Thunder Interactive Entertainment's new headquarters, reception room.

Zhou Jiangping was drinking tea leisurely while chatting with Chen Mo.

"It's still Mr. Chen, who is happy and happy, and he is envious to death. It's like me, I'm busy like a dog every day, and I only come to you occasionally to take a break. ”

Chen Mo smiled: "Mr. Zhou said that he was joking, you are now subverting the domestic technology industry, and it is likely that Lehui will become a world-class intelligent hardware manufacturer in the near future. ”

Zhou Jiangping put down the teacup: "That's impossible, if Zhou Jiangping stops doing it, there will still be Li Jiangping and Wang Jiangping, but you, if Mr. Chen doesn't make games, then it is estimated that the leaders of the game committee will have to jump in a hurry, right?" ”

"I'm different from Mr. Zhou, I'm always really busy, but I'm very idle, making games is the greatest joy in my life, and it's impossible to retire when I retire." Chen Mo smiled and said, "I think...... If I do retire, maybe I'll become a game streamer, and I think I'm very talented in that. ”

Zhou Jiangping Yile: "Okay, Mr. Chen is the anchor, I will give you a cheer for the first time." By the way, I came this time mainly to talk to Mr. Chen about the cooperation of a pop-up book. ”

"Pop-up books? Is that what kind of children's book it is? Chen Mo asked.

Zhou Jiangping nodded, his right hand swiped lightly on the matrix glasses he was wearing, and the relevant information was directly projected onto the projection screen in front of him, which was a document document, which detailed the information of the company that made pop-up books, as well as some ready-made works.

Zhou Jiangping explained: "Yes, Sitch pro has been selling well recently, and a large part of the buying group is minors, that is, children. Many parents now use Sitch as a gift for their children, and the trend is on the rise. ”

Chen Mo took his matrix glasses from the side and put them on, and various relevant data began to appear on the screen of his eyes, and sure enough, as Zhou Jiangping said, the players who activated the parent mode on Sitch showed a rapid upward trend, which shows that a large number of Sitch have become gifts from parents to their children.

Of course, most of these enlightened parents exist abroad, and the proportion is very small.

Parents in the parallel world are more open-minded, and Sitch is relatively child-friendly game consoles, and there are a large number of designers on the Thunder game platform who are developing educational and educational games for children to play, so for some wealthy parents, giving a Sich to their children is a good gift.

Parents don't have to worry about their children getting addicted, because Sitch has a parent mode that allows you to control what and how long your child can play games, and for parents, they can also enjoy playing Sitch's games.

As a result, Sitch is gradually becoming a true "family machine", with a series of games for all ages gradually pushing it into a slightly marginalized player base.

Zhou Jiangping continued to introduce the cooperation project on pop-up books.

"Sitch's performance in the children's market was very impressive, and I was approached by a bookseller who focused on the children's book market to collaborate on a pop-up book that would work with Sitch. I thought about it for a while, and I felt that there was some prospect for this matter. So what I think is, since the cooperation must be considered by you, you must get the authorization of the game IP. ”

"Imagine launching pop-up books related to The Legend of Zelda, Dark Souls, Escape, and Super Mario as a giveaway for Sitch, or selling them as merch, which is a good way to promote, and the enthusiasm of players for this kind of merch is generally very high."

Chen Mo nodded: "Well, it's a good idea." ”

The so-called pop-up books are also known as action books, pop-up books, and toy books. This kind of book is a special category in children's literature publications, when closed, it is an ordinary book from the appearance, but when unfolded and turned the page, this pop-up book will jump out of the scope of the flat book, creating a three-dimensional space, providing children with better appreciation and experience.

The subject matter of pop-up books is varied, such as some popular science books for children to learn about the world, and will introduce the shape and structure of some unique buildings in the world. When the children turn the page, a three-dimensional opera house, sea boats, castles and other buildings will appear in the book, which is much more expressive than the flat surface.

Some popular big IPs have naturally formed an indissoluble bond with pop-up books, and all the themes that children like, as long as the pop-up books are released, they will basically not worry too much about sales. Even adults, as long as they are fans of this IP, often buy a physical book to treasure it.

Zhou Jiangping looked at the screen in front of him, and with a slight stroke of his finger, he showed more details of the pop-up book cooperation.

"According to the previous plan, the first batch of pop-up books mainly focuses on several popular games of all ages on Sitch, as for the content of the pop-up book, it is mainly based on the introduction of the game world view and original short stories, and there will also be some hardcover versions with extended stories, but the price will be much more expensive, and the first version will be produced in small quantities, depending on the sales volume to decide whether to continue to put into production."

"Some of the first physical books will be packaged and sold with Sitch, and the other part will be sold as merchandise for normal pop-up book customers. Of course, the specific book materials, pricing strategies, design details, etc., still need to be discussed in detail, and many things need to be decided by Mr. Chen. ”

"I'm here this time, just to get to the bottom of it first, to talk about whether this cooperation project is feasible, and then I can think about it slowly. Lehui will consider setting up a special team to be responsible for contacting the bookseller, and Mr. Chen may also need to send someone to cooperate to select the subject matter and content of this batch of pop-up books. ”

Zhou Jiangping briefly introduced some ideas about pop-up books for Chen Mo, and even this bookseller already has a first draft of the first edition, although it is still relatively simple, but it is still quite good from the visual point of view.

Chen Mo finished reading the entire document, was silent for a moment, and then said, "That's it?" ”

Zhou Jiangping was stunned: "What do you mean by that?" ”

Chen Mo spread his hands: "This is too simple, in addition to borrowing the game IP, what does this book have to do with Sitch?" It can be sold as two unrelated products. ”

Zhou Jiangping looked confused: "Mr. Chen, these are two unrelated products, otherwise why is it called linkage." ”

Chen Mo nodded: "Okay, it makes sense." Well, the pop-up book project is OK and can be cooperated, but it can't be bundled with Sitch, and not so many people buy it. ”

Zhou Jiangping: "Uh......"

Chen Mo said again: "I have a better idea here." ”