"There's no insider, it's just that before I came, Bambi was still training at UCLA, so I probably didn't have anything to do with Bambi in the press conference." Jay said without blushing and without a beat, full of nonsense but not nervous at all, and spread his hands, "I just came here to see what the hell is going on." As you know, Bambi is a training maniac who is still training, and maybe he was sold by Under Armour. ”

The familiar reporter was also stunned and blinked, "Really? ”

Jay retreated, "I'm not sure. Anyway, Bambi is now at UCLA, which I can be 100% sure of. As for the rest, I don't know. I guess we'll only be able to reveal after the press conference officially begins, right? After speaking, he winked at the other party.

Then, the latest rumors appeared in the entire news hall: Lu Ke will not appear at the Hilton Hotel today, and Under Armour's press conference may have nothing to do with Lu Ke!

All the reporters began to explode one after another, "I've been deceived!" ”

In the midst of the restlessness, the reporters began to be confused one by one - think about it seriously, if it has nothing to do with Lu Ke, then what kind of news is worth making such a big deal about Under Armour? is so mysterious and so heavy, even professional journalists in the industry have not heard any rumors, does this mean that it is even more worth exciting?

Standing in the middle of the crowd, Jay had to do his best to keep the corners of his mouth under control and avoid rising, but it was not an easy task, listening intently to the whimsical conjectures of his peers, more and more outrageous and funny, and he was on the verge of breaking at any time.

Especially when they turn around and ask, "Jay, do you have any guesses?" ”

He had to force a smile and make a serious look of confusion, "No, there are no ideas. What do you think? He felt that if he continued like this, he would explode.

Fortunately, the press conference began quickly.

……

"Click".

There was a crisp sound of a dislocated jaw in his ears, Jay felt that this was definitely the most wonderful moment of the week, and he could clearly see the shocked expressions of the audience that he couldn't come back to his senses, even after experiencing the impact of the league's highest salary, even after experiencing the foreshadowing of a perfect season, even after experiencing Rolex and Mercedes-Benz, even after experiencing the joint competition between Nike and Adidas, but when he really heard the amount of Under Armour's contract extension, the shock still came clearly.

Under Armour and Lu Ke have completed the endorsement renewal, which is a five-year contract of five million dollars per year!

Purely from a numerical point of view, five million per year is consistent with Mercedes-Benz's contract, but five years is two years more than Mercedes-Benz's three-year contract, and the overall value of a contract worth 25 million is not enough compared to the NBA's tens of millions or even hundreds of millions of contracts.

But in fact, this contract has created a whole new history in the league! Again.

First of all, the market benchmarks are different in different industries, and sneaker contracts cannot be compared with cars, clothing, beverages, etc., especially in the field of rugby. The value of this endorsement contract should be compared side-to-side with other players within rugby.

Second, the contract is nearly twice as much as any current NFL football player, not even Nike or Adidas.

Under Armour's contract extension with Lu Ke not only created history, but also doubled the cost of the football shoe endorsement contract from two million to five million, easily killing any professional player in the league in one fell swoop.

That's a league-shaking number! It's also a history-making number!

Even Jay was mentally prepared, but when he heard the contract number again, the shock and exclamation couldn't help but overflow from his mouth, and like all the reporters present, he opened his mouth slightly and let out an exclamation.

It is precisely because of this courage and ambition that Under Armour pulled out his teeth from the head-to-head battle between Nike and Adidas, defeated two strong rivals, and pocketed the most commercially valuable and marketable player in the league at present, which is definitely enough to cause an earthquake in the entire league A contract!

Because of the special attributes of the sneakers, Under Armour's contract extension, which has a huge and far-reaching impact even beyond the San Francisco 49ers' contract extension, has undoubtedly become the biggest focus of this offseason - even players such as Aaron Rodgers and Tony Romo who renewed their contracts this offseason have not been treated so favorably.

According to the internal information after the press conference, in fact, the most courageous is still Nike, and the contract of "five million a year for a total of five years" is Nike's handiwork.

But Under Armour still had the upper hand. When they signed their first contract with Lu Ke, it included a clause that they had ten days before the contract expired, and they had the right to match any competitor's offer, with the right of first refusal.

So, Under Armour matched the contract.

After careful consideration, Nike still did not further increase its contract offer, after all, the football player's shoe contract is really full of too many uncertainties, five million is already an exceptional and unconventional sky-high number, "Lu Ke" is just the first signing object in the entire league to eat crabs, even Nike, must be cautious.

And then there was the current scene.

Under Armour's founder and CEO, Kevin Plank, appeared at the press conference to officially announce the gratifying news, "From the moment Lu Ke joined the Alliance, he was destined to walk on the path of making history, and we are fortunate to be Lu Ke's unwavering and side-by-side comrades." Over the next five years, Under Armour will continue to accompany Lu Ke on this journey. ”

In the stunned sight of the audience, the lights in the conference hall slowly dimmed, the projection screen behind them brightened, and the reporters reflexively raised their eyes, and then saw the green training ground that appeared on the screen, and the ...... who were concentrating on training Lu Ke.

A lot of eyes subconsciously turned to Jay, and then I saw Jay also spread his hands, showing an innocent expression, as if to say, "Look, I said, Bambi is at UCLA." ”

Indeed, Lu Ke was at the University of California, Los Angeles at this time.

Although Under Armour's press conference is being held, Lu Ke is still training in the offseason at this time, meticulously completing basic training. It's not special training, it's the simplest training, but it's real combat training, and you can clearly see that Lu Ke's Under Armour fast-drying sportswear is soaked.

Then, the reporters in the audience watched Lu Ke train like this. The extremely boring training is added to the joy because it is actually staged.

After Lu Ke finished a set of foot training, he ran towards the camera quickly, and stopped about five steps away in front of the camera, "Hey, I'm Lu Ke." But as soon as the self-introduction ended, Lu Ke's eyes shifted to the side of the lens, the focus seemed to be misaligned, and then he gently bowed his head and took two steps forward.

Only then did the reporters realize that Lu Ke was adjusting the distance from the camera, which was just too far.

After Lu Ke adjusted his pace, the smile on his face couldn't help but bloom, "God, I told you, I'm a terrible actor, and I'm not suitable for this kind of performance." I bet I must be looking very stupid now. Lu Ke himself took the lead in complaining.

"Under Armour's staff told me that I just had to focus on training there, and when it was time for the stream, they would give me a signal, and then I would come over and say hello and say some thanks, and that's fine, but ...... Jesus Christ, I am so embarrassed right now, I can die right here right now. ”

Lu Ke said happily and happily, and the frank and straightforward expression made the reporters laugh one after another, "**, our cover has been recognized, okay?" You can also come out if you want. ”

The camera camera shifted to Watt, who was standing nearby.

This offseason, Under Armour also signed Watt, making Watt his own player, so Watt's appearance can be regarded as an unexpected surprise.

"Logan, Marcus, don't steal the show, okay? You can save your own time for your activity, otherwise we will have to mosaic on the spot, which will be very troublesome. Lu Ke had already left the camera, but his voice was still loud, and then he could hear Logan and Marcus complaining.

It's real, it's chaotic, but it's incredibly lighthearted.

The conference hall of the Hilton Hotel was once again filled with laughter.

In the end, the camera returned to Lu Ke, "**, are you sure you can't come?" ”

"I think it's better for me to stand next to you and not steal your lightning." Watt's voice rang out from the side.

Lu Ke spread his hands, "At least I've already sent out an invitation." Then he looked at the camera again, "Honestly, I think we can do 'Sesame Street' when we stand together, but this plan doesn't seem to work, so I'll continue stand-up comedy." ”

"Sesame Street", one of the longest-running children's shows in the United States, has a very far-reaching influence.

Before Lu Ke's words could continue, there were voices from Logan, Marcus and others chatting and arguing - what role he was suitable for playing in "Sesame Street".

Lu Ke paused for a moment, his gaze drifted away for a moment, and then he refocused and said with a smile, "I guess, Kevin Planck definitely didn't expect such a situation when he approved the live press conference. "The taste of ridicule and complaining couldn't be more obvious.

One second. Two seconds.

The conference hall of the Hilton Hotel burst into laughter, applause and whistles were endless, and even Kevin Plank couldn't hold back and gave Lu Ke a round of applause. d