Chapter 627: The Controversy Over the Sloth Apartment Model (Asking for a Monthly Pass!) )
The previous multiple insurances are starting to work!
At the beginning of the project of the Sloth Apartment, Pei Qian racked his brains to think about how to persuade the tenants to leave the house as empty as possible.
It's just that those impersonal regulations are written on the Tengda Life APP, which is obviously not safe enough.
Although this will definitely dissuade some people, there will inevitably be some people who will come to the scene to see the specific situation of the house with a fluke mentality, which is unavoidable.
And each house has its own housekeepers, and these housekeepers can also be seen as sales, because they have to introduce the characteristics of the house to the customers who come to see the house.
What if these housekeepers have particularly strong sales ability and clever speaking skills, and fool customers into checking in on the spot?
It's not impossible!
Because most of the people who come to apply for housekeepers, including Song Kai, have worked in other rental companies, and these rental agency companies are very good at turning people into marketing machines that open their eyes and tell nonsense.
Not only that, because the decoration standard of the sloth apartment is extremely high, and it was designed by Liang Qingfan himself, the first impression is very visually impactful.
Middle-aged people who like the style of local tyrants can't look down on it, but for young people, the lethality is particularly obvious.
Pei Qian was afraid, the customer came to see the house, and saw the interior of the house like the promotional video, and the housekeeper flickered again, and his mind was hot on the spot, and he signed the contract.
In order to solve this problem, the training of housekeepers is obviously an important part.
Therefore, Pei Qian had already told Song Kai a long time ago: If someone comes to see the house, don't use any marketing words, and don't have any subjectivity when introducing the house.
When customers come, they are introduced to the hard rules of the sloth apartment, such as the furniture in the house cannot be moved, the furniture cannot be purchased by themselves to increase storage space, and the whole house must be rented for a long time.
The housekeeper can't use any marketing tactics, which will naturally dissuade customers even more.
Moreover, Pei Qian also deliberately emphasized that the housekeeper must not reveal that he lives in this building, and even do not send a signal that "Mr. Pei is also living in a sloth apartment".
Pei Qian inadvertently made the mistake of bringing goods to Touching Fish Takeaway before, but he didn't want to make it again.
Therefore, although some people came to see the house along the address on the Tengda Life APP in the morning, no one really decided to move in.
Pei Qian was a little relieved.
I just don't know what happened to the other three buildings.
The building where Pei Qian lives is a large flat floor with one ladder and one household, and the rent is very high, and it is normal for ordinary people to not be able to afford it. However, the other three buildings, because the area of each house is not large, are still within the range of rent that ordinary people can accept.
I'm going to have to pay a little attention to what's going on online.
Yesterday's video was popular, but at that time, netizens saw beautiful illusions; Today, when netizens saw the house on the spot, can they still maintain yesterday's enthusiasm, which will determine the fate of the sloth apartment in the future.
Pei Qian came to the Touching Fish Internet Cafe and swiped his mobile phone while eating to check everyone's evaluation of the sloth apartment.
……
In some local forums and groups in Beijing, many people are already discussing the "sloth apartment", a new industry under Tengda Life.
The previous sloth apartment just hung a simple page on the Tengda Life APP, only hard rules, no promotional videos, and the Tengda Life APP has just been revised not long ago, so it has not attracted much attention.
But after this video was updated, the attention of this project immediately increased!
Because so far, Tengda's industries, including Touching Fish Internet Cafe, Touching Fish Takeaway, Headwind Logistics, Managed Gym, etc., are all well received.
Renting a house has always been a major pain point for young people.
Small intermediaries and second-hand landlords are everywhere, looking for these people to rent a house, and being deceived is a high probability event, and it is not normal not to be deceived;
Experienced people say that they need to find a big intermediary company to rent a house, but the big intermediary company is also full of routines, and it is also fooling you without discussion, but it will not be so miserable.
The so-called big intermediaries, compared with small intermediaries and second-hand landlords, are only 50 steps and 100 steps.
Young people who have just joined the workforce, if they look for a house on their own, are likely to be deceived.
Many people who have worked for two or three years have rented a satisfactory house, and that is only because they have been deceived a lot, have experience, and learn to use a lot of time and energy to screen those scams, and finding a good house is basically equivalent to picking up leaks.
Now when I heard that Tengda was going to make an apartment, many local young people in Jingzhou were of course overjoyed!
Not to mention anything else, at least Tengda can be absolutely trusted, and it will definitely not be full of routines like other intermediary companies, you are the uncle before signing the contract, he is the uncle after signing the contract, patting his chest before signing the contract to guarantee and promise, and after signing the contract, he can't even remember who you are.
What's more, this promotional video was shot so well, Chen Lei sang the theme song in it, and the whole room looked warm, comfortable, and simple...... It makes many young people itch to see it.
However, after visiting the house on the spot and listening to the housekeeper's detailed introduction, many people retreated.
Public opinion on the Internet is no longer a one-sided praise, but a heated discussion has begun.
"I went to see the house today, and this house is indeed the same as in the promotional video, it has not changed at all, but the price is really scary! Compared with the hardcover room in the same location, the rent has increased by at least 30%! Is this still the inexpensive Tengda? ”
"But the house here is well decorated."
"Clearly, I mean 30% compared to hardcover rooms! If you compare it with a house with a broken decoration, you can raise 50%! ”
"To sum up, there are currently a total of four sloth apartments: a large flat on the side of the city dawn, not to mention this, ordinary people can't afford to rent, and the house type is very strange; One set is the commercial and residential loft of Shundong Garden, which is divided into two floors, but everyone understands the commercial and residential areas; There are two sets that are the ones in the promotional video, but the location is very partial, and the 180-degree view living room is amazing at first sight, but after really going to see it, I will worry about whether it will be too impractical. ”
"All the houses are of a very high standard and the prices are on the high side."
"To be fair, I went to see the house, the decoration specifications of the sloth apartment are really too high, many people buy their own houses, and they are not necessarily willing to spend so much money on decoration! But this is not particularly obvious at all, such as furniture and household appliances, which seem to be more upscale than the 'peace of mind' launched by the 'home' intermediary, but I feel that it is not too high-end. ”
"Yes, the overall decoration grade is higher than that of the 'home' peace of mind room, but this decoration style is too simple, it is not an exaggeration to say that it is shabby, and the advantages reflected in the decoration are not obvious."
"Why don't you mention the strict rules of the sloth apartment? You can't buy furniture, you can't move the layout inside, you have to rent for a long time, the whole rent, the price is still so high, how many people are willing to rent? Even if you are willing to rent, just such a little storage space, things can't be put down at all, do you want me to throw away all the clutter? ”
"Based on my years of rental experience, the sloth apartment model is a complete face-saving project, which is too impractical! It's expensive and inconvenient, and it's only suitable for literary and artistic young people to take pictures and pretend to be forced inside. ”
"Indeed, it seems that if it weren't for this look, it would definitely be a sin to rent this. I would rather choose the peace of mind room of the home group, although the decoration is not so beautiful, but it is also a big brand that can be trusted, it is also finely decorated, the price is cheap, and I can fiddle with the furnishings in the house casually. ”
"I think since it's Tengda's industry, it's definitely still trustworthy, maybe there's a deep meaning behind this kind of regulation, and you can find out when you live in it?"
"Then the martyrs are welcome to be guinea pigs."
"Actually, I've wanted to complain for a long time, aren't Tengda's other industries also heavy on style and light on practicality? The food box that touches the fish takeaway, adding a broken box is so much more expensive than the ordinary version, the managed gym is directly bundled with the fitness meal, and the pay-per-time billing is twice as expensive as other gyms! ”
"Upstairs +1, I don't know why many people always call Tengda a good price, I can accept it, where is this price low? Is there anything really cheap for all the things on the Tengda Life APP? Isn't it all about spending money to buy forced qualifications? Takeaway is such a thing, and if it's more expensive, it's more expensive, it doesn't matter. Renting a house will take up one-third of most people's wages, and then it will rise by 30%, who is willing to do it? ”
"Indeed, the first attribute of the house is to live, and this kind of thing can't be eaten as food."
"I think Tengda is floating this time, overemphasizing the attributes of pretending to be forced, ignoring the actual living demand, and running counter to the market."
"So, isn't the peace of mind room at home fragrant? The same fine decoration, the same housekeeper, the price is 30% lower than the sloth apartment, you think about if the rent is 1500 a month, you can save 6000 yuan a year, a mobile phone is out! ”
"I also think it's more cost-effective to live in the house over there. What about the sloth apartment...... Wait, I believe Tengda will soon find out that this thing does not meet everyone's needs, and if it can't be rented, the rent will be lowered or the rules will be changed. ”
……
After the meal, Pei Qian was relieved while drinking coffee and flipping through everyone's comments on the sloth apartment.
Well, my security measures worked!
What do netizens say? Wait, if you can't rent it, the rent will be lowered or the rules will be changed?
Boy, you think too much!
President Pei dictatorships and so on the party!
If the house can't be rented, it's too late for Mr. Pei to be happy, and he will lower the price for you? When pigs fly!
Pei Qian felt a lot more steady, this time, the script was finally going according to my expectations.
Strictly speaking, the price of the sloth apartment is not so high that the working class cannot afford to rent it.
But in the end, it is often not the absolute price that influences the consumer's decision, but the relative price compared to the competition.