Meng Chang was frightened by Mr. Pei's phone call, and decided on the spot to spend the money immediately!

Now he pays attention to a bag for safety.

Although the 20 million funds have been allocated to the advertising and marketing department as publicity funds, as long as they are not spent, the actual control of the money is still in the hands of Mr. Pei.

What if Mr. Pei repents?

For example, what about temporarily recovering the money under the banner of capital turnover?

Although Meng Chang felt that Mr. Pei would not do such a shameless thing, he had to guard against it for the sake of commission.

Therefore, Meng Chang took advantage of the fact that he hadn't gotten off work on Friday, and immediately held a small meeting, gathered all his subordinates, and set a publicity plan for next week.

Directly AII IN, all the publicity funds are spent, and there is nothing left!

Anyway, success or failure is in one move, and after the end of the spent, just wait for the game to be released and the movie to be released on May Day, and the next half a month will be completely resigned to fate.

The employees of the advertising and marketing department were still as usual, obeying Meng Chang's orders, and soon went to work with their duties.

This time, all the publicity funds were smashed on the promotion of the "Collection of Domestic Classic Games", neither the game of "Mission and Choice" nor the movie.

It stands to reason that the publicity and distribution of movies is also the most important, and the publicity and distribution funds of many blockbusters are often the same as the shooting costs, often hundreds of millions.

These promotional funds include a variety of online and offline resources, such as display boards, banners, posters, etc. in major movie theaters, which cost money.

But Meng Chang obviously didn't plan to spend a penny over there.

If you promote a movie, doesn't that mean you also promote a game?

Players are not stupid, and when they see the name of this movie, they will naturally think of that old game, and they will definitely have doubts later.

So, the best thing to do is not to promote the movie.

Anyway, all the publicity funds have been spent, and the more ineffective it is, the happier Meng Chang is.

Of course, it is impossible for the movie to be absolutely confidential, and it is inevitable that the name and specific content of the movie can be seen after the finalization of the film schedule in theaters or the "coming soon" on various ticketing apps.

But as long as the publicity funds are not in place, the popularity and attention of the film will only remain at a relatively low level.

After all, the cost of publicity and distribution is borne by the company responsible for publicity and distribution, and people can't pay for publicity out of their own pockets, right?

And it's not just a matter of publicity, the publicity resources are insufficient, and the theater chain will definitely lower the film schedule accordingly.

Coupled with the fact that the movie and the game were released on the same day, Meng Chang felt that it should not be too much of a problem to persist until May 1.

Even if there is the support of some netizens, it is not enough to affect the overall situation, because "Mission and Choice" is not a small production, too much money is invested, and the box office must earn at least three times before it can return to its original cost.

Even if the popularity really rose in the later stage, Meng Chang had already received the full commission in April at that time!

After everything was arranged, Meng Chang turned off the computer contentedly, ready to get off work, and enjoy the weekend.

The editor-in-chief Xia of the official platform will come to do an exclusive interview next Tuesday, and Meng Chang plans to come back on Monday to see the propaganda situation, and then disappear directly on Tuesday.

Just let Editor-in-Chief Xia interview other people in the advertising and marketing department, and Meng Chang himself will not show up.

Meng Chang felt that as long as he didn't appear on camera and didn't speak, this interview would at most interview a few ordinary employees and ask some questions that didn't hurt or itch, which would not cause much sensation, and the problem should not be big.

Well, it looks stable, nothing is a big deal!

Meng Chang got up and stretched, he has been busy promoting the plan during this time, and he is still a little tired, this weekend can finally take a good rest and relax!

Unfortunately, there is no money and no relaxation activities to choose from, so I can only sleep at home, watch a movie and eat something delicious.

While planning his weekend, Meng Chang happily left work and took the bus home.

……

……

Monday, April 9.

Imperial Capital, Fanqi Media.

Fanqi Media is a media and entertainment group with good influence in China, and its main business includes film investment, production, publicity and distribution, TV drama investment and distribution, artist management, etc.

In addition to investing in and distributing domestic films, Fanqi Media will also undertake the publicity and distribution of some overseas blockbusters in the mainland.

Because the scale of Fanqi Media is not small, and there are many successful publicity and distribution cases, Fanqi Media can also have a good say in docking with overseas film and television work on domestic publicity and distribution issues.

Just after going to work on Monday, Vice President Lu Xiaoping heard a good news.

The head of the department responsible for the promotion and distribution of the overseas movie "Battleship of the Angry Sea" came to Lu Xiaoping's office early in the morning and said excitedly: "Mr. Lu, there is good news!" The matter of "Mission and Choice" seems to have been finalized, and it has been changed from the original May Day file to be released on April 14, which is this Saturday! ”

Lu Xiaoping was stunned for a moment, and even a little doubtful about the authenticity of this news: "How is this possible?" ”

The person in charge said: "I also thought it was impossible, so when I first heard the news, I thought it was fake news!" But the source is very reliable, and I have made many inquiries to confirm that "Mission and Choice" has indeed been promoted, and it will really be released on April 14, and it is absolutely impossible to be fake! ”

Lu Xiaoping showed an exaggerated expression, he was simply surprised and delighted!

"Battleship of the Angry Sea" is a standard Hollywood blockbuster with an investment of 200 million dollars, known as "the largest sci-fi blockbuster in Hollywood this year".

Although there are a lot of qualifiers in this statement, and there is a certain amount of moisture, from the perspective of the production team, there are famous directors and superstars joining, it can be said that there are many stars, and even the special effects production team is the top in the industry.

This film was filmed in the waters of Hawaii, with many destroyers, battleships, and aircraft carriers making real appearances, and even using real materials from the President of the United States to the Navy.

In short, from all aspects, the film is of excellent quality, and the producers naturally have high hopes.

And Fanqi Media took a fancy to this, so it signed the promotion and distribution of "Battleship of the Angry Sea" in China a long time ago, hoping to make a lot of money with this movie!

In order to promote "Battleship of the Angry Sea", Fanqi Media also spared no expense.

First of all, in order to cater to the mainland market, this movie invited a well-known domestic traffic actor to make a cameo for more than ten minutes, and made a special version, and when the film is screened and roadshows in the mainland, this traffic actor will also follow the whole process.

Secondly, compared with other overseas films, this movie not only did not premiere later than overseas, but also nearly a month earlier!

"Battleship of the Fury Sea" will be released in China on May 1, and it will be released in other places around the world until the end of May.

There are two main reasons for this situation, one is that film companies are paying more and more attention to the local market of non-US countries, especially the mainland has a particularly strong consumption capacity and a broad market, and early release in the mainland can get a higher box office; The second is to avoid some blockbusters of the same period on a global scale.

Fanqi Media knows that the May Day Golden Week in China is one of the best schedules of the year, so it has been communicating with the producers of "Battleship of the Angry Sea", and finally won the current schedule.

Originally, everyone was very happy after the file was set, and felt that this time it must be stable, because although there are many movies released on May 1st, they have not directly posed a threat to "Battleship of the Angry Sea".

"Battleship of the Angry Sea" is a science fiction movie with huge investment and excellent special effects, and most of the domestic movies released on May Day are comedies and romances, which are not in the same dimension at all, and there is nothing to compare.

As a result, after careful investigation, Lu Xiaoping found that something was wrong.

Where did a "Mission and Choice" pop up?

Because he had never seen the publicity of this film, Lu Xiaoping immediately regarded it as a small production of a third-rate company, but after careful investigation, he found that this is a small production, this is a production of Tengda Group, which has filmed "Beautiful Tomorrow" before, and Lu Zhiyao joined!

As a result, the entire Fanqi media was worried as if it were facing a great enemy.

However, it didn't take long to worry about it, and there was good news today.

"Mission and Choice" is no longer in the May 1st file, it has been raised for half a month, and it is scheduled for April 14th!

This really made Lu Xiaoping overjoyed, and it can only be said that the ups and downs of life are really exciting!

He excitedly stood up and walked around the office twice.

"So, Tengda's side is scared?"

"I feel that the competition pressure is too great in the May 1st release, and I don't dare to confront us head-on, so I raised the file to the 14th?"

"In this way, the quality of "Mission and Choice" must not be very good!"

The reason why Lu Xiaoping is so happy is not only because there is one less competitor in the May 1st gear, but also because this move exposes the weak strength of "Mission and Choice".

If Tengda is very confident in the movie "Mission and Choice", he will definitely choose to be released on May Day and fight with other movies, after all, the traffic during the Golden Week is definitely crushing the general holidays.

But Tengda would rather give up the traffic of the Golden Week to raise the file, which shows that the producer has no confidence in this movie at all, and does not plan to compete with other movies at all, but only wants to choose an unpopular schedule, and can deceive a few audiences.

Although this idea is a little outrageous, but Lu Xiaoping thinks about it, there is no other possibility?

Lu Xiaoping boldly guessed that the movie "Mission and Choice" must have made some major mistakes or setbacks in the filming, and the final movie could not satisfy Tengda at all, so the original project with high hopes was abandoned, and he just wanted to choose an unpopular schedule to release it and barely recover some costs.

The only film that may be a threat to "Battleship of the Furious Sea" is also cold, isn't this taking off on the spot?

I have to say, this is really good news!

Lu Xiaoping was very happy, and even felt that he could make some fuss about this matter.