"The biggest highlight of BE QUIET is that it's a multiplayer online horror game, and there hasn't been a similar genre on the market yet, so I think the pre-publicity should highlight this as much as possible."

"Publicity is still based on traditional methods, such as buying videos and web ads, asking video writers to help promote and so on."

"I've already talked to Qiao Laoshi, he will play our game as soon as possible, and then release a video to help promote it."

"At the same time, let's cut out a cooler promotional video and stir up the popularity in advance......"

Lin Wan explained in detail the propaganda strategy she had thought of before.

After finishing speaking, she looked at Pei Qian a little nervously.

Although it took her several days to finalize these publicity strategies, and they are also very safe and effective propaganda methods, there will still be some apprehension when she says it in front of Mr. Pei.

After all, Mr. Pei's skills in propaganda games have been perfected, and this kind of petty propaganda method is likely to not enter Mr. Pei's eyes at all.

After listening to Lin Wandi's publicity, Pei Qian sighed silently.

Especially when I heard the words "Qiao Laoshi", my body couldn't help but shake, and there were some stress reactions similar to PTSD.

The employees under him seem to be growing rapidly, and Mr. Pei can't control them anymore......

Lin Wan was still a newcomer when she first opened, and she has been working silently in the project team, but after some experience, she has become more and more like a department leader.

Take this propaganda plan as an example, it is one word, steady!

Pei Qian is very sure that if it is really promoted according to Lin Wan's set, there will definitely be many people who buy "BE QUIET" without thinking as soon as it comes up, and the sales will not be low from the beginning.

So you can't do that!

But how......

Pei Qian was a little melancholy.

He knows in his heart that Tengda now has too many successful games in his hands, has a large number of fans across the country, and is also a key target on the official platform.

"Game Producer", "Turn Back to the Shore" and "Bloody War Song" are all on the official side, and "BE QUIET" is on the official platform, and a lot of people have to buy it as soon as it is promoted.

The good thing that you didn't have to worry about being famous without publicity is now gone.

Therefore, the current propaganda is not enough to spend money on waste, it has to have the opposite effect!

It sounded difficult, but Pei Qian had already prepared for it after careful consideration.

The ultimate goal is to dissuade players before they pay!

In the past, Pei Qian mainly dissuaded players in the game by extending the refund time and increasing the difficulty of the game.

But as it turned out, it seems that the effect is not very obvious.

There's no way, it can only be said that the current players are too rebellious, and after the game is bought, the more you ask him to refund, the more he won't refund.

Now Pei Qian has a better idea, which is to dissuade players before buying the game!

Do you want to buy a game?

I'm sorry, I don't sell it to you at all!

Who says that all games can be bought casually?

Conventional things are not necessarily reasonable!

"BE QUIET" is a game that can only be purchased if you work hard to prove yourself.

The average person doesn't deserve to play this game!

Whoever has an opinion, send him a six-character mantra directly.

Pei Qian decided to make a lot of problems at the early publicity level, and only when players pass the tests can they be qualified to buy the game!

In this way, ordinary players can't buy it even if they have money, and they have to qualify first.

Obtaining qualifications is not so simple, and there are many tests to pass.

People are inert, and if players find that they have to go through the difficulties of buying a game, most of them will probably give up.

Moreover, as long as the puzzle is made more complex and it takes everyone a month to successfully solve the puzzle, there will be no income in this billing cycle.

In the worst-case scenario, it is better to postpone your income until the next cycle than to make money in this cycle!

This is Tengda's propaganda strategy in the new era: persuasion propaganda!

Of course, this must not be said to Lin Wan, and it must be changed to a more foolish statement.

Pei Qian knocked lightly on the table and said in a deep voice: "Your propaganda plan is not a big problem, but it is too conservative. ”

Lin Wan's eyes lit up.

Sure enough, Pei always has a better plan!

She hurriedly listened carefully.

Pei Qian continued: "I will personally do this publicity activity, and none of you should interfere. Advertising is still the same buying, but it's up to me to decide what exactly to advertise. ”

"We're going to play a simple ARG game with all the BE QUIET players."

Lin Wan was stunned for a moment: "Huh? ”

She was ready to write down Mr. Pei's suggestion, and then implement it seriously.

As a result, Mr. Pei planned to go in person this time, and he didn't seem to tell her about his plans.

But on the bright side, this also means that Mr. Pei's publicity this time must be generous!

Lin Wan was very happy: "Okay, Mr. Pei, then I'll wait and see!" ”

……

After sending Lin Wan away, Pei Qian looked at the fact that there was still some time before getting off work, and immediately began to arrange the persuasion publicity of "BE QUIET".

Pei Qian didn't reveal any information to Lin Wan at all, because this event was a puzzle-solving activity and had to be kept as secret as possible.

Pei Qian hired the programmer who was in charge of the Tengda Spiritual Fit Test on the TPDb website and asked him to be in charge of all the program work.

Tengda's spiritual fit test has not leaked so far, which shows that this programmer is very reliable, so Pei Qian also handed over the task to him this time.

It's not a big task, just a few small details to change the website and the game.

"Hmm...... It seems that this invitation is still missing the signature of an inviter. ”

"It seems a bit too late to arrange for someone to redraw a logo now."

"Use ready-made ones."

Pei Qian rummaged through the computer and turned out the logo of the Horror Hostel that had been made before.

……

……

On Thursday, March 3rd, "BE QUIET" will be officially released!

Qiao Liang was already in front of the computer early in the morning, and even snacks and drinks were ready, just waiting for the game to be released, and then the video was released as soon as possible!

This time, he was not invited by Mr. Pei like "Turning Back to the Shore".

But it doesn't matter, Mr. Pei didn't invite, and Mr. Lin's invitation is the same!

Before the game was promoted, Lin Wan had already found Qiao Laoshi and asked him to help make a video promotion after the new game was launched.

As Mr. Pei's confidant, Qiao Liang is of course duty-bound!

Although "BE QUIET" is produced by Yuyang Games, it is clearly stated on the TPDb website that Yuyang Games is now a subsidiary of Tengda Games.

Considering that the mobile game "Bloody Battle Song" is also a conscientious mobile game, and it has also been recommended by the official platform, Qiao Liang has reason to believe that the game released by Yuyang Games should also be completed under the supervision of Mr. Pei, and the quality and creativity will definitely not be bad.

All in all, it's worth playing!

There are obviously not a few players who have the same idea as Qiao Laoshi, and it can be seen from the situation in his fan base.

Everyone is talking about the game and waiting to buy it as soon as possible.

At 2 p.m., the game is officially available for purchase!

Qiao Liang clicked directly with the hand speed of being single for more than 20 years!

However, the imaginary deduction interface did not appear.

Qiao Liang was stunned.

"What's the situation, the game just went out with a bug after it was released?"

"No, how could Tengda make such a low-level mistake?"

Qiao Liang was very confused, he found that after he clicked it, the buy button directly turned gray.

On the game's details page, it was originally a slightly scary original picture of the game, and under the click of the button, a line of small print appeared below.

"The invitation was left behind on the journey."

There is also a bloody handprint on the back, and a red sign.

The upper part of the red sign is a spire of an obtuse triangle, and below it are two English words: PalpitationHotel, which seems to be the sign of a hotel.

It's just that the bottom half of these words has a blood dripping effect, which makes people feel a little hairy.

Qiao Liang was a little confused.

Which one is this?

HE LOOKED CLOSELY AT THE ORIGINAL PAINTING AND FELT THAT IT SHOULD BE A SCENE IN "BE QUIET", WHICH SEEMED TO BE A COUNTRY INN.

In the darkness of the night, the dilapidated inn was completely hidden in the darkness, as if it were a demon with a bloody mouth, waiting impatiently for its prey to fall into the net.

After a long time of careful examination, I found that there did not seem to be much useful information on this original picture.

The small line, "The invitation was left on the journey it once was," looked more like a real clue.

Of course, it is not excluded that after downloading the image and then opening it in txt or other formats, special information may be hidden.

Qiao Liang glanced at his fan base, and it was obvious that his situation was not unique, and everyone else had also encountered this problem.

I can't buy a game that has already been released!

After a short period of confusion, Qiao Liang instantly became excited.

This game requires puzzles to be solved before you can buy it!

"Mr. Pei, Mr. Pei, why do you always come up with so many new tricks? What a surprise! ”

Although he was full of anticipation and couldn't play a new game, Qiao Liang didn't get angry, but found it very interesting.

And the group is already discussing what the hell is going on.

"What do you mean, is this picture a hidden mystery?"

"I don't know, I didn't respond when I clicked it!"

"I've seen this image on a web ad as well, it should be a puzzle!"

"The images on the web page can be downloaded, I changed the format a lot, and I didn't find any useful clues."

"I think you've all thought too much, and the clue should be this sentence."

"Does 'invitation' mean the eligibility to purchase the game?" What is the 'journey' that used to be? ”

"Is it somewhere in reality? Is there anyone in the group in Jingzhou? Go out and find out? ”

"Once Upon a Time is an indie game on the official platform, maybe it's a collaboration?"

"Don't make a fuss, when did you see Tengda's game linked with other games, it's definitely a coincidence!"

Qiao Liang's fan base originally had a lot of people, but now the news is even more crazy to swipe the screen, and he can't see it at all.

Not only that, Qiao Liang looked at several other player groups, and it seemed that there were many people discussing this matter.

Just flipped through the discussions of these people, but Qiao Liang felt that they obviously didn't know Mr. Pei at all.

To solve the mystery, the key is to see me, Mr. Pei's confidant!

Qiao Liang felt that this puzzle was not so complicated at all, for a game producer, wasn't the journey you had developed before?

Qiao Liang thought about it, and first opened "Turning Back to the Shore" to look for clues inside.

After looking for this one, the next one will be "Sea Fortress".

Because in his opinion, since Mr. Pei wants to link with the game, he must also link with his own game, and "Turning Back to the Shore" and "Sea Fortress" are two relatively successful games at present.

If you link up with these two games, you can further enhance the brand value of Tengda games, and by the way, you can also increase the sales of these two games, why not?