Soon, the number of video playbacks, barrages, messages and other data began to grow rapidly!

Feihuang Studio's official account on the Elle Island website already has a large number of fans, thanks to the accumulation of short videos, documentaries and movies; Chen Lei, as the current top folk singer, also has a very high degree of attention.

The combination of the two made the video of "New Life" spread wildly at the beginning of its release!

Feihuang Studio did not deliberately interpret the meaning of this video.

When there are more audiences, someone will naturally analyze it.

"This is Chen Lei's new song? Ahhh But what happened to Elle's starters? And did you use the account of Feihuang Studio? ”

"Chen Lei× Feihuang Studio? My favorite year-to-year UP and month-to-month UP collaboration, awsl! ”

"How should this video be positioned? Should this be regarded as the MV of Chen Lei's new song, or should it be regarded as a promotional video? I see the words 'sloth apartment' appear in the back? ”

"Cooperation, of course! Have you forgotten that Chen Lei wrote a poem "Waiting" at the beginning to promote the fishing Internet café? Isn't it normal and reasonable to write a new song now to promote the sloth apartment? ”

"This singing skill is really amazing, I have always felt that Chen Lei is currently the best folk singer in China, without any show-off skills, but he can sing this kind of taste, which makes people resonate very much!"

"Does anyone understand this MV? What does it mean that the beginning and the end are connected together? That broken building and Chen Lei's guitar-playing living room seem to be the same place? ”

There was a lot of discussion, and it didn't take long for a class representative to speak.

"Let me explain! The video has been watched several times, and I noticed some details, which may be what Feihuang Studio wants to express:"

"First of all, this should be a promotional video for the sloth apartment, because it has also been released on the Tengda Life APP, and the last sentence 'If you are tired, you might as well slow down and be a sloth' The promotional slogan also proves this."

"Secondly, there are a few details in this video that you can pay attention to."

"The timeline of the short film is actually staggered, and there are two protagonists in the MV, Chen Lei and the designer. The scene is like this: Chen Lei is singing in the house, Chen Lei is walking in Jingzhou, the designer chooses the house to start designing and renovating, Chen Lei comes to live in the house, and Chen Lei starts singing. ”

"Everyone found that the end and the beginning formed a loop, and the scene was just right to connect. This shows that the narrative of the entire video is actually a flashback. ”

"If you follow the normal chronological order, it should be like this: Chen Lei is strolling in Jingzhou, or wandering, the designer chooses the house to start renovating, Chen Lei lives in the house, Chen Lei begins to sing, representing the wandering wanderer who finally comes to the sloth apartment and settles down."

"It's just that Feihuang Studio used a little trick when shooting: they deliberately disrupted the order, used flashbacks to form a closed loop of the whole story, and then used special transitions to deceive the audience, and each aerial shot actually hinted at a change in the timeline."

"The puzzle was not revealed until the end, and there are strong hints in the two places: one is that the designer and Chen Lei walked into the building at exactly the same angle, and the other is that the unique 180-degree floor-to-ceiling windows were revealed after the renovation of the house was completed, which shows that the house is the same house, but the designer and Chen Lei entered at different times."

And this special narrative method, I think, is mainly to highlight the part of this transformation! Maybe most people are paying attention to Chen Lei's lyrics and some deeply touching clips in the film, but they ignore the renovation part of the house. ”

"In fact, the broken house at the beginning and the house that was finally renovated can be said to be a world of difference! At first, everyone thought they were irrelevant, but in the end, the mystery was revealed to the same house, and the unexpected impact would be stronger! ”

And the most exciting thing is that Chen Lei's song and this video are perfectly integrated together in terms of structure! I don't know who cooperated with whom and who had this idea first, but the result is that the last paragraph of Chen Lei's song has the same melody and different lyrics as the first paragraph. ”

"This approach, on the one hand, cooperates with the timeline of the video, so that the timeline forms a perfect loop;"

"On the other hand, there is also a hint: it is not a simple cycle and repetition, the lyrics at the beginning of the video are very 'mournful', very sad, very lonely, but the lyrics at the end of the video become positive, giving people a sense of hope, which is also hinting at the theme of the whole video 'new life'."

So the name of this video "New Life" should have two meanings: one is that the old house has been reborn under the transformation of the sloth apartment project, from ruins to livable residences; The other is a wanderer who has felt too much warmth and coldness in the house, settled in this house and started a new life. ”

"All in all, this promo is really amazing! I feel that it is not only a promotional video for the sloth apartment, but also a promotional video for the cityscape of Jingzhou! ”

This long comment analyzing the connotation of the video was quickly liked like crazy and became a hot comment, and it was officially liked and pinned by Feihuang Studio.

This is indeed the expression that Feihuang Studio has thought of in advance when making this video, and in order to complete this video, Feihuang Studio also went to help Chen Lei and Liang Qingfan take a lot of pictures.

In fact, in the end, the more than three hours of footage originally recorded by the videographer only took two minutes, and the other more than three minutes were all reshots.

But these two minutes are just as important because it shows the whole process of changing the house, which is an essential part of the theme of the video.

So far, the promotional video "New Life" produced by Feihuang Studio for the sloth apartment is complete!

It succeeded in conveying the idea of a sloth apartment, which resonated with many wanderers in the city.

In every hustle and bustle of the world, there are people who are longing for a place where they can be alone, empty and rest.

The Sloth Apartment is to provide such a place for everyone, so that you can wash away the pain of wandering, slow down like a sloth, no longer just struggle in the steel jungle for life, but also in this unique space, forget everything to have a good rest.

So, at the end of the video, in the barrage such as "moved to cry", "good", "see you at the beginning", there is another barrage that is being reread repeatedly:

"So, where should you rent such an apartment?"

……

……

Wednesday, August 24.

At 10 o'clock in the morning, Pei Qian slept until he woke up naturally.

He didn't know that Feihuang Studio updated the video last night, and he didn't know that there had been a storm of discussion on the Internet last night and this morning.

Get up as usual to wash up and get ready to eat at the Touching Fish Internet Cafe.

However, when going downstairs, Pei Qian stepped out of the elevator and suddenly realized that something was wrong.

Someone on the first floor is looking at the house?

The voice of the housekeeper Song Kai came from the housekeeper room on the first floor, and it seemed that he was introducing the rules that need to be followed to rent a sloth apartment for interested customers, as well as the specific rental price.

Pei Qian instantly felt like a great enemy.

What's going on?

In order to prevent being discovered, Pei Qian hurriedly hid in the fire staircase, and while waiting for these housekeepers to leave, he took out his mobile phone to check the truth behind it.

I've been living here for more than three months, and no one has been interested here, why did so many people suddenly come here today to look at the house?

If something goes wrong, there must be a demon!

Sure enough, Pei Qian opened the Tengda Life APP and saw the promotional video of the sloth apartment that he had just uploaded last night, as well as the following comments on the comprehensive interpretation of this promotional video.

"Upload videos after work at night?!"

"I think these people haven't taken enough vacation, and they dare to openly violate the company's regulations!"

"Uh...... It doesn't seem to be necessarily, it takes time to pass the review, judging from this release time, it seems that the review was submitted before the end of work, and it happened to be approved after work? ”

Pei Qian, who originally wanted to ask the teacher for his guilt, carefully studied this release time, only to find that Feihuang Studio seemed to be very smart and did not leave a handle for himself.

"Huang Sibo has already traveled, and the progress of this video has not been delayed at all? Outrageous! ”

Pei Qian was very helpless, although he knew that he would always come, but it came so quickly, it still caught him off guard.

At this time, there was a sound of footsteps outside, and it seemed that the people watching the house had left.

Pei Qian pushed open the door of the fire staircase and happened to meet Song Kai, the housekeeper who had just sent the customer away.

Song Kai was stunned for a moment.

Mr. Pei, this is ...... Climbing stairs in the morning to exercise?

Otherwise, how can you not sit on the elevator and walk out of the fire stairwell?

Looking at Mr. Pei's breathless appearance, his physical fitness is good?

After analyzing it for a long time, I felt that something was wrong.

Pei Qian didn't know Song Kai's mental activities, and asked, "All those people just now came to see the house?" ”

Song Kai nodded: "Yes, Mr. Pei, there were suddenly several groups of people coming to see the house this morning, which should be the credit for updating the promotional video on the Tengda Life APP yesterday." ”

Pei Qian is like a great enemy: "So, does anyone want to rent it at present?" ”

"Uh......" Song Kai hesitated, "Not yet, after I introduced the specific regulations and rent of the sloth apartment, everyone said that they would go back and think about it." ”

Pei Qian was overjoyed, sure enough, my strategy was still useful!

Hurriedly continued to ask: "You didn't use any marketing words when introducing the house, did you?" ”

Song Kai nodded: "Of course not, Mr. Pei, you explained before." I also haven't revealed to anyone that you live here. ”

Pei Qian was very satisfied, and a smile appeared on his face: "Very good, keep it up!" ”