Bite. ”

The phone rings with a chat app.

Pei Qian was fighting fiercely in front of the big TV, and only after this battle was over did he put down the handle and pick up his mobile phone.

It was Coach Yaling who sent today's "Training Results Report".

For the Dge club, although Pei Qian felt that not being able to participate in any official events had completely cut off the possibility of it backstabbing himself, he still did not relax his vigilance in line with the principle of not being afraid of 10,000 and just in case.

In addition to the Guan Bao student who was disguised as an assistant coach in the club, Pei Qian also arranged double insurance.

It is to let Coach Yaling send the training results of the players to herself every day and supervise the work of the coach!

Of course, the so-called training results are not how many training matches were played today and how many ranks the players have improved, but to send photos.

After training every day, these Internet addicts have to wear tight gym clothes to take pictures, and Pei Qian will test the results of Coach Yaling based on these photos.

The logic is simple:

These Internet addicted teenagers all spend a lot of time and energy on fitness training, and they are exhausted after practicing every day, don't they have the physical strength to train well?

And the way to check whether they are training seriously is also very simple, just look at the changes in their body shape.

After all, fitness is the most difficult thing to be lazy, and you may not be able to see it in a short time, but after a long time, all the efforts you put in will be shown in your body.

Of course, there are differences between people and people's physiques, some people come out after two days of training, and rebound quickly after two days of relaxation, and some people practice for a long time and the effect is very slow.

But in general, fitness is a matter of giving and rewarding, which is fairer than most things in the world.

And Pei Qian is going to take advantage of this to supervise the Dge Fitness Club, oh no, the Dge Esports Club!

Looking at the photos one by one, Pei Qian nodded frequently.

Well, the results are simply immediate!

It can be seen that Coach Yaling is very conscientious, she didn't touch the fish and paddle, and she practiced these Internet addicted teenagers very well, all of them are increasing, the biceps and pectoral muscles are bulging, and the phenomenon of hunched back with chest has also been greatly improved.

Then I'm relieved!

Pei Qian put his phone aside, a little proud.

After these players retire, maybe they can arrange a job as a fitness coach in the managed gym, which solves the long-standing problem of reemployment of e-sports players.

This advanced model is far ahead of other clubs in the industry.

It's perfect!

……

……

Saturday, May 28.

Hosted gym flagship store.

Guo Licheng had just finished training, wiping his sweat with a towel while doing post-training stretching exercises.

Another coach came over: "Coach Guo, I secretly asked you something?" ”

Guo Licheng nodded: "Old Bian, just say something directly." ”

Coach Bian looked around at no one and whispered, "It seems that there are fewer new students recently?" ”

Guo Licheng is a real person, and he didn't want to hide this, so he said truthfully: "Yes." The price of our gym meals has increased again, which was already expensive, and now the price of each meal has increased again, and those customers who are shy in their pockets are of course even more reluctant to sign up. Moreover, Coach Yaling's departure also has a certain impact......"

Coach Bian whispered: "Then what do you think, how long can we keep this gym open?" According to such a loss method, in another month or two, the boss will have to be anxious, right? ”

Guo Licheng's expression was calm: "Who knows, anyway, with my observation, I don't feel that the boss wants to give up, but I am more motivated." Besides, those branches are much worse than ours, so if you want to close, you should close those stores first. ”

Coach Bian's voice lowered: "So, have you taken into account the situation that all the stores are closed together?" ”

The voices of the two of them became lower and lower, after all, openly talking about the losses of their own gym, and discussing which store would close first, which was too demoralizing to be publicized.

Guo Licheng picked up a dumbbell and handed it to Coach Bian, who immediately understood and pretended that he was also practicing, but he was actually whispering to Guo Licheng.

Guo Licheng whispered: "We are old friends who have known each other for several years, I will tell you the truth, you don't want to spread the word." ”

Coach Bian nodded: "Of course." ”

Guo Licheng's eyes were firm: "I think this gym will definitely make money, it's just a matter of time." All this is in the calculation of the boss. ”

Coach Bian showed a surprised expression: "Really? Tell me about it, what is the boss's plan? Why do you think this gym can be profitable? ”

Guo Licheng sorted out his thoughts and said: "On the surface, the gym is indeed quite bleak, and there are fewer new students when the price of fitness meals rises recently, which is all on the bright side, and everyone can see it." ”

"However, have you noticed that those few old students who come often have fully accepted this model, and the effect of fitness is extremely significant?"

Coach Bian was stunned for a moment and thought for a while: "Well, it seems that this is indeed the case." However, some of the private trainers I have taken in other gyms have improved very quickly, and this is nothing. ”

Guo Licheng shook his head: "Wrong, the key is the issue of proportion." You used to work as a personal trainer in other gyms, and how many of the students you led practiced well and improved quickly? Very few, right? But here, all the students who persevered made rapid progress! Can this be the same? ”

Coach Bian was stunned for a moment, and then suddenly said: "Oh, yes! ”

He thought for a moment and said, "It's no wonder that we have a mandatory fitness plan and a healthy meal." To put it bluntly, fitness is to keep your mouth shut, open your legs, three points of exercise, seven points of eating, if you can guarantee both practice and eating, as long as you are a normal person, you can practice to achieve results! ”

"And now that the price of fitness meals has increased, the taste is better and it is easier to stick to it."

Guo Licheng nodded: "Yes, I just want to say this!" ”

"Our gym is really crowded, and a large number of people who can't hold on have been persuaded to quit. But those who can persevere, without exception, all have immediate results! In other words, we have brushed off all the people who can't persevere, and those who stay will definitely be effective! ”

"Think about it, in the long run, this is a golden sign!"

"What courses are the most popular? Keep it over! Nowadays, people are not afraid of spending money, but they are afraid that spending money will have no effect and the money will be wasted. As long as you tell everyone that spending money will definitely improve, even if it is more expensive, someone will definitely come. ”

Coach Bian frowned and said, "However, judging from our current situation, it is not too popular." ”

Guo Licheng said: "Because word of mouth hasn't spread yet!" How long has it been since we opened? ”

"After a few months of fitness, our first batch of members have seen real changes, and even some fitness novices have completed the fitness goals that have not been completed before through our gym, and this word-of-mouth effect will naturally stand up!"

"Combined with the name of our gym, 'managed gym', as soon as this reputation spreads, are you still afraid that customers will not come to the door?"

"The reason why Mr. Pei wants to open a branch when the flagship store is still suffering a huge loss must be because he saw this phenomenon and felt that the fitness habits of the core members have been formed, and the expected brand effect has begun to appear, so he decisively decided to open a branch!"

"Otherwise, a smart person like Mr. Pei will continue to lose money even though he knows that he will lose money when opening a branch? It doesn't make sense. Definitely see the prospect of profitability! ”

The more Coach Bian listened, the more he felt that it made sense, and nodded frequently.

"Then, Coach Guo, when do you think this reputation will be established and our gym will become popular?"

Guo Licheng thought for a while: "It's hard to say, the natural heat spreads too slowly." But Pei is always a marketing master, maybe he thinks that when the time is ripe, he will find any opportunity to promote it, and it will become popular? I have specifically learned that Tengda's Internet café and installation business are also originally unknown, and suddenly a marketing is popular, I think that Mr. Pei is mostly ready to do it again. ”

Coach Bian was convinced: "I see. If it weren't for Coach Guo's interpretation, I wouldn't have known what our boss thought so much? It can only be said that people should make a lot of money with this brain! ”

"However, Coach Guo, you can see so much, it's not easy! No wonder the boss chose you as the store manager. ”

Guo Licheng shook his head: "This is not my business vision, and I am far worse than Mr. Pei." I just made a reasonable inference based on my understanding of the industry, which happened to meet Mr. Pei's thinking. ”

"I thought about it, and it might not be a coincidence. If a business model wants to be popular, it must solve the pain points of the industry. ”

"What are the pain points in the fitness industry? It's the mutual distrust between customers and the gym, and this distrust is simply deep-rooted. ”

"Customers don't trust the gym, they feel that the gym sells cards and classes every day, they just want to cheat their money, and they don't want to talk to the coach at all;"

"The coach doesn't trust the gym, memorizes a bunch of marketing indicators, and doesn't have the heart to take students or train properly;"

"The gym doesn't trust customers, so they feel that they don't care about anything if they get a card."

"Tell me, the three parties don't trust each other, can this matter be good?"

Coach Bian nodded: "Yes, or many people will leave this industry!" ”

Guo Licheng continued: "But Mr. Pei's model has eliminated all the distrust of the three parties at once!" ”

"Customers don't think that the gym is cheating money, the price is clearly marked, the children are not deceived, and the training effect is absolutely guaranteed; Coaches can train and guide students with peace of mind, and they don't have to think about how to sell classes all day long, and work steadfastly; Customers don't resent coaches anymore; The gym doesn't take customers as leeks anymore. ”

"You see, in this model, everyone benefits!"

"As for the fact that it is not working well now, it is because it takes a process to build trust, it takes a certain amount of time. When the time comes, trust is established, and making money is a matter of course. ”

Coach Bian nodded again, but soon there was a new confusion: "Then according to what you said, this is a great thing, shouldn't it be hyped up, why can't it be spread out?" ”

"We need to tell the others so they can build their confidence in the gym!"

Guo Licheng said in a low voice: "What do you want!" The boss has a plan, but it doesn't mean that the plan has a 100% success rate, in case it doesn't work out, you say it with a big mouth, and the boss can't give you small shoes to wear? ”

"Shut up honestly and watch, isn't it okay to blow the boss when it really happens?"

Coach Bian suddenly seemed to be such a truth.

Think about Yang Xiu in history, he always likes to talk about the boss's intentions everywhere with a big mouth, isn't it cleaned up? How can a boss like his subordinates to be smarter than himself?

Coach Bian had an impressive expression: "Okay, Coach Guo, you can, your EQ is rising!" ”

Guo Licheng waved his hand: "Hey, what kind of emotional intelligence is rising, I, like you, like you, like this place, I like this place too much, of course I don't want to see it yellow." ”

Coach Bian agreed: "Well, yes! Then let's keep a low profile and wait quietly to see the magic operation of the boss! ”