All-Star Weekend is over, and some fans have raised an opinion on the Internet that this year's All-Star has lost its former charm.

People will always find some reason, so Sun Ce and Kobe, James, Randolph, Nash, and Wade did not perform, which became the focus of netizens' "regrets".

As a result, the performances of Sun Ce and others in the past two years have inexplicably become a "tradition", and under the enthusiastic demand of fans, some media have appealed to the league to maintain the "tradition" of All-Star players bringing pre-game performances to fans......

On the morning of February 28, when Sun Ce, who returned to Memphis, learned about this incident, he didn't know how to describe his feelings.

Let's talk about being moved...... Sort of, and this kind of changed the NBA?

It's just that the angle of change is a bit tricky.

But Sun Ce feels that the reason why this All-Star Weekend doesn't feel that way is because everything is too compact, in the past, the All-Star Weekend was 8-9 days for each team, but this time it was compressed to 6-7 days, although it was only two days, but it was very important for the All-Star Weekend, and the players could use these two days to complete their own business activities, and contribute the three days from Friday to Sunday to the fans, but not this time.

No way, it would be nice to have an All-Star Weekend in a shortened season, and when a collective bargaining agreement was reached, a number of owners applied to suspend an All-Star as they did in 1999, or David Stern kept this year's All-Star Weekend by overwhelming favor.

On his first day back in Memphis, Sun Ce didn't arrange training or work, so he went home in the morning to catch up on sleep, and then spent the afternoon watching TV and playing games......

It's a bit of an All-Star weekend off, but it's just that day......

The next morning, Sun Ce wanted to sleep in, but he was woken up by Zu Ge at seven o'clock, and this morning there was a team meeting and tactical training, and in the afternoon he had to go to AJ to formally discuss the new contract.

It was difficult to get up from the bed, and after a rare day of relaxation, I had to start busy again.

But life is like this, Sun Ce patted his face, got up and washed, and after breakfast, Lily Collins will join the group filming in another month, and now she is memorizing lines, reading the script, and occasionally there are things to change to call and discuss with the agent, and find the screenwriter to change the script.

After breakfast, Sun Ce sent Zu Ge to school and came to the team to participate in the tactical meeting.

This All-Star Weekend passed in a flash, and Sun Ce felt like the season was going on in a straight line, without much change.

But most of his teammates still had a good rest, and Sun Ce obviously felt that many of his teammates were glorious.

That's a good thing.

Tomorrow is the game against the Mavericks, and in the first game after the All-Star weekend, the league has arranged a major event for Chinese fans.

The coaching staff is also fully prepared for the next three regular season meetings with the Mavericks, and tomorrow's game is mainly to test the strength of the Mavericks after half a season.

The next two meetings in April are the strength contest before the playoffs.

At present, their Grizzlies are 28-6, just won seven in a row, and they are not willing to give up, so tomorrow's game, in addition to testing the strength of the opponent, winning the game is also crucial, to get off to a good start in the second half of the season after the All-Star weekend.

If you can win the Mavericks, the next game is to play the Raptors at home, and then the next 4 consecutive away games, the first three games are the Pistons, Warriors, Suns, Nuggets, and it is possible to get a wave of 12 consecutive wins!

Coach Hollins wants to play a strong team after All-Star Weekend, and if he can win at least 10 in a row, he will definitely build a lot of confidence, after all, no team has played a 10-game winning streak this season, and the longest is the Knicks' 8-game winning streak.

On the Mavericks' side, Sun Ce saw that the opponent's record was 19-15, seventh in the West, and after the opening 5-8, slowly, the Mavericks also returned to the playoffs from the bottom ranks, and before the All-Star weekend, the 14-7 record was very good.

Moreover, this is a performance played with Nowitzki resting seven games and Yao Ming resting 12 games.

Regarding the Mavericks' rotation, Sun Ce feels that it is not easy for their opponents to understand what performance Nowitzki and Yao Ming, who are one year older this year, can play and how they work together.

After the morning tactical meeting and tactical training against the Mavericks, Sun Ce returned home to meet up with Bill Duffy, who had come to Memphis, to negotiate a contract with AJ.

……

Compared to before, AJ feels that he has no fear of giving 20 million a year, and no other sneaker brand can give a bigger contract.

But who knew that there would be an understory who raised the price!

This made AJ very passive, and they didn't think there was a reason why other brands would give Sun Ce a bigger offer, because Sun Ce has been endorsing replica sneakers, and it is impossible to accurately count how many sneakers Sun Ce has sold, which will definitely make other brands that want to give bigger contracts hesitate.

This is AJ's conspiracy to squeeze the market value of the endorsed stars.

But Under Armour's price increase, AJ can't calm down.

The addition of Sun Ce allowed AJ to sign Sun Ce from the first year of the 09-10 season, and sales increased by eight percent compared with the previous year, and more than half of this increase in sales was the increase in sales of those replica sneakers endorsed by Sun Ce, and the next two years were also rising year by year, in contrast, from July to December 2011, compared with July to December 2009, their sales increased by 15%.

Of course, these sales increases are not only brought by Sun Ce alone, but also Tyrannosaurus Rex Griffin, Anthony who played in big cities, Wade, who increased his exposure after forming the Big Three, and Paul who played in the Big Apple and then went to Los Angeles...... But that was after 2010, and the sales of the '09-10 season compared to the '08-09 season's skyrocketing of eight percent were real.

They can't afford to lose Sun Ce's potential sales plummet, let alone an 8% plunge, even if it falls by 5%, AJ's market value will fall sharply.

In the afternoon, Sun Ce listened to Bill Duffy and his team have a heated discussion with the negotiators on the AJ side.

In the end, there was no surprise, relying on the strong support of the price raising expert Under Armour, Sun Ce and AJ reached an 8-year contract extension of 320 million US dollars.

If it is a contract of 20 million a year, AJ wants to sign it for 10 years, but for 38.5 million a year, they are only willing to sign Sun Ce until he is 30 years old to avoid Sun Ce from collapsing at 30, but correspondingly, Bill Duffy won an endorsement fee of 1.5 million US dollars per year higher than Under Armour.

Sun Ce did not participate in the negotiations, he would not negotiate at all, just listen to the results.

Seeing that the contract was shortened to 30 years old, Sun Ce had no opinion, and when he Sun someone's alliance status was higher, and his name was on the historical rankings, the price would increase when the time came!

It has risen by 1.5 million US dollars a year, which is an unexpected joy.

As for the composition of 40 million a year, it is still 20 million US dollars, selected as an All-Star, played in at least 65 games in a normal season, selected to the All-NBA team or entered the playoffs, these three are incentive clauses in the contract, and each of these three items is worth 6 million US dollars.

This is not a request from AJ, but an incentive clause that is in Under Armour's offer, and it is not a big problem for Sun Ce.

The remaining 2 million is a stipend for the campaign, Under Armour gives 500,000, and AJ is here talked about 2 million by Bill Duffy.

In terms of signature shoes, compared with Under Armour, AJ is much slower, Under Armour's side is a signature shoe a year, Sun Ce can also ask for his own design, AJ is a double-numbered year for Sun Ce to produce sneakers, and will also refer to Sun Ce's opinion, but the odd number of Sun Ce has to endorse Jordan's replica sneakers.

After all, more than 80 percent of AJ's sales come from Jordan's sneakers, and the others account for only a little bit.

Sun Ce listened to Bill Duffy talk about AJ's sales, and felt that there was nothing wrong with AJ's arrangement of signed shoes, people's sales strategy was like that, a pair of signed shoes every two years would be a pair every two years, as long as he could get the money he should get, he was an excellent spokesperson, and he would not ask so much.

……

……

The agreement was reached, and Sun Ce officially renewed his contract with AJ until June 30, 2020.

After signing the contract, AJ hurriedly went back to publicize the matter of renewing Sun Ce's contract with a lot of money, and he couldn't touch porcelain for Under Armour, and Under Armour sent an offer contract, which may have spent thousands of dollars to find a wave of water army publicity, maybe 10,000 dollars of dollars were not used, and it was stunned for several days, and after the All-Star Weekend, the media were hyping Sun Ce's signing Under Armour.

Under Armour was originally not famous at all in basketball shoes, but with this wave of operations, he began to emerge......

Indeed, the price given by AJ is simply Grande compared to Under Armour, which has a great impact on AJ, and now it is given an extra 1.5 million per year, and AJ needs to publicize it well.

Sun Ce's side, how AJ wants to regain the limelight, he can't care, anyway, he admires Under Armour, after two years, Durant's contract expires, and AJ's parent company has to be touched by Under Armour.

Sun Ce is very grateful to Under Armour, without Under Armour, even if he finally signed a 3-year endorsement with AJ, he would have to take 20 million less every year.

After the bulk of the commercial endorsement is done, the remaining other scattered endorsements don't need Sun Ce to be busy, just like more than two years ago, when 21 million signed a contract with AJ, Sun Ce didn't care too much, as long as the number of years is right, the price is right, this time the main reason is that the price is too high, he must participate, and he himself wants to understand clearly.

After it is done, Sun Ce no longer cares about endorsements, commercial activities, autographed shoes, etc., all of which are discussed with Bill Duffy by AJ, and he is responsible for publicity, so he doesn't have to worry about it.

He only needs to play well, and the endorsement fee has skyrocketed, not because he cares about it and participates in it, but because of the game, Under Armour wants to rub the heat, Sun Ce estimates that it is related to the fact that he is competing with Lin Crazy recently, and he can get 40 million a year in the early stage of his career, there are too many coincidences, and the unexpected slaughter of the Thunder team by 45 points gives him the possibility of starting to compete with Lin Crazy for the spotlight, which is very important.

In other words, the game itself is more important, and now, Sun Ce's goal is all on the Mavericks, who have come to Memphis yesterday.

The Mavericks have maintained most of last season's roster, and although the regular season so far has been mediocre, not comparable to their Grizzlies' 28-6 record, no one dares to underestimate the Mavericks, whose record is so average that they are regarded as one of the strongest teams in the playoffs in the eyes of fans, and anyone who encounters them is a headache.

Thinking that the Mavericks may enter the playoffs in the fifth place in the West, Sun Ce's scalp is numb, and the picture of last year's playoffs is vivid, and Nowitzki is invincible.

But it's also a chance to get revenge on the Mavericks in the playoffs!