The current promotional activities of "Battleship of the Furious Sea" have also been launched, and the offline promotional materials have been fully rolled out, and the large-scale promotional poster of "Battleship of the Furious Sea" can be seen in many movie theaters.

But Lu Xiaoping was not satisfied, he felt that this seemed to be a little insufficient.

Since judging from the current situation, there are no strong competitors in the schedule of "Battleship of the Furious Sea", and box office success is almost a sure thing, the more money is spent on publicity, the higher the popularity, which means the higher the box office.

Who doesn't do a sure-profit deal?

Now "Battleship of the Furious Sea" is not popular enough, and the reason may be that the name is a little bit of a loss.

Although it is a serious popcorn blockbuster and a science fiction theme, the name is a bit like a war movie, and it naturally lacks some topicality.

But there is no way to do this, the translation name has already been decided, and it is impossible to change it.

But Lu Xiaoping has other ways, just one word, rub!

At present, there is only one key problem in the promotion of "Angry Sea Battleship": the name is not good, which leads to the audience's lack of clarity about the specific content of this film, and the psychological expectations are not very high.

Therefore, if you want to further increase the popularity of "Battleship of the Angry Sea", you have to work hard in this aspect.

Lu Xiaoping said to the person in charge: "This is a God-given opportunity, and we must not let it go!" ”

"Go and reveal some news, please spread it among the sailors: "Battleship of the Angry Sea" is scheduled for the May Day Golden Week, the sci-fi giant is coming, and a domestic sci-fi movie has been arrested, and it can only be released if it does not dare to confront it head-on."

"Also, it should be emphasized that "Battleship of the Angry Sea" is not a war film but a science fiction film, with a lot of special effects for big scenes, and the investment is huge, not to be missed!"

"Remember, we must not officially mention the name of "Mission and Choice", just let the sailors bring a rhythm in the dark, clean hands and feet, and don't get into trouble."

Lu Xiaoping's idea is very clear, in order to increase the popularity and popularity of the film, leading the war and stepping on one is the most direct and efficient.

"Overseas sci-fi blockbusters are coming strongly, and domestic sci-fi movies are powerless to resist and can only be forced to be released", this topic can definitely cause heated discussions on the Internet!

If you buy some water army at a low cost, you can create such a big heat, why not?

Of course, there is also a certain risk in doing so, in case it is blown out before the release, but the box office is not as good as the other party in the end, which is very embarrassing.

But Lu Xiaoping felt that such an accident was basically impossible.

If the movie "Mission and Choice" is really awesome, why don't you go to the last unpopular schedule on May Day? This is obviously because the producers themselves have no confidence in the film.

In that case, what else is there to be afraid of?

What's more, "Battleship of the Angry Sea" was released on May 1st, with its own traffic, even if the box office performance is average, it must be much stronger than "Mission and Choice" released in the unpopular schedule.

On May Day, "Battleship of the Angry Sea" was the first day of release, and "Mission and Choice" has been released for two weeks, which is already the end of the crossbow, and the box office is definitely crushing.

No matter how you think about it, it's stable!

The person in charge immediately nodded: "No problem, Mr. Lu, I'll arrange it!" ”

……

……

Tuesday, April 10th.

Tengda Group, Advertising & Marketing Department.

After Xia Jiang arrived with the interview team of the official platform, a young man named Yu Yao from the advertising and marketing department was in charge of the reception.

Meng Chang deliberately made an excuse not to come today, just to avoid this interview.

"Editor-in-Chief Xia, hello, please come in." Yu Yao greeted everyone from the interview team and arranged for them to be received in the reception room.

The advertising and marketing department has a similar office environment to other departments of Tengda, and because there are fewer people, it looks more empty.

Xia Jiang glanced at the environment of the advertising and marketing department, and became more and more sure of his previous speculation.

The incubation base was definitely built by Mr. Pei, and he didn't run away!

The overall style of this office area is completely carved out of a mold, although some details are very different, but the feeling is the same!

This strengthened Xia Jiang's determination to do a good job in this interview.

"Editor-in-Chief Xia, Brother Meng, he has something to do today, I'm really embarrassed. Just ask me any questions, and I'll know everything. Yu Yao said.

Xia Jiang nodded: "Okay, then let's hurry up and get to the point." ”

The two of them didn't have much to say hello, after all, everyone's time is precious, Xia Jiang just released an interview with the incubation base and Qiu Hong, and the response was good, now it is time to strike while the iron is hot and send out the interview with Meng Chang as soon as possible.

Although Meng Chang himself was not there this time, Xia Jiang was fully prepared.

Xia Jiang first asked a few simple questions, including the daily work of the advertising and marketing department, and the feeling of working in Tengda Group.

Yu Yao also replied normally.

Immediately afterwards, Xia Jiang changed his words and began to get to the point.

"For Meng Chang, the current head of the advertising and marketing department, do you know anything about his previous affairs on the cold face girl's side? Now that you're a colleague, what do you think of him? ”

Yu Yao thought for a while and said, "What I knew about him before was limited to some discussions on the Internet, and my first impression of him at that time was not very good. ”

"But after working together, I found that he is actually very different from the rumors on the Internet. I think this kind of change should have happened imperceptibly after coming to Tengda. ”

Xia Jiang's eyes lit up: "Huh? Can you elaborate on that? ”

Yu Yao explained: "There are two main aspects, namely the change of acting style and propaganda methods. ”

"As far as I know, Brother Meng was very flamboyant before he came to Tengda, and he drove a sports car to deliver baked cold noodles. But after coming to Tengda, he became very frugal, and he can even be said to be the poorest person in the company. ”

"For example, most people in our department commute to work by car, only Meng Ge commutes to work by bus every day, rain or shine, and even some colleagues said that they could take a hitchhike to pick him up, but he refused."

"I think in terms of his style, he seems to have become more low-key, less ostentatious than before, but a bit of an ascetic."

"In terms of publicity plans, the plans that Brother Meng is doing now are very different from before."

"In order to create more heat for the cold-faced girl before, I have done a lot of controversial marketing activities."

But after coming to Tengda, the marketing plans given by Brother Meng are all low-key and restrained. For example, the publicity for Tengda's physical industry and rabbit tail live broadcast, the previous exaggerated style has been swept away, and it has been replaced by a pragmatic feeling. ”

"This change is so obvious that it's hard for me to believe that Brother Meng is the same person as the person in charge of the cold-faced girl at the beginning."

Xia Jiang recorded quickly.

Obviously, this is the ironclad evidence that Mr. Pei changed Meng Chang!

If it was the original Meng Chang, he would definitely continue the exaggerated and eye-catching propaganda method of the cold-faced girl when making a publicity plan.

But now, Meng Chang seems to have completely washed away the lead, and all the propaganda plans seem to have become very stable, giving people a low-key and restrained feeling.

It is impossible for such a 180-degree shift to occur suddenly and without reason.

In addition to Mr. Pei, who else has this magical ability to make Meng Chang, who was originally keen on marketing and good at marketing, completely change a person?

Xia Jiang continued to ask: "Can you tell me about the 'collection of domestic classic games'?" How did you come up with the idea to advertise this? ”

Yu Yao replied, "Why do you want to promote this...... Actually, I don't know. ”

"I only know that although this plan was nodded by Mr. Pei, it was originally proposed by Brother Meng."

Moreover, in order to do a good job in this plan, Brother Meng can be said to have paid a lot. He not only asked about the details of the entire promotional activity one by one and strictly checked it, but also specially asked for the DEMO of the game from Tengda Games and experienced it repeatedly. ”

"Every day when I go to work, Brother Meng is the first to come and the last to leave. When we passed by his workstation, we could see that he was seriously playing the game DEMO, obviously to improve and make the promotional plan more perfect. ”

"This spirit has deeply touched everyone in our department, and they have all decided to learn from Brother Meng!"

"I don't think it would have been possible for Brother Meng to do this level if it weren't for true love."

Xia Jiang interjected: "Was Meng Chang a senior player before?" ”

Yu Yao shook his head: "As far as I know, no. Not only is he not a veteran player, but he hasn't even played a few games and is completely indifferent to it. ”

Xia Jiang immediately nodded, and understood: "I understand." ”

She began to make quick notes in a small notebook.

"If he hadn't met Mr. Pei, how could Meng Chang have lost his way?"

When he founded the cold noodle girl, Meng Chang's marketing did everything he could, causing a lot of controversy in order to attract people's attention and earn popularity. And the cold-faced girl also went bankrupt because of Meng Chang's emphasis on marketing rather than management. ”

"But when he was working at Tengda, Meng Chang's marketing style became very different, changing his previous exaggerated and eye-catching style to becoming low-key and restrained."

"Obviously, it was Tengda's working environment that infected him, and it was Mr. Pei's style of acting that influenced him!"

"Under this inspiration, a person who has no interest in games has also begun to care about the development of domestic stand-alone games, and has taken the initiative to promote domestic classic games."

"Even in order to make the publicity effective, he tried to play the game DEMO over and over again, just to achieve the situation of excellence......"

Under President Pei, it is still unknown whether Meng Chang can reform himself. But this change is already happening imperceptibly......"

Writing this, Xia Jiang suddenly thought of a question: "You said that Meng Chang has been trying to play the game DEMO in order to do a good job in the publicity plan, is there any photo of this?" ”

"If you add photos, it will definitely be better."

Yu Yao thought for a while: "It seems that I once took one, wait for me to find it." ”

He took out his mobile phone and flipped through the photo album, and soon found a picture: it was Meng Chang's back, and he was playing intently in front of the computer screen. As for the game screen on the computer screen, although I can't see it clearly, I can vaguely see it.

Although it was shot with a mobile phone, Yu Yao's mobile phone is a flagship machine, and the lens pixel is very high, so the shooting effect is relatively clear.

He added: "Because I had never seen Brother Meng play a game before, I thought it was very novel, so I took a picture." ”

Xia Jiang was very happy: "Great! That's what I want! ”

"Add this picture and this interview is complete!"