Chapter 608: Go to Times Square and Pack a Street! (5th Month Pass)
Zhang Yuan was silent for a moment, thought about it, and didn't seem to have any reason to refuse.
Peng Bin's offer is already full of sincerity.
Now it can be seen as a reckless era in the live broadcast industry, and all kinds of capital are settling in one after another, and the money-burning war between live broadcast platforms is about to break out.
As one of the earliest live broadcast platforms, Crooked Live has relatively strong financial resources, and it is relatively generous in this regard.
From the current point of view, the price of 2 million a year is already very high, after all, how many corporate executives can earn 2 million a year?
As for the astronomical number of top anchors signing contracts, on the one hand, it is because the prices are crazy after the major capitals settle in, and on the other hand, it is also because there is a lot of moisture in the numbers, and there is a lot of braggart.
At least for Huang Wang personally, he definitely didn't expect that he, an Internet addict who was still eating instant noodles in an Internet café a year ago, would be able to sign such a big contract.
Of course, Peng Bin is only willing to offer Huang Wang this kind of price for the time being, mainly considering three aspects: personal skills, eloquence and image (muscles).
He judged that Huang Wang is a player worth investing in, with great topics and prospects, and is very suitable for eating the anchor's bowl of rice.
The 2 million sponsorship to the Dge club naturally has very realistic interest considerations.
Peng Bin has already learned some information about the Dge club from the h4 club, and he is also interested in three points:
DGE is currently the only club in China;
The DGE club is taking the lead in arranging training matches between the teams;
The DGE club is supported by Tengda, and the club manager used to be Mr. Pei's confidant.
Do such clubs need to worry that they are not exposed?
If there is no exposure, why should Tengda spend money to raise it?
After the previous gog game time, Peng Bin felt that he had reason to suspect that Tengda arranged the Dge club in advance in order to achieve a catfish effect!
The high-intensity kicking of the DGE club before the GOG match has raised the level of competition of all teams and allowed them to move quickly towards regularization.
To say that this is an unexpected joy, Peng Bin does not believe it.
DGE Club is obviously an important part of Tengda's promotion of GOG!
In the future, perhaps the Dge Club will also play a role in regulating the competitive environment of major clubs and become a model for all clubs to learn.
The audience has the nature of worshipping the strong, and as long as the strength of the Dge club can always be maintained, then there will always be opportunities for exposure.
What's more, these two million can still brush up on Tengda's favorability, why not?
And Zhang Yuan, on his part, is also very happy to accept this money.
Zhang Yuan also hopes that his players can get ahead, get higher attention and live a better life, so the live broadcast platform gave Huang Wang two million, and the club didn't take a penny.
And for the Dge club, why not give money to others?
2 million is not much, but it is definitely not less, and other clubs don't know how much they covet this kind of opportunity.
For a club, the income mainly comes from a limited number of aspects: investment and advertising sponsorship, match bonuses, signing fees for live broadcast platforms, team uniforms and peripherals, player transfer fees, etc.
Most clubs are not profitable, but not making a profit just means that they can't make a profit, it doesn't mean they don't want to make a profit.
DGE doesn't expect to get the prize money of the game, and don't expect the team uniforms and peripherals at present, if it doesn't accept investment and advertising, it really wants to become a pure money-burning public welfare organization? Definitely not suitable.
First of all, a symbolic income of two million, this little money is definitely not worth mentioning for Mr. Pei, the main thing is to send a signal: DGE club is profitable, Mr. Pei, don't worry!
The more Zhang Yuan thought about it, the more suitable it became, and the two sides hit it off and immediately agreed to take time to sign the contract.
……
……
Monday, August 8.
In the morning, Pei Qian came to the game of Yuyang.
He is very concerned about the matter of GOG World Service.
Of course, he doesn't care about GOG's share in the overseas market, the main thing is to know how the money is spent, the 70 million dollars can't be spent in a day, and Mr. Pei can't sleep in a day.
In the conference room, everyone quickly arrived.
Everyone can feel that Mr. Pei obviously attaches great importance to the matter of GOG World Service and feels the heavy responsibility on his shoulders.
Ye Zhizhou began to report on the situation of the GOG World Service.
"Mr. Pei, at present, the English translation of GOG has been basically completed, and it will be arranged to be launched in Europe and the United States in the near future.
"The current strategy is mainly to test the waters, after all, we don't know about the situation overseas, so let's test it a little first, and if the effect is good, we will increase investment."
"In terms of channel promotion, due to the nature of data exchange between GOG and mobile games, we consider appropriately tilting the focus of promotion in the direction of mobile games, after all, IOI does not have mobile games, which is the biggest advantage for us."
After Ye Zhizhou finished speaking, he silently added in his heart: We suffered a big loss in this at the beginning......
After listening to this, Pei Qian was silent for a moment and said, "So, what is the specific amount of funds?" ”
Ye Zhizhou cleared his throat and said with some confidence: "These words...... It's five million dollars. ”
Pei Qian frowned.
Five million dollars?
And you don't have to be able to spend a week?
At your speed, after burning 70 million knives, it can't be the Year of the Monkey?
Can I still lose money this cycle?
Don't me!
Pei Qian lightly knocked on the table twice: "It's too ink, leave a little necessary operating costs, and make a budget for the rest of the money, and spend it all in about a month!" ”
Ye Zhizhou was shocked: "Mr. Pei, this is not very good, right?" ”
"At present, GOG may not meet the tastes of overseas players, and we are not sure which promotion plan is better, so I don't know where to spend so much money at once......
Don't know where to go?
Looking at Ye Zhizhou, who had never seen the world, Pei Qian knew that he had to help him.
It's no wonder that most of the subordinates don't dare to make decisions for the boss when they get such a large sum of money.
You have to go into battle yourself.
Pei Qian thought for a while: "In this way, you can spend it according to my method." ”
"Does anyone know about the big screen quote over there in Times Square?"
Everyone looked at each other, and finally Lin Wan spoke: "Mr. Pei, Shenhua bought it there." The price of the screen in Times Square varies greatly, and the largest screen, which has 300,000 people per day, is 2.5 million a month...... Soft Girl Coins. ”
Pei Qian: "? ”
It's only 2.5 million, and it's still a soft sister coin?
That's a bit cheap and excessive.
Pei Qian thought for a while: "Then pack a few more pieces, can you wrap a street?" and spent it according to two million dollars. ”
"Then Times Square is wrapped, do other squares also have to symbolically wrap a few? In this way, add to ten million dollars. ”
"The heavens have been packed, and the earth must also be packed? There should be a lot of subways and buses in various countries, and then spend 10 million dollars to buy some advertising space for subways, buses and stop signs. ”
"Let's buy some online advertising, and another five million dollars."
"How can you just find anchors to promote? This kind of thing still has to rely on the club! Let's sponsor those old foreign clubs directly, each club sponsors one million dollars, and sponsors ten first! ”
"When the time comes, I will also be stamped with the GOG logo on the uniforms of those IOI clubs, and they must turn on the camera to broadcast IOI, and by the way, they will advertise GOG!"
"It's all sponsored, so let these clubs also set up GOG branches, isn't it too much?"
"Then set aside 5 million dollars, let's re-prepare a global invitational tournament, this time we will invite the world's top clubs to play together, in addition to the money for organizing the event, the rest will be sent out as bonuses!"
"There are more than 20 million dollars left ......"
I have to say that this money is really much, even Pei Qian, who has always squandered (system funds), can't think of where else to spend it for a while.
He looked at everyone and wanted to get a little hint from everyone, but everyone was obviously shocked by Mr. Pei's generosity, and they were all embarrassed to speak.
Pei Qian thought about it, and at this time, he had to use everyone's brain supplement effect in reverse.
"In the end, this money is left for you to be a small test."
"There is still one of the most important directions of the current promotion plan that has not been completed, think about what it is, and then complete this plan."
Ye Zhizhou quickly recorded and hurriedly nodded: "Okay, Mr. Pei, I understand!" ”
Although I don't know what Mr. Pei's last "little test" is, since it is a test, you can't ask more, you have to understand it yourself.
After writing it all down, everyone was relieved.
I have to say that this money is indeed too much, and everyone is tied up in spending it, and they are afraid of losing money wherever they spend it.
Or Mr. Pei has the courage, the problem that everyone has been entangled for a long time has been solved easily!
Although I think this value is a bit sloppy, this is only a matter of the general direction, and the details can be studied slowly.
Pei Qian, who had made a plan to spend money, felt relaxed and asked, "Do you have anything else to say?" ”
Lin Wan said, "Yes, Mr. Pei." ”
"As far as I know, Eric's first wave of promotion strategy has basically failed."
Pei Qian looked dazed: "Who is Eric?" What is the strategy to promote? How did it fail? ”
Lin Wan was a little helpless, thinking that this Eric really overestimated his status in Mr. Pei's heart, in fact, Mr. Pei didn't even remember his name......
"He is the person in charge of Dayak Group's parachuted into the Greater China Region of the finger company, that is, the person who actually formulates the IOI national service promotion strategy and competes directly with us."
"Oh......" Pei Qian felt a little impressed, "How long have they taken over the IOI national service, and have they failed so efficiently?" ”
Lin Wan couldn't help but smile: "Yes, Mr. Pei." ”
"The first thing Eric did after taking over the IOI national service was to seek cooperation with some chain Internet cafes, because this trick had an immediate effect when it was promoted in South Korea, and the results were remarkable."
"However, most internet cafes are not interested in this, after all, this is what we are left to play."
"Even if some Internet cafes accept it, few players will really play IOI because of the reduced Internet fee."
There was a hint of unkind smile on the corner of Lin Wan's mouth, because Dayak's current experience was the same as what happened before the game, and it was simply a repetition of history.
Pei Qian was a little disappointed: "That's it?" It is recommended that he increase his efforts, it is best to fight more price wars, how can he be reluctant to spend more money if he wants to grab users? ”
Ye Zhizhou said: "He should have just entered the domestic market, he is not familiar with the situation, and he wants to test it first." After all, there are certain similarities in the market environment in East Asian countries, so he thinks it might be useful to copy South Korea's experience. ”
Pei Qian smiled.
Temptation?
Well, after you try it, you will find that there is no way out, because the game has already tried all kinds of tricks before......
"Alright, let's disperse."
Pei Qian got up and prepared to leave.
As soon as I walked to the door, my phone shook.
took it out and took a look, it was Zhang Yuan who sent a picture, but I didn't see the details clearly, only the number of 2 million, which was particularly eye-catching.
Zhang Yuan: "Mr. Pei! The DGE club finally has its first income! Congratulations! ”
Pei Qian was stunned, clicked on the picture and looked at it carefully, and in an instant, it was like five thunderbolts, and the whole person froze, almost scolding.
"Why are there any sponsors for clubs that can't play?"
"Neurotic!"