After complaining a little about the "live broadcast" idea of the press conference, Lu Ke restrained his expression and pondered for a moment, "Where did we just say?" Yes, the press conference. ”

"We're putting our focus back on Under Armour. It's an honor to renew my contract with Under Armour; I am also excited to be part of the Under Armour family, and I look forward to seeing Under Armour be my lucky charm to start the 2013 season and make a run for victory. Luckily, Under Armour is not Madden. ”

The ridicule and complaints made the reporters laugh again.

"Madden's curse", every offseason is terrifying, no one knows who the cover character of this year's Madden game is, whether the new season may become the next "unlucky egg", either injury or state decline, this honor has almost become a "time bomb" in the drumming and passing flowers.

However, this year's Madden game has not yet been released, and it needs to wait for mid-August, and the cover character has not yet been revealed.

"Bambi, be careful, maybe you're the cover character, Bambi!" Next to the camera, there was the joking of Logan and others, which was so lively.

Lu Ke shrugged his shoulders and responded in a loud voice, "Jealousy!" Then he quickly retracted his gaze and continued, "When Under Armour proposed to do a live press conference, the first thought that came to my mind was: a hoax. I mean, how do we know it's a real live stream? Perhaps, everything just now was a pre-recorded video, rehearsed over and over again, and even those accidents were the result of careful calculations, after all, we are in Hollywood, aren't we? ”

easily hacked Hollywood, and the sense of "Truman's world" was déjà vu.

The reporters in the conference hall of the Hilton Hotel immediately reacted, and when their eyes met, they couldn't help but smile with understanding, and now they finally understand the reason why this press conference is so arranged - the real live broadcast! I have to admit that Under Armour's step is really too bold, but ...... Well done!

At this moment, Under Armour's press conference is being broadcast live on YouTube, not only by 500 reporters, but also by thousands of netizens on the Internet.

Lu Ke took a step forward and took his mobile phone, "It's better to communicate on social networks now, and talk in real time." I think that's a very interesting thing. Because I was an old man living in the 18th century, I really didn't know much about the ever-changing online world, and maybe this could be an opportunity. ”

Lu Ke paused for a moment, and his words were a little hesitant, "But...... Uh, I'm not so sure, is anybody watching this press conference, if not, it's embarrassing, Kevin, did you make any arrangements ahead of time? Oh, oh, now that people have started asking questions, great, don't worry. ”

"The first question I saw: Bambi, do you think the design of the 'Lu series' is really good-looking? Isn't the design of the Adi XX better-looking? ”

Lu Ke laughed heartily, "I think it's a matter of opinion. Fashion style is inherently different from person to person. But objectively speaking, is there room for improvement in the design of the 'Lu series'? Of course, I have also been involved in the product design process before, and I know that this is not an easy task, so let's expect the LK-2 and LK-3 to be more handsome. As it stands, LK-1 is my personal satisfaction work. ”

"Wait, Kevin, we still have LK-2, right?" Lu Ke looked at the camera again and asked again with confirmation.

Amid the chuckle from the scene, Kevin Planck raised his right hand in the air and made an "OK" gesture in acknowledgement.

"Second question: Bambi, do you realize that your bad jokes are very unfunny?"

After Lu Ke read out the problem himself, Logan, Watt and others next to him began to echo each other, and the coaxing came and went, so lively.

Lu Ke didn't mind, spread his hands, and said seriously, "Yes, I know." But I'm also helpless and helpless, what else can I do? I promise to read more of the jokes in the future. ”

That serious appearance made everyone who was watching the live broadcast - inside and outside the camera, all exclaimed, "Don't", and suddenly realized that they seemed to have opened Pandora's box!

Lu Ke didn't seem to notice the waves he had created at all, and continued the live broadcast by himself, "The third question is ......"

It was a very special press conference.

The absolute protagonist of the entire press conference is Lu Ke, not only the reporters who ask questions, but also countless netizens on the Internet, all kinds of questions, some praise and attack, some positive and negative, but Lu Ke copes with all of them freely, which has also become a platform and way for everyone to further understand Lu Ke.

Lu Ke's personal training habits, Lu Ke's friendship with other players in the league, Lu Ke's career template, Lu Ke's celebration after the Super Bowl, Lu Ke's thoughts during the Super Bowl power outage, Lu Ke's mood at the last moment of the game, Lu Ke's advice and suggestions for the undrafted rookies......

And so on and so forth.

In fact, the live broadcast of the entire press conference only lasted less than 20 minutes, but the waves created were far beyond imagination, attracting more than 10 million netizens to watch just on YouTube; After the live broadcast ended, the discussion topics easily exceeded 50 million.

At the brand signing conference of any sport, this has set an incredible benchmark and pushed Lu Ke's contract renewal with Under Armour to a new peak! At the same time, it also brings a new enlightenment to the entire advertising industry, perhaps live broadcast can become a new marketing method, giving full play to the characteristics of the network.

With the live broadcast effect and the sky-high contract, Under Armour gave full play to the influence of this contract renewal storm, and soon got a rich return-

In the following six consecutive months, the sales of "Lu series LK-1" sneakers showed an upward curve! Most incrediblely, in September, they successfully topped the sales championship, breaking the absolute dominance of Nike and Adidas in the sneaker market with real sales figures, which was a crucial turning point in the North American sports brand market.

Under Armour is a fight to fame!

Lu Ke's contract, for Nike, is just one of countless superstars, like a collector's item; But for Under Armour, it's the jewel in the crown, a unique existence!

But, that's not all.

After Rolex and Mercedes-Benz, and after Under Armour, Lu Ke signed three more endorsements, namely Gillette Shaver, AB InBev and Burberry Menswear.

First and foremost is the Gillette razor.

As the home sponsor of the New England Patriots, they have always been developing and stabilizing their own market, and they have always adhered to the principle of careful selection for the careful selection of spokespersons.

From Leo Messi and David Beckham in football to Manu-Ginobili in basketball, to Paul-Biedermann and Ryan-Lochte in swimming, Roger Federer in tennis and Tiger Woods in golf, and so on, a strong star lineup is enough to rival the world's top brands like Nike.

Now, Lu Ke has been added to the Gillette family.

This is followed by AB InBev.

One of North America's largest brewers and one of rugby's most committed partners, they are the biggest sponsor of Super Bowl advertising since the turn of the millennium — they have spent almost twice as much on Super Bowl advertising space as PepsiCo in second place.

Budweiser's advertising spokespersons have always been wide-ranging, from singers to actors to models and professional footballers; And all the people in North America who can enter the Budweiser family are top superstars, and now Lu Ke is also among them.

Finally, there's Burberry menswear.

In fact, it would be more accurate to say Burberry menswear and men's fragrances.

As the brand of the British royal family, Burberry has been established for more than 160 years, and has been reborn as one of the world's top luxury brands in the new century.

The cooperation between Lu Ke and Burberry includes the men's endorsement of this year's autumn and winter collection and the endorsement of a new fragrance that will be launched next spring, which is a seasonal endorsement, and whether to reach a long-term cooperation in the future needs to be decided according to the market reaction; Despite this, it can still be seen that Burberry trusts and values Lu Ke.

In just a few months, three endorsements!

From razors to beer to clothing, every endorsement is a well-deserved blockbuster industry!

According to Forbes, Lu Ke earned $85 million in 2013 alone, much of which came from a record 49 contract deposits in San Francisco. In the next three years, Lu Ke's income will also be able to maintain more than 40 million, and if he can continue to sign endorsement contracts, then his income will continue to increase.

Easily, Lu Ke surpassed Tom Brady, Payton Manning and Aaron Rodgers to become the highest-paid player in the NFL!

Not only has the salary income reached a new high, but the commercial endorsement income has also topped the list, truly becoming the most marketable player in the entire league, and the predictions of Roger Goodall and Lech Steinberg have finally come true, even better than the big Manning and Brady in their prime!

What's even more incredible is that this is the result of Lech's selection and selection, as long as he is willing to nod, now Lu Ke can continue to sign a large number of commercial endorsements! But Lech still did not rush and methodically further built Lu Ke's brand image, which is now gradually taking shape.

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