Chapter 305 Internet Cafe Promotion Strategy (Three Changes)
Of course, it's not just the promoters who are good, but the Internet café itself is also good.
In the parallel world, although PC Internet cafes are severely squeezed by mobile games and VR Internet cafes to a certain extent, there are still quite a few, especially in second-tier cities, where the number of PC Internet cafes is more than that of VR Internet cafes.
The owners of these Internet cafes, like Zhuo Yao of the Zhiyuan Internet Cafe, are entangled in the decline of PC Internet cafes and urgently need a stronger PC game to rekindle players' enthusiasm for PC games.
Under the persuasion of the promoter and the allure of the event itself, these Internet café owners were very happy to accept the game "League of Legends" and cooperate with the promotion.
There are three main ways to promote Internet cafes, one is to play "League of Legends" in Internet cafes and get the first win, there will be a small Internet fee reduction, and a small drink will be included; The other is the network fee recharge activity linked to "League of Legends", such as charging 200 network fees and getting 30, and you can get some gold coin treasure chests in the game; There is also a new way to attract newcomers to play League of Legends, and old players can also get a certain reduction in Internet fees.
For these investments in the promotion of Internet cafes, Chen Mo also posted some money, but not much, because the Thunder Game Platform and Chen Mo's games also have a certain reputation, and these Internet café owners are very happy to link with Chen Mo's new games, not to mention that these activities themselves also stimulate the recharge and consumption of Internet cafes.
In addition, Chen Mo also specially customized many posters and exhibition boards and mailed them to Internet cafes all over the country. These posters and display boards are full of some exquisite original hero paintings and some keywords for promotion, such as: fast matching, network-wide server, fair competition, disconnection and reconnection, hang-up and banning, teamwork, etc.
These keywords are the most attractive elements of League of Legends in its previous life, and they also accurately describe the characteristics of this game: fast and convenient, fair and just, and require a certain amount of skill and teamwork.
In addition, the panels and posters also featured the key slogan: Heroes, fight for you!
Of course, it is certainly unrealistic to distribute these promotional materials to all Internet cafes in the country, and it will take a lot of time to distribute even some of them. The reason why Chen Mo has been busy promoting these things on a large scale a year ago is because he has seen the time node of the Spring Festival holiday.
In addition, Chen Mo has also launched corresponding promotion strategies in the game, such as inviting friends to play the game can get a certain amount of gold coin rewards, the more invitations, the more rewards, and the first black between friends can get extra gold coins and so on.
Under this overwhelming propaganda offensive, "League of Legends" has entered the field of vision of players, as if it has quickly become popular in just a few days.
……
In the Internet café, Zhuo Yao has been a little busy recently, but she is very happy. In the past few days, her Internet café has been almost full, and the Internet fee has been recharged a lot, and the business is simply good.
Because in addition to the promotional content that can be obtained by other regular Internet cafes, there is also an additional special title: the official designated partner Internet café of "League of Legends".
Zhuo Yao deliberately made a large roll-up banner and placed it at the door of the Internet café to introduce the special benefits of the officially designated cooperative Internet café, which really attracted a large number of players.
The so-called "League of Legends" officially designated cooperative Internet cafes are officially certified Internet cafes, and there are currently dozens of them across the country, and they are still expanding.
The biggest benefit of the designated cooperative Internet café is that players can experience some skins when playing League of Legends in this Internet café.
Every time a player logs in, they will get 5~6 random hero skin experience opportunities, of course, they must be some skins that are sold very cheaply, and they can only be experienced in Internet cafes.
But this is already a very attractive gimmick for players, and it also gives Zhuo Yao's finger edge Internet café an additional advantage in the competition of PC Internet cafes.
"Boss, are there any vacancies?" A voice asked.
Zhuo Yao was busy sorting out the things on the table, and when she looked up, she said in surprise: "Chen Mo? What are you doing here? ”
Chen Mo smiled: "Let's see how the players are playing, and see if the game is being promoted smoothly." ”
Zhuo Yao smiled: "It's going well, it's so smooth that there are no empty seats, or I'll move a chair for you, you can eat melon seeds here." ”
"That's not necessary." Chen Mo hurriedly waved his hand, "I'm just going to go around, you are busy with yours." ”
Chen Mo casually walked around the Internet café, and sure enough, all the locations were full, and a small half of the players in the Internet café were playing "League of Legends", giving Chen Mo the feeling of traveling back to his previous life.
At present, the players in Internet cafes are mainly young people.
League of Legends itself is a very proliferating game, so it gathered a large number of players in a short period of time after its launch.
Like other MMORPGs, if the player wants to pull someone into the pit, this kind of dialogue will most likely happen.
"Come and play XX games, it's fun, I'll take you."
"Do you have to level up from scratch?"
"Hmm."
"How long will it take to keep up with you, forget it."
In most MMORPGs, the player's level is stuck to death, and old players and new players play together, most of them with upgrades and brushes, and it takes a long, long time for new players to keep up with the progress of old players.
But League of Legends is different, it's a very convenient game for players, and the dialogue is basically like this.
"Come and play League of Legends, it's fun, I'll take you."
"Do you have to level up from scratch?"
"No, everyone comes up at level 1, the attributes are exactly the same, and they don't cost money, it's absolutely fair."
"That'...... Play it and check it out. ”
Moreover, once players have experienced this feeling, the first choice for everyone to open an Internet café in the future will still choose "League of Legends", which directly squeezes the living space of other types of PC games.
In the corner, there are three college students playing League of Legends together, and the one sitting in the middle is obviously a conductor and brings two friends to play.
"Don't fight, don't fight, you can't fight, go home first to replenish your state, and then come to the group."
"You take the red BUFF, hurry up and get in the group."
"In the group, don't walk around, what line to bring!"
"In the group!"
The conductor's routine is also very clear, anyway, it is in the brainless group, that is, to do it.
But after only a few days of playing, I already know that the essence of this game is in the group, and it seems that it can be regarded as a talented player.
Fighting, the buddy on the left suddenly "ouch": "I...... I suddenly have a stomachache! ”
The commander was anxious: "If you endure it again, it's a critical moment!" ”
The buddy on the left threw the headphones on the table and stood up: "No, no, no, I really can't help it, I feel like I'm going to come out at any time!" I'll go to the toilet, you wait for me! ”
After saying that, he ran straight to the toilet.
The commander was speechless: "Damn, this kid is really lazy donkey grinding and urine, how do you play these four or five?" Pit goods! ”
He looked back and happened to see Chen Mo who had slipped nearby.
"Hey, dude, do you play League of Legends? My brother went to the toilet with a stomachache, can you help him play for a while? ”