Chapter 868 Product Positioning and Detail Scheme

Guo Licheng continued: "For the vast majority of users, there is only one fitness device at home. If they put a treadmill and spinning bike, aerobic training is solved, but strength training is not. ”

"Because strength training requires at least a bench press and dumbbells, with a treadmill already taking up space, it is impossible for most people to have a set of strength training equipment at home."

"But on the flip side, if you have a strength training machine at home, aerobic training can be done in other ways."

"For example, doing aerobics with a yoga mat in the living room, burpees, and so on."

"Since the main purpose of the smart fitness drying rack is to do strength training, the parts we need to exercise must be mainly core strength muscle groups such as chest and back."

"It doesn't take a lot of tricks, after all, people who have so many details about strength training will definitely go to the gym. We are oriented to the general user, most of them are fitness novices, this machine should be concise, easy to understand, easy to adhere to. ”

"First of all, it must be a device for the chest, the chest muscles are relatively easy to train, and the effect is fast and obvious. To have a chest clamp, you can do three modes: butterfly chest clipping, straight arm chest clamping, and trans arm spreading. ”

"The second is the back. The back is relatively simple, it is enough to make a high pull back trainer on the top of the apparatus and a seated rower on the bottom. ”

"Then you can make a pull-up booster from the existing structure. The seat when the chest is clamped and the back is pulled can be used as a support for the kneeling position during pull-ups. ”

"Then you can do a rope curl at the bottom, which can work the biceps and brachioradialis muscles."

"You can add another barbell with a rail in the middle, you can lie on the seat and do a bench press, or you can fold the seat and stand on the ground and do weighted squats."

"In that case...... The exercises that this machine can do include: butterfly chest clamp, straight arm chest clamp, trans arm spread, high pull back, seated row, pull-up, rope curl, bench press and weighted squat, a total of nine exercises. Most of the muscles in the body should be able to be exercised. ”

"Its size should be about the same as that of an ordinary gantry, the length, width and height should be about 2 meters 1, 1 meter 4, 2 meters 1, and the area should be about 3 square meters."

Guo Licheng took a pen and paper from the side and quickly drew a sketch.

Chang You and Wang Xiaobin came over to watch.

The main structure is a rectangular frame made of metal, and the back is a set of counterweights, which are shared by all strength training except the barbell;

The seat is wide enough to be fixed or moved up and down as a pull-up knee support. Of course, it can also be folded up so that it won't get in the way;

The upper part has two robotic arms that can be used for chest clamping exercises, and two crossbars above and below for high pull back and seated rowing;

There is a horizontal barbell in the middle, which can be used to practice bench presses, squats and shoulders.

Although Guo Licheng's painting skills are a bit scummy, Chang You and Wang Xiaobin both have fitness experience after all, and they also understand the use of various equipment, so they can still understand it.

Chang You nodded slightly after reading it, but his brows were still frowning: "Strictly speaking, this is an upgraded version of the kind of comprehensive fitness equipment, and it must be no problem in terms of function." ”

"But...... This is obviously a significant gap with the 'smart drying rack' required by Mr. Pei. ”

Guo Licheng nodded: "Well, I just designed the most basic functions, and the details must be improved." ”

Chang You got up and called Xiao Jiang in again.

"I'll tell you to change the law, and you can simply draw a prototype drawing."

Xiao Jiang nodded and began to make changes according to Chang You's words.

"First of all, since it's a drying rack, the current size is definitely not suitable. These pillars on the outside of the gantry take up too much space and are a serious waste of space. I think it should be designed in a 'gong' shape, and the main support, including the two rails of the barbell, should be concentrated on the central vertical bar. ”

"The original structure of the gantry makes people feel like a cage, which is more closed, but after the change, it will be more open, similar to the feeling of a basketball hoop."

"The two mechanical arms of the chest clamp are also made foldable, which can be folded up and put together with the top crossbar, and then the barbell is set in a higher position, and then the seat is folded, and the central part of the whole machine is completely empty. It usually does not affect the back and forth. ”

"Secondly, we had to do some simple design and functionality for the 'drying rack'."

"The current shape is more like a general hanger, and you can hang clothes on the top beam, hanging in a row. And it is hierarchical, the top beam and the lower barbell bar can hang different clothes separately. ”

"We added a few more fans to the top, which can not only blow clothes to speed up air drying, but also cool users during exercise."

"Finally, there's the 'smart' part."

"In addition to the inclusion of the artificial intelligence AEEIS, we can also install intelligent modules in various sections. For example, if you install a module on the counterweight mechanism, you can know what the user's current counterweight is; Install sensors on the robotic arm and seat to know whether the user's current action is standard; At the same time, we can also determine whether the user has restored the machine to the standard position after use. ”

"Finally, it's the ...... game"

Wang Xiaobin took over the conversation: "I think this game is mainly used with this machine." ”

"It was a good idea to add smart modules so that we could monitor the player's movements in real time."

"In fact, the biggest problem with traditional fitness methods is that they are boring and can't be adhered to. The fun of the game lies in the combination of pictures, sounds, and gameplay to provide users with a certain amount of fun, making it easier for them to persevere. ”

"My idea was to give these fitness moves a gaming package. For example, the protagonist is a warrior, and the specific fitness action is his skill, through which he defeats monsters. We've broken down the amount of training that needs to be exercised each day into levels, and players only need to complete these levels to achieve the purpose of training. ”

"In the course of the level, we can add elements such as narration encouragement and monster provocation to stimulate the player's desire to fight and make it easier for them to persevere."

"It's also important that we allow the player to fill in their height and weight, measure their heart rate based on the training volume, roughly determine their physical fitness, and fine-tune the training volume to ensure the best training results."

"And these data can be exchanged with the fitness data in the Tengda Life APP, including daily regular reminders, training schedules, etc., which are ready-made and can be used directly."

Chang You nodded while recording: "Well, what is the approximate investment in this aspect of the game?" ”

Wang Xiaobin thought for a while: "The investment will not be very large, two or three million should be enough." Because the action, scenes, monsters, and other aspects of the content can be reused, the main workload is still in the level design and details. ”

"If the game is bundled with the equipment and sold, this cost can also be earned back by selling the equipment."

Chang You looked at Guo Licheng again: "Coach Guo thinks that if this device does not consider the smart module, how much will it cost?" ”

Guo Licheng thought for a while: "There are some similar fitness equipment on the Internet, and the price is about 3500 to 4000. At present, we have to carry out another modeling design, door-to-door installation, responsible for after-sales service, and the cost should be 4500. ”

Chang You nodded: "Well, in this case, plus the smart module and other functions, and considering the bundled pricing of the game, it is more appropriate to set it at about 5,000 yuan." ”

"A bit pricey. As a home fitness equipment, the current mainstream equipment on the market is priced at about 3500, and our price does not have much advantage. ”

"Although the machine that sells about 3,500 yuan is far from our equipment in terms of function and interest, the difference of 1,500 yuan will still make many people hesitate."

Xiao Jiang raised his hand and said, "Mr. Chang, I have a different opinion. ”

"In fact, users who are willing to pay for home fitness equipment, the price difference of 1,500 yuan is not the primary factor they consider."

"There are two main points of concern for them: the first is to occupy space, and the second is that it is difficult to hold on."

"With housing prices so high now, most people's home space is limited, and even if you put this device on the balcony, it will occupy about 3 square meters. If calculated according to the price of 151,000 square meters, the cost of land occupation is close to 50,000 yuan. ”

"Compared with 50,000 yuan, what is the difference between 1,000 and 50,000 yuan?"

"If you buy gym equipment and don't use it, it's pure dust, and it will be a loss to make a drying rack."

"Buying ashes, taking up space, and selling is not easy to sell, which is the key factor why most people don't buy gym equipment."

"But the folding design of our products frees up some space, which is usually easier to use to hang clothes than ordinary gym equipment, and it also has a certain amount of fun, which is easier to stick to."

"As long as we do well, we will definitely be very competitive."

"I think in terms of styling, we should be different from the traditional gym equipment. Instead of black, you should use a more high-tech white, usually in a shrinking state, it should look more like a technology product than gym equipment, and make it as beautiful as possible. ”

"The key to this machine should not be the price, but the popularity. As long as there is a reputation and there are no competing products on the market, the price difference of 1,500 yuan is not a big problem at all. ”

"What's more, we have more features, better results, and a game that comes with us."

Chang You nodded slightly: "Well, that makes sense!" ”

Thinking about it this way, although the smart fitness drying rack is a bit of a sand sculpture, there is no guarantee that it will be 100% successful, but at least the product positioning is clear.

This kind of fitness equipment is originally only bought by young people, since this is the case, then try to meet the needs of young people as much as possible, and win all other competing products.

And as a supplement to the managed gym industry, it should be okay to lose money in the early stage, as long as the reputation is stable and the popularity is slowly increasing, it will always be earned back in the future.

Mr. Pei should be more tolerant of the losses in the early stage.

During the discussion, Xiao Jiang had also completed the general shape design.

Compared with other fitness equipment, the smart fitness drying rack will look more beautiful and more technological.

The game will be made into a mobile game, connected to the managed fitness data in the Tengda Life APP, which can be played with a mobile phone, tablet, or projected to the monitor.

The smart fitness drying rack has a smart module on it, and after connecting it with a mobile phone or tablet, it can detect the current status of the device, record the user's movements, etc., and give real-time feedback in the game.

The three of them matched the scheme of the smart fitness drying rack and improved some details.

Changyou was very satisfied: "Okay, then tentatively settle this plan!" ”

"Everyone completes their own responsible part, we maintain good communication, and we will definitely complete Mr. Pei's task successfully!"