Chapter 624: Mr. Pei's "rubbing" word recipe (four more to ask for a monthly pass!) )
Friday, August 19th.
Pei Qian came to Yuyang Games to supervise the progress of spending money a little.
Everything else can be done without hurry, but the matter of spending money cannot be rushed.
It is impossible to spend such a large amount of money at once, such as holding competitions, determining the schedule, determining the venue, sending invitations to various clubs, asking them to apply for visas in advance, etc., which takes time.
If it's not processed fast enough and a sum of money isn't spent before settlement, it's stiff.
It's been two weeks since the spending plan was finalized, and a lot of work should be about the same, so it's time to ask.
In the conference room, everyone has arrived.
Compared to the last meeting, everyone's expressions have become much more relaxed.
As soon as Mr. Pei made a move, he gave people the feeling that he was "stable", and everything was developing in a better direction!
Lin Wan sorted out the information in her hand and began to report on her recent work.
"First of all, let's talk about the current situation of the national uniform."
"Although the focus of our work in the future is the world server, I am also concerned about the situation of the national server, because the national service is the basic plate of GOG and cannot be lost."
"It is worth mentioning that Eric's second wave of offensive has also failed."
Well?
Pei Qian felt a little inexplicable.
This time, he remembered who Eric was, the executive who parachuted in to be in charge of the IOI national service.
But did the second wave of the offensive also fail?
Is it still so efficient?
Pei Qian didn't even know when the second wave of the offensive began......
This is a bit embarrassing, the news of the victory reached Mr. Pei's ears even earlier than the news of the start of the war, which is outrageous.
Lin Wan continued: "After the failure of the initial local push strategy, Eric changed his strategy, which is to start with the peripheral industries of the game. ”
"He found several domestic live broadcast platforms, well-known anchors, and some old e-sports clubs, hoping to cooperate and let them promote IOI, and the result can be imagined, it is still the same as before, either he was rejected or he was beaten Tai Chi."
"It can only be said that so far GOG has been a monolith in China, while maintaining a super high market share, Internet cafes, live broadcast platforms, clubs, etc., have all been built into a monolith, and GOG has huge common interests."
Moreover, this common interest includes not only short-term and immediate benefits, but also long-term benefits in the future. Internet cafes, live streaming platforms and clubs all believe that IOI has no chance of winning, so in the long run, it is obviously more appropriate to side with GOG. ”
"Although Eric can give some short-term and immediate benefits, there is no way to guarantee long-term benefits at all, because he can't build strong enough confidence for these people."
"And confidence is the most important thing."
"Even Eric approached several clubs who wanted to sponsor them to set up an IOI branch, but they were all refused. On the one hand, Eric's price is not high enough, and on the other hand, these clubs are afraid of causing us to be dissatisfied and not getting a place in the upcoming World Invitation. ”
Pei Qian silently sighed, Eric was so miserable.
was originally ambitious to show off his strength in the national costume and fight to the death with GOG, but he was directly stuck in the first step and couldn't even spend money.
Of course, if Eric is really willing to spend a lot of money, he will definitely be able to spend it, but in the final analysis, the price given is not enough.
Internet cafes, clubs and live broadcast platforms were considered comprehensively, and they were not tempted at all, so they naturally gave him a closed door.
Pei Qian couldn't help but sigh, this Eric is a genius!
Not to mention the two waves of offensives, even recruiting troops and horses were unsuccessful, and they were still in the stage of speeches before the unveiling of the pole.
It's a bit envious.
Wang Xiaobin was surprised: "This Eric is really a talent." When I first came to China, it was called an eye above the top and unstoppable, but it turned out to be a fuss for a long time, that's it? ”
Ye Zhizhou also said: "Although it seems a bit unkind to talk like this, I do want to know what kind of expression he has now." ”
Lin Wan smiled: "To be honest, these things are not all his responsibility. ”
"After all, Eric is only the person in charge of the operation of the IOI national service, and his money is all asked for by Chaodayak Group and Finger Company, and he can't spend it casually."
"If he can really throw money unlimitedly, as long as the price is high enough, there will always be people who will defect. But the problem is that he can't. ”
"Although the Dayak Group is very rich, this does not contradict that they are very picky."
"Dayak Group is all about money, and when a money is spent, it must be able to see tangible benefits. Just like they spent a sum of money that we couldn't afford to buy Finger Company, it is also because they have seen IOI's achievements overseas, and believe that in the future, Finger Company will create value for them that is higher than the purchase price. ”
However, it is difficult for Eric to spend an excessive amount of money on the promotion of national uniforms, and it is difficult to convince the senior management of Dayak Group. What's more, even if the money is spent, it may not be effective, and at that time, Eric will have to take the blame, and he doesn't dare to take this risk. ”
"There is also a grapevine that can be used as evidence."
"It is said that the finger company has been preparing for the IOI international event for a long time, but the budget is limited, and only 100,000 dollars have been prepared."
"The acquisition of Dayak Group happened in the middle of the way, so the matter was put on hold for the time being."
"When the finger company started this idea again, we took the lead in announcing that we were going to hold a global invitational tournament, and directly raised the prize pool dozens of times, and the championship prize alone reached one million dollars!"
"This is embarrassing for the finger company."
"All over the world, GOG is on the offensive against ioi, and if they do a tournament and the prize pool is only $100,000, it's a shame that it might as well not do it."
"If you don't want to be ashamed, their prize pool must at least be close to ours."
"However, there seems to be no consensus within the Dayak Group on this, because the previous acquisition has consumed a lot of cash flow of the Dayak Group Media Company, allowing them to spend millions of dollars on the preparation of the competition in a short period of time, and many senior executives feel reluctant and think that this move is not cost-effective."
"It's not that there is no money, it's that you don't want to spend it."
"So, this matter can only be put on hold."
Pei Qian nodded silently, well, I originally thought that this Eric seemed to be a talent, but now it seems that he is not.
The reason why Eric was beaten in the national costume was that the main pot was to be thrown to Dayak's senior management who was really in charge of money.
Pei Qian's ability to make money is not how much money he has, but how much money he dares to spend.
I have 100 yuan, you have 1000 yuan, it seems that you have ten times more than me, but I don't feel distressed when I spend all 100 yuan, you have to weigh it when you spend 20, so in terms of banknote ability, I am still a little stronger.
Pei Qian soon became uninterested in Eric's affairs.
Hey, I thought I could put a little pressure on GOG in China, so that I could justifiably throw another round of money and make less money.
White looked forward to it.
Pei Qian felt a little bored.
Lin Wan continued: "However, his third wave of offensive has already begun. ”
"In the first two attempts, he seemed to realise that GOG's fundamentals are very solid, including internet cafes, live streaming platforms and clubs, all deeply tied to us."
"GOG's related industries are already monolithic, and he can't get a needle into it, and he can't do anything about it."
"So, Eric probably wants to think differently and poach players from other types of games, so that players who have never played GOG will enter the pit ioi. It seems that there are plans to find some manufacturers such as beverages, men's skincare products, mice, gaming chairs, etc., to cooperate and shift the main focus to winning third parties. ”
"Mr. Pei, do you think it's necessary to follow?"
Pei Qian's eyes lit up when he heard it.
This Eric can, in such a passive situation, he has found a breakthrough?
Looking for a third-party vendor? Why didn't we think of that before?
It's good that this Eric has given me new ideas for spending money!
Thanks to him!
Pei Qian nodded: "It's necessary, it's very necessary!" ”
"Keep an eye on me, which one this Eric cooperates with, we will also cooperate with which, no matter what he chooses, we will follow immediately!"
"You don't need to use your brain, just spend money, how easy!"
Everyone couldn't help but show sympathetic expressions.
I think that at the beginning, when Yuyang Games was pushing the IOI national server, Tengda Games did just that.
No matter what kind of promotion method IOI has come up with on the national server, GOG has no brains to follow up!
A "rubbing" word trick makes everyone in the game want to die.
Because GOG's user base in China has crushed ioi, as long as there is no brain, then ioi has no way to do it.
At the same time, everyone is more sure that Tengda Games must have learned from Mr. Pei from what Tengda Games did before.
This set of hooligan tricks is the same!
It can only be said that now everyone is watching the fire from the other side, and they can only mourn for Eric.
Pei Qian was immersed in the joy of finding a new way to spend money, and he didn't care about Eric's life or death.
"Okay, that's it, let's move on." Pei Qian waved his hand to signal the meeting to continue.
Lin Wan continued: "GOG's overseas promotion has also achieved good results. ”
"Mr. Pei, in the end, the remaining more than 20 million dollars, we acquired a comic company in the United States that accounts for less than 5% of the market share, called Hurricane Comics, and we decided to use its biggest IP, that is, the multi-faceted man, as the main hero as publicity."
"After some time ago, the advertisements of All-rounder and GOG have been fully rolled out in Times Square, subways, bus stations, major websites and other fields, and the number of GOG's overseas server users is growing rapidly every day."
"GOG's Conscience price has been well received by overseas players, and heroes with interesting mechanics, such as Wind Ink Nguyen and Modest, have also won the love of overseas players."
"Now that Tengda Games has completed the production of the all-rounder, it can be launched on the weekend, and there should be a wave of traffic skyrocketing at that time!"
Pei Qian frowned slightly: "Wait, this Hurricane Comics company you just talked about...... It wouldn't have just made a movie called Iron Man, would it? ”
Lin Wan shook his head a little dazedly: "Iron Man? What is that? Hurricane Comics doesn't have any ability to make movies, and they are on the verge of bankruptcy, otherwise it would not have been possible to sell themselves for more than 20 million dollars. ”
Pei Qian was relieved.
Well, I'll just say, I can't be so unlucky every time.
You can't just buy it and it's a seriously undervalued company, right? That's too unscientific.
I was still having a headache about how to spend more than 20 million dollars before, but now I have spent it smoothly, so I can rest assured.
And what I bought was a comic company that was about to go bankrupt and had a market share of less than 5%, so I wouldn't directly knock IOI down overseas, which is good.
Don't go too aggressive, let GOG eat away at ioi's market share little by little, so that Dayak will rebel and GOG can continue to spend money on promotion in the name of justice.
You expand your market share, I grab your market share, and so on, forming a perpetual motion.
Wouldn't it be nice for GOG and IOI to continue to play happily on overseas servers, and everyone will happily burn money together?
Dayak, you bought the money burning tree of my ioi national service, let's burn money brainlessly, then there is no way, I can only let you be my new money burning tree!
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