These days, Pei Qian is very busy.

I was busy with the company's affairs all summer vacation, and when school was about to start, Pei Qian finally found time to go home and rest for two days.

was questioned a little, for example, my mother asked why Pei Qian did not play a new role in Feihuang Studio's new show "A Day of the Great Inventor", and Pei Qian's answer was that he was now behind the scenes.

This time, Pei Qian didn't buy anything new to his home, and the new furniture and household appliances he could buy were basically all about the same, and the next goal might be to change to a larger place to live.

However, Pei Qian's personal property on hand is not enough for the time being, so he can only wait for this loss to be completed.

Therefore, after Pei Qian lived at home for two days, he hurried back to work and continued to devote himself to work with high enthusiasm.

When I returned to the company, I found that Li Yada's efficiency was still quite high, and "Turning Back to the Shore" had been updated to fix the bug that it was too easy to clear the level with certain weapons.

Pei Qian was completely unaffected, because the weapon "Pudu" was not cut.

Moreover, Pei Qian's route can jump directly from Huangquan Road to the Six Paths of Reincarnation, and the scenes that increase the difficulty this time are mainly the Lechuan River, Sansheng Stone, etc., Pei Qian will not fight at all.

After suffering for a while, Pei Qian planned to go to the video website to chase a drama and relax a little.

As soon as I clicked in, I saw a familiar face.

Pei Qian was stunned, oh? Isn't this Zhang Zuting?

Looking at the date, Pei Qian remembered, yes, today is the day when "Bloody Battle Song Power Enhancement Version" will be launched.

The ads are synchronized with the game, and they must have appeared on major websites as well.

Pei Qian, who was originally a little sleepy, suddenly became energetic, and the drama was no longer chasing, so he hurried to check the situation of "Bloody War Song Power Enhancement Version".

Mingyun's private kitchen is already cold, now point to this game to give yourself a reassurance!

Pei Qian first opened several popular websites, including video websites, game portals, etc., and all of them saw the advertisements for "Bloody Battle Song Power Enhancement Version".

On video websites, many game-related videos are also looping Zhang Zuting's advertising words at the beginning: "I'm fried pig's trotters, and if it's a brother, come and gnaw me!" ”

Under this overwhelming offensive, it is difficult for netizens not to notice.

Pei Qian hurried to Elle Island, directly searched for the keyword "Zhang Zuting", found a collection of this advertisement in a series of retrieved videos, and checked the barrage and comments.

The title of this video series is: "Late Season Not Guaranteed? Zhang Zuting's page game advertising collection: I am fried pig's trotters.

The barrage and comments here can reflect the attitude of some passers-by who eat melons.

"As a fan of Mr. Zhang, I cracked. How short of money is Mr. Zhang, he actually took on this kind of advertisement......"

"It's this kind of environmental polluting web game ad again, vomit!"

"Actually, it's okay, at least this page game ad didn't play a side game, and it didn't use the street-style solicitation technique and the inducement words of the heavy money seeking children, which can be regarded as a clear stream in the page game advertisement. But I still want to ask, why do you want to ruin Mr. Zhang's innocence in life......

"Poof, Zhang Zuting said that Mandarin turned out to be like this? I used to listen to dubbing when I watched his movies, but I didn't expect his accent to be so magical? ”

"It can't be stolen art, right?"

"Zhang Zuting himself said on Weibo that he has been cooperating with game manufacturers recently, so it should be that this advertisement is gone."

"You should think about the good news, other web game ads are pure foolishness, and the ads have nothing to do with the actual game content; But this advertisement is much better, they really invited celebrities to do endorsements, really made costumes and props according to the scenes in the game, and the advertising words are basically the same as the content of the game. This is the most conscientious web game ad of the year, right? ”

"Hello everyone, it's not fried pig's trotters, it's a brother who will come to gnaw me! You can't miss it! ”

The reaction of the people who eat melons is not too intense.

Everyone has experienced a lot of battles and seen a lot.

At present, the web game is at a critical turning point, which is the last glorious period of the web game industry, and it is also the most profitable period for the major web game manufacturers.

And the advertising of web games is also starting to transform in line with the trend.

In the barbaric growth period of web games, manufacturers directly pick up the materials, regardless of whether the materials are infringing or not; The way of advertising is also quite rough, with forced pop-ups and psoriasis ads.

However, with the continuous integration of the web game industry and the increasing standardization of industry standards, large manufacturers have begun to find various celebrity endorsements.

Therefore, from the perspective of the people who eat melons, the advertisements of "Blood Battle Song Power Enhancement Version" are still a little higher than those page game advertisements that have no lower limit.

If you are the most dissatisfied, it should be Zhang Zuting's fans, because they feel that this page game advertisement has lowered Zhang Zuting's style, and they have a feeling that their idols are insulted.

Pei Qian opened Zhang Zuting's Weibo again.

Zhang Zuting's last Weibo was a Weibo about environmental protection that was forwarded a few days ago, and the content was also very simple: "#保护环境#环保是我们的共同挑战, start with me, come on together!" ”

The original comments below this Weibo are also relatively normal, all of which are some like emojis or comments like "idols are great".

But the new comment, the style of painting is suddenly wrong.

"Brother Zu Ting, why did you go to shoot a page game advertisement, oh my God, my worldview has collapsed!"

"Go and see, a lot of people are ridiculing you, calling you 'fried pig's trotters'!"

"It's so sad, Brother Zu Ting, who has always cherished feathers, has also been in cahoots with the page game manufacturers who pit money, and he has been closed!"

"It turns out that the cooperation with game manufacturers mentioned before is the cooperation with web games...... Really bothered. ”

Zhang Zuting's Weibo here, the situation is quite not optimistic.

Among the fans who follow him, there are many people who have preconceptions about page games and page game advertisements, and feel that endorsing page games is just bad money and self-depravity, so they won't experience the content of this game at all, and the first thing is to come to Zhang Zuting's Weibo to protest.

So far, Zhang Zuting has not replied to anyone, and he has not dared to post new Weibo.

Pei Qian knows that Zhang Zuting is a person who likes to interact with fans, and he often swipes Weibo, so it is impossible that he hasn't seen these messages now.

He must have seen it, but he didn't know how to reply.

On one side are fans, and on the other hand, there are financiers who have paid, and neither side can be offended.

Besides, Mr. Pei also invited him to dinner.

As the saying goes, eating people is soft-mouthed and short-handed, but now it's just a little bit of powder, and you can't blame Mr. Pei because of this.

Zhang Zuting can't say what he is suffering, so he can only be a turtle with a shrunken head.

Pei Qian took a look at everyone's feedback on this advertisement, and it was basically not much different from what was expected.

Pei Qian was a little disappointed, because everyone's resistance didn't seem to be as strong as he imagined.

However, this may also be because not long after this ad was broadcast, and the hatred of Ra was not enough.

At present, there are not many people who play memes, and this advertisement has not yet produced a brainwashing effect, and everyone's resistance is not high, but it is reasonable.

The key is to look at the game's data.

Pei Qian opened the data background of the game and glanced at the data of "Blood Battle Song Power Enhancement Version", including the number of registrants, retention, per capita payment, etc.

I have to say that the effect of this advertisement is still good, attracting a lot of page game players.

Although this ad seems very stupid to the average person and has no desire to click on it, it is very attractive to web game players.

Importing web game ads to players is a very complete process, and there will be statistics at every step.

How many people clicked on the ad after the ad pop-up;

How many people downloaded the game's micro-terminal after clicking on the ad;

After downloading the microterminal, how many people registered an account and entered the game;

After entering the game, how many people insisted on playing for more than an hour;

If you played the game yesterday, how many players will be left the next day;

How much money do players charge on average and what is the highest deposit......

The data is very accurate and can tell a lot about it.

There is a saying that "data does not lie", when people's concepts and actual data deviate, if the data statistics are not wrong, then there must be a problem with people's concepts.

Pei Qian glanced at it, and the corners of his mouth involuntarily rose.

It's basically the same as he expected!

()

The whole book