Pei Qian nodded: "Okay, Teacher He, then let's start." ”

He An's face turned slightly pale: "Well, this is the attitude that a scholar should have." ”

"What we're going to talk about today is actually part of the basic concepts of game design theory."

"This basic concept is 'cooperation'!"

"The so-called cooperation is to choose different design ideas and types for different game groups, and choose different publicity methods."

"In short, everything about the game has to be matched."

"Once any link is misaligned, it may cause the result of violent death in the game, and you must not be careless."

Pei Qian: "? ”

Any one of the rings is misaligned and can lead to a violent death?

So why did I get all the rage?

Does that mean I avoided all the correct answers perfectly?

The corners of Pei Qian's mouth twitched slightly, and he always felt that this Teacher He was whipping himself.

He An didn't notice any abnormality in Ma Yang's expression at all, and continued: "In this regard, several of Tengda's games can be said to be textbook exemplary cases! ”

""Lonely Desert Highway", as a low-cost game, is promoted by the UP master to complain and promote;"

"Game Producer is a 'meta game' that breaks the dimensional wall, and uses large-scale performance art to promote it;"

"BE QUIET is a game with complex rules and patience, and it is promoted as a large-scale, multi-player ARG game, and at the same time it does a good job of screening players and maintaining the game environment......"

The teaching materials prepared by He An are very informative.

While explaining these games, it also explained in detail according to the content of the teaching materials, carefully analyzed the characteristics of the game itself, and explained how such a publicity method formed a communication node step by step, and finally aroused enthusiastic responses on the whole network.

Pei Qian was forced to recall his past failures once again.

Salt the wound......

No way, this is a real one-on-one lesson, if it's in a lecture, no one pays attention to you when you take a nap or play with your phone, but now the two of you are facing each other, and you can always see it if you are a little distracted.

When the time comes, what should I do if Mr. He is angry and leaves one after another?

Pei Qian could only listen carefully to these details, and he regarded it as a mistake in the question book.

Several cases were talked about for nearly two hours, and He An conducted a comprehensive analysis of Pei Qian's "failure cases" from several aspects such as game types, target audiences, gameplay characteristics, and publicity methods, and also conducted an all-round whipping of Pei Qian.

Seeing that Mr. He stopped to drink coffee, this paragraph seemed to be over, Pei Qian hurriedly seized the time to ask his questions.

"Mr. He, if I follow what I just said, can I think that as long as there is a 'misalignment' in publicity, the project will definitely fail?"

He An put down the coffee and nodded: "You can't say death in everything, but at least, the probability of failure will be very high!" ”

"It's the same thing that a lot of falsely advertised goods are spurned."

"However, because China's game market is not yet mature, for some individual kryptonite games that are shoddy and sell hatred, it is more important than anything to find a way to trick players in, so they falsely advertise, but instead increase the income of the game, because even if only a small number of people are left, as long as they have strong recharge ability, it is cost-effective."

"However, for single-player games that win by quality, false propaganda is a minefield, and if you encounter it, you will either die or be disabled."

Pei Qian's eyes lit up.

Dead or maimed?

He is always a person who uses very strict words, and he uses these four words to describe it, which is enough to explain the serious consequences of doing so!

Pei Qian couldn't help but feel happy in his heart.

It's still something to gain!

Now that Endeavor is in development, if I can make good use of what I learned in this class, will I be able to fulfill the long-cherished wish of the game department to lose money?

……

Five o'clock in the afternoon.

He An put away the textbook: "Okay, that's all for today's lesson, and I'm going to finish what I'm going to talk about." ”

"Keep this textbook for yourself, go back and review these successful cases by yourself, and over time, your level will naturally improve."

"It's called 'learning from the past.'"

Pei Qian: "......"

Do you have to review and recall the memories of when you were backstabbed?

Isn't that cruel?

Forget it, just think that the teacher left a homework of "regularly flipping through the wrong question book".

Seeing that He An was packing up his things and leaving, Pei Qian hurriedly asked, "Teacher He, there is one more question." ”

"You talked about several Tengda's game cases in this class, so I shouldn't ...... in the next class."

He An's face sank: "Mr. Ma, your learning attitude is very good, but this kind of pick-and-choose mentality is very undesirable!" You have to believe that I will choose the most suitable teaching method for you according to your characteristics and level, as for what to teach, you will naturally know when the time comes, don't ask too much. ”

Pei Qian: "...... Good. ”

After sending He An away, Pei Qian couldn't help but feel melancholy.

Shouldn't all the future courses be all about explaining the basic principles and knowledge of game design through Tengda cases?

That's too hard to top!

Although you can absorb some experience based on the content of the textbook, this is still an extra step!

Why don't you learn about failure in the first place?

Pei Qian wanted to hear He An talk about his failure experience, but He An thought that these experiences were harmful to him, so he resolutely refused to talk about them.

That's the whole thing.

Pei Qian thought about it, and it seemed that there were hundreds of thousands of dollars left.

It's going to have to be spent anyway, so it's better to ...... Ask another teacher to tell you about the failure case?

Learn from failures and learn from successes.

Two-way learning, the effect should be better, right?

The system has suggested that although the money is a lot, it is recommended to only learn one course, otherwise you will not be able to chew too much, and most of the results of learning many courses will not pass the system test.

However, it didn't say that you can't hire two teachers for the same course, right?

The more Pei Qian thought about it, the more reliable he felt, and hurriedly called Assistant Xin and talked about his new needs.

In short, it's still the same operation as before, but this time it's no longer a successful designer, but a designer with a certain reputation and ability, but a lot of failed projects.

If there's the kind of project that loses all the money, that's even better.

On the other side of the phone, Assistant Xin still didn't ask much, but said that this kind of designer should be more difficult to find than a famous designer like He An, and it may take about two days.

After all, there are only a few designers like He An who have qualifications, fame, and successful projects in the game industry, and they just ask them one by one.

However, it is more difficult to find designers who have failed projects and are also well-known and can be found.

Pei Qian is not in a hurry, two days is completely acceptable.

I was just packing my things and getting ready to go back when the phone rang.

Zhang Yuan called.

Pei Qian thought about it, most of it was because the DGE E-sports Club had something to do and came to report to him.

Zhang Yuan's voice came from the phone: "Mr. Pei, let me report to you, the location of the club has been decided, a group of players have been recruited, and the computers purchased from the ROF installation side have all been in place, and the configuration is very high, Mr. Ma is very satisfied......

Pei Qian was not very interested in this, it was all things that had been determined before, and there was nothing to report.

I can't hear the specific situation on the phone, so I still have to take the time to go over in person and step on the scene to be sure.

Pei Qian asked casually, "So, where is the address of the club?" ”

"Oh, Mr. Pei, when it comes to this place, we are all very familiar with it, and we have often been there before."

Because he was talking on the phone, Pei Qian couldn't see Zhang Yuan's expression, but judging from his tone, he seemed to be smiling: "It's in Mingyun Villa." ”

Pei Qian: "? ”

Mingyun Villa?

As soon as he heard the familiar place name, Pei Qian instinctively panicked.

There are so many villas in Jingzhou, why did you choose here?

Zhang Yuan reported with some pride: "Mr. Pei, I did it completely according to your requirements!" You said, don't save the venue, it must be atmospheric, and it is better to rent a villa directly. ”

"So I inspected the villa area in Jingzhou, and found that Mingyun Villa is the most expensive piece of land!"

"Hey, I think when you took a fancy to Mingyun Villa, this place was still unattended, and now...... It's not the same. ”

"Moreover, Mingyun Villa will definitely become a new business district in Jingzhou City in the future, and it is now becoming more and more prosperous."

"I thought that the club should not be located too close to the city centre, which would be noisy and not suitable for concentrating on training; But it can't be too remote, the supporting facilities are not perfect, and all kinds of inconvenience. ”

"And I have been in the Mingyun Villa store for a while before, and I am familiar with the situation in this area."

"All things considered, Mingyun Villa is the most suitable here!"

"What's more, there is a fishing Internet café here to deliver food."

Pei Qian: "......"

You have a point, I can't argue with it.

According to Zhang Yuan, Mingyun Villa seems to be a good location.

Although this place has a little connection with Mingyun's private chef, the e-sports club and the high-end private chef can't have a joint backstab, right? It's not a good match at all!

Moreover, after Mingyun's private kitchen became popular, the entire Mingyun Villa has become the so-called "place where celebrities gather in Jingzhou", and housing prices have been rising, and it must be quite expensive to rent a house here.

Being able to spend a little more doesn't seem like a bad thing.

Pei Qian nodded: "Well, it's okay." Although the villas here are a little more expensive than others, I believe they are definitely worth the money! ”

Zhang Yuan coughed lightly twice, and his tone was full of pride: "Mr. Pei, the best thing is that the price is not only not as expensive as other places, but also cheaper!" ”

Pei Qian was stunned: "Huh? Why? ”

Zhang Yuan continued to say proudly: "After I took a fancy to this place in Mingyun Villa, I personally went over and met with Manager Lin Canrong and Manager Cui. ”

"Then I talked about it, Mr. Pei, you want to rent a villa here and open an e-sports club."

Manager Cui was very happy and said that since it is Mr. Pei's industry, it must be strongly supported! Although the esports club is not of much value to Mingyun Villa, they will always remember your kindness! ”

"However, the houses in Mingyun Villa have basically been sold out, so Manager Cui had to help us contact the owners who have bought multiple houses to see if there are any suitable rentals."

"As a result, Mr. Pei, guess what?"

Pei Qian wanted to say, I don't want to guess!

But in the end, the corners of his mouth twitched slightly and said, "Could it be that someone happens to know me and wants to rent it out at a low price?" ”

"You guessed it!" Zhang Yuan's tone was very excited, "Mr. Li of Fuhui Capital, do you remember?" Is it the one who fought with you when he opened a fishing Internet café before, and was impressed by your wisdom as a result? ”

Pei Qian: "......"

Don't you remember, until now this thing is still sticking to me like a dog skin plaster!

Zhang Yuan continued: "Mr. Li invested in the neighborhood a long time ago, even before Mingyun's private kitchen became popular, and opened bars, cafes and other industries. Later, he foresaw that Mingyun's private kitchen would become popular, and directly bought three villas in one go! ”

"One of the well-decorated villas has been idle, as soon as I heard that Mr. Pei wanted to use it, Mr. Li contributed it without saying a word, saying that it was okay not to rent it."

Pei Qian blurted out: "Then how can it be done!" ”

Zhang Yuan hurriedly said: "Yes, Mr. Pei, I also said so, I know that you have never taken advantage of such a small advantage." But Mr. Li was very persistent, and I fought the basis of reason, and finally ...... Or can only be sold at a friendly price. ”

"Manager Cui said, since it is all Mr. Pei's property, you will be given the same preferential treatment as Mingyun's private chef in the club, the property fee and cleaning fee will be permanently exempted, the water and electricity bill will also be permanently 5% off, and there will be parking spaces and special personnel to trim the back garden......"

"I felt that it was difficult to resist the hospitality, so I had to agree."

Pei Qian was silent.

After a long time, he spoke: "Send me the address, I'll go over tomorrow." ”