Wednesday, February 22.

Huang Sibo took the film crew of Feihuang Studio and Zhang Yahui, the representative sent by the cold-faced girl, to Chang'an.

The food culture of China has a long history, and there are many famous night markets and snacks all over the country, and there are many night markets in which the fame spreads all over the country, such as Jiezhuang Night Market, Dongxin Street Night Market, Zhanggongqiao Night Market, Xisi Night Market, Cross Street Night Market and so on.

These night markets all bring together local food, every night, the sound of people, the fire of the fire, the shouting of the hawkers, the sweat, the cold beer, the night market has a unique fireworks and human touch of the city.

The night market is a gathering place for food and a good place to set up stalls.

The first filming location chosen by the program team was the Dongxin Street Night Market in Chang'an.

The night market here first started in the 80s, and most of the stalls and restaurants are located in the eastern section of Dongxin Street, and the three most famous old food shops: Wangjia Bucket Chicken, Zheng Family Steamed Bun and Lao Chenjia Stew.

Before Huang Sibo came, he had already done his homework on these contents.

Although Zhu Xiaoce is a director and should lead the team, he still has a more important job: supervising the post-production team to fine-cut and post-produce "Mission and Choice".

After all, Zhu Xiaoce is the director of "Mission and Choice", and many issues still need him to make decisions in the end.

Therefore, this time, Huang Sibo led the team to shoot and chose another rookie director of the company, and he also took this opportunity to train the newcomer.

After arriving at the hotel, it was still early, and after everyone checked in, they gathered in the rest area of the hotel, planning to discuss how to shoot this promotional video.

Although it was decided to shoot the night market, the content of the night market is too extensive, and there must be a clear theme for what to shoot.

And Huang Sibo and the whole team don't know anything about this, and how to shoot it depends on the representative of the cold-faced girl, that is, Zhang Yahui's meaning.

But what made Huang Sibo feel a little puzzling was that Zhang Yahui was the only one on the cold-faced girl's side. And Zhang Yahui doesn't seem to know much about the business of the cold noodle girl, he is just a stall owner who has joined the cold noodle girl.

Huang Sibo specially called Qi Yan, the person in charge of the cold-faced girl, and asked, Qi Yan said that it didn't matter, she had already told Zhang Yahui all her thoughts, and the two of them agreed that they would be responsible for the daily operation of the store and the planning of the food laboratory.

Huang Sibo thought about it, and that's right, just the half-dead appearance of the cold-faced girl, let Zhang Yahui make the decision or let the management of the cold-faced girl make the decision, and it is estimated that the final result will not be much different.

So everyone looked at Zhang Yahui one after another, waiting for him to say how to shoot this promotional video.

Zhang Yahui has never dealt with such a professional shooting team, and now he has become the focus of everyone's attention, and he is still a little nervous.

He adjusted his mood for a moment, and then said: "Actually, Mr. Qi didn't have any special purpose in making this promotional video. The main thing is to record the daily life of the stall owners, show netizens the ups and downs of stall life, and of course, by the way, you can also promote the traditional local food of China. Of course, for some of the innovative stall delicacies on the basis of tradition, we can also highlight the ......"

"The reason why I want to auction the stall is mainly because the cold noodle girl prepared a stall food competition before, and Mr. Pei recognized it very much. Mr. Qi believes that digging deep into the food stalls may be a development direction for the cold noodle girl in the future. ”

"Moreover, the brand image and main dishes of the cold noodle girl are also inseparable from the stalls."

Huang Sibo was still a little confused: "I understand the general meaning, but these contents are too complicated and have no focus." ”

"Is it mainly about food, or is it about the daily life of the stall owners? The former is a regular food promotional video, while the latter is more inclined to the feeling of a documentary. ”

Zhang Yahui was stunned for a moment: "Uh...... I really can't say this well. Brother Huang, what do you think? ”

Huang Sibo was a little speechless, thinking that this film was filmed by you, and none of you had a clear idea, so you still came to ask me?

But after thinking about it again, the cold-faced girl has only joined Tengda not long after all, this Zhang Yahui was just a stall owner before, and he has not been influenced by Tengda's spirit too much, and it is normal to not understand these problems.

In this case, it is up to the old man like himself to show them the way!

So, he patted his chest: "Come on, then I'll talk about my views from Mr. Pei's perspective." ”

"This promotional video, in the final analysis, is still to promote the cold-faced girl. At the very least, we want to give the cold noodle girl the impression that we care about traditional food and the inheritance of local food by making a promotional video for the food stalls. ”

"So my suggestion is that in each episode, we pick a city, pick a local specialty, and tell a stall owner's personal story, so as to have a kind of 'small to big' effect."

"In the past, many food promotional videos were promoted with food as the core. For example, how precious the raw materials of this delicacy are, how complicated the production process is, and how artisan the owner is. ”

"But if the scope is expanded to the entire category of 'stalls', this perspective is undoubtedly somewhat one-sided."

"We all know that street stalls are actually hard work, and many stall owners actually have a very difficult life."

"Therefore, the structure of our film is roughly divided into three parts: the first part introduces the cities and night markets we are going to shoot in this issue, and roughly introduces several very famous local delicacies in this night market, and then expands to make a summary of the food culture of the entire region, giving the audience a very broad perspective;

The second part focuses on a stall owner in this night market and details his mental journey. For example, how did this stall owner embark on the road of stall building, and whether there has been anything sad or touching in such a long career of stall building, which can allow everyone to better see the inner world of these stall owners. ”

In the third part, after detailing the stall owner's mental journey, we will introduce his exclusive cuisine. In this way, the audience has already made a certain impression of the stall owner, and it is easier to resonate. ”

"What do you think?"

Zhang Yahui immediately nodded: "Well, I think it's good!" ”

"But there may be a small problem with this, which is that all the attention will be focused on the night market, the stall owners and the food, and not too much attention will be paid to the brand of cold noodle girl."

"It occurred to me that there was another very crucial factor that had to be mentioned."

"The cold noodle girl has set up a food laboratory here, and she will work hard to recruit all the excellent food stall owners from all over the country. Of course, many stall owners will not be able to leave their homeland, so we will buy the recipe from him at a high price and train someone to learn it, trying to reproduce this authentic local flavor. ”

"After these contents are added, the focus of the promotion is no longer on a night market in a certain city or a certain stall owner, but on a cold-faced girl!"

Huang Sibo immediately nodded: "Indeed." ”

"Since it's a promotional video, our ultimate goal is definitely to promote the cold-faced girl."

"However, this matter should not be said too bluntly, it is easy to arouse the disgust of others."

"I think it's okay to add a cold-faced girl's logo and a line of small print in the dark curtain at the end of the final film."

Zhang Yahui nodded: "Well, yes, all of this is up to Brother Huang's arrangement." I'm a stall owner myself, so feel free to ask me if you have any questions about this. ”

Huang Sibo said: "Well, I have a question for you now, let's have a brief exchange first, touch it, and then start to roughly plan how to shoot." ”

"Actually, I know more about the glamorous parts, mainly I want to ask, how bleak can the bleak side be?"

Zhang Yahui smiled a little embarrassedly: "That...... But it's hard to put into words. ”

……

According to statistics, there are 600 million people in China with a monthly income of less than 1,000 yuan, although the economic development is very rapid, so that various high-income groups emerge in an endless stream, but there are still many people who are worried about their livelihoods.

Zhang Yahui knows many stall owners who are forced to make a living and have to set up stalls to make a living.

They don't like to set up stalls, they just have to use it as a means of making a living.

These stall owners do everything from film to mobile phones, to newsstands to sell magazines, to sell umbrellas at bus stops, shopping malls, and subway entrances, and to join in making chicken cutlets or other snacks......

Of course, there are also stalls like Zhang Yahui who sell baked cold noodles.

And in the process of setting up a stall, the sadness is also indescribable.

For example: setting up a stall in a popular place, being smashed by thugs, there is nothing to be done but swallow your anger and obediently "confess";

rented a house in a hot storefront, but the landlord took the demolition notice to drive people out, and only after leaving did he know that the landlord changed hands and sublet it out;

wanted to open a small shop for catering, first in order to get a business license, and then because of the complaint, he was ordered to rectify, and the business was bleak......

As long as they walk on this road, most of the stall owners sleep later than the dogs, wake up earlier than the chickens, and have no rest all year round, but most of them can barely make ends meet, struggling to make ends meet.

Many people sympathize with the small vendors, but the premise is also that "the place where the stall is set up is not in front of my house and where I am leaving".

The stalls of these small vendors are either unsafe (placed at intersections or on main roads) or unhygienic (raw materials are difficult to secure, and food waste pollutes roads), which also poses many problems for the management of the city.

Zhang Yahui came out to set up a stall after graduating from high school, although he is still very young, but in fact he has been setting up for seven or eight years, and the location of the stall has changed many places, and his belief in it is naturally very clear.

The filming team of Feihuang Studio listened and recorded at the same time, and began to plan the specific shooting plan of the promotional film based on what Zhang Yahui said.