Now, the Thunder gaming platform has reached a turning point and is about to take a critical step.

And what Chen Mo is going to do next will make the entire game circle dumbfounded.

……

October 8th.

On the first day after the National Day holiday, the vast majority of people have not yet recovered from the dream of the holiday.

At noon, many office workers sorted out the leftover work accumulated from the previous week, made a perfunctory work plan for the week, and then began to prepare for lunch and lunch break to calm their restless emotions on the first day of work after the holiday.

At lunchtime, many people pull out their phones and prepare to play mobile games for a while as a pastime.

Immediately, they got a shocking news.

This news spread in the gaming circle and the player community as soon as possible.

On the homepage of the Thunder game platform, Chen Mo announced an extremely important news.

From now on, the Thunder Games Platform will become a comprehensive digital game publishing and social platform, and unlike before, it will allow any independent game designer to publish games on the platform, provide promotion and recommendation services for these games, provide them with free user resources, and participate in revenue sharing.

Of course, these games must first be reviewed by the game committee and obtain publishing qualifications before they can apply for uploading to the Thunder Games platform.

In a word, the Thunder Game Platform will no longer only sell games developed by Chen Mo himself, but will allow other designers to release games and use the resources of this platform to promote them, just like the Imperial Dynasty Game Platform and the Fantasy Game Platform.

And, even more shocking is yet to come.

In terms of terms of sale:

1. After the developer releases the game on the Thunder game platform, it can also be sold on other platforms, but the game cannot bypass the Thunder game platform for charging.

Second, the Thunder Game Platform will give the designer some pricing and marketing strategy suggestions, but the final decision lies with the designer himself.

3. In terms of game sharing, the net income of the game, the Thunder Game Platform will only draw one to three percent, and all other income will be attributed to the designer. The exact percentage depends on the quality of the game, and if the game is recognized, then it is possible to get up to 19% (platform 1, designer 9).

The first two items are nothing special, and basically other gaming platforms are also under this regulation.

Although there are some exclusive games abroad, in general, multi-channel games are still the mainstream in China, especially PC and mobile games.

In terms of marketing strategies, different gaming platforms also have their own differences. For example, when facing some designers with little bargaining power, the Imperial Dynasty Game Platform and the Fantasy Game Platform often strongly demand that the other party fully implement their own marketing strategies, and even sometimes overdraft the game life to squeeze the maximum value.

At this point, Chen Mo's statement is to tell those designers that he will have some guidance on marketing strategies, but will definitely not interfere with the other party's decision.

What shocked people the most was the third point, especially the exaggerated ratio of 19 points.

At present, the official app store in China is divided into 28%, and 20% of the game's profits are withdrawn for the daily operation and work of the game committee. That's an extremely low number.

General game channel providers often adopt a five-fifty strategy, like the Imperial Dynasty game platform, only very good games can get fifty-fifty points, some rookie designers, if the product is not particularly excellent, put on the Imperial Dynasty game platform may only get one or two percent of the income, eighty percent was siphoned off by the Imperial Dynasty game platform.

Of course, for designers, because the Imperial Dynasty game platform has a large number of players, even if it is siphoned off eighty percent of its income, the game's profit is still very considerable.

Therefore, channel providers still have a very important influence in the game industry, and the R&D capabilities of Imperial Dynasty Mutual Entertainment are almost comparable, but they can suppress Zen Mutual Entertainment for a long time, relying on the killer feature of Imperial Dynasty Game Platform.

And the sharing strategy set by Chen Mo is simply flipping the table, and it is nakedly destroying the unspoken rules of the game circle.

According to the sharing strategy formulated by Chen Mo, in terms of game revenue, the Thunder Game Platform will only take a maximum of 30%, and if the game is relatively good, this proportion may even be reduced to 10%.

This will be a huge temptation for some rookie game designers.

Because the Thunder game platform is already the third largest game platform in China, with a large number of user resources, there is no doubt about the promotion ability of the game.

And the ultra-low commission ratio can multiply the benefits obtained by these rookie designers, which is much stronger than the Imperial Dynasty game platform.

(Of course, the commission of the official game market is also very low, but because there are too many games, and the promotion mechanism is cumbersome, new games must climb up step by step from the lowest recommendation position, so the promotion effect is not good.) ）

……

One stone stirs up a thousand waves.

Whether it is players, designers or major channel providers, they are all talking about this matter.

A designer's communication group.

"Have you heard, Chen Mo's Thunder game platform is about to open, and you can freely upload new games to his game platform!"

"I've heard that, and the commission is really too low, the highest is only 30%!"

"Absolutely good news for us! I'm going to release my new game to the Thunder gaming platform to test the waters. ”

"Be careful of being caught."

"No, the Thunder game platform is already the third largest game platform in China, and Chen Mo has already made it clear that it is non-exclusive, does not interfere with marketing and pricing strategies, and only takes 30% at most. This is directly on the homepage of the platform, and countless people have seen it, how can he regret it? ”

"Yes, the Thunder Game Platform has developed so well in recent years, and it is already a very influential platform in China."

"It's a great opportunity. Indie game designers like us can make a little more money. ”

"However, what does Chen Mo think? With such a low share ratio, let's not talk about whether he makes money or not, isn't this equivalent to playing the face of the imperial dynasty game platform and the fantasy game platform? ”

"Yes, isn't the unspoken rule of domestic channel providers a maximum of fifty-fifty points, and Chen Mo directly reduced it to three or seven points, isn't this a proper way to do things?"

"Chen Mo is going to offend a lot of people this time."

"Yes, although he didn't deal with the Imperial Dynasty before, he was a designer and a developer after all. But now he is doing this as a channel dealer, which is tantamount to smashing the jobs of all channel dealers! ”

"I think Chen Mo's ambition is not small, he is likely to want to build the Thunder game platform into the largest game channel in China, this is completely a price war!"