The offseason was full of news about free agency and the draft, and the 32 teams were busy, including the San Francisco 49ers, and the bench and sparring teams were so frequented that rumors could be heard every now and then before the preseason kicks off.

At the same time, the big news off the pitch continues.

The Hilton Hotel in Beverly Hills is undoubtedly one of the many jewels of the City of Angels, and even in star-studded Hollywood, it is still a landmark worth mentioning, where the annual Golden Globe Awards are held, and every mid-January, the most popular stars from all over Hollywood gather to celebrate the annual party in the midst of drunken gold fans.

During awards season, the building is always bathed in a brilliant and scorching spotlight, and is the center of attention; The same is true today, when Hilton hotels are once again attracting the attention of the nation.

Jay Fox arrived at the lobby on the first floor of the Hilton Hotel two hours early, he thought he was early enough, but when he reached the conference hall on the second floor, he involuntarily slowed down, and could hardly believe his eyes-

As soon as he stepped out of the elevator, before he could make a turn, he could see the bustling crowd coming and going in the hallway, and the endless and noisy scene was like the Golden Globe Awards ceremony was taking place, leaving Jay completely dumbfounded, not sure if he had come to the right place.

After hesitating, he walked around the corner with uncertain steps, and walked to the conference hall in the crowd of people, and then the dense crowd of people was like a magnificent picture, spreading out majestically in the field of vision, and the rolling heat wave came like this, and the foul mouth involuntarily jumped out.

"What the hell......"

But before he could finish his foul language, he was stuck in half of the position, and the second half disappeared like that, and then he stood in place dumbfounded, not knowing whether he should move forward or backward, or even where he was, and for a moment, there was no thought in his head.

The conference hall that can accommodate 500 people has no extra space at this time, and the number of people on site should have exceeded the upper limit of capacity, which caused the corridor to overflow with people; And now journalists are looking for a workspace — they need a desk for their laptops.

However, right next to Jay, there are reporters arguing, "I've been invited, I'm a personal media member on the invitation list, I've lowered the requirements now, I just need to be able to stay in the field, no tables and chairs?" It doesn't matter, I just need to stand in the back and listen, it's my right! ”

It's hard to imagine that this was just for a press conference.

But if this press conference may involve Lu Ke, then the situation is bound to be different.

In fact, this is an Under Armour press conference, in the email informing reporters, Under Armour only emphasized that this is an important press conference about the future development of the company, and there is no mention of any specific issues or specific people in addition to this, but the first figure that comes to everyone's mind is Lu Ke.

This is not fair.

Because there are many possibilities, maybe it's the press conference of Under Armour's new product line, maybe the press conference of the market adjustment in the fall and winter, maybe the press conference of signing a basketball professional player as a spokesperson, and so on, etc., which are not necessarily related to Lu Ke.

However, the first name that comes to mind for sports journalists is "Lu Ke", which proves that Lu Ke is now unparalleled in the North American market and its appeal, even journalists; On the other hand, it also shows the super high attention of Lu Ke's sneaker endorsement.

In the past three months, Under Armour has been competing fiercely with Nike and Adidas, two super rivals, both hoping to win Lu Ke's sneaker sponsorship contract, and they have done their best to fight for the Chinese quarterback's sneaker contract.

This is very rare in rugby league.

In fact, because of the particularity and professionalism of the sneakers, in addition to basketball, football, baseball and ice hockey shoe contracts have never been top-notch, and can even be said to be relatively unpopular.

But Lu Ke has changed the status quo.

In January of this year, Under Armour and Lu Ke launched the "Lu Series" of sneakers, including rugby shoes, cricket shoes, canvas shoes and running shoes.

As soon as the "Lu series" was launched, sales detonated a buying frenzy among fans, and the upward momentum was so fierce that it appeared in the March issue of "People" magazine, and it was reported positively in the form of a feature, and Under Armour has become the fastest growing sports brand in North America for three consecutive months, and has even begun to threaten the leadership of several giants such as Nike, Adidas, and Puma.

Prior to this, Under Armour's upward momentum had slowed down, and for up to a year, it was unable to find more breakthroughs, especially in the sneaker market, which was completely firmly controlled by several top companies such as Nike, Adidas and Puma, and Under Armour could not even find an entry point.

But now, first Stephen Curry, and then Lu Ke, through the strong appeal of two young players, Under Armour has finally grabbed its own place in the unbreakable North American market!

The most interesting part is that the sales of the "Lu series" have grown far faster than expected in the states and cities with the largest proportion of Chinese populations.

Originally, there was nothing unusual about this, Under Armour just took it for granted that the Chinese market was opening its doors and bursting with amazing potential; However, after the research of the marketing department, it was found that there was a profession called "daigou" in these markets - they were responsible for buying "Lu series" sneakers in North America, and then sending them back to the mainland of China by mail, which is the reason behind the skyrocketing sales.

Now the "Lu series" has only been on the market for three months, and the sales figures of "daigou" are far from comparable to those in North America, but this small phenomenon has given more inspiration to the market: Roger Goodall's idea is correct, with Lu Ke as an outpost, the Asian market is gradually opening its doors, just like when Yao/Ming landed in the NBA, this sense of identity and participation extends from the arena to the commercial market, creating endless potential.

It's just a small flame at the moment, but who knew that a spark wouldn't be able to start a prairie fire?

What's more, after Rolex and Mercedes-Benz signed Lu Ke one after another, both sponsors have shown great recognition in many aspects, and their poster campaigns and TV commercials for Lu Ke have also been launched one after another, and have received positive feedback, which is undoubtedly encouraging!

Lu Ke's market potential has clearly been recognized.

Under Armour noticed this, Nike and Adidas naturally noticed this, and the entire North American market is hotly discussing this - there was a strong suspicion that the relevant data was deliberately released by Lech Steinberg, but because there is no evidence to support it, the speculation is only at the stage of speculation and has not been confirmed.

Either way, Lu Ke's sneaker contract has become the focus of attention.

Following the creation of the league's highest salary, Lu Ke's commercial value has also become the focus, and in this context, Under Armour announced a press conference, and the first reaction of reporters was to link the two things together: Haven't Nike and Adidas ever competed for Under Armour? Both lost this sneaker endorsement contract?

Just by making up the brains, the reporters began to boil.

Jay thought so, apparently he wasn't the only one, and that's how the pomp and circumstance was born.

Standing in the doorway of the press hall, Jay was a little confused. At the Rolex signing conference at Staples Stadium, he thought that scene was exaggerated enough, but he didn't expect that a mountain and a mountain are high, and the real peak is in front of him, which is instantly reminiscent of the pre-game press conference of the Super Bowl.

"Jay, Jay, will Bambi show up today?" A New York Post reporter who knew him quickly trotted over and slapped Jay the shoulder.

Jay still hadn't come back to his senses, and subconsciously blurted out, "No." ”

As soon as he said it, Jay regretted it: Oops, how did he say it?

But now it was too late, and the reporter immediately asked, "Why?" What's going on? So, it's really about Bambi today, right? So what's going on? What do you know the inside scoop? Now let's talk about it. ”

Jay's smile couldn't help but grow bitter.

After receiving Under Armour's invitation letter, Jay immediately contacted Lu Ke for verification; Lu Ke did not deny it, and readily admitted that he renewed Under Armour, but Under Armour hopes to create a sensation in the news, and it is best to keep it secret, "I think that after I tell you, you will definitely say something." I'll talk to Under Armour ahead of time, my best friend seems to have leaked the news. ”

At that time, Jay still felt that he was June Feixue, full of grievances and couldn't express it, "Wronged, Bambi, wronged!" ”

But now......

However, Jay thought about the signing figures revealed by Lu Ke again, which is definitely sky-high, which also means that the focus of today's press conference is not on contract renewal but on contract numbers, and now Jay can imagine the sound of the reporters dislocatering their jaws, and he thinks the scene must be very spectacular.

"There's no insider, it's just that before I came, Bambi was still training at UCLA, so I probably didn't have anything to do with Bambi in the press conference." Jay said.

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