Chapter 1030 - Fitness Battle Charging Model?
"Mr. Pei, please come here."
Chang You led Mr. Pei and Meng Chang to the entertainment room of Outu Technology.
Meng Chang saw the special machine in the corner of the entertainment room at a glance.
The shape is unique, but you can still tell at a glance that it is some kind of gym equipment.
Chang You introduced: "This is a sample sent by the foundry a few days ago, to be honest, it is a little more troublesome to assemble than ordinary fitness equipment, after all, the structure is more complex, and the parts are very heavy." Therefore, it must be necessary for us to package the door-to-door installation, and let the customer install it by himself, which is more difficult. ”
Pei Qian nodded: "Of course you have to install it, isn't it a matter of course?" ”
In fact, it is not difficult to install the package, and many fitness equipment are using a similar model: find some special dealers across the country to cooperate, give them a sum of money, so that the workers on the dealer's side can learn how to disassemble and assemble the equipment, carry out simple troubleshooting and maintenance, and wait for the goods to be delivered, so that the workers in the same city can come to install it.
Of course, if it is in a city with headwind logistics, it is even simpler, and these things can be done by the courier brother of headwind logistics.
Pei Qian thought for a while, and added: "We not only package the installation, but also the moving. After purchasing the 'smart drying rack', if the customer wants to move, then there is a free removal opportunity once a year: our after-sales personnel will come to the door to re-disassemble the product, pack it, and move it to a new home in the same city. ”
"Of course, if the number of times is exceeded, or if it is transported across cities, the money will have to be calculated separately."
Pei Qian's idea is that if you can give more benefits, you can give more benefits, and once this promise is given, won't you lose some money every time you move?
Chang You pondered for a moment: "Uh...... This is not difficult to do, but it will further increase our maintenance costs. ”
"We don't necessarily make much money from this product itself, and then give free handling, this cost adds up, but it will be very scary!"
"But...... This is great news for customers. After all, a large part of the people who buy fitness equipment are young people, who do not have their own houses, and often need to move when renting a house. Such a large piece of equipment, they can't move it by themselves, and if it is handed over to the moving master, the moving master will not disassemble it, and it may have to add additional money. If we can solve this problem, these renters should be very happy. ”
Pei Qian said: "That's good, making customers happy is what we have always been aiming for." ”
"As for the cost, it's all a small problem, and finding a way to make up for it elsewhere can always make up for it."
Chang You nodded: "Well, Mr. Pei is reasonable. ”
With an idea, Pei Qian was very happy to spend an extra sum of money.
He and Meng Chang continued to look up and down at this "smart fitness drying rack".
The actual thing is very different from what Pei Qian imagined, obviously after repeated communication between the product manager of Outu Technology and the foundry, the design scheme has been revised many times based on factors such as safety, practicability, portability of the packaging after disassembly, etc.
Chang You introduced: "This machine can perform a total of nine kinds of exercises, namely butterfly chest clip, straight back chest clip, trans arm spread, high pull back, seated row, pull-up, rope curl, bench press and weight squat, the muscles exercised include the chest, back, waist, arms, legs and other core muscles of the whole body, but when doing different movements, the machine needs to be adjusted......"
Changyou introduced while adjusting the shape of the machine.
It is worth mentioning that many of the functions of this machine, although exactly the same as some of the equipment in the gym, are very different from the appearance.
For example, bench press, gym squats are done with a gantry frame, on which are barbell bars, hooks and barbell plates.
But there are two problems with practicing squats in this way, the first is to use the shoulders and neck to hard top the metal barbell bar, unless the trapezius muscles are particularly developed, it will be very uncomfortable, and many people will use yoga mats to do squats on the neck, which is very inconvenient; The second is that if you want to change the counterweight, you need to manually replace the barbell plate, which is still more troublesome.
The smart fitness drying rack optimizes this problem, first of all, a protective cushion is added in the middle of the barbell bar, and secondly, in addition to adding basic weight modules on both sides of the barbell bar to maintain balance, it also shares the weight with butterfly chest clipping, high pull back and other actions, so that the trouble of replacing the barbell plate is saved, and the position of the counterweight can be changed directly.
This also further saves floor space.
The only problem is that this means that all the parts used on the smart fitness drying rack are not compatible with other fitness equipment.
But that's not a big deal, as it's the only piece of gym equipment for customers in most use cases.
After listening to Chang You's introduction, Pei Qian's face was solemn.
Seem...... Pretty reliable?
But the more reliable, the more outrageous!
This "smart fitness drying rack" was completely an idea that Pei Qian came up with with a pat of his head, and he felt that it was definitely a lump of steel garbage, and no one would buy it.
But now that he has finished reading the sample, Pei Qian suddenly feels that this thing seems to be somewhat attractive to ordinary consumers?
Dangerous, very dangerous!
Chang You has already introduced the basic usage of this equipment, and he looked at Pei Qian: "Mr. Pei, the game "Fitness War" supporting the 'Smart Fitness Drying Rack' has almost been developed, and the DEMO has been given, why don't you experience it yourself?" "Love me
Pei Qian was silent for a moment and looked at Meng Chang: "Go!" ”
Meng Chang looked confused.
What Chang Friends said is to let you go!
Pei Qian saw that Meng Chang's expression was very dazed, and coughed lightly: "You are responsible for making the publicity plan, how can you do it without experiencing it yourself?" I'll give you this early access opportunity, go for it. ”
Meng Chang felt MMP in his heart, but there was nothing he could do, so he still sat down.
Changyou took a tablet from the side, and pulled down a simple stand that can be retracted and folded from the top of the smart fitness drying rack, and put the tablet on it just right.
Chang You explained: "The size of this stand is designed according to the size of the tablet, and of course the mobile phone also supports it. ”
"If you are a particularly wealthy customer, you can also use this stand, but put a TV directly opposite the equipment."
"After the Fitness Wars and the smart fitness drying rack are connected through Bluetooth, the current state will be sensed through the sensors inside the equipment, and when the customer wants to do a certain action, the customer will be guided to adjust the equipment accordingly."
Chang You introduced it, and Meng Chang experienced it.
He decided to do a more basic movement first, a butterfly chest.
For male beginners, the chest is obviously one of the most important parts to practice. Because compared to the back, abdomen and other parts, the chest muscles are relatively large, and they can be practiced the fastest effect, and they can be exercised to the arms by the way.
As long as the muscles of the arms and chest are trained, it can have an obvious effect of "supporting clothes", and the temperament of the whole person will also be significantly improved.
Moreover, as long as the pectoral muscles are large enough, the small belly will not appear so obvious. On the contrary, desperately training abdominal muscles can't actually lose fat on the small belly.
Because it is a DEMO, many of the previous bootstrap functions are temporarily missing. Meng Chang clicked on the screen, selected a role, and began to exercise.
He chose a cute cute girl, and the cute girl first guided him to adjust the state of the smart fitness drying rack, and then began to explain the action essentials and force parts of the butterfly chest, and finally did the action with him.
This cute girl's body is slightly chubby.
For young women, body fat at 20% is considered a relatively good state, 25% basically can't see abdominal fat, 30% can't be seen when wearing clothes, but if you show your waist, you can see a small belly, and when you reach 35%, you can clearly see the "swimming ring" on the belly.
This character's body fat percentage has basically reached nearly 35%, and her cultivation goal is to train her body fat rate to below 20%.
In the process of exercising, the cute girls on the screen will continue to cheer Meng Chang on.
Pei Qian suddenly thought of a question and asked, "The characters, costumes, props, and scenes in this are ...... These things should be value-added services, right? Do you want to smoke, or buy outright? ”
Chang You replied: "I only determined the profit method of free games + value-added services before, but the specific method has not been decided. ”
"If you buy it directly, you may be a little more conscientious, and your reputation will be better; If you smoke, you may make more money, but you may also be scolded. ”
"Unless, of course, it's smoked like 'Ghost General'. But the investment in "Fitness Wars" is much larger than that of "Ghost General", and if the conscience reaches that level, to be honest, it will not be able to recover the cost at all. ”
"How to do it, it's up to Mr. Pei to make your own idea."
Pei Qian fell into deep thought.
His first reaction was to buy it directly, whether it was costumes, props or scenes, all of them were clearly priced. The price is set a little lower, for example, you can buy a complete set for one or two hundred yuan, which should be less profitable than the lottery.
But on second thought, something was wrong.
Wasn't "Ghost General" because of this fire in the first place?
At that time, Pei Qian wanted to make a kryptonite online game that was not kryptonite, but he didn't expect the players to shout their conscience, throw money into it brainlessly, and make a lot of money by relying on small profits and quick turnover.
It's the same with "Fitness Wars", what if the pricing is too conscientious and players have said that they will buy it?
Mistakes that have been made before should never be made again.
If you do a lottery, you can lower the probability of shipment, which will definitely be scolded. But the problem is that some people will smoke while scolding, and the more they can't pull out, the more energetic those local tyrants will be.
In the end, how uncomfortable is it to be scolded and make money?
Can you think of another in-app consumption model?