Chapter 304: The Promotion of Heartbreak (2nd Update)

In the experience store, Chen Mo swiped Weibo, with a smile on his face from time to time.

Su Jinyu was a little curious: "Store manager, what is worth being so happy about?" ”

Chen Mo turned off Weibo: "Fooling fools will make people very happy." ”

Su Jinyu: "??? ”

Chen Mo didn't explain any more, stood up and asked, "Have you bought all the tickets for your parents who stayed in the imperial capital during the Chinese New Year?" ”

Su Jinyu nodded: "Well, I just asked, and I bought it." ”

"That's good." Chen Mo said, "The work before the year, during and after the year will be very busy, so it is good to get a preventive shot with everyone in advance and get through this stage." ”

Su Jinyu smiled: "Don't worry, store manager, after everyone got the year-end bonus and overtime allowance, their enthusiasm for work is high." ”

Chen Mo put his mind at ease and walked to the first floor of the experience store.

During the Spring Festival in previous years, Chen Mo gave the employees a normal holiday and went home separately, but this year's Spring Festival is a little different.

"League of Legends" is in a critical promotion period, Chen Mo has corresponding promotion strategies before the year, during the year and after the year, and many progress is also catching up, so Chen Mo made a relatively unkind decision to work overtime during the Chinese New Year this year.

However, there is compensation. Overtime is voluntary, and it is enough to leave about a dozen people in the whole staff.

These people who stay can bring their parents and even relatives and friends to the imperial capital, and the company will reimburse the round-trip fare and accommodation expenses, and arrange hotel accommodation in a unified manner.

Moreover, some of the employees themselves are in the imperial capital, so it is okay.

The year-end bonus has just been issued, and there is a high overtime compensation for overtime, so everyone's enthusiasm for work is very high, and the candidates who stayed in the imperial capital during the Chinese New Year soon came out.

Chen Mo was still a little uneasy, so he asked Su Jinyu and Lin Xiao to care more about everyone, buy some small gifts and the like, and put forward any needs in time.

For Chen Mo, the entire promotion plan has been decided, one link after another, and there is no room for error.

As for fooling Jin Jieguang, it is a matter of the way, anyway, no matter whether the emperor takes the bait or not, it will not affect Chen Mo's follow-up strategy.

……

In the experience store, the popularity of "League of Legends" has risen rapidly in the past two days, and there is a trend of sweeping the entire PC experience area.

You can even occasionally see a few girls playing League of Legends, which is an incredible thing in games like Warcraft and Diablo.

Although there are less than 200 people playing back and forth, and a lot of familiar IDs are about to be remembered, but because everyone is still in the stage of rookies pecking each other, everyone has a lot of fun and has made a lot of new friends.

This situation will not last long, and after the initial version of "League of Legends" is all perfected, Chen Mo will hang it on the Thunder game platform, and when various recommended positions come up, it will definitely attract a large number of players to enter the game, and the matching system will be able to operate normally.

During this time, Chen Mo also chatted with many players and collected a lot of feedback.

There are all kinds of opinions, there are various types, such as "changing the style of painting", "changing the theme" and other meaningless opinions, Chen Mo directly and automatically ignored them.

Overall, everyone is basically satisfied with the game, but the main dissatisfaction is that everyone feels that the game is not deep enough.

Many people think that a hero like Galen is nothing more than a set of QER combos, and you can play it clearly with seven or eight moves, so what's the point?

Actually, this is mainly because Chen Mo has not updated enough heroes and has not opened the qualifying match. Some simple heroes are really easy to play, but it's also easy to make players complacent, so it's better to hurry up and enrich the game.

Aside from these issues, everyone thinks League of Legends is a very good game, and although it seems ordinary at first glance, it is quite playable to play.

Of course, the evaluation is not too high, that is, the level of "relatively playable".

Chen Mo almost knew it in his heart, and next, he was going to start large-scale promotion.

……

On February 7th, 9 days before the Spring Festival, "League of Legends" was officially launched and logged in to the Thunder game platform.

This time, in order to promote "League of Legends", Chen Mo used almost all the resources on the Thunder game platform, including the best recommendation position, pop-up prompts, message notifications and other means, and the repeated message notifications even made players feel a little confused, what is the situation, the system is convulsive?

At present, the Thunder game platform is already the third largest game platform in China, with about 17 million daily active users, which is already a platform with strong influence.

Sending pop-ups and notification messages so frequently will definitely cause disgust among many players, but Chen Mo doesn't care, as long as he can push up the number of users, what is it to be scolded by players?

However, it is certainly impossible for all of these 17 million active users to be converted into League of Legends players, because many of these users are mobile game players, from games such as "Thunder Chess", "Onmyoji" and "Happy Match", and the promotion effect is not necessarily very good.

But for Chen Mo, one counts as one, anyway, I can't wait for players all over the world to know that there is such a game as "League of Legends".

When players lamented why Chen Mo was so desperate to promote a PC game, they immediately discovered another shocking fact, that is, Chen Mo also used other promotion methods.

Needless to say, what to buy video ads, buy subway ads, anchor promotion, etc., Chen Mo used all the means used in the promotion of other games, and he spared no expense.

It seems that overnight, you can see the promotional materials of "League of Legends" everywhere on major websites, and even in the bus stations and subway stations of several big cities such as the imperial capital and the magic capital, you can see huge "League of Legends" promotional posters.

In addition, there is also the promotion of frenzied Internet cafes.

On the official forum, Chen Mo recruited more than 2,000 promoters, who were distributed in various cities, whether it was prefecture-level cities or county-level cities, and even some slightly remote counties, they also found special promoters.

The job of these promoters is very simple: find any PC café in their city, and then convince the boss to install League of Legends on all the computers in the café and put it in the most prominent position on the desktop, and hold a special event in the café to encourage players to play League of Legends.

For each Internet café completed, these promoters will receive some monetary rewards, and if they are more diligent in running errands, they will have no problem earning two or three thousand yuan in a few days.

For some second-tier cities in China, where the daily wage is generally 200, earning two or three thousand yuan in a few days is already a very tempting job for some people.