The rest of the data is good, except for two that have gone awry.

From clicking on the ad to logging in to the game, there are too many players lost, basically more than six or seven times more than other web games!

In addition, the player in the game has a high payment rate, but the total revenue is low.

The reason is also very simple.

The former is because the installation package of the micro-terminal is too big,Up to370M installation package does not meet the habits of the vast majority of page players,So they didn't download the game at all、Didn't try it.,Just give up.。

The high rate of player payment is due to the fact that the payment model of this game is too conscientious and only sells stamina potions.

But it's useless to have a high payment rate, because the game's krypton ceiling is too low, and the local tyrants have money and no place to spend it, so the total amount of recharge can't be raised.

Pei Qian's estimation is completely correct, although the advertisement of "Bloody Battle Song Power Enhancement Version" was shot well, the target group was completely wrong.

Most of the players attracted by the advertisement are traditional web games, and the 370M micro-terminal download has persuaded the vast majority of people to quit, and the krypton gold ceiling has persuaded a large number of local tyrants.

And those players who pursue fair games, most of them go to play PC games.

They don't mind the 370M micro-end installation package,But these people have a deep prejudice about page games.,I was persuaded to quit by this advertisement at the beginning.,I'm afraid I won't avoid it.,I won't click on it at all.。

As a result, it has become a dead end.

After reading the data, Pei Qian leaned back on the chair and felt more comfortable than ever.

That's right!

That's how the script should be!

Finally one thing turned out as I expected!

Pei Qian felt more satisfied than ever.

Some time ago, the sudden popularity of Mingyun's private kitchen made Pei Qian suffer a heavy blow, and the whole person was a little anxious, but now that he sees the state of "Bloody Battle Song Power Enhanced Version", he is finally a little relieved.

Because according to the model of the page game, the beginning collapses like this, and it is almost impossible to turn the tables.

Most of the page games are making quick money, and at the beginning they smashed advertisements and invited celebrities to endorse, which instantly became popular, and in just a few days, they became popular all over the network, attracting a large number of players.

But this heat will soon subside, income will fall off a cliff, and the start of the roll-off mode will be just bad money.

Therefore, the page game that started to be popular may still die in the middle of the game;

Not to mention the page game that is not popular at the beginning, it is definitely a dead end.

The data on the first day of "Blood Battle Song Power Enhancement Edition" is so sparse, and the possibility of a comeback is almost non-existent.

The key to most web game players being persuaded to quit is this 370M micro-terminal installation package,How to solve this problem?

You can't cut all the micro-ends of the 370M, don't do it again, right? Isn't that a toss for nothing?

Therefore, from any point of view, Pei Qian's attitude towards "Bloody Battle Song Power Enhancement Version" is quite optimistic.

Of course, he also knows that he can't take it lightly.

There have been too many examples of a good start and a rollover halfway through, but now it's only the first day of the launch of "Bloody Battle Song Power Enhancement Edition", and we can't be too optimistic.

You still have to observe carefully for a period of time before you can be completely reassured.

……

……

At the same time, the game of the sun.

The mood of everyone is very low, and it can be said that there is a lot of mourning.

The data that Pei Qian can see, Ye Zhizhou, Wang Xiaobin and Lin Wan can also see, and the problems that Pei Qian can find, Ye Zhizhou and Wang Xiaobin can naturally also find it.

But there's no way to solve it if you find out!

Ye Zhizhou and Wang Xiaobin both sat at their workstations without saying a word, their brows furrowed.

370M micro-end, this is the design plan proposed by everyone, and Mr. Pei also nodded in approval.

But now, the painful fact has slapped me in the face, such a big micro-end will not work at all in the circle of page games, and players will not accept it!

The veteran players of "Bloody War Song" are more accepting, after all, they already have feelings for "Bloody War Song", and the 370M micro-terminal brings a big leap in the picture, game smoothness, etc., and they are indeed more enjoyable.

But "Bloody Warsong" was originally a cool game that was almost untenable, how many old players can there be?

For their recharge, let alone recovering R&D costs, it is difficult to even deal with the company's daily operating expenses.

So, it's an impasse.

Wang Xiaobin knows best how bad the current situation is.

If there is a problem in some less important link, it can still be remedied.

For example, if the player's next-day retention is too low, and the player doesn't go online on the second day after playing on the first day, then you can do a function of logging in the next day to send props, which can effectively improve the next-day retention.

But now this situation can't be remedied at all!

Most people don't come in to play games at all after clicking on the ad.,Just because the micro-end of 370M is too big, they run directly.,How can this be remedied?

Wang Xiaobin and Ye Zhizhou looked at each other silently, knowing each other's thoughts.

But it's not a matter of waiting, you have to find a way.

Mr. Pei is not thin on everyone, so at this time, we must brainstorm and help Mr. Pei share his worries.

Ye Zhizhou thought for a moment and proposed: "Brother Wang, if not, let's subdivide the micro-end a little bit and make an initial micro-end of about 5M, so that players can play it first after clicking on it for a while." ”

"Wait for players to play for about ten minutes, and then prompt them to download the resources after that, or download the remaining resources in the background while they play."

"Wouldn't that be better?"

This was the only way Ye Zhizhou could think of.

Wang Xiaobin shook his head: "The idea is very good, but there is no operability." ”

"Our initial design was to allow players to go around the city shortly after entering the game, to experience the prosperity of the city in advance and improve their first impression of the game, so a lot of important resources were placed at the beginning of the game process."

"To do the initial microend, there are a lot of resources that need to be loaded, and the scene models of our characters, monsters, and royal cities are all in 3D, which takes up a lot of resources. Moreover, the game program also has to be in the initial micro-end, right? ”

"In this way, such an initial microend can be compressed to seventy or eighty M under ideal circumstances, and it is impossible to compress it to 5M."

"Although there is a big gap between 70M and 370M in terms of values, for the feeling of web game players, they can't be opened and played, and it takes a long time to download, and the difference is not so big."

"If there's no better way, there's no harm in trying, but ...... I'm afraid it won't work very well. ”

Ye Zhizhou had nothing to say.

The root of this problem lies in the fact that everyone did not consider that the micro-terminal would bring such a strong persuasion effect to traditional web game players during research and development!

At that time, everyone was thinking about changing 2D to 3D and mosaic to HD, and they were too optimistic about the prospects of "Blood Battle Song Power Enhancement Version".

Therefore, whether it is the early game flow or scene setting, this possibility of splitting the client is not taken into account.

Now to force the client into two parts, you can only make major changes to the game, not to mention the time-consuming and laborious consequences.

Ye Zhizhou felt very melancholy, this seemed to be an unsolvable situation!

However, Pei always agreed to this plan.

Could it be that Mr. Pei also misestimated the situation?

Mr. Pei didn't expect to fail to do micro-ends?

Ye Zhizhou, who has always admired Mr. Pei's design concept, has a hard time accepting this fact.

Wang Xiaobin sighed and comforted himself: "Thinking about the benefits, the game won't affect our bonus too much." ”

"Since this month, our company's bonuses have been distributed according to the reputation of the game. Although it is not good to make money in "Bloody War Song Power Enhancement Edition", the reputation is still very good. ”

"According to the base of the bonus calculation based on the investment in this game, each of us should get a lot of bonuses."

Ye Zhizhou shook his head: "That's right, but the game doesn't make money, and no matter how good the reputation is, I feel that my face is dull." ”

"Besides, there are not only internal ratings and player ratings on TPDb, but also netizen ratings. It's also very possible that a lot of people who haven't played the game will get a low score because of our ad. ”

"If the netizen rating is too low, the total TPDb score will also be lowered."

"Maybe in the end, this game will make neither money nor reputation."

Wang Xiaobin was speechless for a long time, and only after a long time did he whisper: "...... Seems like that......"

()

The whole book