"Mr. Pei!"

Zhu Xiaoce hurriedly came over to say hello.

The rest of the crew, including Lu Zhiyao, Zhang Zuting, etc., also noticed Pei Qian and stepped forward to greet him.

Pei Qian smiled and waved his hand: "It's okay, I'll just go around, you don't have to worry about me, go on." ”

After greeting a few old friends, Pei Qian picked up a prop cup next to him with great interest and played with it in his hand.

Zhang Zuting whispered to Zhu Xiaoce: "Director Zhu, how do you feel that Mr. Pei seems to be in a good mood today?" ”

Zhu Xiaoce nodded: "Indeed." ”

"I think...... Maybe it's because of relief. ”

Zhang Zuting was a little puzzled: "Relieved? ”

"Yes, relieved." Zhu Xiaoce looked at the leisurely Mr. Pei, "When Mr. Pei came last time, although he was in a relaxed state, he still had some concerns about things on the set. ”

"After seeing that Lu Zhiyao's acting skills had a tendency to use too much force, Mr. Pei stood up and corrected him as soon as possible."

"But this time, Mr. Pei watched from the side and didn't say a word."

"This shows that the actor's acting skills have been recognized by Mr. Pei."

"After Mr. Pei saw that everyone's acting skills were completely fine, he finally felt relieved and put his mind at ease, so that he could hang out on the set with such a leisurely attitude."

Zhang Zuting suddenly nodded and said, "Well, indeed." ”

"Today's performances of the male and female protagonists are all super-level performances, and it is not easy to be recognized by Mr. Pei."

"It seems that although Mr. Pei doesn't come often, he still attaches great importance to this movie."

Zhu Xiaoce smiled: "Of course." To be precise, Mr. Pei attaches great importance to all projects, otherwise he would not have achieved the current success......"

"It's just right, while Mr. Pei is here, I'll give the advertising thing first."

Zhu Xiaoce came to Pei Qian, who was hanging out, and planned to take advantage of the gap in on-site preparations to finalize a very critical issue.

"Mr. Pei."

"I'll take a few minutes to report back to you about the current bidding for this film, can I?"

Pei Qian was stunned for a moment, and then nodded: "Of course, let's hear it." ”

Obviously, the word "advertisement" pricked his sensitive nerves.

Zhu Xiaoce and Pei Qian reported while walking on the set.

"Mr. Pei, isn't our movie full of all kinds of advertisements."

"According to the setting, the future world in the movie is such a world full of ads, just like when the male protagonist lives in a capsule, he spends a lot of time surrounded by ads."

"We've been thinking about what exactly these ads are going to do."

"My idea is to find some companies to cooperate with and engage in advertising placement!"

The advantages of this approach are threefold:

"First, these companies shoot their own advertisements, and the cost of advertising placement for us is very affordable from an economic point of view. Moreover, the quality of the advertisements they shoot will also be guaranteed. ”

"Second, after the release of the film, it is easy to cause hot topics, which may be helpful for the spread of the film."

"Third, traditional film placement advertisements often appear abrupt and blunt, which is easy to arouse the audience's disgust. However, the problem of product placement in our films is almost non-existent, and the negative impact is very small. ”

"Therefore, we also contacted some manufacturers and enterprises to ask them if they are interested in cooperating......"

Pei Qian instantly became nervous: "How is the situation?" ”

Zhu Xiaoce's expression was slightly embarrassed: "Uh...... The big companies we reached out to basically ignored us. However, a few small businesses that are not so well-known took the initiative to come to the door, but because the advertisements they shot were too earthy to look like advertisements for the future world, we also refused. ”

To put it bluntly, there is no progress yet......

Pei Qian let out a sigh of relief and couldn't help but say, "Great! ”

Zhu Xiaoce was stunned: "Huh? ”

Pei Qian was secretly glad that he was really going to receive an advertisement, how much less did he have to spend?

At that time, if there are a few large enterprises that are not eye-opening, each throwing hundreds of thousands or millions of advertising expenses, won't Mr. Pei vomit blood?

So, you can't do that!

Fortunately, Feihuang Studio is not very famous in the film circle, and this time it is looking for some large companies, so it has been closed many times.

However, this problem should not be taken lightly, and the signs must be stopped in time.

In case Zhu Xiaoce persistently solicited sponsorship and impressed those rich big enterprises, the movie relied on advertising to recover a large part of the cost before it was released......

That's the whole thing!

Thinking of this, Pei Qian's face became serious.

"The first two points you said are correct, but the third point, there are some problems."

"In any case, putting brand advertisements that exist in reality will make the audience feel very dramatic."

"Even if the theme of our movie is special, it will still affect the audience's viewing experience."

"Moreover, our films have a strong sense of irony, and these companies buy our ads, and they are more or less satirized."

"This may not have a great effect on their brand image. So, they won't necessarily be happy to do this kind of ad placement. ”

"In short, this kind of behavior is not advisable."

Zhu Xiaoce thought about it carefully and hurriedly nodded: "Yes, Mr. Pei, I understand!" ”

Looking at Mr. Pei's solemn expression, Zhu Xiaoce couldn't help but feel a little afraid.

Almost messed things up!

Thinking about it carefully, Mr. Pei is indeed right, no matter how whitewashed the product placement advertising is, it is still product placement, the audience has already bought tickets when they enter the cinema, and then let them watch the product placement advertising, how can it be a bit unreasonable.

If this is not done well, you will definitely be scolded to death!

Although he made money at that time, his reputation collapsed, I am afraid this does not meet Mr. Pei's expectations.

Zhu Xiaoce couldn't help but reflect on himself.

The product placement of advertisements is obviously against the spirit of Tengda.

This lesson must be remembered in the future!

The current plan was rejected by Mr. Pei, so there must be an alternative.

Zhu Xiaoce hesitated a little and said: "Mr. Pei, if we can't use the plans of other companies, then we can only shoot it ourselves." ”

Pei Qian nodded: "Well, of course we have to shoot it ourselves!" ”

How can you miss out on this kind of good thing that can cost more money?

Pei Qian thought for a moment and continued: "In my opinion, this advertisement is very important. ”

"It must be high-end, atmospheric, and low-key, luxurious, and connotative."

"I think...... Uh, you tell me how you want to shoot first. ”

Pei Qian had already thought of the general direction, but suddenly stopped.

He thought of his glorious deeds of repeatedly "turning stones into gold", and decided not to interfere with Zhu Xiaoce's thoughts for the first time, and let him play freely.

Maybe there can be a better idea than Pei Qian's own?

If the probability of Zhu Xiaoce's idea making money is too high, then Mr. Pei can only go out in person.

Zhu Xiaoce thought for a while: "Mr. Pei, I think so. ”

"Shoot brainwashing ads!"

"It's the kind of simple, rhyming advertising phrase that is repeated three or four times or more, so that people can never forget it after listening to it once."

"You can also add some simpler melodies to make the ad more brainwashing."

"This kind of advertisement, which has appeared a lot in previous years, has decreased recently, but it still exists."

"We also shoot commercials like this, so that it can be a good way to arouse the disgust of the audience, make them empathize with the hero's experience, and deepen the irony of the film!"

After listening to Zhu Xiaoce's thoughts, Pei Qian fell into a short silence.

No, if you follow Zhu Xiaoce's method, it seems that it will still be easy to have an accident!

The power of brainwashing advertising, Pei Qian has been taught.

As long as the advertisement is played well, a brand can block an entire category, so that consumers have the illusion that "this brand is the first in the category".

In short, the reason why this kind of advertising is popular and brainwashing is precisely because it is effective.

If the whole movie is filled with a lot of brainwashing advertisements, maybe it will also trigger a heated discussion among the audience, so as to gain some inexplicable and very unnecessary heat......

Pei Qian sighed silently.

No, these subordinates of mine are too utilitarian to count on!

Pointing to Zhu Xiaoce, he took the initiative to come up with an idea that would make huge losses? Difficult!

I still have to go out in person.

Pei Qian thought for a while and said, "Brainwashing advertising is also a little inappropriate. ”

"First of all, science and technology are developing, and the times are advancing."

"Although the brainwashing advertising has obvious effects, it has also aroused the disgust of many people, and now it is becoming less and less."

"The setting in the movie is the future world, and the advertising industry should be more developed and move in a more elusive direction."

"If you let the audience watch the brainwashing advertisement, they will definitely think that the advertisement of the future world is this?"

"It's like people today look at ads from decades ago, and they look very strange and out of place in the overall environment."

Zhu Xiaoce nodded, feeling as if this was the case.

Pei Qian continued: "Secondly, this kind of advertising is suspected of being noisy. ”

"The audience pays too much attention to the advertisement, and they have no time to see the acting skills of the actors and the deep meaning of the plot in the movie."

"So, my suggestion is to shoot some big scenes, cool scenes, and inexplicable ads!"

"This kind of advertisement is played repeatedly, so that the audience keeps watching it, but they feel confused and completely unable to understand it."

"This is in line with the future development trend of advertising."

"As for the brand in the advertisement...... It's all fiction. ”

"When you shoot an advertisement, you have to have a high standard and a sense of quality, understand?"

Anyway, the advertisement will definitely be filmed, but Pei Qian can't say what it will look like.

can only point out a direction that is as wrong as possible, and after that, it can only be up to Zhu Xiaoce and their performance.

After listening to Pei Qian's words, Zhu Xiaoce was silent for a long time before he said, "Mr. Pei, this is a rather difficult task. ”

"But, I'm confident!"

()

The whole book