Meng Chang doesn't know much about e-sports, because it is an emerging industry after all, and he is not very interested in it.

Don't watch esports competitions or play related games.

But Meng Chang has a smart brain after all, and for areas he doesn't understand, he can completely query information from all aspects.

As an emerging industry, e-sports has been full of controversy since its birth, and there are many hot topics on the Internet, and it is too easy to find some black material.

There is no need to understand too deeply, after all, he just wants to make an e-sports-related promotional video.

It's like shooting a promotional video for a racing car, and you don't need to really run the track and understand the configuration data of the car, right?

So, Meng Chang spent a little time looking for some information on the Internet and collecting some materials.

What surprised him a little was that Tengda's Feihuang Studio actually made a documentary on the e-sports industry, which also caused a good response at that time.

This documentary is called "Breaking the Cocoon into a Butterfly", which mainly tells the mental journey of a professional player who plays "Anti-Terrorism Plan".

Train for at least 14 hours a day, rarely see friends and family, and have almost no holidays...... Even when he decided to play professionally, his father locked him in the house, and it was he who kicked out the door and ran to the magic capital to start his career.

In short, highlight a hardship.

The whole documentary was shot very realistically, including interviews with relevant personnel, training bases and real scenes of professional players' hometowns, all with full details.

Meng Chang believes in the professionalism of Feihuang Studio, this documentary is absolutely realistic, and the audience's feedback proves it.

"It's good, this documentary saved me a lot of things."

"With such a film that gives me a more comprehensive understanding of the esports industry, I don't have to spend weeks on field trips."

Although the advertising and marketing department has a lot of funds and fully supports field visits, Meng Chang is not interested in it.

Because no matter how much money you have, it has nothing to do with you!

He wants to complete this publicity project quickly and get his own commission now, and he doesn't care about anything else.

This documentary was filmed in June 2010, about a year and a half from now.

Meng Chang thinks that in just one and a half years, the environment and ecology of the e-sports industry should not undergo any outrageous changes, right?

After reading the relevant information, Meng Chang quickly locked on several key "black spots" of this publicity.

At present, the e-sports industry is still in a state of chaos, such as player salary disputes, club squeezing players, poor treatment of low-level players, and there is basically no good way out for difficult retirement in the industry, etc., which are all objective problems.

A casual search will reveal a lot of similar news.

It's just that I didn't find too much negative news about the GPL, which made Meng Chang feel a bit of a pity and couldn't insinuate it in the film.

But it's normal to think about it, the GPL involves too much big capital, including large companies like Shenhua Group, and the sponsors are richer than the other, how can they let these negative news flow out and go viral on the Internet?

It's definitely all PR off.

But this does not affect Meng Chang's play, anyway, the e-sports industry is almost the same, even if the GPL does a little better, it should not be possible to fundamentally change the characteristics of this industry.

After thinking about it again, Meng Chang found an excellent entry point in these key "black spots".

In the past, promotional videos in the e-sports industry basically focused on the top of the pyramid, that is, the small group of people who won the world championship and became famous.

For example, "Breaking the Cocoon" is a former professional player who won the world championship in "Counter-Terrorism Plan", and recently some media want to make a documentary for FV Club to introduce the audience to the process of winning the IOI World Finals.

The content is also easy to make up: first introduce how poor the background of these professional players is, how their families do not understand when they choose to play esports, how hard they work to pursue their dreams, and what kind of achievements they have achieved in the end......

It's all a basic routine.

And Meng Chang wants to do the opposite, not to shoot the small group of people at the top of the pyramid, but to shoot those professional players with bad grades and obscurity, and even those Internet addicted teenagers who have professional dreams but have never been able to enter the industry!

The lives of these people can be said to be very miserable.

As long as you search on the Internet, you can find many similar reports.

Many professional players have a very low salary when they enter the industry, not to mention five insurances and one housing fund, and even just eat at the mouth, and the training environment is also very bad.

Meng Chang also found some photos of domestic veteran clubs such as H4 on the Internet, and the living environment of the players is really not complimentary.

Moreover, this is still a small group of people who can become professional players, and those who can't?

It is said that the college entrance examination is a single-plank bridge crossed by thousands of troops, but the road to e-sports is more terrifying than the college entrance examination, because the entire industry needs too few people.

Thinking of this, Meng Chang probably had a score, and quickly wrote a general outline.

Other promotional films all tell the story of the success of a teenager's dream, but Meng Chang's promotional video wants to tell the story of a teenager's failure to chase his dream!

……

The protagonist of the promotional video is a childish teenager.

In the first act, he is playing GOG in a dimly lit Internet café with a high level of mental concentration. In the game screen, the enemy has been overwhelmed, he is crazy to operate, and he is desperately fighting with the enemy on his own high ground, but after a bells and whistles operation, he is fixed by the opponent's skills and killed on the spot, and the bright red word "failure" appears on the screen.

The boy was very frustrated, and he took off his headphones and looked at the picture of defeat in silence.

But then, the boy regained his courage and was ready to start the next game and win back.

At that moment, a middle-aged man stood behind him and pulled him out of his seat.

"Dad?" The boy was stunned.

The middle-aged man's face turned pale, and he dragged him home.

In the second act, the boy is dragged back to the house by his father, and judging from the environment of the home, the conditions should be very bad.

A fierce quarrel broke out between the father and son, and the father was so angry that his face turned red, and he picked up a feather duster from the side and was about to beat him.

The boy was also angry and shouted "Kill me".

However, the father raised his hand, but slammed the feather duster to the ground, and then knelt down with a "poof".

"Even if Daddy begs you, okay? Go back to school and have a good class, don't play games anymore......"

The boy didn't speak, turned back to his room and slammed the door.

In the third act, the boy carries a few hundred dollars stolen from his family to the big city alone, and goes to several clubs one by one to try out.

But these clubs rejected him one after another, and one of the managers said very sincerely: "I'm sorry, your quality is not up to the requirements of our club, and the path of esports may not be suitable for you, so I suggest you reconsider." ”

The boy slept on a park bench, looking at the starry sky, and his face still had an expression of never giving up.

In the fourth act, there is finally a club willing to accept him as an academy player, no salary, but food and housing. The teenager was very happy, trained hard every day, watched the main players play training matches, discussed tactics, and silently envied, hoping that one day he could play games and win championships like them.

In Act 5, the teenager plays a game for the first time as a substitute, but he plays erratically and becomes a retreat, and the screen frequently shows that he has been killed.

After the game, he took the initiative to apologize to the manager, but the manager didn't say anything, but since then, he has not been given any chance to play.

He just waited and waited next to the water cooler, and his teammates around him changed wave after wave.

Eventually, the manager approached him and told him to find another way out.

In the sixth act, the desperate boy returns home, thinking that his father will beat him up like thunder, but his father doesn't say anything, just silently prepares the meal, and says that tomorrow he will find a way to find him a job.

In the seventh act, the sun is scorching, and the boy moves bricks on the construction site.

The father came all the way to deliver water and food, and he was very distressed, and the young man wiped his sweat with his dirty hands, smiled and said that he was not tired.

But after his father left, he looked at his father's back, and for some reason thought of the scenes in the classroom, and tears flowed down his eyes.

Those days that he did not cherish will never come back.

……

After writing the synopsis of this story, Meng Chang checked it from beginning to end and was very satisfied.

This is called high-end black.

If Meng Chang forcibly fabricated the facts and filmed some content that smeared the e-sports industry, it would definitely not work, because the agreement he signed with Mr. Pei explicitly prohibited this kind of behavior.

But all the content he is filming now is real!

The images reflected in these scenes must have been staged many times throughout the country.

Moreover, Meng Chang filmed very restrainedly.

Unlike many traditional media, he confuses e-sports with playing games, and then scandalizes playing games as "Internet addiction", and scandalizes teenagers who like to play games into a pathology.

He just filmed the hardships of the e-sports industry very objectively.

The boy's father didn't beat and scold and speak badly like other parents, which can be said to be very good to the boy, and that kneeling was even more sad.

And the teenager insisted on going his own way, and finally found out that his father was right.

There are so many people who like to play games, and only a small percentage of them can be selected by the club to become professional players; Among this group of people, only a small number of people can be the main force and get the opportunity to play; Among the main players, only a small number can become star players and are well-known to the audience; Among the star players, only a small number of players can win the championship and gain fame and fortune.

In other words, the whole esports road is like a big filter, and there are only one in ten thousand who can survive at each stage.

And what happens to those who are eliminated?

As reflected in the video, they chose the wrong path and the most precious years of their lives were wasted.

Of course, Meng Chang's original intention was not to discriminate against the matter of moving bricks on the construction site.

As long as you can support yourself and support yourself, there is no distinction between high and low professions.

What Meng Chang wants to express is that it is the same profession, some are voluntarily chosen, and some are passively accepted. After failing to take the path of e-sports, it is basically impossible to voluntarily choose a career, and you can only passively accept it.

How miserable!

Moreover, Meng Chang will also give the audience enough hints in some details, such as when filming the scene of the club's training, he must definitely shoot the internal conditions of the club, including accommodation, meals, etc.

If these contents are filmed in a ready-made e-sports club, people will definitely not be happy, after all, this film is tantamount to promoting the ugliness of the family.

But that's okay, as long as you build a set based on the information you found on the Internet.

All the game screens in the promotional video use GOG, because all the other games have no copyright, only GOG graphics can be used casually.

And with GOG's graphics, you can also have an AOE effect on the GPL by the way, which can be said to kill two birds with one stone!

After carefully revising the synopsis of the promotional video several times, Meng Chang stood up confidently and said to other colleagues who were fishing, chasing dramas, playing games, and sleeping: "Everyone put aside the things at hand a little and come to life!" ”

Everyone immediately stopped what they were doing and looked at it.

Meng Chang gave a detailed introduction to this new promotional video.

"This film is called "Breaking the Cocoon and Not Becoming a Butterfly".

The reason why it is called "Breaking the Cocoon and Not Becoming a Butterfly" is mainly to play a kind of echoing effect with the documentary "Breaking the Cocoon into a Butterfly". A reminder to all young people who want to take the road of e-sports: you may not necessarily break out of the cocoon and become a butterfly, and you may also be bound by the cocoon.

And whether you can become a butterfly or not depends on whether you are really a butterfly or just a caterpillar.

"What do you think?" Meng Chang looked around at everyone.

On the surface, ask everyone's opinions, but in fact, Meng Chang has already thought about it in his heart, even if someone objects, he will definitely shoot according to this.

However, no opinion was raised.

"Very good, no comment!"

"Then I'll start refining the details now."

"I'm going to find a venue and choose actors."

The entire advertising and marketing department made a 180-degree turn in an instant, before everyone was like a flock of sheep grazing on the green grassland, Meng Chang gave an order, and these sheep immediately formed a phalanx and began to kick the right step!

Although he had already had a similar experience, Meng Chang still felt a little uncomfortable.

In his opinion, these colleagues present two completely different qualities at the same time.

The people he has come into contact with in his past work can often be simply and crudely divided into two types: workaholic and fisherman.

The former are conscientious and responsible for their work, but they often never finish the work at hand, and they are never seen fishing during working hours; The other kind of fish monster will seize all the time to touch the fish, even if he is assigned a task, it will take a long time to complete slowly, without any efficiency at all.

But these colleagues in the advertising and marketing department are neither workaholics nor fish-groads, you say they are diligent, when they are not working, they play games and sleep, and they will never take the initiative to find work by themselves; You say they're lazy, but after they really have a job, they are extremely efficient.

However, Meng Chang didn't have much opinion.

These people work efficiently, can complete their tasks quickly, ensure that they can get high commissions, and at the same time will not have any questions about their plans, no matter how you think, this is the perfect subordinate.

Thinking of this, Meng Chang no longer dwelled on this matter, but continued to look forward to his contribution this month.

There was a wave of reverse propaganda on the Rabbittail live broadcast side, and another wave of reverse publicity on the GPL side, and the effects of these two times were superimposed, and the commission must not be directly full?

Although the publicity plan for Tengda's physical industry was a bit of a failure at the beginning, the two plans in the back are neutralized, and the high commission is still appropriate!

Meng Chang was a little impatient.