Chapter 263: The Counterattack of the Channel Merchants (Four Changes)
"Price war?"
"Yes, drag down other game platforms through low prices, just like the previous free software and APP wars, first lose money to attract designers, games and players, and then raise prices to harvest the market after forming a monopoly position."
"Shhh...... Chen Mo really thinks so? ”
"I don't know what he thinks, but as far as I guess, it's highly likely. What do you think, what kind of person is Chen Mo, he doesn't run a charity, he can earn fifty percent, why do he want to earn two or three percent? ”
"That's right, with the current number of users of the Thunder game platform, how much money does he have to lose!"
"Well, it's a deep article!"
"Isn't it true that what is bought is not what is sold? Can such a smart person as Chen Mo still be stupid on such a critical issue? ”
"Yes, if this thing is not profitable, why should he offend all the game channel providers in China to death because of this incident?"
"Hey, forget it, I don't care what Chen Mo thinks, but at least in the short term, it is very beneficial to us designers, if these channel providers start a price war, it will definitely be us who will benefit."
"That's right, this time it's a proper fairy fight, and we, the people who eat melons, are responsible for watching."
……
Imperial Dynasty Mutual Entertainment Headquarters.
Xu Xiaojun is reporting to Lin Zhaoxu about some of the current key data of the Thunder Game Platform, as well as several emergency plans prepared for Chen Mo's announcement.
Lin Zhaoxu's face was a little gloomy, obviously very unhappy, but he still controlled his emotions and thought silently.
Finally, Lin Zhaoxu spoke: "What do you think Chen Mo wants to do?" ”
Xu Xiaojun thought about it for a while and said: "I think Chen Mo's intention is obvious, similar to his strategy when he did "Thunder Chess", which is to poach users through price wars, further expand the influence of the Thunder game platform, and suppress other game platforms. ”
Lin Zhaoxu nodded and said in a deep voice: "This kid, his head is really iron." ”
Xu Xiaojun added: "He is also very bold. ”
Lin Zhaoxu said thoughtfully: "The most important difference between him and other designers is that he has always had a long-term vision, and he has a very clear distinction between immediate and long-term interests, and he can always resist the huge temptation. ”
"Sanqi's share ratio, with the size of the thunder game platform, how much less money does he have to make? To be able to give up so many immediate interests, as a young person, is really bold. ”
Xu Chaojun asked, "Then, Mr. Lin, what do you mean?" ”
Lin Zhaoxu was silent for a moment, and then said: "First of all, find a way to stabilize those independent game designers who release games on our platform, and if you can't do it, lower the share, sign an exclusive agency agreement, in short, don't let those ordinary designers run too hard." ”
"Then, work more on public opinion. You know what to do, so I won't say much about it. ”
"If all of these strategies fail...... Then there is no way, we can only cut the meat and fight a price war with Chen Mo. But we don't have to be too anxious, it is estimated that Ding Xing is more panicked than us on the Fantasy Game Platform, and he will not do nothing. ”
Xu Chaojun nodded: "Okay, Mr. Lin, I'll do it." ”
Lin Zhaoxu said: "Go ahead, other domestic channel providers should also take action soon." ”
……
After Chen Mo announced that the Thunder Game Platform would allow any game designer to release games, the major domestic channel providers quickly found countermeasures and quickly fought back.
The first is to sign exclusive dealings with a large number of independent game designers.
Many indie game designers are hesitant to release their games to the Thunder Games platform. And those channel providers who originally cooperated with them have raised their prices and asked to sign exclusive agency agreements.
For example, it promises a high share ratio (an unprecedented 46% and 60% for developers), and at the same time promises a series of referral slots and related publicity and promotion plans.
The rhetoric of these channel providers is also very confusing.
"The Thunder game platform is a new channel, and the promotion ability must be relatively weak, so what about the high score? If the game is not promoted well, it will not make money. Take a look at the official game platform, only 20% is drawn, but how much money can you make by putting your game on it? ”
"We have been working together for so long, we know each other well, and we have been professionally doing channels for so many years, which is guaranteed in this regard."
"Besides, as soon as this news comes out, how many developers will release their games to the Thunder Games platform? There are so many games at the same time, and there are only so many recommended places on the Thunder game platform, and the competition is still fierce! ”
"Think about it, with the quality of your game, can you get favor? If not, then what are you bothering about? ”
"It's true that we've had some shocks, so that's why we've come up with this exclusive agency agreement. Forty-six points, developers take sixty percent, this is already unprecedented! Moreover, we will arrange a one-stop service for you, not to mention various recommended positions, and there will be corresponding advertising resources to ensure that your new game can get enough attention. ”
"Of course, once you've signed an exclusive deal, you can't release the game to the Thunder Games platform. But as I said before, think about it, it's not necessarily good! ”
The intent of these distributors is clear, which is to retain these independent game designers as much as possible by making profits, tying them to themselves.
This is mainly to prevent designers from switching to the Thunder game platform on a large scale, and once this trend is rising, it will be difficult to suppress it.
In addition, many malicious attacks on Chen Mo and the Thunder game platform have also appeared.
An article has received more than 10,000 approvals on the Q&A community and has been reprinted by many game media.
"Revealing the Thunder Game Platform: Is Chen Mo really planning to do charity? 》
One of the passages reads.
"Do you really think that the Thunder Game Platform has greatly reduced the price of the channel, which is a good thing for the development of the entire game industry?"
"In fact, this matter is very similar to the battle for some software, some software has expanded under the banner of 'free', squeezing out other companies that are serious about what they do."
"When a monopoly is formed, these software companies start to show their fangs, and although they are free, they insert all kinds of plug-ins into the software, and even steal user data, and do everything they can."
"There is no such thing as a free lunch, wool comes from sheep, and now the benefits that are being given to designers will one day be taken back even harder."
"When that day comes, the companies that don't want to homogenize will go bankrupt, and those who survive will all become the same face. When the time comes, everything will be irreparable! ”
"Please keep your eyes open and don't be blinded by short-term interests!"