December 31.

Zhang Yuan came to the Handong University store of the Touching Fish Internet Cafe early in the morning, ordered a cup of coffee, and drank it leisurely while strolling around the post bar, wanting to see if the sand sculpture netizens had posted any interesting new posts recently.

Yesterday, he had arranged for his staff to return and repair all the parts that had problems, and used all the remaining funds in the account to buy accessories with a high failure rate, especially memory modules.

Although there is a certain dedication to stockpiling goods in this way, Zhang Yuan is more concerned about the reputation of the ROF brand.

At the beginning of the birth of this brand, Mr. Pei posted so much money to engage in the 1024 Digital Festival, and finally made a reputation.

If this reputation is ruined because of the quality of the assembly machine, wouldn't it make Mr. Pei's hard work all in vain?

So, you have to guarantee the quality!

Strive to make every assembled computer do not fail, to provide customers with the best after-sales service, but also to ensure that the stock is sufficient, Jingzhou customers at any time to place an order, can be delivered to the door on the same day.

After finishing all this, Zhang Yuan could finally relax for a while.

Tomorrow is the 2011 New Year's Day holiday, New Year's Day is a three-day holiday, you should be able to have a good rest.

Zhang Yuan drank coffee slowly and swiped the stickers.

Suddenly, a post on the post bar caught his attention.

MSC's factory is on fire again??? 》

"Grass! Memory is going to increase in price again, right? ”

"Profiteers!"

"Damn, it looks like the price has gone up!"

"I also said that I will wait for the New Year's Day to see if there will be any activities on the shopping site, and then install it! Well, now the blood deficit !! ”

"It's over, the profiteers have already heard the wind!"

"What the hell do you mean, why did there catch fire at both ends in three days? Can't wait to burn from last year's Double 11 to 618 this year? ”

"Whether it is a real fire or not, everyone who understands it understands, most of it is the fire lit by the manufacturer itself."

"It's true that these manufacturers are on fire, and not only on fire, but also on floods, power outages...... In short, wouldn't it be nice for you to directly say that you want to reduce production and increase prices?! ”

"This fire seems to be quite serious, and the wafer production capacity has been greatly affected, I am afraid that not only memory, but also flash memory will also rise......"

Seeing the discussion among netizens, Zhang Yuan was stunned at first, and then fell into a kind of unexpected joy.

He hurriedly opened the shopping website and checked the price of the memory module he had purchased before, which had risen by more than 30 years!

Moreover, this is probably just the beginning, and I am afraid that it will continue to rise in the coming week......

After all, Zhang Yuan has been sticking to it all the year round, and he is very clear about this kind of routine, anyway, every time the price of the memory module is at a low point, these manufacturers will catch fire or cut off the power coldly, and then the news report that these manufacturers have lost more than a billion, and then all kinds of profiteers began to smell the wind and began to frantically fry the memory module......

But that being said, no one knows when such an accident will happen.

If you know, stock up on a batch of memory modules in advance, and you will definitely be able to make a lot of money.

This news was originally bad news for Zhang Yuan.

Because the pricing strategy of ROF's installed business is similar to that of those brand machines, according to Mr. Pei's guidelines, the brand premium and after-sales value have been fully considered at the beginning of the pricing, and the price cannot be changed frequently.

If you want to increase the price, you have to update the configuration; There are also no more price reduction promotion activities.

The main purpose of this strategy is to eliminate customers' worries and give all consumers the impression that "this brand is very conscientious, reliable, and valuable".

As soon as the price of memory rises, the price of the whole machine also increases, which feels a bit like a profiteer, which is a little unfavorable to the ROF brand.

Therefore, the original memory price increase must be bad news for Zhang Yuan, the purchase price will increase while the price of the whole machine will remain unchanged, which will greatly compress profits.

But now it's different.

Zhang Yuan had already purchased a batch of accessories before, especially memory, according to the standard of four plugs per high-end model of more than 10,000 high-end models, he hoarded a lot!

In this way, these high-end models are simply explosive for consumers, and they are much cheaper than their own matching!

For Zhang Yuan, the current inventory continues to be sold at the original price, and he can still make a lot of profits.

Of course, he can also consider raising the price.

However, the price increase is obviously not in line with the spirit of Tengda, and it is not conducive to further developing the market.

Therefore, after thinking about it, Zhang Yuan decided that this batch of inventory would still be sold at the previous price!

Taking into account factors such as the increase in memory prices, the next batch of computer configurations can be considered to make certain adjustments, increase the configuration, increase the price, and reformulate the price according to the new cost price.

Of course, that's something that needs to be considered after a while.

Because this stockpiling is really a lot......

Thinking of this, Zhang Yuan couldn't sit still.

He immediately called his employees and asked them to customize a batch of new posters to display at the doors of various online cafes, and at the same time, the promotional page of the online store was also updated.

The content advertised is also very simple, there are no discount promotions, but there is no price increase!

……

Saturday, January 1, 2011.

The three-day holiday on New Year's Day is from the 1st to the 3rd, and Pei Qian is also happy to give himself a holiday and take a good rest.

Thinking that No. 4 Li Yada, Lin Wan and others were about to return from the United States, Pei Qian felt a little headache.

How quickly did a week go by?

Hey, happy times are always short-lived.

Pei Qian strolled out, ready to go to the fishing Internet café Handong University store to sit down, drink a cup of coffee, play games, and relax.

As a result, as soon as I walked to the door of the Internet café, I suddenly realized that something was wrong.

Why are there so many people?!

There was a long queue at the entrance of the Internet café until it reached the side of the road!

Of course, there is a significant gap with the long queue at the sales office and the train station, and it seems that there are only a dozen people in line.

But this phenomenon is very rare in the fishing Internet café!

Because the space of the Touching Fish Internet Café itself is very large, although there are not many seats in the Touching Fish Internet Café 1.0, you can rest in the coffee area, movie viewing area or library area when you are waiting for a seat, so as not to line up on the street.

Moreover, it stands to reason that the flow of customers who often come to the Internet has been fixed, even if today is the New Year's Day holiday, there will not be so many people running over to surf the Internet?

Pei Qian looked in again and keenly found that the problem seemed to be even more serious than he imagined!

The coffee area in the Internet café is not full, and there are also vacant seats in the Internet area.

The long queue is just from the counter to the outside, and there is a certain amount of space for other customers to come and go freely.

The first few people in line just filled out a list at the counter, paid the money, turned around and left, and didn't go to the Internet at all!

The more Pei Qian looked at it, the more he wondered, what is the situation?

At this time, a waiter said loudly while maintaining order: "Don't worry, everyone queue up in an orderly manner, and placing orders in our online store is just as effective!" The address of the online store is on the poster right outside the door! ”

Pei Qian glanced at the poster outside, a little confused.

This is indeed the address of the ROF installation online store, and there are also installation configuration lists at various prices.

But the question is, this is the regular price, right?

The configuration hasn't changed, and the price hasn't changed.

So why do these people come to line up early in the morning to fill out the list and buy ROF hosts?

Pei Qian vaguely felt that something was wrong with this matter, I am afraid that there were some hidden secrets that he didn't know!

The waiter said loudly: "Once again, I would like to remind you that the ROF host provides on-site warranty services, and also provides door-to-door update configuration services, and the charging standards are written on the flyer." ”

"But please pay special attention to the special terms on the flyer, if you want to change the host configuration, be sure to keep the original accessories, do not resell these accessories, otherwise you will no longer be able to enjoy the after-sales service we provide......"

Pei Qian felt even more confused, why should he be reminded of this?

He came to the fishing Internet café full of suspicion, and happened to see Zhang Yuan, who was drinking coffee and had pride written on his face.

"What's going on?" Pei Qian was confused.

Zhang Yuan smiled and said: "Mr. Pei, MSC's factory is on fire, and the price of memory has risen!" ”

"Huh?" Pei Qian was momentarily confused, and couldn't understand the meaning behind this matter well for a while.

Zhang Yuan said: "The original price of more than 200 memory modules has now risen to more than 300 yuan!" ”

"In the future, I'm afraid it will continue to rise!"

"Our high-end host was originally filled with four memory sticks, and now each memory stick has risen by more than 100 yuan, plus the price of hard disks has also fluctuated, and the price of pure accessories for each host has increased by at least more than 500!"

"Now, not only for those who install the machine, our whole machine is particularly valuable, but even those who can install it themselves feel that it is particularly valuable!"

"Coupled with the ROF brand advantage that you have been working hard to build before, our computers are selling like crazy!"

"Mr. Pei, don't worry, I will always keep your requirements in mind, and I will never raise prices like those profiteers!"

"After I released the news that the price of the ROF machine would not change yesterday, many people have come from all over Beijing to order computers today, and dozens of units have been sold on the online store!"

"According to conservative estimates, there is no problem in selling thousands of units during New Year's Day!"

Pei Qian's face turned pale in an instant, he was subconsciously thinking of countermeasures, but he couldn't think of anything.

Prices?

No, I just said before that I wanted to keep the price stable, isn't the price increase a slap in the face? And even if the price of the whole machine rises now, some people will still buy it, and the profit of each computer will become higher after the price increase!

Price?

What's more, now everyone has gone crazy to buy, and if the price is lowered, even if the profit drops, but ROF is more famous, what can I do in the future?

Pei Qianren was dizzy, he found that he was helpless at this time, this problem was simply unsolvable!

Zhang Yuan was glad on his face: "In the final analysis, this matter is still a blessing in disguise!" ”

"Mr. Pei, you asked us to rent a warehouse and stock up a lot of goods before, and now it will come in handy!"

"If it weren't for the sufficiency, maybe it would be sold out today, and then the purchase of accessories, the price would rise, and the profit would be greatly reduced!"

"Also, there happened to be a batch of problematic hardware yesterday, and now it's all been returned or repaired. I was worried that there would be problems with the remaining accessories, so I purchased another batch in advance, especially memory modules, and bought a lot of them. ”

"According to the current situation, the memory modules in our inventory can still support for a long time, and the next goal is to make the ROF host brand completely complete the desktop market in Jingzhou!"

"We're now ready to start grabbing customers from DIY and branded hosts!"

Pei Qian sat on a chair in the coffee area, feeling a little hypoxic.

"It's not right, isn't there something wrong......

Pei Qian began to doubt life.

Today is January 1st, and 2011 has just begun!

He never expected that the first heavy blow of the new year would come so quickly!