Meng Chang pressed the remote control in his hand, and a picture appeared on the PPT, which was a set of special tableware.

The blue and white porcelain plate and ebony chopsticks look very classy.

"The second is to work on the utensils and the dining environment."

"At present, the grilled cold noodles are all eaten with paper bowls and bamboo skewers, which are very unhygienic and unhealthy, and not high-grade enough. We want to produce a batch of special tableware for eating grilled cold noodles, for example, which can be completely on par with sushi! ”

"The long blue and white porcelain plate is divided into small grids, which are neatly placed on the roasted cold noodles that are neatly cut to the same width, each pair of chopsticks is made of ebony, and the logo of the 'cold noodle girl' is engraved on it, and the chopsticks of each customer are brand new and unopened, and the customer can choose to take the chopsticks away for collection after eating."

"In terms of the dining environment, it is naturally spacious, bright and comfortable. Since it's called 'Cold Noodle Girl', the waitress is of course all pretty girls, bringing customers a great dining experience. ”

"The second step is to start the marketing campaign. We will carry out a series of marketing activities such as sports cars delivering baked cold noodles, beautiful celebrities delivering baked cold noodles, food connoisseurs tasting baked cold noodles, and the National Baked Cold Noodles Competition to help 'cold noodles girl' quickly build a brand across the country! ”

"In short, these promotions will fully highlight the cultural heritage and brand value of 'Cold Noodle Girl', and users will be very curious, how delicious can baked cold noodles be?"

"Use marketing to drive discussion, use traffic to create heat, and absorb more funds, so as to open the branch of 'Cold Noodle Girl' to the whole country and create a restaurant chain brand for Chinese people!"

"At the same time, our marketing model will make full use of Internet thinking, put aside the shackles of 'public domain traffic', and strive for 'private domain traffic', so that every customer can become our marketing node, and establish an unprecedented and extremely reliable marketing context!"

"The third step is to fully embrace the Internet ecology and use the 'multi-dimensional fusion' method to break down the barriers between online and offline, catering and the Internet, and users and platforms!"

"Tengda Group has catering departments such as fish takeaway and nameless restaurants, as well as a series of physical industries such as Internet cafes, express delivery, apartments, etc., and at the same time, there is also a 'Tengda Life APP', which has strong software development capabilities."

"And once the 'cold noodle girl' is successful, it can be connected with these industries in Tengda, help each other, and produce a chemical reaction!"

"Combining catering, Internet services, cultural communication, finance, mobile terminals and other ecosystems, relying on Tengda's existing industries, fully absorbing external capital, and using Internet thinking to create a craftsman spirit, you can make your dreams burn!"

"In short, the 'cold noodle girl' is only the first step in the whole plan, but it is also a crucial step."

"The funds needed in the early stage are not much, only 5 million are needed for the research and development of formulas and the operation of flagship stores. After the 'cold-faced girl' gets a good response and brings returns to Tengda, it's not too late to chase after it. ”

After the rare nouns were thrown one after another, Meng Chang looked at He Desheng with confidence.

If it is done, it will be done, and if it is not, there is no way.

Meng Chang is very confident in his eloquence and the content on the PPT, if the other party believes it, it will definitely be 5 million without saying a word; If you don't believe it, it's useless to say more.

The tea in front of He Desheng had bottomed out, and he was silent for a moment and did not reply immediately.

Sounds like a good project.

Do you think its business model will be successful? That's certainly not the case. Selling baked cold noodles to a nationwide chain? Let the people of the whole country be able to eat high-priced, dream-filled baked cold noodles anytime and anywhere?

It can't be said that it is completely impossible, but it is indeed not that likely.

Sounds like.

One of the simplest truths, grilled cold noodles as a snack once in a while, it is definitely no problem, but it must not be eaten in one meal.

But He Desheng is a person in the investment circle, and he knows very well that most of the current Internet business models are not intended to make money steadily.

Sometimes you earn users' money, and you earn investors' money, no different.

Some Internet companies have not found a profit model in the end and have been burning money, but as long as someone believes in it, as long as there is capital that has been entering, they can always find a receiver.

It doesn't matter if it's not profitable, as long as it can be sold smoothly to the receiver, it's also profitable!

As long as you don't throw it at the last stick of the drum pass, it's a success.

Of course, He Desheng knew very well that it was impossible for Meng Chang to say this clearly, even in this kind of situation where there were only the two of them.

It can only be that everyone has the same heart.

From the perspective of a pure investor, there are actually two ways to succeed in this project:

One is that the "cold noodle girl" is indeed as Meng Chang said, stores are opened all over the country, and each store sells tens of thousands, hundreds of thousands of baked cold noodles every day, making a profit.

The other is that the "cold noodle girl" did not achieve the first goal, but successfully sold it to a large company to take over, although it was not profitable, but it was also a success.

If nothing else, let's just talk about Meng Chang's PPT, this eloquence, and this marketing idea, including the grasp of the entire business model......

He Desheng also felt that he was worth the investment of 5 million.

But......

He Desheng was silent for a moment and said, "This project is very good, but ...... We can only invest two million. ”

Meng Chang was stunned: "Huh? ”

He had no idea that the script would develop like this.

In his opinion, Dream Venture Capital will either agree to give 5 million or not give a penny.

If you accept the cake you painted, you must be meeting your own requirements, and if you don't believe it, then just refuse.

What does it mean to give only half?

It is impossible for Dream Venture Capital and Mr. Pei to be short of this 3 million?

Moreover, this Mr. He didn't even ask Mr. Pei for advice, and he had already made a decision?

Meng Chang knows very well that the actual controller of Dream Venture Capital is Mr. Pei, and the previous projects such as shared phone booths, automatic bar lifting machines, and Xueba Come Quickly are actually invested by Mr. Pei.

As a result, I talked dryly for a long time, and I spoke so well that Mr. He didn't report to Mr. Pei, isn't it a bit too much?

Meng Chang hurriedly said: "Mr. He, 2 million is a little ...... It's not enough. Why don't you take the time to report to Mr. Pei and then strive for it? ”

He Desheng smiled and shook his head: "It's not a secret, this is the rule set by President Pei." ”

"If you came over half a year earlier, I would definitely report your plan to Mr. Pei as soon as possible."

But unfortunately, Mr. Pei just set new rules for Dream Venture Capital some time ago, and he himself is no longer directly involved in investment. Our investment ceiling for each project is determined by the size of your company. ”

"Your concept is very good, but considering the company's regulations, I can only invest 2 million."

Meng Chang was dumbfounded, and he didn't know what to say for a while.

I talked about it for a long time, looking at Mr. He's expression and eyes, I was obviously moved by what I said, and I was very optimistic about me, but I only gave 2 million and didn't add a penny?

It's hard to get up or down.

Moreover, Mr. He's attitude is not picking and choosing or bargaining.

According to the habits of ordinary people, since they are willing to give 2 million, they must be more satisfied with this model, but there are some things that are not very satisfied.

In fact, this situation can be talked about again, if you are not satisfied with this business model, you can change it, and you can add 5 million to me after you are satisfied.

But Mr. He is not like this, he neither intends to continue to talk in depth, nor does he plan to add money, this attitude seems to be saying: "Just this 2 million, get out of here quickly."

This made Meng Chang very uncomfortable.

But he can't say anything more, acting too eagerly is easy to show his feet.

Although 2 million is tight, at least it has the aura of "Pei's total investment", and he can find a way to fool him from other places.

Meng Chang thought for a moment and nodded: "Okay, then thank you Mr. He!" But Mr. He, I want to ask, if this money is spent, are you willing to pursue it again? ”

The first wave only gave 2 million, although it was a little tighter, but it was still acceptable.

The key is to see if you are willing to continue to give money.

He Desheng thought about it for a while and replied truthfully: "Whether or not to chase depends on your actual operation." The amount of chasing investment, I have to report to Mr. Pei for decision, theoretically speaking, there is no upper limit. ”

The so-called "actual operation" is to see whether it is a loss or a gain, which is the only measure.

According to Mr. Pei's requirements, if you make a profit, you must immediately sell your shares and leave the market, and if you lose money, then continue to invest. How much to vote is decided by Mr. Pei.

But this should not be said to outsiders.

If it is clearly stated that "if you lose money, you will continue to invest, and if you make money, you will not invest", these people may not be able to make some kind of trouble!

Therefore, it has to be said implicitly, "according to the actual operation of the decision whether to chase or not".

But in Meng Chang's sound, it has another meaning.

His eyebrows furrowed slightly, and his brain was racing.

"...... based on actual operation"

"So, both data and profitability must be taken into account, right?"

"Say it earlier, it's easy to do that!"

"First find a way to raise funds and open a store under the banner of 'Pei Total Investment'. The first stage is to burn money to do data and speculate on heat, although a lot of money has been spent and there is no profit, but as long as the data is good, Tengda will definitely continue to invest a lot of money. ”

Then, we will continue to drive more investment through Mr. Pei's investment. In the second stage, we began to work hard to make financial reports, and began to create the illusion of profitability to promote the rapid expansion of the company's valuation. ”

"There are both data and profits, Mr. Pei and other companies will definitely continue to chase after it, and when the value of the 'cold noodle girl' swells to the maximum, it also absorbs a large amount of funds, and then whether it is to find a way to find a large company to take over or ......"

The more Meng Chang thought about it, the happier he became.

As long as Dream Venture Capital will continue to pursue investment in the future, then it's easy to say!

The original plan was still able to be implemented smoothly.

Thinking of this, Meng Chang shook hands tightly with He Desheng: "Okay, Mr. He, I hope we can cooperate happily!" ”

"Together, let's make dreams burn!"