Tuesday, February 21.

Tengda Group Advertising and Marketing Department.

Meng Chang had just finished chasing a movie on his office computer and was a little sleepy. He got up and poured a cup of coffee, then glanced at the rest of his colleagues in the advertising and marketing department.

There are those who play games, those who chat, those who chase dramas, watch variety shows, and those who nap and sleep......

In short, there are all kinds of things, but they are not working.

Although Meng Chang was the head of the department, it was obvious that these employees didn't care about his gaze at all, and still played the same, as if Meng Chang didn't exist.

Meng Chang was a little speechless for a while.

His original plan was to subtly influence Tengda's advertising and marketing department, and deliberately connived at these employees to fish and paddle, so as to achieve his ulterior goals.

But after working for a while, I was completely blind.

There is no need to deliberately indulge at all, these people are more slippery than him in the fish and paddling one by one!

Whether it's fishing at work or going home from work, these people are like having undergone special training, and Meng Chang almost didn't even keep up with their rhythm a few days ago.

This made Meng Chang have a kind of doubt about "how many undercover agents are there in our department".

After a long time, these employees are very self-satisfied, playing games and watching movies every day, and there is no psychological burden at all.

An expression of "can't I enjoy my work after I've done it?"

But Meng Chang couldn't stand it anymore.

The last job was to shoot a promotional video for the rabbit tail live broadcast, but everyone's work efficiency was too high, and the shooting was completed in less than a week.

But the website functions of Rabbittail Live have not been completed yet, so the promotional video can't be taken out now, so it can only be put on first, waiting to be released with the website of Rabbittail Live.

Since then, Mr. Pei has not arranged any new tasks, and everyone has been fishing for almost two weeks.

Meng Chang and the other tasks were anxious.

It's not that he loves his job, it's mainly to get a little more commission.

If you only do the publicity plan of rabbit tail live broadcast this month, it will definitely not look good when the commission is evaluated. If we can do one more plan, this month's achievements will be much more stable.

So, Meng Chang plucked up his courage again and prepared to go to Mr. Pei.

The reason why it is "again" is because Meng Chang has been looking for it three times, but every time Mr. Pei is not in the office.

Meng Chang asked the front desk when Mr. Pei would come back, but the front desk didn't know at all, just said that Mr. Pei came to the office for two days a week at most, and the specific two days were completely casual.

However, the front desk provided a very useful clue with his rich experience: Mr. Pei is more likely to refresh in the office on Monday, Tuesday or Friday, and it is recommended that Meng Chang come for these three days.

If you are in a hurry, you can call or send a message, but Mr. Pei may not reply to the message.

Meng Chang thought about it, this was not a hurry, the call seemed a bit abrupt, so let's continue to squat.

Yesterday was Monday, Meng Chang went on a trip, and Mr. Pei was not there.

Today is Tuesday, and Meng Chang plans to make another trip.

Take the elevator to the 16th floor, this time you don't need Meng Chang to ask, the girl at the front desk said very happily: "You came at the right time, Mr. Pei happened to be in the office, you go and knock on the door directly!" ”

Because Meng Chang often runs this way, the girls remember him.

Meng Chang expressed his gratitude to the front desk, for fear that it would change later, what if Mr. Pei had something to do and would leave immediately? Hurriedly went to the door of Mr. Pei's office and knocked lightly.

"Enter."

Meng Chang pushed the door and entered, and saw that Mr. Pei was staring at the screen, gently stroking his chin with his right hand, obviously thinking at high intensity.

I don't know why, every time I see Mr. Pei, Meng Chang has a kind of awe from the bottom of his heart, and he doesn't dare to use those rhetorical moves.

He didn't dare to waste time, and directly said his request straight to the point.

"Mr. Pei, the advertising and marketing department has just made a marketing plan this month, and now everyone has been off for two weeks, isn't it time to give some new tasks?"

Pei Qian turned his head to look at him: "It's only been two weeks off, what's the hurry, rest more." The previous promotional video should have cost you a lot of brain cells, right? For everyone's health, it's better to take a little rest. ”

Meng Chang was stunned, Shen Te spent a lot of brain cells and wanted to recuperate!

Such a simple promotional video was filmed in less than a week, what is there to spend on brain cells!

Meng Chang hurriedly said: "Mr. Pei, you really have enough rest, you should give a new project." Knowing what the next project is, we can rest and gather inspiration without delay. ”

Pei Qian nodded: "Okay, since you are so insistent, then I want to think of any other publicity plan for you." ”

At present, most of Tengda's products are still under development, and some even have only a prototype, and there is nothing to promote.

It's not that he's afraid that it won't work, what Pei Qian wants is that it won't work, he is mainly worried about what if the publicity goes first and the product doesn't catch fire first?

Like this kind of product that has not yet been made, each of them has the possibility of a big fire, so it is more appropriate to pick a project that is nine out of ten to promote.

For example...... GPL？

Or a little bit more broad, the esports industry as a whole?

I have to say that the GPL has developed so far, and it has been pitted by Pei Qian for many rounds. I thought it was an e-sports that would definitely burn money, but it turned out to be selling places, soliciting sponsorships, and signing live broadcast contracts, and I just made money!

Judging from the current situation, the GPL will definitely continue to rise in popularity in the future, which is not a good phenomenon.

It seems to be a good choice to shoot a promotional video and promote it in reverse.

Pei Qian thought for a moment and said: "The industry that needs to be promoted in the near future is limited, if you still want to make another plan, shoot a promotional video about e-sports." ”

Meng Chang's expression became serious.

Sure enough, Mr. Pei still hasn't forgotten the GPL!

Previously, Mr. Pei asked him to choose between GPL and Rabbittail Live, and Meng Chang chose Rabbittail Live. But after the easy projects are done, only the difficult ones remain.

Meng Chang fell into a brief hesitation.

Because he knows that the GPL is so popular now, no matter what he shoots, as long as he gets involved with the GPL, it may cause excellent publicity effects, and if he is not careful, he may overturn.

But after completing the rabbit tail live broadcast plan, Meng Chang's self-confidence swelled.

Because Meng Chang didn't know where the bottom line of Mr. Pei's tolerance for his plan was, he was also testing little by little.

When promoting Tengda's physical industry, Meng Chang hid all the key information, but it was still positive publicity; When it came to the rabbit tail live broadcast, it was simply reversed publicity.

But looking at Mr. Pei's reaction, it seems that his tolerance has no bottom line?

Mr. Pei didn't react to such an outrageous promotional video of the rabbit tail live broadcast, and he easily made a decision, which was undoubtedly a shot in the arm for Meng Chang.

Meng Chang's courage gradually grew fatten, and he dared to challenge some more difficult projects.

Although the popularity and popularity of the GPL are high, as long as it can be promoted in reverse, why worry about not getting a commission?

Thinking of this, Meng Chang nodded: "No problem, then I'm going to shoot a promotional video about GPL!" ”

Pei Qian immediately corrected: "It's not a GPL promotional video, but a promotional video for the entire e-sports industry, and the GPL logo should not appear at all." ”

The reason for this limitation is mainly because Pei Qian is worried about bringing unnecessary heat to the GPL.

Expanding the subject matter of the shooting to the entire e-sports field, without any GPL-related elements, will naturally have a much worse publicity effect.

Of course, Feihuang Studio has already made a documentary on e-sports a long time ago, and it has had an excellent response, which made Pei Qian almost lose his breath.

However, Meng Chang is not Feihuang Studio, and Pei Qian is full of confidence in him.

Meng Chang was stunned for a moment, then nodded: "Yes." ”

He secretly wondered that this condition had reduced the difficulty.

If only the GPL is filmed, Meng Chang's content is actually very limited, but after expanding to the entire e-sports industry, his room to play has become larger.

Pei Qian nodded: "Don't worry about the funding, let go and shoot!" ”

……

Back in the advertising and marketing department, Meng Chang always felt that something was wrong.

This Mr. Pei, why does it seem to be helping himself?

Is Mr. Pei yin and yang, or will he be wrong?

Meng Chang couldn't figure out this question for a while.

But he is a very practical person, since he can't figure it out, he won't think about it for now, and it's better to seriously complete this propaganda plan.

Meng Chang is very clear that IOI is currently attacking GOG, and the promotional video he is going to shoot about e-sports should be a powerful counterattack opportunity for GOG.

If he shoots normally, Meng Chang will choose to shoot a large number of inspirational and passionate shots in the GPL, and have more positive lines and scenes, so that more people can accept the emerging thing of GPL and e-sports.

But now, it's going to have to be the other way around.

Meng Chang returned to his workstation and sat down, his flexible head quickly used his brain, and he thought of a rough plan in less than half an hour.

It's still the same as the rabbit tail live broadcast, reverse publicity!

Wasn't the previous rabbit tail live broadcast AOE all live broadcast platforms? It's the same this time, isn't AOE the entire esports industry over?

As we all know, as an emerging industry, e-sports brings opportunities but also has many problems.

Take the pros, for example.

Many viewers only see the scenery of a handful of professional players at the top of the pyramid, but they can't see how miserable the lives of those professional players at Taji are.

It's a very brutal industry, but at the moment most people still seem to only see its glamorous side, and few people will choose to uncover the bloody wounds under the glossy exterior.

Therefore, Meng Chang decided to shoot a promotional video about e-sports, to publicize how miserable this industry is, so that all young people who yearn for professional players will retreat, and have an excellent effect of persuading them to quit!

This can also have a negative impact on the AOE to the GPL league by the way.

In this way, wouldn't high commissions be at your fingertips?

Thinking of this, Meng Chang immediately began to write the detailed plan of this promotional video.