On the day of the All-Star Game, as the All-Star ticket king, Mr. Na was in high spirits when he came to the New Amway Arena, and Howard, the ticket king in the East, received a lot of boos after returning to Orlando.

Nash is now popular, and one of his activities the day before yesterday, that is, Friday morning, was to give a speech to Florida State University, and he has entered the ranks of successful people.

This made Sun Ce sigh that in any era from ancient times to the present, fame is king, and there is a big difference between people with the same resume and whether they are famous or not.

Nash's motivation is an objective fact, and he has become an inspirational representative by publicizing this matter through hype, and Stockton, who brought his wife and children to watch the All-Star Weekend game, no fans recognized who he was.

At the roundtable meeting at noon, according to the alliance, due to the tight time, the North American Five Absolute Song and Dance Troupe and the Xiong Ba Tianxia Orchestra did not have time to prepare for the performance, and there was no special performance in this all-star competition.

In this All-Star Game, finally no one has done anything before the game, it's been two years! In the past two years, the pre-game performance has been more popular than the game, and this time I can finally watch the All-Star Game.

However, fans are glad to be able to watch an All-Star Game without interference, but they also feel some regrets, maybe on a certain day in the future, the pre-game performance of the All-Star Game will become a memory of youth, when it was confirmed that there was no special performance at noon today, some fans expressed regret on the Internet, hoping that after the competition system returns to normal next year, you can see the performance of the North American Five Uniques.

This made the league officials responsible for planning the All-Star Weekend hide in the corner and draw circles to curse Sun Ce - he finally invited a Grammy singer to perform before the game, which is not as popular as a few players, which is too unreasonable.

Nash, Randolph, and Sun Ce, who ended a charity event to visit the orphanage in Orlando from 2 to 3 p.m., were also worried about this matter, everyone was too busy, only Kobe Bryant wanted to hide from these three people, and he even envied Duncan a little bit that Duncan was not in the All-Star ...... The Gasol brothers, who formed a team with these four to participate in the charity event, were envious of Nash, Randolph, Sun Ce, and Kobe Bryant who performed together last year, and the two of them were too big to be suitable for such an event.

However, even if Sun Ce didn't steal the limelight of the All-Star Game by dancing, the sudden statement of a sneaker brand made Sun Ce once again on the cusp!

Just when the East and West All-Stars were divided into four teams to participate in charity activities, the well-known sports brand Under Armour publicly issued an offer to Sun Ce, providing a sky-high endorsement offer of 385 million US dollars for 10 years, and at the same time, some media exposed that AJ provided Sun Ce with a 10-year offer of 200 million US dollars, and there was also a grapevine revealed that at the beginning, Under Armour provided 350 million for 10 years, but was politely refused, and finally raised the price to 385 million for 10 years.

When Sun Ce received a call from Bill Duffy, he scolded "it"......

……

After the charity event, Sun Ce immediately returned to the hotel, where Bill Duffy was already waiting.

When he came to Bill Duffy's room, Bill Duffy immediately asked Sun Ce to sit down next to him and show him the quote from Under Armour.

"When did Under Armour give 350 million for 10 years? Noah, did you refuse? No, with what I know of you, you'd rather agree right away. "Bill Duffy," but the $385 million contract is really coming! ”

Bill Duffy sat next to Sun Ce, looking at the official offer on the computer screen, feeling that there was something wrong with his memory, he has a good character and a good reputation, he is a well-known NBA owner and player circle, and his business ability is not the best agent, but it is also the top, such as getting 33 million for Randolph who almost couldn't find a job for two years, and helping Randolph find a team suitable for him to change the trajectory of his career, even if Sun Ce does not appear, this operation can be regarded as very powerful.

But I still didn't realize what was going on with Under Armour's operation, it came too suddenly.

"......" Sun Ce was speechless, what do you mean that you want to agree immediately if you know about him?

Although this is true, it is too direct, he doesn't want to lose face!

Sun Ce was also surprised, they didn't seem to have negotiated with Under Armour before, and knew that the other party was interested, but Under Armour was interested in all the stars over the years, but not many were willing to go.

"You say, are they using us to hype?" Sun Ce remembered that Under Armour would provide Durant with a 280 million contract in the future.

"That's how it should be." The same is true of Bill Duffy's conclusion.

"Or do we refuse?" Sun Ce was stunned by such an offer.

"You're crazy, 385 million! Of course you have to accept it! AJ will match if he wants to, and if he doesn't, he will sign Under Armour, which is 385 million! Not 38.5 million! Bill Duffy stood up in fright.

200 million a year before, he is really too little, James is currently 100 million in 5 years, and it is very certain that the price will increase in 2015, Sun Ce's commercial value is not lost to James, Bill Duffy is unwilling to sign a 10-year long contract of 20 million a year, what he wants is 3 years, and in 2015, he can try to continue to benchmark James's endorsement contract.

But 38.5 million a year, signing for 10 years, a fool will refuse, and Bill Duffy is now looking at Sun Ce with the eyes of a fool.

However, Sun Ce just thought of signing a lifetime endorsement for James when he was 30 years old in 2015, but being roared by Bill Duffy, Sun Ce thought that he would definitely not be able to compare with James in the original time and space who had reached 2015 for the time being.

He remembered that James renewed his contract with Nike in 2010, 100 million for 5 years, and expired in 2015, as if after the contract expired in 2015, James and Nike renewed a lifetime contract for up to 15 years, and the total price of various terms added up to 1 billion US dollars, which was something that happened after becoming famous.

There is also the fact that Kobe Bryant signed a contract of 15 million US dollars a year as long as he does not retire when he turned 30 years old in 2008...... This is also a matter of success.

As for the gap between Kobe and James' sneaker endorsements, mainly in terms of selling shoes, Kobe is not as good as James.

If calculated proportionally, he agreed to this 10-year contract, plus the previous 3 years of 21 million, that is, a total of more than 400 million for 13 years...... It is higher than the endorsement fees of James and Kobe Bryant in the first twelve or three years of their careers.

What more bikes do you need for such an offer?

"Then agree to the offer and send it to AJ?" Sun Ce looked at 385 million and was about to agree, but his hands were a little shaky.

"Agreed?" Bill Duffy also thought it was incredible, although he heard that Sun Ce was going to refuse to blow up his hair, but now that he was going to agree, his hands were shaking a little.

It was the biggest contract he'd ever worked on in his life.

385 million, he doesn't know how the price is calculated, whether it is based on the money Sun Ce makes for AJ a year or the market estimate, anyway, he never thought of such a big contract.

I have been talking to AJ, mainly about the launch time and contract period of the signed shoes, AJ hopes to maintain the status quo for the time being, and the money is willing to give, but I hope that Sun Ce can continue to endorse Jordan's retro sneakers.

Now 385 million, Under Armour agreed to launch signature shoes immediately in the new season, and Under Armour's sneakers are not bad, but the reputation is not as good as Nike, Adi, Under Armour used to mainly produce professional sports equipment, sneakers used to be not much in basketball shoes, but people's technology in this area is not bad, especially the air cushion technology is second only to Nike's Air series.

Moreover, if AJ matches the contract, it will have to match all the terms, at least if the price is the same.

Anyway, I must agree to the offer, 385 million, it would be a fool to refuse.

After asking the lawyer brought by Bill Duffy to take a good look at the quotation email sent by Under Armour, there were no problems and no traps, Sun Ce signed with a handwritten input tablet and Bill Duffy signed, and replied to Under Armour.

……

385 million US dollars, not only made Sun Ce's hands tremble, but the basketball world exploded.

The largest endorsement contract in NBA history, of course, does not consider the shares that Nike has established a sub-brand for Jordan to have annual dividends, otherwise there is no way to compare, since his complete retirement in 2003, Jordan's annual dividends have reached at least 100 million US dollars.

But just looking at the sneaker endorsement, Sun Ce is 38.5 million US dollars a year, almost doubling the endorsement fee of James, who has the highest sneaker endorsement fee now!

No one thought that Sun Ce would refuse, and of course, Sun Ce did not refuse.

For a while, the limelight of the All-Star Game was stolen by Under Armour's sudden public offer, and Sun Ce once again overshadowed the limelight of the All-Star Game.

AJ was caught off guard, they didn't expect Sun Ce's "heart to be so ambitious", and he actually refused 350 million US dollars, and Under Armour was actually willing to give 385 million, an increase of 3.85 million per year.

In fact, the biggest earner is Under Armour, Sun Ce knows here that this is Under Armour's self-directed and self-acting, he has never received Under Armour's 350 million offer, and the other party directly gave 385 million, and the pursuit of the source has nothing to do with Under Armour itself, Under Armour also put this matter aside, saying that they only gave 385 million and never gave 350 million.

But people prefer to believe that it was Sun Ce who opened his mouth, and after 350 million refused, Under Armour had no choice but to give 385 million.

After this news came out, no matter how Sun Ce chose, the ending was the same, some were touted, some attacked Sun Ce for money, and all kinds of discussions.

Sun Ce suddenly became the most controversial athlete at the moment.

AJ has already made an appointment, and on February 29th, after Sun Ce and Bill Duffy returned to Memphis, they will discuss the offer again.

This incident also caused quite a stir on the player's side.

At 4:30 p.m., Sun Ce returned to the team to have dinner with the East and West All-Stars, and at 5:30 p.m., he had to start preparing for the All-Star Game that began at 8 p.m.

As soon as he arrived at the restaurant, Sun Ce was immediately ...... by Nash, Randolph, Evans, Gasol Jr., and Iguodala and others surrounded to ask about the endorsement fee, and even James came to ask, and Kobe Bryant listened to it...... These two veterans, who previously ranked first and second in sneaker endorsement fees, are still very concerned about this matter.

Sun Ce was also stunned now, the matter came very suddenly, but he could only nod his head to indicate that it was true.

The quotations of other brands are covered up, for fear of being known by others, but Under Armour is good and advertised widely, for fear that others will not know.

When Bryant got a response, he hid in a corner and drew circles...... I didn't have a good time!

There was no particularly big reaction from James's side, and it seemed that he had already calculated.

Durant is envious, jealous and hateful!

……

Hot talk is hot talk, sensation is sensational, and time will not stop because of this.

And for the players, it is very enviable to have an endorsement of 385 million for 10 years, but they will not say that they will go around Sun Ce to ask how they got such a big contract, they just want to know if this matter is true or a rumor.

After confirming that it is true, congratulations of congratulations, envy of envy, it doesn't matter.

This kind of thing is not something that can be envied, Jordan has more than 100 million every year, and it is still rising every year.

It's over, and the only thing that the all-stars can't suppress their excitement about this matter is Sun Ce himself.

At half past five in the evening, the warm-up and preparations began.

The All-Star head coach on the Western side is Coach Hollins, and this is the first time in Grizzlies history that a coach has become the head coach of an All-Star game.

In the East, because Sloan became the head coach of the Eastern Conference All-Star on behalf of the Bulls last year, because the head coach of the All-Star game cannot be re-appointed by the head coach of the same team, Spoelstra, the head coach of the Heat team who is currently ranked second in the East, became the head coach of the Eastern All-Star.

Coach Hollins has four All-Stars under his command, and he is unwilling to let his players play for too long, Nowitzki has just won the championship, so he has to let Nowitzki play more, give the veteran face at the same time, and consume the opponent more.

The same Kobe, Durant, Westbrook, and Pau Gasol were also arranged to play important roles.

Popovich had long expected that Coach Hollins would do this, and directly did not let Parker play as an All-Star, anyway, he was selected, and it has been recorded in the honor book, so it doesn't really matter whether he plays or not.

As for Yao Ming not being on the consumption list of Coach Hollins, there is no way, Yao Ming is not suitable for the All-Star stage, there is nothing to watch when he goes up, as an All-Star head coach, the only instruction he gets from the league is to play the game well, whether it is a fierce confrontation or a beautiful attack, as long as it looks good.

At 7 o'clock in the evening, after the East-West All-Star Entrance Ceremony, the dance troupe without Sun Ce's performance returned to the 2009 All-Star Weekend mode, inviting Adele, who had just won the Grammy Best Pop Singer, to sing the award-winning song "You".

At 8 p.m., the All-Star Game begins.

In the west, Nash, Kobe, Sun Ce, Durant, and Yao Ming appeared in the lineup.

In the East, a combination of Rose, Evans, James, Stoudemire and Howard came in.

The Americans didn't think there was anything wrong with the lineups of the two teams, Sun Ce couldn't wait for Howard to change his name to Sward or Howard, Howard, and the other four players had one of the names, but Howard didn't have it alone, forcing him to die of obsessive-compulsive disorder!

After the game started, Sun Ce gave Yao Ming an empty connection, Nash and Sun Ce blocked and gave Kobe a delicate pass, and Kobe ran to catch the ball and hit the ball...... After playing for more than 4 minutes, Sun Ce and Nash were replaced.

The Western team changed the lineup of Westbrook, Kobe, Durant, Randolph and Gasol Jr. to play.

Coach Hollins is ready to let Randolph and Gasol Jr. show their faces in the first quarter, and then they won't play, Sun Ce and Nash, the two All-Star starters, have to play later, but they will show their faces at the beginning of each quarter, and they don't need to be on them at critical moments, so many key players in the West.

In the East, the lineup of Rondo + Heat Big Three + Howard was replaced.

Sun Ce originally had some ideas, wanting to steal the limelight from Kobe, Nowitzki, and Durant, but now he has no idea at all, and his mind is full of 385 million US dollars......

Sun Ce played just 16 minutes tonight, playing in the first four minutes of each quarter, scoring eight points and five assists.

But it's true that these players who are only three or four years old have not yet played when they have not yet performed, Rose only played 18 minutes and scored 14 points, Evans only played 14 minutes, and the young player on the All-Star bench also played only 15 minutes.

Even if the head coaches of both teams want to consume the All-Stars of their rivals in the playoffs, they don't go for the young players because it doesn't have much effect, in other words, they don't have that card yet.

The real main force that was consumed were all veterans and Mesozoic players, and Coach Hollins caught Westbrook and used it to death, such an operation was scolded by Brooks, the head coach of the Thunder team who watched the game, for being shameless.

Spoelstrado was honest, and he caught Rondo and Howard to die, without thinking about consuming Ross and Evans.

But Westbrook had a good game tonight!

The main team in the West is the Westbrook, Kobe, Durant, Nowitzki, and Pau Gasol five.

Partnered with Kobe Bryant, who changed to a catch-and-shoot style of play, Durant, who has always been the backstabber, and Nowitzki, who gradually recovered after playing for half a season, Westbrook can shake the pot as much as he wants......

On the Eastern side, James worked hard to communicate with his teammates, helped Wade get a triple-double of assists, and wanted to help Wade get another MVP during the All-Star weekend on the South Coast, but he was helpless and was stolen by Westbrook.

In the end, relying on Nowitzki, Kobe, and Durant to score 85 points, Westbrook got the assist data, led the West team to defeat the East team, got the triple-double data Westbrook, and Nowitzki, who scored 30 points, won the All-Star MVP together.

Sun Ce sat on the sidelines and watched with a little envy, enjoying the combination of Kobe + Nowitzki + Durant, and he was not afraid of not being able to throw, these three people had a shooting rate of more than 50% in the All-Star Game, and this treatment, except for the All-Star Game, I am afraid there is no other chance.

But the future is still long, and after two years, he will also become a Mesozoic player, and it will be their time.

The All-Star Game is over, and another year's All-Star Weekend has come to an end, and this year's All-Star Weekend is too tight for Sun Ce to feel fun...... Wait until next year, be sure to have enough fun.

Sun Ce didn't find out what he was very resistant to at the beginning, and now he feels uncomfortable not doing it for a year......