Zhu Xiaoce was stunned.

He clearly remembered that there were not many similar discussions yesterday, but only on a small scale, and there was basically no heat.

But after just one day, all of a sudden there were more discussions!

The release date of the "Mission and Choice" movie has been hammered, and there are not many trailers released except for some of the most basic information, but this does not affect the enthusiasm of netizens at all.

And the game of "Mission and Choice" is not even a word, in a state of pure "doubt", but players have already guessed with their own ingenuity, and some people are even associated with the "Fantasy War Remake" released on April 14!

Moreover, the discussion continues to grow, and if this momentum can really be maintained for two days, it is really hard to say!

Zhu Xiaoce's expression quickly changed from frustration to surprise, and from accident to surprise.

"It's only been a day, how can there be so many people discussing?"

"If you just look at the effect of this day, it's really not bad!"

Huang Sibo's face was also full of excitement: "I understand! ”

"This is the genius of Mr. Pei, he seems to have done nothing on the surface, but in fact he has done a lot!"

"The reason why we feel that the advertising and marketing department is doing nothing is because we subconsciously use traditional publicity methods. But this time the propaganda is clearly not in the traditional way! ”

"Although the traditional publicity method is simple and straightforward, it is difficult to stimulate the player's sense of participation."

"Interested players will only learn a little bit, and then patiently wait for the movie to be released and the game to be released, and will not discuss it too much."

"And those players who are not interested, most of them will not deliberately understand these problems, and if they want to pay attention to them, it means that they have to invest a lot of publicity funds, because of the principle of diminishing marginal effect, this kind of cost performance is actually very poor."

"And Mr. Pei's publicity plan is an 'interactive' way of publicity!"

"Just like the puzzle solving activity that was done for BE QUIET before, this method can better stimulate the player's sense of participation, which is completely different from the traditional promotion method!"

"In layman's terms, it is to set a trap through the 'riddler' method, and wait for careful players to take the bait, and these players will take the initiative to share with others once they are hooked, so as to play a kind of 'tap water' effect!"

Zhu Xiaoce also showed a sudden expression.

"Engage players?"

"Hey, that makes sense!"

He carefully recalled the publicity plan related to "Mission and Choice", and suddenly realized that all the seemingly unrelated content before was connected!

The advertising and marketing department requires strict confidentiality of projects related to "Mission and Choice", and no information is allowed to be leaked within the company, and the content of the game is not leaked at all.

Although the film was scheduled and submitted materials, it did not take the initiative to do large-scale publicity, so the vast majority of viewers did not notice it, and naturally there was no extensive discussion.

Immediately after that, the advertising and marketing department began to release the wind little by little!

The first is to spend a lot of resources to promote the "collection of domestic classic games", and hide "Mission and Choice" very cleverly in this collection, on the surface, it seems that the money is not worth it, and it has no effect at all, but in fact, it has played a role in popularizing science.

The games in the "Collection of Domestic Classic Games" are familiar in front of players, and the "shame of national travel" of "Mission and Choice" has been pulled out again, and the more players discuss, the more players will know these inside stories.

Once this shame was reactivated, it provided an excellent ground for the release of Mission & Choice!

Secondly, through an interview with the official platform, the two concepts of "incubation base" and "collection of domestic classic games" are bundled on Tengda games, and an inadvertent photo triggers players' infinite reverie for Tengda's new games.

Immediately afterwards, the advertising and marketing department made a false shot, deliberately released fake news, and used "Fitness Wars" to cover up "Mission and Choice", which made players fall into a state of confusion again.

At the critical moment when the players were arguing, the god of Fanqi Media arrived, and the news of the "Mission and Choice" movie was directly finalized after the news was revealed, so that all the players' previous doubts became facts!

In the whole process, Mr. Pei is like a beauty who still holds a pipa and half-covers her face, always leaving a handkerchief and a token inadvertently for the players, and the players' expectations are getting higher and higher in the constant arguments and self-doubt.

In the end, what they found was no longer a handkerchief, a token, or a small flower that had been plucked, but an invitation.

A beautiful woman who had always doubted the existence of it said in the letter that she invited the player to a get-together in the pavilion on the mountain, who can resist this temptation?

As a result, the publicity that had been laid out for so long finally came to fruition, and the eyes of the players all gathered!

And unlike traditional promotion, interested players will try to guess the specific content of the game and movie through various clues, while uninterested players will also be interested because of the large number of players who have discussed it.

The topic will continue to exist, and in the next few days, the discussion about Mission and Choice will inevitably emerge endlessly, and it will completely explode in a short period of time, forming a super large hot event!

Compared with traditional propaganda methods, the biggest advantage of this propaganda method is saving.

It didn't cost much publicity, and the players were completely willing to get to the bottom of it and understand the information!

Huang Sibo and Zhu Xiaoce reviewed it like this, and immediately felt that Mr. Pei's publicity was really amazing!

Although the plans are all made by Meng Chang, anyone with a discerning eye can see that this is Meng Chang's style? It must have been pointed out by Mr. Pei!

It's not that Meng Chang is stupid, the key is that Meng Chang's brain circuit is not so long, and this idea is completely contrary to his habits.

Just like what is written in some martial arts, the more intelligent people are in many magic skills, the more they can't learn them.

Meng Chang is such a smart person, if it weren't for Mr. Pei's guidance, he would never have come up with such a wonderful plan in his life!

And strictly speaking, Meng Chang's cleverness is clever, and Mr. Pei is not only smarter than Meng Chang, but also wiser than him!

"In this way, Pei is always full of confidence in "Mission and Choice", so he dares to use this kind of propaganda plan that is small and broad, and the risk factor is full."

"But even so, the problem of congenital lack of propaganda still can't be solved well."

"Especially for movies, the data of first-day scheduling and attendance are too critical, and they can't be improved by the quality of the movie alone. It's not uncommon for many high-quality movies to die violently because of insufficient publicity, and the risk is still very high! ”

Zhu Xiaoce once again raised new concerns.

The problem with this solution is that it is too idealistic.

It's okay to say that the game is a thing, the aroma of wine is not afraid of deep alleys, and it will always catch fire after a long time, so it doesn't matter if you wait for a few months; But movies are different, if the initial publicity is not enough and the attendance rate is not high, then the theater chain will further cut the film, and then the daily box office will continue to fall, and it will fall into a vicious circle!

Compared with the traditional propaganda method, the current method of publicity is still not enough.

Because the traditional publicity plan is very intuitive, the overwhelming advertising is out, and the more money you spend, the better the effect.

However, although the publicity plan that Mr. Pei is using now saves money, the initial effect is definitely not as good as the traditional plan. It is characterized by high user loyalty, high engagement, and stamina, but many passers-by will never be attracted to it in the first place.

It has to be a constant spread of this discussion to form a trend in order for it to spread to passers-by.

If the game or movie doesn't work as well as it should, then the chain of transmission will break out of thin air, and it's over.

Huang Sibo and Zhu Xiaoce are very smart, and after a little thought, they understood the truth in this.

"Therefore, the initial exposure is still needed, and as far as Mr. Pei's plan is concerned, everything is perfect, and the only problem is that the current discussion has not yet broken the circle."

"If this kind of discussion is allowed to continue for three or five days, it is still possible to break the circle, but now it is obviously too late......"

Zhu Xiaoce frowned.

He originally thought that the turnaround had been completed, but now that he thought about it carefully, he felt that a very crucial link was missing: the initial heat.

This has a good chance of making or breaking the whole project!

Huang Sibo nodded: "Hmm...... This is indeed a very serious problem. ”

"But there's nothing we can do about it."

"I can only say that the questions we want to get, Mr. Pei must also want to get. Probably Mr. Pei is ready to make a move. ”

"Let's do our job and be patient."

The two of them discussed for a while, but they didn't think clearly how to solve the final problem, so they had no choice but to give up.

At this time, I can only choose to believe in Mr. Pei!

……

At the same time, Meng Chang was lying in his own residence.

He didn't go to work today because he had completely lost the motivation to go to work.

Until now, he has not been able to accept this painful truth.

This month's commission, I'm afraid it's more auspicious!

What's the difference between not going to work in the next half month? It's all left to fate anyway.

When games and movies become popular, he can't get a penny of commission;

Games and movies are yellow, and how much commission he can get depends on luck.

What's more, in the first half of the month, Meng Chang worked at a high intensity, and his enthusiasm was almost overdrawn, and now he doesn't want to do anything at all except being paralyzed in bed.

"Buzz ......"

While he was lying down, the phone rang at the bedside.

Meng Chang stared at the ceiling blankly for a few seconds, and then flicked his hand to touch the phone, and said weakly: "Hey? ”

Yu Yao's voice came from the other side of the phone: "Brother Meng, you didn't come to work today, are you feeling unwell?" ”

Meng Chang: "I'm fine, I'm just a little tired and need to rest." ”

Yu Yao: "Well, indeed, Brother Meng, you have really worked hard this month. I have something to report to you, didn't you ask me to communicate with various departments before, saying that I want to keep the matter of "Mission and Choice" confidential? ”

"Min Jingchao called me just now and asked me, do you want to continue to keep it secret? There's a new hero coming out on their side, and it's been a long time coming, and the players are in a hurry to keep it going. ”

"And now that the gossip of Mission and Choice has spread, it should be harmless to have a new hero on GOG's side, right?"

Meng Chang was silent.

If he had asked two days earlier, his answer would have been a no.

But now Meng Chang is already in a state of broken jars.

The players are like Sherlock Holmes, guessing all kinds of information about "Mission and Choice", and the movie has all been picked up.

Moreover, the movie is about to be released over the weekend, and it will not be worse than two days a day.

Meng Chang felt that his heart was already like ashes: "Whatever." ”

Yu Yao nodded: "Okay, Brother Meng, then you have a good rest, I'll hang up first." ”

……

After receiving a positive reply from the advertising and marketing department, Min Jingchao immediately arranged for his subordinates to update the version of GOG.

"The new hero 'Skylark' is ready to be launched!"

"Hurry up, everyone, we can't delay for a second!"

Min Jingchao was in a hurry, because he could feel that this new hero should be very important to Mr. Pei!

Anyone with a discerning eye can see that Mr. Pei's marketing plan belongs to the thick and thin hairstyle, if other people's marketing plan is to light a fire and then start to fan the wind crazily, then Mr. Pei's marketing plan is to pile up a large amount of forage first, bury the lead, and then wait for the spark to quickly develop into a prairie fire!

But now there is a problem, the lead is buried, and the spark is smoothly rubbed, but the fire is not enough, and it does not burn fast enough.

If the fire doesn't burn very hard by Saturday, then there is still a chance that it will fall short.

At this time, it is time to put the various departments to the test!

The role of "Skylark" is linked to "Mission and Choice", and he originally planned to be the captain of Qin Yi, but was rejected by Mr. Pei.

So, this time "Skylark" is a female character wearing a combat uniform.

Now, this new hero is finally coming in handy!

This update will touch the hearts of countless GOG players, and Min Jingchao is also taking this opportunity to help promote Mission and Choice, and make a little difference!

"This should be a key hole card left by Mr. Pei, right?"

"Well, it's almost time to hit it!"