There are a lot of changes in the second half of the previous chapter, just refresh it

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Pei Qian replied: "It's very simple, because there can only be one dominant MOBA game in this world, and it's a 'winner-takes-all' competition. ”

"For me, it's not a question of daring or not, it's a question of having no other choice. It's not that you dare to burn money, but you have to burn money, and if you can't stick to it, all the money you burned before will be in vain. ”

"The question I want to ask is, what is the upper limit of burning money for IOI for Dayak Group?"

Eric took a sip of tea, thought for a moment, and said, "I don't have a very definite answer to this question, and I can't guarantee the accuracy of the answer. ”

"There is no consensus among the top management of our company on similar issues, and no one knows what the outcome will be until the meeting decides."

"In addition, the company has a department dedicated to data analysis to provide a basis for decision-making at the top, and the data in this department is also important."

"If I were to judge, this number would fluctuate depending on the situation, and if you invest a lot of resources but don't see the effect, and the market share is growing slowly, then it's not completely impossible to give up."

"If I had to estimate a number...... I guess it's $100 million. ”

"It only cost about 250 million dollars for our company to acquire the finger company, which has brought a certain amount of pressure, and it is impossible to burn indefinitely, especially under the condition that there is no clear prospect."

"My second question is the same as Mr. Pei: What is the upper limit of burning money for GOG for Tengda Group?"

Pei Qian smiled: "The upper limit is all the funds that Tengda can use. ”

"The third question, 100 million dollars is obviously not the limit of Dayak's capabilities, so ...... Do you think there is a possibility that Dayak will burn more than $100 million? ”

Eric thought for a moment: "My personal judgment is that of course this possibility exists, but it will not be very high. ”

"Everyone knows that our company has always been a company that focuses on short-term and short-term interests. It's not about the right or wrong philosophy, it's just the habit of thinking in our company. ”

Hearing this, Lin Wan subconsciously nodded slightly.

The reason why Dayak Group is so notorious in gaming circles is that they show the coldness of capital to the extreme.

Buying potential game companies, and quickly overdrawing and squeezing out its full potential, ruined many good game companies.

This shows that Dayak Group is indeed a capital group that only attaches importance to short-term interests and does not particularly care about long-term interests. Then, if the market share of the finger company has been declining and burning money like a bottomless pit without results, Dayak Group will give up and stop loss, which is indeed a highly likely option.

Eric said: "My last question is: Mr. Pei, you said that you will use all the funds to do marketing for GOG, but the problem is that with the current size of Tengda, this will inevitably bring huge pressure to the capital chain, once there is any little uncertainty, it may cause huge losses, and then drag down the entire group." ”

"Mr. Pei, where does your courage come from?"

Pei Qian was silent for a moment and sighed softly: "My luck has always been good. ”

It seemed like a very empty answer, but Eric didn't feel dissatisfied, but fell into deep thought.

After a while, he smiled and picked up his glass: "Mr. Pei, I think we have all obtained the information we want, I will toast you." ”

Pei Qian also picked up his wine glass and said with a smile: "Mr. Ai, I hope we can meet again." ”

……

After the dinner, at the gate of the Grand World.

The crowd of Tengda watched Eric leave.

Pei Qian couldn't tell what information Eric would summarize from his words, he was only sure of one thing, that is, each other's topic had always focused on "burning money".

As long as Eric goes back, he can influence the top management of the Dayak Group to continue to burn money happily, that's fine, and nothing else matters.

Lin Wan asked tentatively: "Mr. Pei, do you need to cooperate with the game?" ”

Pei Qian shook his head: "No." After a day of shopping, everyone has worked hard, so let's go back and rest. ”

Xiao Sun was already waiting in the car, Pei Qian drank some wine at the dinner table, and naturally felt a little sleepy at noon, so after saying goodbye to everyone, he went back to rest in the car.

After seeing Mr. Pei leave, Lin Wan, Zhang Yuan and Min Jingchao got together to discuss what happened at the dinner table before.

Zhang Yuan looked puzzled: "What do these three questions between Mr. Pei and Eric mean?" ”

"None of the three questions they asked seemed to be very critical;"

"When answering, it is all true and false, false and real;

"But both of them are very satisfied with the answer to the question, which ......"

"It's a bit like playing a dumb riddle, I can't guess it."

Zhang Yuan was really confused.

Min Jingchao also nodded in agreement: "Yes, the two of them seem to have said a lot of things, but they don't seem to have said anything." ”

"Some information seems to be very important, but in fact, with the intelligence acquisition capabilities of both sides, this information should be available sooner or later."

"Moreover, everyone at the dinner table is actually in a chain of suspicion, even if Eric says a true message, we will not believe it to be true information, but will think in the opposite direction......"

"I don't understand at all, anyway."

Lin Wai also shook his head: "I don't know, but I guess that the focus of the issues on both sides should also hide some information, but we can't understand it and can't interpret it." ”

Sure enough, Eric is still not a simple person. Those who can mix in the top management of multinational companies are not idle people. ”

"We were able to win him before, but in the final analysis, it still depends on Mr. Pei, and our rank is still too low."

"In short, I still believe in Mr. Pei, I think Dayak Group will definitely not give up."

……

On the plane, Erekla lowered the light shield on the window and closed his eyes.

During the long flight, he had a lot of time to slowly sort out the information he had gathered in his mind and dig out useful information from those three questions.

At the dinner table, he and Mr. Pei each asked three questions and answered three questions.

Eric knew very well that they were both old foxes, and it was impossible to take what the other said completely seriously.

But Eric is also very clear that the purpose of him and Mr. Pei is to dig out some useful information from the other party's true and false answers.

"The three questions that Mr. Pei asked me were the new person in charge of the IOI national service, the upper limit of Dayak's burning money, and what is the probability of breaking through this upper limit."

Obviously, he still has some curiosity about his new opponent, but he doesn't really care. What he cares more about is how much money Dayak Group will burn. ”

"This shows that ......'burning money' is the crux of this business war."

"The three questions I asked are actually related to Tengda's marketing strategy. Although Mr. Pei's answer is true or false, as long as it is carefully analyzed......"

Eric thought hard.

In the past few months, he has done a lot of research, and apart from some details at the executive level, he has basically clarified GOG's operating methods.

It's nothing more than a desperate crazy burning of money!

Originally, Eric thought that Tengda was just willing to spend money on marketing, but later he found out that making less money was actually burning money in disguise.

GOG heroes are all free, the skins are all cabbage prices, and the first skin of the hero designed by the player is directly discounted...... Such a discount is no different from giving it away for nothing.

And ioi has always been unable to beat GOG, a very important reason is in the pricing of heroes and skins.

Although the price war is low, it does have a significant effect.

Eric knew this, but he couldn't change it, as he had a hard time convincing Dayak and the Finger Company executives to change the price of the skin to the same price as GOG, because the profits involved were too great.

Therefore, the question that Eric wants to ask most is, why does Tengda dare to burn money so much?

You must know that Tengda is not listed, and there is no option to burn the money of investors and shareholders, and it is the company's money that is burned. Or to be more precise, it was all Mr. Pei's money that was burned.

That's why Eric was confused, Mr. Pei burned money so much, didn't he feel distressed?

And Mr. Pei's answers to the three questions can actually be boiled down to one point.

Because MOBA games are winner-takes-all, they must be burned all the time, otherwise all the work will be wasted;

will use all the funds that Tengda can use to burn money to promote GOG;

As for the risk of breaking the capital chain, Mr. Pei's answer is directly "believe in your luck".

It's a gambler's mentality!

Eric rubbed his temples.

Judging from the available information, Mr. Pei's actual behavior is indeed consistent with what he said. It is not an exaggeration to say that he is a gambler. ”

If this information is true, then Mr. Pei may have two purposes for saying this:"

"The first possibility is to scare Dayak off and tell Dayak that this war is a bottomless pit, and if you don't dare to follow to the end, then please give up as soon as possible."

"It's like being at the poker table, directly studing all your chips, creating huge psychological pressure on the other party, betting that the other side does not dare to follow, and eats the chips on the table now."

"The second possibility is that as a method of agitation, let Dayak burn money, including lowering the price of the skin. In this way, the two sides are locked in a dangerous hand-to-hand combat, but the entire MOBA community will expand further rapidly. ”

"When the cake is bigger, the winner takes it all, and you can get greater benefits."

"But the latter is obviously too risky to be a sane act."

"What if this is a fake news deliberately released by Mr. Pei?"

"That means that Mr. Pei is not a gambler, but is bluffing, so it still plays the role of 'intimidation', to put it bluntly, he still wants to scare Dayak Company away."

"Sure enough, it's still too difficult to guess Mr. Pei's psychology."

"However, I can also get around this problem and start with the real conditions."

"Mr. Pei's answer to these three questions actually verified one of my guesses inadvertently, that is, ......"

"Although Tengda burns money ruthlessly, the flow of funds is not particularly healthy, or rather, Tengda Group is actually a state of dancing on the tip of a knife."

Eric has already analyzed that he believes that with the investment and return of Tengda, it is very likely that it has always been maintained in a small amount of profit or even a small loss, that is to say, Mr. Pei seems to pay too much attention to the speed of capital turnover, resulting in the company's ability to resist risks is not strong.

Tengda is indeed very willing to throw money, but there are limits to this kind of money.

Once the speed of throwing money exceeds Tengda's profitability, then Tengda's capital chain will become very dangerous.

When Eric asked about the capital chain, Mr. Pei's answer was "by luck".

Eric already has a vague answer: "In other words, I don't need to worry about what Mr. Pei's mentality is." Regardless of whether he is a gambler or not, the capital chain of Tengda Group is in fact in a relatively tight state. ”

"In other words, there will be a 'limit value' for Dayak Group to burn money, which is the profitability of all industries of the entire Tengda Group and the upper limit of the funds that Tengda Group can get through various means."

"When you don't exceed this limit, no matter how much money you burn, GOG's first-mover advantage can't be shaken; But once this limit is exceeded, it is possible to drag down the entire Tengda Group! ”

Eric couldn't help but smile.

When he answered Mr. Pei's question before, he once said a number: 100 million dollars. He said this was his estimate of the upper limit of the amount of money that Dayak Group could afford to burn.

If the burning of money does not achieve obvious results, then Dayak Group will burn so much money at most.

It's hard to tell if it's true or false. But whether Mr. Pei believes it or not, this will establish an anchor point in Mr. Pei's psychology and play a certain suggestive role.

Moreover, the premise of Eric's assumption is that Dayak Group is not particularly aware of the situation of Tengda Group, and only burns money to burn its own psychological bottom line and gives in.

But the question is, what if Eric shared this information with the top management of the Dayak Group?

Chrétien will adopt a different operation strategy from Eric, and may make certain modifications to the game itself, and may cooperate with local game companies in Huaxia.

But Eric judged that the effect of Chrétienne's series of measures would not be much better than his own.

When Chrétien also fails, Eric will be able to report this information to the top of the Dayak Group, and will most likely have a chance to make a comeback.

When the time comes, Dayak Group will either give up the money burning war with Tengda Group, or it will follow Eric's advice and burn until Tengda's limit!

If it's the former, it goes without saying; But if it's the latter, then Eric has a chance to turn over!