After finalizing the general R&D plan of the new mobile phone, Changyou made a call to Guo Licheng, the person in charge of managed fitness, and Wang Xiaobin, the person in charge of Qiyang Games, and asked them to come to OTTO Technology to discuss the plan of the smart fitness drying rack.

Originally, Ye Zhizhou was in charge of the development of new games, but Ye Zhizhou went to Los Angeles on a business trip before, and he had just finished his vacation, and he had to go to Los Angeles to make up for a vacation after that, so the research and development of Yuyang Games was temporarily in charge of Wang Xiaobin.

Although this smart fitness drying rack sounds a bit nonsensical, Changyou does not dare to slack off.

After all, this is the key work that Mr. Pei personally explained, and it is also the linkage of three key departments, if this thing is not good, it will affect Mr. Pei's future industrial layout, if it is not completed well, I am afraid that it will be blamed.

Now that the competition between various departments is so fierce, Changyou doesn't want OTTO Technology to drag its feet and make his face gloomy.

……

In the afternoon, Guo Licheng and Wang Xiaobin arrived.

Chang You led the two of them to the reception room and briefly told Mr. Pei about the smart fitness drying rack before.

Guo Licheng and Wang Xiaobin glanced at each other, and they both saw confusion in each other's eyes.

What kind of human confusion product is this?

A fitness drying rack?

Also with a special game?

If this is a sand sculpture funny product, then it is reasonable, just produce a few for users who like to hunt for curiosity, in the last sand sculpture news, the loss is also a loss.

But looking at Mr. Pei's meaning, it seems that he still attaches great importance to this!

That is to say, this drying rack is a serious commercial product? Want to mass-produced?

Since you want mass production, you have to think carefully about how to make money. Otherwise, if the three departments make a product together, they will lose money, and this will be a big loss if it is spread!

Chang You looked at Guo Licheng: "Coach Guo, you are professional in fitness, although this product requires the participation of us and Yuyang Games, it is still a fitness product in the final analysis." Why don't you share your opinion first? ”

Guo Licheng pressed his thick arm against his chin, and the big muscular man looked a little funny thinking, but his expression was serious and serious.

"In fact, in the field of fitness, 'drying racks' are a relatively common meme. Whether it's a treadmill, spinning bike, elliptical or bench press rack, any gym equipment placed at home often can't escape the fate of a drying rack. ”

"Mainly because there is no fitness environment and atmosphere at home, and most people are hot for three minutes, so it is difficult to stick to it. These things are placed and take up space, so many people use them to hang clothes and dry bed sheets, but they don't want to exercise while drying bed sheets, and over time they enter a vicious circle. ”

"If you use this stalk as the name, it can actually arouse the goodwill of many fitness users, and it is also conducive to our initial publicity."

"Mr. Pei's reverse thinking is the opposite...... I admire it very much. I think Mr. Pei's design is actually taking advantage of the user's rebellious psychology to achieve the purpose of urging users to fitness. ”

Chang You asked, "Then what kind of form do you think this product should be?" ”

So far, Changyou does not have a clear concept of this smart fitness drying rack. Should it be a stand at all, or should it be hung from the ceiling? Do you want to have folding and telescoping functions? Do you want to make a small fan or something like that, which can blow clothes and cool down the user?

Because this concept is too vague, and Mr. Pei did not put forward some design details, it is difficult for Changyou to imagine the specific form of this product.

Guo Licheng is a professional fitness coach, has used a lot of various fitness equipment, has a lot of experience in fitness, should be able to sort out the clues from these messy functions and needs, and find the most critical product elements.

Guo Licheng continued to think seriously: "Mr. Pei has made it clear that the use of this smart fitness drying rack is mainly at home. In other words, it is aimed at individual consumers, not commercial gyms......"

Wang Xiaobin said: "Well, Coach Guo, this is not necessarily. ”

Like other departments, Yuyang Games has also been arranged with mandatory fitness quotas, and Wang Xiaobin, as the person in charge, has to lead by example, so he also has some of his own understanding of fitness.

Guo Licheng did not ignore Wang Xiaobin's opinion because he was not as professional as himself in fitness, but asked seriously: "What do you say?" ”

Wang Xiaobin thought for a while and said: "I think Mr. Pei's thinking should be both, but the priorities are different. ”

"As a piece of fitness equipment, the commercial gym is definitely one of our target customers. However, the equipment replacement of commercial gyms is very slow, and the market share of those big brands of fitness equipment is difficult to shake. If we want to sell our gym equipment to a commercial gym in the first place, we will definitely encounter great difficulties and resistance. ”

"Except, of course, managed gyms, but after all, the market share of managed gyms is still very low."

Therefore, Mr. Pei first focused on the scene of 'home fitness'. Ordinary people basically don't buy those large commercial gym equipment, because there is not such a big place in the house, and the most they can buy is treadmills, elliptical meters, bench press racks and dumbbells. And these, at present, there is no well-known and high market share of the brand. ”

"Assuming that our smart fitness drying rack can win the favor of ordinary people and open up popularity, then we can naturally sell this equipment to those professional gyms."

Guo Licheng nodded: "Indeed." In other words, Mr. Pei just started the scene of home fitness, as a smart fitness equipment, as long as it becomes popular, it can still be sold to commercial gyms. ”

"But this doesn't affect my initial judgment, after all, the home fitness scene is the foundation, this can't be satisfied, and the latter ones are also virtual."

"If you're thinking about the home fitness scene...... I think the following points are important. ”

"First, security, stability, and reliability. Needless to say, fitness equipment is steel wire, iron, careless use will lead to injury, not only the material should be solid and reliable, but also in the design to avoid all possible safety hazards. ”

"Second, floor space."

"A very important reason why home gym equipment does not sell well is that it takes up too much space. Most of the people who choose to buy fitness equipment are young people who have high requirements for their figure, but these people's economic conditions are often not very good. ”

"In other words, most of our target group don't have large dwellings, and it's hard to make a large chunk of space dedicated to gym equipment. This is also a key reason why many people use gym equipment to dry their clothes. ”

"Therefore, our smart fitness drying rack has to find a way to make it less space-consuming, and it is best that part of the structure is foldable and retractable. It's best to think of the 'balcony' as the main use case for this device. ”

"Third, sustainability and fun."

"Fitness is a difficult thing to stick to, and a very important reason for the success of managed gyms is that it is mandatory. It is mandatory for users to reach a certain training time and eat nutritionally balanced fitness meals. It is precisely because of the mandatory nature of managed fitness that the users who stayed here have persevered, so that they can achieve such a good fitness effect. ”

"But if you're exercising at home, there's no one to supervise you, and it's easy to slack off. Moreover, the family environment makes people want to rest, and when they lie down on the sofa, they will no longer think about exercising, and it is more difficult to stick to it than in the gym. ”

"Therefore, Mr. Pei asked us to make a smart device and develop a special game by Yuyang Games. It should be to make exercising in the home scene more sustainable and fun! ”

Chang You and Wang Xiaobin listened carefully and nodded one after another.

Sure enough, he is worthy of being a professional fitness coach, and he easily analyzed the deep connotation and basic principles behind Mr. Pei's seemingly nonsensical "smart fitness drying rack" so thoroughly.

Chang You said: "Coach Guo, what do you think if you are asked to design it, what will the product form of this smart fitness drying rack look like?" ”

Guo Licheng continued to think seriously: "Since it is a family fitness, it can't take up too much space, and it must be the integration of a variety of equipment. ”

"In terms of exercise goals and effects, strength training is definitely better than aerobic training, so our smart fitness drying rack must be the main strength training."

Guo Licheng briefly explained the principle, Chang You and Wang Xiaobin are also working out, so they are thorough.

Anyone who has some common sense about fitness knows that in most cases, fitness is about doing strength training followed by cardio training to get the best results.

Strength training is generally referred to as lifting weights, while aerobic training is jogging, spinning, and the like.

Of course, everyone's physical condition is different, and the training method will be different. But overall, strength before cardio is generally accepted as the best arrangement.

The main reason is that doing cardio first will affect the effectiveness of strength training, while doing strength first will help the effect of aerobic training.

After a long period of aerobic exercise, strength training, because a part of the glycogen has been lost, the subsequent strength training is likely to perform poorly and cannot fully stimulate the muscles; On the contrary, although strength training first also depletes glycogen, it will stimulate the body to use fat to fuel aerobic training, which has a better fat loss effect.

Many girls are worried that strength training will increase muscle, so they only go to the treadmill every time, in fact, this training method is relatively inefficient. If you are thin, it is okay to maintain your figure in this way, but if you want to lose weight and shape up, the effect is far less than that of scientific strength training.

That's why Guo Licheng said that the smart fitness drying rack should focus on strength training.