was not very particular.

Of course, this can barely be explained, after all, the game of "Mission and Choice" is going to collide with "Fantasy War Remake", and although the movie schedule is very lossy, it is barely acceptable.

But now the big problem is that there is no publicity!

Not to mention anything else, there is not even a single promotional poster or display board of "Mission and Choice" in the cinema, and the film scheduling rate is not good. And it is this kind of film scheduling rate that is the result of the theater chain deliberately taking care of the success of "Beautiful Tomorrow".

In other words, the publicity of "Mission and Choice" is basically equal to zero, and nothing is done!

For other films, the publicity budget and the shooting budget are basically the same, for example, 300 million to make a movie, and then spend 300 million to promote it around the world, which is a normal thing.

And in the expenses of these blockbusters, star salaries account for the lion's share.

Whether this ratio of funds is healthy or not is not subject to change for the time being, it is indeed the norm in the industry.

As a result, "Mission and Choice" is good, it spent more than 300 million yuan to make a movie, the starring role is only one Lu Zhiyao, the salary is not high, all the money is spent on props and special effects, and there is really no penny in publicity!

This is too weird!

Of course, spending money on the cutting edge can better ensure the quality of the movie, but it's too much to spend a penny on publicity, right?

Even if it doesn't cost money, you can use the official Weibo or something like that to post the news? Tengda has so much tap water, and a little news can also form a heat.

As a result, there was really nothing!

It is said that Pei always gave Meng Chang publicity funds, but no one knows where these publicity funds went......

Many people even suspect that this movie is not upgraded at all, it is postponed, right!

Otherwise, why is there no wind at all?

Everyone worked hard to shoot this difficult script, and the content of the movie was extremely exciting, but the announcement was actually pulled like this, how can people not be discouraged?

Director Zhu Xiaoce was also a little unable to sit still, and he sneaked to Huang Sibo's office, ready to have another secret conversation.

This matter cannot be discussed with great fanfare, because they are the heads of the department, and if the employees know that even they are panicked, then this panic will spread quickly and affect the state of the entire Feihuang Studio.

Many employees secretly asked Zhu Xiaoce privately what was going on with the promotion and release of Zhu Xiaoce's movie, and Zhu Xiaoce was all appeased, saying that there was a professional department in charge, so they didn't have to worry about it.

But in fact, Zhu Xiaoce himself didn't believe this.

Seeing that the movie was about to be released in two days, he didn't know what the group of people in the advertising and marketing department were doing, and why didn't Mr. Pei care.

Zhu Xiaoce slipped into Huang Sibo's office and saw Huang Sibo drinking tea while scrolling through the web page.

"I can't stand it anymore, just yesterday four people asked me about the release of the movie."

"What did Mr. Pei say over there?"

"I went to ask at the beginning of the month, and Mr. Pei said that there was already an arrangement;"

"When I asked last week, Mr. Pei said that it had been handed over to the advertising and marketing department, and there was a special person in charge, so we could rest assured;"

"Now it's about to be released, what about the promotion of our movie??"

"People's movies are promoted a few months in advance, we originally set for May Day, and set aside one or two months for publicity, although the time is relatively short, but with "Beautiful Tomorrow" as the foundation, the effect should not be too bad."

"As a result, the file was first raised, and the publicity time was repeatedly compressed, but now it's okay, it will be released soon, and I can't even see a splash on the Internet!"

"What can I do?"

Zhu Xiaoce was almost speechless.

He has already packed tickets for his colleagues, saying that he has consulted Mr. Pei about the publicity, and there is absolutely no problem. But in this situation, this is no problem, obviously there are problems everywhere!

The most embarrassing thing is that everyone will not think that this is Mr. Pei's problem, but will only think that Zhu Xiaoce is falsely preaching the holy decree and deceiving the superiors and subordinates.

It's a sass!

Before the publicity work of "Beautiful Tomorrow", Mr. Pei didn't ask too much, and Huang Sibo and Zhu Xiaoce were fully responsible. Basically, it was publicized in a conventional way, and the initial publicity effect was not bad.

Of course, the key to the popularity of "Beautiful Tomorrow" is that the film itself is excellent, and its box office is also rising step by step.

But this time for the promotion of "Mission and Choice", Mr. Pei specially explained that Huang Sibo and Zhu Xiaoce should not care.

Originally, the two of them were quite happy, and they felt that Mr. Pei attached great importance to it, and going out in person meant that this matter must be stable, and he just happened to be a hands-off shopkeeper.

The result waited and waited, and waited for such a result.

Huang Sibo was also a little worried: "Who knows what kind of medicine is sold in Mr. Pei's gourd?" ”

"As far as I know, Meng Chang should be in charge of this promotion, it stands to reason that this person is a marketing genius, and the plan given should be very sensational."

"Why hasn't there been a splash until now?"

Zhu Xiaoce was very dissatisfied: "He? He can't do it, he was dumped a hundred streets by Mr. Pei! As far as his marketing skills for the three-legged cat of the cold-faced girl are concerned, they are not as good as one ten-thousandth of Mr. Pei. ”

"Meng Chang is burning money to buy fake heat, Pei always can attract real heat without spending money, can this be the same thing?"

"And I think Meng Chang is a person with a bad character, and I'm afraid he doesn't care at all when he makes a publicity plan."

"It's not that I wronged him, judging from the current situation, it's impossible to make a splash with my feet for propaganda, right?"

"There is only one possibility: he did it on purpose!"

Huang Sibo took a sip of tea and signaled Zhu Xiaoce to calm down: "There's no need to speculate so much about our colleagues. ”

"Meng Chang is reliable or unreliable, since Mr. Pei has placed him in this position, there must be a reason for Mr. Pei. Besides, even if Meng Chang wants to play a little trick, do you think Mr. Pei doesn't know? ”

"Don't worry, wait."

Zhu Xiaoce has always been a very calm person, but this time he can't be calm: "Still waiting?" The movie is coming out on Saturday......"

"Even if the propaganda plan is effective now, what will two days be enough?"

"People's movies are promoted more than two months in advance, but it's better for us to do publicity two days in advance......"

Huang Sibo swiped the webpage and said: "Although two days seems impossible, we can only choose to believe Mr. Pei. ”

The two men fell into a brief silence.

Suddenly, Huang Sibo's eyes lit up.

"Look, things have changed! Just last night! ”

Zhu Xiaoce was stunned: "Is there a turnaround?" ”

Huang Sibo immediately turned the laptop around and let Zhu Xiaoce see the content on the screen.

What caught my eye was the heated discussion among netizens on Weibo!

"Tengda's new movie is here! "Mission and Choice", released on Saturday! ”

"The Weibo post of "Angry Sea Battleship" said that "domestic movies were scared to be raised", that is, "Mission and Choice"!"

"The information of this movie has come out, starring Lu Zhiyao, absolutely yes!"

"Why are you so far behind! I thought that the film schedule had to account for 40%, so what was wrong with such a little film scheduling? ”

"It can't be a bad movie that hangs the name of Feihuang Studio, right?"

"Impossible, directed by Zhu Xiaoce and starring Lu Zhiyao, this is basically the original team of "Beautiful Tomorrow"!"

Overnight, the discussion about the movie "Mission and Choice" detonated Weibo and various forums!

Not only that, but there are also a number of reasonable speculations about the game of Mission and Choice.

"Mission and Choice" is known as the shame of national travel, and since Tengda has made a movie, he must also make a game, right?"

"Why redo this? Is it a task given by the official platform? ”

"April 14th, why is this date so familiar...... Come to think of it, this is the release date of "Fantasy War Remake"! Is this a pure coincidence, or is it ......? ”

"No, other games are warmed up a few months in advance, a year or two in advance, and the ticket has to be bounced before the release, and Tengda is about to release without saying a word? Don't even give a notification? ”

"What are you discussing, the Void? Tengda himself didn't say that he wanted to release the game of "Mission and Choice...... Can you guys make it up? ”

"It's not that we want to make up for it, the key is that all kinds of clues are too suspicious, old players know that Mr. Pei is an old riddler, you have to believe the revelations about Tengda, no matter how outrageous it is, it may be true......"

"By the way, there's another thing I don't know if you've noticed?" The collection of domestic classic games' also has "Mission and Choice" in it, this collection has been promoted for so long, and it is advertised online and offline, how much does it cost? ”

"The official platform has confirmed that this advertisement was arranged by Tengda with money. Think about it, why did Tengda advertise such a collection that has nothing to do with him? It must have something to do with your new game! ”

"There is also an official interview arranged quite strangely, first interviewed the incubation base of the 'Poor Road Project', and then interviewed Meng Chang, who is responsible for promoting the 'Collection of Domestic Classic Games', these two drafts were sent out more than a day apart, most of them were carried out at the same time. Does this imply something? ”

"Yes, I remember when Qiu Hong was interviewed, he said that the 'Poor Journey Project' has a funder, he is just an executor, and this funder has a deep influence on him. Then consider the working environment of the incubator and the treatment of indie game producers...... Most of this funder is Mr. Pei, right? ”

"It's true that when you think about it this way, the official is simply clear!"

"There's definitely a new game coming! Damn, it's so exciting! I knew Tengda wouldn't let me down! ”